Segment Analysis - Schedule of Gross Profit (Details) (USD $)	3 Months Ended		6 Months Ended
	Jun. 30, 2013	Jun. 30, 2012	Jun. 30, 2013	Jun. 30, 2012
Gross profit	$ 6,166,117	$ 6,776,640	$ 14,605,028	$ 10,196,040
Publisher Network
Gross profit	3,400,971	947,908	7,120,651	2,430,854
Percent of gross profit	33.70%	17.40%	34.10%	20.60%
Applications
Gross profit	2,765,146	5,828,732	7,484,377	7,765,186
Percent of gross profit	91.00%	78.40%	91.60%	79.10%
Total Net Revenue
Gross profit	$ 6,166,117	$ 6,776,640	$ 14,605,028	$ 10,196,040
Percent of gross profit	47.00%	52.60%	50.30%	47.10%