13. Segment Analysis (Tables)

6 Months Ended

Jun. 30, 2012

Notes to Financial Statements

Schedule of all reportable segments

	Three Months Ended June 30,										Six Months Ended June 30,
	2012 ($)		% of Revenue			2011 ($)		% of Revenue			2012 ($)		% of Revenue			2011 ($)		% of Revenue
Publisher Network		4,835		37.6	%		8,113		88.1	%		10,460		48.3	%		17,963		85.5	%
Software Search		5,496		42.7	%		—		—	%		7,264		33.6	%		—		—	%
Partner Programs		2,543		19.8	%		1,100		11.9	%		3,918		18.1	%		3,043		14.5	%
Total net revenue		12,874		100.0	%		9,213		100.0	%		21,642		100.0	%		21,006		100.0	%

Gross Profit by Industry Segment

(in thousands)

	Three Months Ended June 30,										Six Months Ended June 30,
	2012		% of Net Revenue			2011		% of Net Revenue			2012		% of Net Revenue			2011		% of Net Revenue
Publisher Network		964		7.5	%		3,683		40.0	%		2,205		10.2	%		7,796		37.7	%
Software Search		4,151		32.2	%		-		-	%		5,604		25.9	%		-		-	%
Partner Programs		1,661		12.9	%		432		4.7	%		2,388		11.0	%		1,740		8.3	%
Total gross profit		6,776		52.6	%		4,115		44.7	%		10,197		47.1	%		9,536		45.4	%