CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS - USD ($)	12 Months Ended
	Dec. 31, 2022	Dec. 31, 2021
Income Statement [Abstract]
Net revenue	$ 75,603,745	$ 59,830,688
Cost of revenue	30,244,387	15,925,837
Gross profit	45,359,358	43,904,851
Operating expenses:
Marketing costs	36,921,139	33,096,000
Compensation	12,463,095	11,381,279
General and administrative	8,624,998	7,198,213
Total operating expenses	58,009,232	51,675,492
Operating loss	(12,649,874)	(7,770,641)
Financing, other	(21,111)	(86,983)
Other (expense)/income, net	(435,554)	256,975
Net loss	(13,106,539)	(7,600,649)
Other comprehensive income
Unrealized (loss)/gain on marketable securities	(138,605)	53,737
Comprehensive loss	$ (13,245,144)	$ (7,546,912)
Per common share data:
Net loss, basic (in usd per share)	$ (0.11)	$ (0.06)
Net loss, diluted (in usd per share)	$ (0.11)	$ (0.06)
Weighted average shares:
Basic (in shares)	119,826,036	117,613,845
Diluted (in shares)	119,826,036	117,613,845