Segment Analysis - Schedule of Net Revenue (Details) (USD $)	3 Months Ended		6 Months Ended
	Jun. 30, 2013	Jun. 30, 2012	Jun. 30, 2013 operating_segment	Jun. 30, 2012
Segment Reporting Information [Line Items]
Number of operating segments			2
Net revenue	$ 13,130,428	$ 12,873,981	$ 29,050,207	$ 21,641,133
Publisher Network
Segment Reporting Information [Line Items]
Net revenue	10,090,434	5,439,452	20,883,519	11,823,541
Percent of revenue	76.80%	42.30%	71.90%	54.60%
Applications
Segment Reporting Information [Line Items]
Net revenue	3,039,994	7,434,529	8,166,688	9,817,592
Percent of revenue	23.20%	57.70%	28.10%	45.40%
Total Net Revenue
Segment Reporting Information [Line Items]
Net revenue	$ 13,130,428	$ 12,873,981	$ 29,050,207	$ 21,641,133
Percent of revenue	100.00%	100.00%	100.00%	100.00%