XML 108 R33.htm IDEA: XBRL DOCUMENT v2.4.0.8
Organization and Business Overview (Details) (USD $)
6 Months Ended 0 Months Ended 12 Months Ended 1 Months Ended 6 Months Ended 3 Months Ended 6 Months Ended
Jun. 30, 2013
customer
operating_segment
Dec. 31, 2012
Jan. 25, 2013
Arkansas
Dec. 31, 2012
Arkansas
Jan. 25, 2013
Minimum
Arkansas
position
Feb. 28, 2013
Advertising and Search Service Agreement
Jun. 30, 2013
Accounts Receivable
Customer Concentration
Yahoo and Google [Member]
Jun. 30, 2012
Accounts Receivable
Customer Concentration
Yahoo and Google [Member]
Jun. 30, 2013
Net Revenue
Customer Concentration
Yahoo and Google [Member]
Jun. 30, 2012
Net Revenue
Customer Concentration
Yahoo and Google [Member]
Jun. 30, 2013
Net Revenue
Customer Concentration
Yahoo and Google [Member]
Jun. 30, 2012
Net Revenue
Customer Concentration
Yahoo and Google [Member]
Jun. 30, 2013
Revolving Credit Facility
Bridge Bank, N.A.
Line of Credit
Bridge Bank – Revolving Credit Line - March 29, 2015
Business Overview                          
Number of operating segments 2                        
Relocation of corporate headquarters                          
State grant, amount     $ 1,750,000                    
Number of permanent full time positions for state grant         50                
Term to acquire positions under state grant     4 years                    
Term that full time positions must be employed for under state grant     6 years                    
Average annual salary requirement per full time position under state grant     90,000                    
Liquidity                          
Projected amount saved due relocation       2,500,000                  
Line of credit facility, maximum borrowing capacity                         10,000,000
Line of credit facility, remaining borrowing capacity                         1,200,000
Customer concentration                          
Number of customers that contribute to majority revenue 2                        
Concentration risk percentage             82.20% 71.00% 92.80% 68.60% 92.00% 76.60%  
Service agreement term           2 years              
NYSE MKT                          
Stockholders equity, minimum amount required to be listed on NYSE MKT   6,000,000                      
Total stockholders' equity $ 4,581,976 $ 4,206,352