CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSS (USD $)	3 Months Ended
	Mar. 31, 2013	Mar. 31, 2012
Net revenue	$ 15,919,779	$ 8,767,149
Cost of revenue
Affiliate expenses	6,847,494	4,505,699
Data acquisition	427,651	767,580
Merchant processing fees and product costs	205,723	74,472
Cost of revenue	7,480,868	5,347,751
Gross profit	8,438,911	3,419,398
Operating expenses
Search costs	4,692,889	1,843,057
Compensation	1,993,325	1,296,565
Selling, general and administrative	2,144,831	1,985,463
Total operating expenses	8,831,045	5,125,085
Operating loss	(392,134)	(1,705,687)
Other expense
Interest expense, net	(106,669)	(166,701)
Other expense, net	(106,669)	(166,701)
Loss from continuing operations before taxes	(498,803)	(1,872,388)
Income tax benefit	83,000	0
Net loss from continuing operations	(415,803)	(1,872,388)
Net income (loss) from discontinued operations	125,093	(1,709)
Net loss	(290,710)	(1,874,097)
Other comprehensive income
Foreign currency revaluation	3	5,156
Total comprehensive loss	$ (290,707)	$ (1,868,941)
Per common share data: Basic and Diluted
Net loss from continuing operations (in usd per share)	$ (0.02)	$ (0.13)
Net loss (income) from discontinued operations (in usd per share)	$ 0.01	$ 0.00
Net loss (in usd per share)	$ (0.01)	$ (0.13)
Weighted average shares (basic and diluted) (in shares)	23,252,095	14,431,201