XML 90 R36.htm IDEA: XBRL DOCUMENT v2.4.0.8
Goodwill and Other Intangible Assets - Schedule of Goodwill and Intangible Assets (Details) (USD $)
6 Months Ended
Jun. 30, 2013
Dec. 31, 2012
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]    
Net Carrying Value $ 10,331,328  
Intangible assets classified as current    
Carrying Value 19,864,472  
Accumulated Amortization and Impairment (19,864,472)  
Net Carrying Value 0 328,665
Amortization Expense 328,665  
Intangible assets classified as long-term    
Carrying Value 11,900,000  
Accumulated Amortization and Impairment (1,178,672)  
Net Carrying Value 10,721,328  
Amortization Expense 417,002  
Goodwill, Impaired, Accumulated Impairment Loss [Abstract]    
Carrying Value 5,760,808  
Accumulated Amortization and Impairment 0  
Net Carrying Value 5,760,808 5,760,808
Trade names, web properties
   
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]    
Carrying Value 390,000  
Accumulated Amortization and Impairment 0  
Net Carrying Value 390,000  
Amortization Expense 0  
Names database
   
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]    
Term 9 months [1]  
Carrying Value 17,417,397 [1]  
Accumulated Amortization and Impairment (17,417,397) [1]  
Net Carrying Value 0 [1]  
Amortization Expense 322,771 [1]  
Bundled downloads
   
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]    
Term 4 months 15 days [1]  
Carrying Value 2,447,075 [1]  
Accumulated Amortization and Impairment (2,447,075) [1]  
Net Carrying Value 0 [1]  
Amortization Expense 5,894 [1]  
Customer list, Google
   
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]    
Term 20 years  
Carrying Value 8,820,000  
Accumulated Amortization and Impairment (588,000)  
Net Carrying Value 8,232,000  
Amortization Expense 220,500  
Customer list, all other
   
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]    
Term 10 years  
Carrying Value 1,610,000  
Accumulated Amortization and Impairment (214,672)  
Net Carrying Value 1,395,328  
Amortization Expense 80,502  
Exclusivity agreement
   
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]    
Term 1 year  
Carrying Value 120,000  
Accumulated Amortization and Impairment (120,000)  
Net Carrying Value 0  
Amortization Expense 20,000  
Trade names, ALOT
   
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]    
Term 5 years  
Carrying Value 960,000  
Accumulated Amortization and Impairment (256,000)  
Net Carrying Value 704,000  
Amortization Expense $ 96,000  
[1] The amortization of our names database and bundled downloads assets are included in cost of revenue. Effective during the first quarter of 2013, we determined our names database purchases no longer have a useful life. As a result, we recognized a charge of $322,771 in the first quarter of 2013 to expense the remaining balance.