XML 24 R11.htm IDEA: XBRL DOCUMENT v3.22.2.2
Other Intangible Assets and Goodwill
 6 Months Ended
Jun. 30, 2022
Goodwill and Intangible Assets Disclosure [Abstract]  
Other Intangible Assets and Goodwill Other Intangible Assets and Goodwill
 
The following is a schedule of intangible assets and goodwill as of June 30, 2022:
 TermCarrying
Value		Accumulated Amortization and ImpairmentNet Carrying ValueYear-to-date Amortization
Customer list, Google20 years$8,820,000 $(4,557,000)$4,263,000 $220,500 
Technology5 years3,600,000 (3,600,000)— 60,000 
Customer list, ReTargeter5 years1,931,250 (1,126,563)804,687 193,125 
Customer list, all other10 years1,610,000 (1,610,000)— 26,794 
Brand name, ReTargeter5 years643,750 (375,521)268,229 64,375 
Customer relationships20 years570,000 (154,375)415,625 14,250 
Trade names, web properties (1)-390,000 — 390,000 — 
Intangible assets classified as long-term$17,565,000 $(11,423,459)$6,141,541 $579,044 
Goodwill, total-$9,853,342 $— $9,853,342 $— 

(1)    The trade names related to our web properties have an indefinite life, and as such are not amortized.
Amortization expense over the next five years and thereafter is as follows:
 
2022 (remainder of year)$492,250 
2023984,500 
2024769,917 
2025469,500 
2026469,500 
Thereafter2,565,874 
Total$5,751,541