CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2022	Jun. 30, 2021	Jun. 30, 2022	Jun. 30, 2021
Income Statement [Abstract]
Net revenue	$ 22,651,305	$ 12,635,583	$ 41,260,672	$ 23,253,392
Cost of revenue	9,273,589	2,264,020	17,935,095	3,708,079
Gross profit	13,377,716	10,371,563	23,325,577	19,545,313
Operating expenses
Marketing costs	10,988,409	8,213,140	18,157,858	15,518,924
Compensation	3,215,890	2,880,217	6,373,596	5,618,084
General and administrative	2,011,237	1,676,890	3,737,909	3,401,868
Total operating expenses	16,215,536	12,770,247	28,269,363	24,538,876
Operating loss	(2,837,820)	(2,398,684)	(4,943,786)	(4,993,563)
Interest income (expense), net	3,070	(7,991)	2,071	(30,380)
Other income (expense), net	(395,177)	24,548	(377,475)	494,548
Net loss	(3,229,927)	(2,382,127)	(5,319,190)	(4,529,395)
Other comprehensive income
Unrealized loss on marketable securities	(124,253)	0	(222,409)	0
Comprehensive loss	$ (3,354,180)	$ (2,382,127)	$ (5,541,599)	$ (4,529,395)
Per common share data: Basic and Diluted
Net loss, diluted (in usd per share)	$ (0.03)	$ (0.02)	$ (0.04)	$ (0.04)
Net loss, basic (in usd per share)	$ (0.03)	$ (0.02)	$ (0.04)	$ (0.04)
Weighted average shares
Basic (in shares)	119,827,944	116,497,035	118,788,819	116,497,035
Diluted (in shares)	119,827,944	116,497,035	118,788,819	116,497,035