10-Q

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

(Mark One)

☒     QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended June 30, 2022

OR

☐      TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from ______________________ to ______________________

Commission file number: 001-32442

Inuvo, Inc.

(Exact name of registrant as specified in its charter)

Nevada	87-0450450
(State or other jurisdiction of incorporation or organization)	(I.R.S. Employer  Identification No.)
500 President Clinton Ave., Suite 300 Little Rock, AR	72201
(Address of principal executive offices)	(Zip Code)

(501) 205-8508

Registrant's telephone number, including area code

not applicable

(Former name, former address and former fiscal year, if changed since last report)

Securities registered pursuant to Section 12(b) of the Act:

Title of each class	Trading Symbol(s)	Name of each exchange on which registered
Common stock	INUV	NYSE American

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to the filing requirements for at least the past 90 days.     Yes    ☒    No   ☐

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes    ☒    No   ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company or an emerging growth company.  See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer	☐	Accelerated filer	☐
Non-accelerated filer	☒	Smaller reporting company	☒
Emerging growth company	☐

If an emerging growth company, indicate by checkmark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards pursuant to Section 13(a) of the Exchange Act:  ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).  Yes  ☐ No  ☒

Indicate the number of shares outstanding of each of the issuer's classes of common stock, as of the latest practicable date.

Title of Class	August 12, 2022
Common Stock	120,134,884

TABLE OF CONTENTS

		Page No.
Part I
Item 1.	Financial Statements.	5
	Consolidated Balance Sheets	5
	Consolidated Statements of Operations and Comprehensive Loss	6
	Consolidated Statements of Cash Flows	7
	Consolidated Statements of Stockholders' Equity	8
	Notes to Consolidated Financial Statements	9
Item 2.	Management's Discussion and Analysis of Financial Condition and Results of Operations.	18
Item 3.	Quantitative and Qualitative Disclosures About Market Risk.	22
Item 4.	Controls and Procedures.	22
Part II
Item 1.	Legal Proceedings.	23
Item 1A.	Risk Factors.	23
Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds.	23
Item 3.	Defaults upon Senior Securities.	23
Item 4.	Mine Safety and Disclosures.	23
Item 5.	Other Information.	23
Item 6.	Exhibits.	24
Signatures		25

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CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION

This report contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”). These forward-looking statements are subject to known and unknown risks, uncertainties and other factors which may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. In some cases, you can identify forward-looking statements by terminology such as “will,” “should,” “intend,” “expect,” “plan,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” or “continue,” or the negative of such terms or other comparable terminology. This report includes, among others, statements regarding our risks associated with:

•a decline in general economic conditions;

•decreased market demand for our products and services;

•customer revenue concentration;

•risks associated with customer collections;

•seasonality impacts on financial results and cash availability;

•dependence on advertising suppliers;

•the ability to acquire traffic in a profitable manner;

•failure to keep pace with technological changes;

•interruptions within our information technology infrastructure;

•dependence on key personnel;

•regulatory and legal uncertainties;

•failure to comply with privacy and data security laws and regulations;

•third party infringement claims;

•publishers who could fabricate fraudulent clicks;

•the ability to continue to meet the NYSE American listing standards;

•the impact of quarterly results on our common stock price;

•dilution to our stockholders upon the exercise of outstanding restricted stock unit grants and warrants;

•the on-going impact of the COVID-19 pandemic on our Company; and

•our ability to identify, finance, complete and successfully integrate future acquisitions.

These forward-looking statements were based on various factors and were derived utilizing numerous assumptions and other factors that could cause our actual results to differ materially from those in the forward-looking statements. Most of these factors are difficult to predict accurately and are generally beyond our control. You should consider the areas of risk described in connection with any forward-looking statements that may be made herein. Readers are cautioned not to place undue reliance on these forward-looking statements and readers should carefully review this report in its entirety, including the risks described in Part II, Item 1A. Risk Factors appearing in this report, together with those appearing in Item 1A. Risk Factors, in our Annual Report on Form 10-K for the year ended December 31, 2021 as filed with the Securities and Exchange Commission ("SEC") on March 17, 2022 and our subsequent filings with the SEC.

Except for our ongoing obligations to disclose material information under the Federal securities laws, we undertake no obligation to release publicly any revisions to any forward-looking statements, to report events or to report the occurrence of unanticipated events. These forward-looking statements speak only as of the date of this report, and you should not rely on these statements without also considering the risks and uncertainties associated with these statements and our business.

OTHER PERTINENT INFORMATION

Unless specifically set forth to the contrary, when used in this report the terms “Inuvo,” the “Company,” “we,” “us,” “our” and similar terms refer to Inuvo, Inc., a Nevada corporation, and its subsidiaries. When used in this report, “second quarter 2022” means for the three months ended June 30, 2022, “second quarter 2021” means for the three months ended June 30, 2021, “2021” means the fiscal year ended December 31, 2021 and “2022” means the fiscal year ending December 31, 2022. The information which appears on our corporate web site at www.inuvo.com and our various social media platforms are not part of this report.

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PART I - FINANCIAL INFORMATION

ITEM 1. FINANCIAL STATEMENTS

INUVO, INC.

CONSOLIDATED BALANCE SHEETS

June 30, 2022 (Unaudited) and December 31, 2021

	June 30, 2022		December 31, 2021
Assets
Current assets
Cash and cash equivalents	$	6,373,070	$	10,475,964
Marketable securities - short term	2,044,601		1,927,979
Accounts receivable, net of allowance for doubtful accounts of $222,990 and $202,904, respectively.	13,094,811		9,265,813
Prepaid expenses and other current assets	1,074,366		1,408,186
Total current assets	22,586,848		23,077,942
Property and equipment, net	1,688,478		1,506,766
Other assets
Goodwill	9,853,342		9,853,342
Intangible assets, net of accumulated amortization	6,141,541		6,720,585
Referral and support services agreement advance	950,000		1,100,000
Marketable securities - long term	587,215		859,512
Right of use assets - operating lease	483,840		641,306
Right of use assets - finance lease	153,205		201,902
Other assets	35,720		35,719
Total other assets	18,204,863		19,412,366
Total assets	$	42,480,189	$	43,997,074
Liabilities and Stockholders’ Equity
Current liabilities
Accounts payable	$	6,246,536	$	4,844,716
Accrued expenses and other current liabilities	6,961,653		5,374,391
Lease liability - operating lease	355,969		340,478
Lease liability - finance lease	104,781		102,954
Total current liabilities	13,668,939		10,662,539
Long-term liabilities
Deferred tax liability	107,000		107,000
Lease liability - operating lease	129,111		300,827
Lease liability - finance lease	53,847		105,411
Other long-term liabilities	14,937		13,302
Total long-term liabilities	304,895		526,540
Stockholders’ equity
Preferred stock, $0.001 par value:
Authorized shares 500,000, none issued and outstanding	—		—
Common stock, $0.001 par value:
Authorized shares 200,000,000; issued and outstanding shares 119,873,869 and 118,747,447, respectively.	119,874		118,748
Additional paid-in capital	177,825,362		176,586,529
Accumulated other comprehensive (loss) income	(168,672)		53,737
Accumulated deficit	(149,270,209)		(143,951,019)
Total stockholders' equity	28,506,355		32,807,995
Total liabilities and stockholders' equity	$	42,480,189	$	43,997,074

            See accompanying notes to the consolidated financial statements.

5

INUVO, INC.

CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS

(Unaudited)

	For the Three Months Ended June 30,				For the Six Months Ended June 30,
	2022		2021		2022		2021
Net revenue	$	22,651,305	$	12,635,583	$	41,260,672	$	23,253,392
Cost of revenue	9,273,589		2,264,020		17,935,095		3,708,079
Gross profit	13,377,716		10,371,563		23,325,577		19,545,313
Operating expenses
Marketing costs	10,988,409		8,213,140		18,157,858		15,518,924
Compensation	3,215,890		2,880,217		6,373,596		5,618,084
General and administrative	2,011,237		1,676,890		3,737,909		3,401,868
Total operating expenses	16,215,536		12,770,247		28,269,363		24,538,876
Operating loss	(2,837,820)		(2,398,684)		(4,943,786)		(4,993,563)
Interest income (expense), net	3,070		(7,991)		2,071		(30,380)
Other income (expense), net	(395,177)		24,548		(377,475)		494,548
Net loss	(3,229,927)		(2,382,127)		(5,319,190)		(4,529,395)
Other comprehensive income
Unrealized loss on marketable securities	(124,253)		—		(222,409)		$	—
Comprehensive loss	$	(3,354,180)	$	(2,382,127)	$	(5,541,599)	$	(4,529,395)
Per common share data
Basic and diluted:
Net loss	$	(0.03)	$	(0.02)	$	(0.04)	$	(0.04)
Weighted average shares
Basic	119,827,944		116,497,035		118,788,819		116,497,035
Diluted	119,827,944		116,497,035		118,788,819		116,497,035

See accompanying notes to the consolidated financial statements.

6

INUVO, INC.

CONSOLIDATED STATEMENTS OF CASH FLOWS

(Unaudited)

	For the Six Months Ended June 30,
	2022		2021
Operating activities:
Net loss	$	(5,319,190)	$	(4,529,395)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation and amortization	1,308,776		1,552,386
Depreciation-Right of Use Assets	48,697		153,978
Stock based compensation	1,355,534		952,472
Stock warrant expense	12,945		—
Loss (gain) on marketable securities	377,475		(24,525)
Amortization of financing fees	2,500		5,000
Provision (recovery) of doubtful accounts	20,086		(69,667)
Derecognition of contingency and grant	(10,000)		(110,000)
Third party rights agreement termination	—		(420,000)
Change in operating assets and liabilities:
Accounts receivable	(3,849,084)		618,735
Prepaid expenses, unbilled revenue and other current assets	333,820		(100,888)
Referral and support services agreement advance	150,000		—
Accrued expenses and other liabilities	1,597,637		(2,002,231)
Accounts payable	1,401,820		2,421,700
Net cash used in operating activities	(2,568,984)		(1,552,435)
Investing activities:
Purchases of equipment and capitalized development costs	(911,443)		(788,670)
Purchase of marketable securities	(1,600,121)		(913,110)
Proceeds from the sale of marketable securities	1,155,912		—
Net cash used in investing activities	(1,355,652)		(1,701,780)
Financing activities:
Proceeds from sale of common stock, net	—		13,137,500
Proceeds from ValidClick licensing agreement	—		(149,900)
Payments on finance lease obligations	(49,737)		(117,363)
Proceeds from exercise of options	—		1,569
Net taxes paid on restricted stock unit grants exercised	(128,521)		(161,244)
Net cash (used in)/provided by financing activities	(178,258)		12,710,562
Net change – cash	(4,102,894)		9,456,347
Cash and cash equivalent, beginning of year	10,475,964		7,890,665
Cash and cash equivalent, end of period	$	6,373,070	$	17,347,012
Supplemental information:
Interest paid	$	12,625	$	32,972
Non cash investing and financing activities:
Assets purchased under finance lease obligations	$	—	$	10,724
Assets purchased under operating lease obligations	$	—	$	344,311

See accompanying notes to the consolidated financial statements.

7

INUVO, INC.

CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY

(unaudited)

For the Six Months Ended June 30,

2022
	Common Stock			Additional Paid in Capital		Accumulated Deficit		Accumulated Other Comprehensive Income (Loss)		Total
	Shares	Stock
Balance as of December 31, 2021	118,747,447	$	118,748	$	176,586,529	$	(143,951,019)	$	53,737	$	32,807,995
Net loss						(2,089,263)				(2,089,263)
Unrealized loss on debt securities								(98,156)		(98,156)
Stock-based compensation				671,158						671,158
Stock issued for vested restricted stock awards	1,059,755	1,060		(1,060)						—
Shares withheld for taxes on vested restricted stock				(128,520)						(128,520)
Stock warrants issued for referral agreement				12,483						12,483
Balance as of March 31, 2022	119,807,202	$	119,808	$	177,140,590	$	(146,040,282)	$	(44,419)	$	31,175,697
Net loss						(3,229,927)				(3,229,927)
Unrealized loss on debt securities								(124,253)		(124,253)
Stock-based compensation				684,376						684,376
Stock issued for vested restricted stock awards	66,666	66		(66)						—
Stock warrants issued for referral agreement				462						462
Balance as of June 30, 2022	119,873,868	$	119,874	$	177,825,362	$	(149,270,209)	$	(168,672)	$	28,506,355

2021
	Common Stock			Additional Paid in Capital		Accumulated Deficit		Total
	Shares	Stock
Balance as of December 31, 2020	98,035,829	$	98,036	$	161,541,448	$	(136,350,370)	$	25,289,114
Net loss						(2,147,268)		(2,147,268)
Stock-based compensation				394,870				394,870
Stock issued for vested restricted stock awards	1,467,465	1,467		(1,467)				—
Shares withheld for taxes on vested restricted stock				(161,244)				(161,244)
Proceeds from exercise of options				1,569				1,569
Sale of common stock, net	19,015,151	19,016		13,118,484				13,137,500
Balance as of March 31, 2021	118,518,445	$	118,519	$	174,893,660	$	(138,497,638)	$	36,514,541
Net loss						(2,382,127)		(2,382,127)
Stock-based compensation				557,602				557,602
Balance as of June 30, 2021	118,518,445	$	118,519	$	175,451,262	$	(140,879,765)	$	34,690,016

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Inuvo, Inc.

Notes to Consolidated Financial Statements

(Unaudited)

Note 1 – Organization and Business

Company Overview

Inuvo is a technology company that develops and sells information technology solutions for marketing and advertising. These solutions predictively identify and message online audiences for any product, service or brand across devices, formats, and channels including video, mobile, connected TV, linear TV, display, social, search and native. These solutions allow Inuvo’s clients to engage with their audiences in a manner that drives responsiveness. Inuvo facilitates the delivery of hundreds of millions of marketing messages to consumers every single month and counts among its clients numerous world-renowned names across industries.

The Inuvo solution incorporates a proprietary form of artificial intelligence, or AI, branded the IntentKey. This patented machine learning technology uses interactions with Internet content as a source of information from which to predict consumer intent. The AI can identify and advertise to the reasons why consumers are purchasing products and services not who those consumers are. In this regard, the technology is designed for a privacy conscious future and is focused on the components of the advertising value chain most responsible for return on advertising spend, the intelligence behind the advertising decision.

Inuvo technology can be consumed both as a managed service and software-as-a-service. For clients, Inuvo has also developed a collection of proprietary websites collectively branded as Bonfire Publishing where content is created specifically to attract qualified consumer traffic for clients through the publication of information across a wide range of topics including health, finance, travel, careers, auto, education and lifestyle. These sites also provide the means to market test various Inuvo advertising technologies. Further, Inuvo also provides Search and Social advertising services through a proprietary set of technologies branded as ValidClick.

There are many barriers to entry associated with the Inuvo business model, including a proficiency in large scale information processing, predictive software development, marketing data products, analytics, artificial intelligence, integration to the internet of things ("IOT"), and the relationships required to execute within the IOT. Inuvo’s intellectual property is protected by 17 issued and eight pending patents.

Liquidity

As of June 30, 2022, we have approximately $8.4 million in cash, cash equivalents and marketable securities. Our net working capital was $8.9 million. We have encountered recurring losses and cash outflows from operations, which historically we have funded through equity offerings and debt facilities. In addition, our investment in internally developed software consists primarily of labor costs which are of a fixed nature. Through June 30, 2022, our accumulated deficit was $149.3 million.

Our principal sources of liquidity are the sale of our common stock and our credit facility with Hitachi described in Note 6 to our Consolidated Financial Statements. On January 19, 2021, we raised $8.0 million in gross proceeds in a registered direct offering, before expenses, through the sale of an aggregate of 13,333,334 shares of our common stock, and on January 22, 2021, we raised an additional $6.25 million in gross proceeds in a registered direct offering, before expenses, through the sale of an aggregate of 5,681,817 shares of our common stock.

In March 2021, we contracted with an investment management company to manage our cash in excess of current operating

needs. We placed $2 million in cash equivalent accounts and $10 million in an interest-bearing account. At June 30, 2022,

our funds with the investment management company were approximately $5.4 million and were invested in cash equivalent accounts and marketable debt and equity securities. A detail of the activity is described in Note 3 to our Consolidated Financial Statements.

On May 28, 2021, we entered into a Sales Agreement (the “Sales Agreement”) with A.G.P./Alliance Global Partners, as sales agent (the “Sales Agent”), pursuant to which we may offer and sell through or to the Sales Agent shares of our common stock (the “ATM Program”) up to an aggregate amount of gross proceeds of $35,000,000. During the year ended December 31, 2021 and through June 30, 2022, we did not issue any shares of common stock or receive any aggregate proceeds under the ATM Program, and we did not pay any commissions to the Sales Agent. Any shares of common stock offered and sold in the ATM Program will be issued pursuant to our universal shelf registration statement on Form S-3 (the “Shelf Registration Statement”). The ATM Program will terminate upon (a) the election of the Sales Agent upon the occurrence of certain adverse events, (b) 10 days’ advance notice from one party to the other, or (c) the sale of the balance available under our Shelf Registration Statement.

9

Under the terms of the Sales Agreement, the Sales Agent is entitled to a commission at a fixed rate of 3.0% of the gross proceeds from each sale of shares under the Sales Agreement.

We have focused our resources behind a plan to market our collective multi-channel advertising capabilities differentiated by our AI technology, the IntentKey, where we have a technology advantage and higher margins. If we are successful in implementing our plan, we expect to return to a positive cash flow from operations. However, there is no assurance that we will be able to achieve this objective.

We believe our current cash position and credit facility will be sufficient to sustain operations for the next twelve

months. We may need to fund operations over the longer term through private or public sales of securities, debt financings or partnering/licensing transactions. There can be no assurances that financing will be available on acceptable terms, if at all, in the future.

Customer concentration

For the three month period ending June 30, 2022, our three largest customers by revenue accounted for 68.3% of our overall revenue at 27.4%, 27.2% and 13.6%, respectively and for the six month period ending June 30, 2022, 62.1% of our overall revenue at 25.0%, 23.2% and 14.0%, respectively. Those same three customers accounted for 53.4% of our gross accounts receivable balance as of June 30, 2022. As of December 31, 2021, the same customers accounted for 41.7% of our gross accounts receivable balance.

COVID-19

In March 2020, the World Health Organization classified the COVID-19 outbreak as a pandemic. The full impact of the COVID-19 outbreak continues to evolve as of the date of this report. We continue to monitor the pandemic and related government guidelines and regulations and their impact on our operations, financial condition and liquidity.

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Note 2 – Summary of Significant Accounting Policies

Basis of presentation

The consolidated financial statements presented are for Inuvo and its subsidiaries. The accompanying unaudited consolidated financial statements have been prepared based upon SEC rules that permit reduced disclosure for interim periods. Certain information and footnote disclosures have been condensed or omitted in accordance with those rules and regulations. The accompanying consolidated balance sheet as of December 31, 2021, was derived from audited financial statements, but does not include all disclosures required by accounting principles generally accepted in the United States ("GAAP"). In our opinion, these consolidated financial statements reflect all adjustments that are necessary for a fair presentation of results of operations and financial condition for the interim periods shown including normal recurring accruals and other items. The results for the interim periods are not necessarily indicative of results for the full year. For a more complete discussion of significant accounting policies and certain other information, this report should be read in conjunction with the consolidated financial statements and accompanying notes included in our Annual Report on Form 10-K for the year ended December 31, 2021, which was filed with the SEC on March 17, 2022.

Use of estimates

The preparation of financial statements, in accordance with GAAP, requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, net revenues and expenses and disclosure of contingent assets and liabilities. The estimates and assumptions used in the accompanying consolidated financial statements are based upon management’s regular evaluation of the relevant facts and circumstances as of the date of the consolidated financial statements. We regularly evaluate estimates and assumptions related to capitalized labor, goodwill and purchased intangible asset valuations and income tax valuation allowance. Actual results may differ from the estimates and assumptions used in preparing the accompanying consolidated financial statements, and such differences could be material.

Revenue Recognition

Both of our platforms generate revenue from ad placements and clicks on advertisements on websites, some of which we own. We recognize revenue from ad placements and clicks in the period in which they occur. We also recognize revenue from serving impressions when we complete all or a part of an order from an advertiser. The revenue is recognized in the period that the impression is served. We subsequently settle these transactions with our business partners at which time adjustments for invalid traffic may impact the amount collected. Payments to publishers who display advertisements on our behalf and payments to ad exchanges are recognized as cost of revenue.

The below table is the proportion of revenue that is generated through advertisements on our ValidClick (Search and Social) and IntentKey (Programmatic) platforms:

	For the Three Months Ended June 30,								For the Six Months Ended June 30,
	2022				2021				2022				2021
ValidClick Platform	$	14,022,118	61.9	%	$	9,727,501	77.0	%	$	24,519,101	59.4	%	$	18,212,314	78.3	%
IntentKey Platform	8,629,187		38.1	%	2,908,082		23.0	%	16,741,571		40.6	%	$	5,041,078	21.7	%
Total	$	22,651,305	100.0	%	$	12,635,583	100.0	%	$	41,260,672	100.0	%	$	23,253,392	100.0	%

Recent Accounting Pronouncements Not Yet Adopted

In June 2016, the FASB issued ASU No. 2016-13, Financial Instruments-Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments (ASU 2016-13), which requires the measurement and recognition of expected credit losses for financial assets held at amortized cost. ASU 2016-13 replaces the existing incurred loss impairment model with a forward-looking expected credit loss model which will result in earlier recognition of credit losses. On November 15, 2019, the FASB delayed the effective date for certain small public companies and other private companies. As amended, the effective date of ASC Topic 326 was delayed until fiscal years beginning after December 15, 2022 for SEC filers that are eligible to be smaller reporting companies under the SEC’s definition, as well as private companies and not-for-profit entities. We are currently evaluating the potential impact of this new standard to our consolidated financial statements.

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Reclassification:

We have reclassified amounts pertaining to marketable securities on the statement of cash flows for the six months ended June 30, 2021 to conform to the current period's presentation.

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Note 3 – Fair Value Measurements

The carrying amounts reported in the balance sheet for cash and cash equivalents, accounts receivable, accounts payable and accrued expenses approximate fair value based on the short-term nature of these items.

In accordance with accounting principles generally accepted in the United States, fair value is defined as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. A three-level hierarchy prioritizes the inputs used to measure fair value as follows:

Level 1 – Valuation is based on quoted prices in active markets for identical assets or liabilities. Level 1 assets and liabilities generally include debt and equity securities that are traded in an active exchange market. Valuations are obtained from readily available pricing sources for market transactions involving identical assets or liabilities.

Level 2 – Valuation is based on observable inputs other than Level 1 prices, such as quoted prices for similar assets or liabilities; quoted prices in markets that are not active; or other inputs that are observable or can be corroborated by observable market data for substantially the full term of the assets or liabilities.

Level 3 – Valuation is based on unobservable inputs that are supported by little or no market activity and that are significant to the fair value of the assets or liabilities. Level 3 assets and liabilities include financial instruments whose value is determined using pricing models, discounted cash flow methodologies, or similar techniques, as well as instruments for which the determination of fair value requires significant management judgment or estimation.

The following table summarizes our cash equivalents and marketable securities measured at fair value. Certain marketable

securities consist of investments in debt and equity securities. We classify our cash equivalents and marketable securities within Level 1 because we use observable inputs that reflect quoted market prices for identical assets in active markets to determine their fair value. We have classified debt securities as available for sale securities with unrealized gains and losses recorded as other comprehensive income. We have classified equity securities as trading and are marked to market with changes recorded as other income on the income statement. Any interest income or dividends are recorded as interest income on the income statement.

	Investment Assets at Fair Value				Investment Assets at Fair Value
	As of June 30, 2022				As of December 31, 2021
	Level 1		Total		Level 1		Total
Debt securities	$	852,652	$	852,652	$	1,828,285	$	1,828,285
Equity securities	$	1,779,164	$	1,779,164	$	959,206	$	959,206
Cash equivalents	$	2,793,852	$	2,793,852	$	5,222,759	$	5,222,759
Total Investments at Fair Value	$	5,425,668	$	5,425,668	$	8,010,250	$	8,010,250

The cost, gross unrealized gains (losses) and fair value of marketable securities by major security type were as follows:

	For the Six Months Ended June 30,						For the Twelve Months Ended December 31
	2022						2021
	Cost		Unrealized Gain (Loss)		Fair Value		Cost		Unrealized Gain (Loss)		Fair Value
Marketable securities
Debt securities	$	1,021,324	$	(168,672)	$	852,652	$	2,100,306	$	(272,021)	$	1,828,285
Equity securities	2,363,650		(584,486)		1,779,164		905,469		53,737		959,206
Total marketable securities					$	2,631,816					$	2,787,491

    

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Note 4 – Property and Equipment

The net carrying value of property and equipment was as follows as of:

	June 30, 2022		December 31, 2021
Furniture and fixtures	$	293,152	$	293,152
Equipment	1,246,872		1,164,671
Capitalized internal use and purchased software	13,744,062		12,914,820
Leasehold improvements	458,885		458,885
Subtotal	15,742,971		14,831,528
Less: accumulated depreciation and amortization	(14,054,493)		(13,324,762)
Total	$	1,688,478	$	1,506,766

During the three months ended June 30, 2022 and June 30, 2021, depreciation expense was $372,939 and $314,106, respectively. During the six months ended June 30, 2022 and June 30, 2021, depreciation expense was $729,732 and $619,634, respectively.

Note 5 – Other Intangible Assets and Goodwill

The following is a schedule of intangible assets and goodwill as of June 30, 2022:

	Term	Carrying Value		Accumulated Amortization and Impairment		Net Carrying Value		Year-to-date Amortization
Customer list, Google	20 years	$	8,820,000	$	(4,557,000)	$	4,263,000	$	220,500
Technology	5 years	3,600,000		(3,600,000)		—		60,000
Customer list, ReTargeter	5 years	1,931,250		(1,126,563)		804,687		193,125
Customer list, all other	10 years	1,610,000		(1,610,000)		—		26,794
Brand name, ReTargeter	5 years	643,750		(375,521)		268,229		64,375
Customer relationships	20 years	570,000		(154,375)		415,625		14,250
Trade names, web properties (1)	-	390,000		—		390,000		—
Intangible assets classified as long-term		$	17,565,000	$	(11,423,459)	$	6,141,541	$	579,044
Goodwill, total	-	$	9,853,342	$	—	$	9,853,342	$	—

(1)    The trade names related to our web properties have an indefinite life, and as such are not amortized.

Amortization expense over the next five years and thereafter is as follows:

 

2022 (remainder of year)	$	492,250
2023	984,500
2024	769,917
2025	469,500
2026	469,500
Thereafter	2,565,874
Total	$	5,751,541

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Note 6 – Bank Debt

On March 12, 2020, we closed on the Loan and Security Agreement dated February 28, 2020 with Hitachi. Under the terms of the Loan and Security Agreement, Hitachi has provided us with a $5,000,000 line of credit commitment. We are permitted to borrow (i) 90% of the aggregate Eligible Accounts Receivable, plus (ii) the lesser of (A) 75% of the aggregate Unbilled Accounts Receivable or (B) 50% of the amount available to borrow under (i), up to the maximum credit commitment. We pay Hitachi a monthly interest at the rate of 2% in excess of the Wall Street Journal Prime Rate, with a minimum rate of 6.75% per annum, on outstanding amounts. The principal and all accrued but unpaid interest are due on demand.

We agreed to pay Hitachi a commitment fee of $50,000, with one half due upon the execution of the agreement and the balance due six months thereafter. Thereafter, we are obligated to pay Hitachi a commitment fee of $15,000 annually. We are also obligated to pay Hitachi a quarterly service fee of 0.30% on the monthly unused amount of the maximum credit line. The Loan and Security Agreement continues for an indefinite term. At June 30, 2022, there were no outstanding balances due under the Loan and Security Agreement.

Note 7 – Accrued Expenses and Other Current Liabilities

The accrued expenses and other current liabilities consist of the following as of:

	June 30, 2022		December 31, 2021
Accrued marketing costs	$	5,545,363	$	4,267,980
Accrued expenses and other	804,200		956,998
Accrued payroll and commission liabilities	606,582		121,533
Arkansas grant contingency	5,000		10,000
Accrued taxes, current portion	508		17,880
Total	$	6,961,653	$	5,374,391

Note 8 – Other Long-Term Liabilities

The lease liabilities and other long-term liabilities consist of the following as of:

	June 30, 2022		December 31, 2021
Deferred rent	$	14,937	$	13,302
Total	$	14,937	$	13,302

Note 9 – Commitments    

On September 17, 2021, we signed a multi-year agreement with a business development partner to provide referral and support services to us. The agreement required an advance fee of $1.5 million with $300,000 recorded as a current asset and $1.2 million as other assets. The advance is being amortized as marketing expenses over five years. As of June 30, 2022, $250,000 has been amortized. As part of the agreement, we granted a warrant exercisable into 300,000 shares of our common stock, which vests over two years upon achieving certain performance metrics (see Note 12 - Stockholders' Equity). Additionally, we agreed to pay quarterly support fees upon reaching certain levels of operational activity.

Note 10 – Income Taxes

We have a deferred tax assets of $35,576,360. We believe it is more likely than not that essentially none of our deferred tax assets will be realized, and we have recorded a valuation allowance of $33,988,760 for the deferred tax assets that may not be realized as of June 30, 2022 and December 31, 2021. We also have deferred tax liabilities totaling $1,694,600 as of June 30, 2022, related to intangible assets acquired in March 2012 and February 2017. These balances are presented as a net deferred tax liability of $107,000 composed of indefinite lived intangible assets.

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Note 11 – Stock-Based Compensation

We maintain a stock-based compensation program intended to attract, retain and provide incentives for talented employees and directors and align stockholder and employee interests. During the 2022 and 2021 periods, we granted restricted stock units ("RSUs") from the 2017 Equity Compensation Plan, as amended (“2017 ECP”). RSU vesting periods are generally up to three years and/or achieving certain financial targets.

On January 1, 2022, in accordance with the plan provisions, the number of shares available for issuance under the 2017 ECP was increased by 150,000 shares. On June 16, 2022, our stockholders approved an amendment to the 2017 ECP increasing the number of shares of our common stock reserved for issuance by 15,000,000 shares. As of June 30, 2022, the total number of shares of our common stock reserved for issuance under the 2017 ECP was 24,550,000.

Compensation Expense

For the three and six months ended June 30, 2022, we recorded stock-based compensation expense for all equity incentive plans of $684,376 and $1,355,534, respectively. For the three and six months ended June 30, 2021, we recorded stock-based compensation expense for all equity incentive plans of $557,602 and $952,472, respectively. Total compensation cost not yet recognized at June 30, 2022 was $3,176,577, which will be recognized over a weighted-average recognition period of approximately three years.

The following table summarizes the stock grants outstanding under the 2017 ECP and the 2010 Equity Compensation Plan (“2010 ECP”) for the three months ended June 30, 2022:

	Options Outstanding	RSUs Outstanding	Options and RSUs Exercised	Available Shares	Total Awards Authorized
2017 ECP	—	5,133,340	4,160,798	15,255,862	24,550,000
2010 ECP (*)	1,500	—	5,011,511	—	5,013,011
Total	1,500	5,133,340	9,172,309	15,255,862	29,563,011

(*) Expired April 2020

The following table summarizes the activity of stock option awards under the 2010 ECP for the six months ended June 30, 2022:

	Shares Subject to Options Outstanding
	Number of Shares	Weighted Average Exercise Price
Outstanding, beginning of period	1,500	$	0.56
Stock options exercised	—	$	—
Stock options canceled	—	$	—
Outstanding, end of period	1,500	0.56
Exercisable, end of period	1,500	0.56

The following table summarizes the activities for our unvested RSUs for the six months ended June 30, 2022:

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	Unvested RSUs
	Number of Shares	Weighted Average Grant Date Fair Value
Outstanding, beginning of period	3,960,001	$	1.33
Granted	2,750,000	$	0.40
Vested	(1,426,660)	$	1.34
Canceled	(150,001)	$	1.03
Outstanding, end of period	5,133,340	$	0.84

Note 12 – Stockholder's Equity

Warrants

On September 17, 2021, we signed an agreement with a marketing platform and consulting company to provide referral and support services to us for a period of five years (see Note 9 - Commitments). As part of that agreement, we granted a warrant exercisable into 300,000 shares of our common stock, which vests in two tranches when certain performance metrics are achieved. The warrant was valued using the Black Scholes option pricing model at a total of $149,551 based on a seven-year term, an implied volatility of 100%, a risk-free equivalent yield of 1.17%, and a stock price of $0.71. The warrant is classified as equity and will be expensed over the vesting period of each tranche if the performance criteria are achieved. For the six- month period ended June 30, 2022, we recognized approximately $13 thousand in expense.

Earnings per Share

For the three-and-six month periods ended June 30, 2022 and 2021, we generated a net loss from continuing operations and as a result, any potential common shares are anti-dilutive.

Common Stock

On January 7, 2021, we filed Articles of Amendment to our Articles of Incorporation in the State of Nevada increasing the number of authorized shares of our common stock from 100,000,000 to 150,000,000. On August 19, 2021, we filed Articles of Amendment to our Articles of Incorporation in the State of Nevada increasing the number of authorized shares of our common stock from 150,000,000 to 200,000,000.

Note 13 – Leases

We have entered into operating and finance leases primarily for real estate and equipment rental. These leases have terms which range from three years to five years, and often include one or more options to renew or in the case of equipment rental, to purchase the equipment. These operating and finance leases are listed as separate line items on our consolidated balance sheets and represent our right to use the underlying asset for the lease term. Our obligation to make lease payments is also listed as separate line items on our consolidated balance sheets. As of June 30, 2022 and December 31, 2021, total operating and financed right-of-use assets were $483,840 and $153,205, and $641,306 and $201,902, respectively.

As of June 30, 2022 and 2021, we recorded $48,697 and $153,978, respectively, in amortization expense related to finance leases.

Because the rate implicit in each lease is not readily determinable, we use our incremental borrowing rate to determine the present value of the lease payments.

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Information related to our operating lease liabilities are as follows:

	For the Six Months Ended June 30,
Cash paid for operating lease liabilities	$	211,652
Weighted-average remaining lease term	3.2 years
Weighted-average discount rate	6.25		%

Minimum future lease payments ended June 30, 2022
2022 (remainder of the year)	$	192,578
2023	301,029
2024	16,236
2025	5,251
2026	1,590
	516,684
Less imputed interest	(31,604)
Total lease liabilities	$	485,080

Information related to our financed lease liabilities are as follows:

	For the Six Months Ended June 30,
Cash paid for finance lease liabilities	$	59,726
Weighted-average remaining lease term	1.8 years
Weighted-average discount rate	6.25		%

Minimum future lease payments ended June 30, 2022
2022 (remainder of the year)	$	55,139
2023	84,127
2024	31,220
	170,486
Less imputed interest	(11,858)
Total lease liabilities	$	158,628

ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Company Overview

Inuvo is a technology company that develops and sells information technology solutions for marketing and advertising. These solutions predictively identify and message online audiences for any product, service or brand across devices, formats, and channels including video, mobile, connected TV, linear TV, display, social, search and native. These solutions allow Inuvo’s clients to engage with their audiences in a manner that drives responsiveness. Inuvo facilitates the delivery of hundreds of millions of marketing messages to consumers every single month and counts among its clients numerous world-renowned names across industries.

The Inuvo solution incorporates a proprietary form of artificial intelligence, or AI, branded the IntentKey. This patented machine learning technology uses interactions with Internet content as a source of information from which to predict consumer intent. The AI can identify and advertise to the reasons why consumers are purchasing products and services not who those consumers are. In this regard, the technology is designed for a privacy conscious future and is focused on the components of the advertising value chain most responsible for return on advertising spend, the intelligence behind the advertising decision.

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Inuvo technology can be consumed both as a managed service and software-as-a-service. For clients, Inuvo has also developed a collection of proprietary websites collectively branded as Bonfire Publishing where content is created specifically to attract qualified consumer traffic for clients through the publication of information across a wide range of topics including health, finance, travel, careers, auto, education and lifestyle. These sites also provide the means to market test various Inuvo advertising technologies. Further, Inuvo also provides Search and Social advertising services through a proprietary set of technologies branded as ValidClick.

There are many barriers to entry associated with the Inuvo business model, including a proficiency in large scale information processing, predictive software development, marketing data products, analytics, artificial intelligence, integration to the internet of things ("IOT"), and the relationships required to execute within the IOT. Inuvo’s intellectual property is protected by 17 issued and eight pending patents.

Impact of COVID-19 Pandemic

In March 2020, the World Health Organization classified the COVID-19 outbreak as a pandemic. The full impact of the COVID-19 outbreak continues to evolve as of the date of this report. We continue to monitor the pandemic and related government guidelines and regulations and their impact on our operations, financial condition and liquidity.

Critical Accounting Policies and Estimates

The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amount of assets and liabilities, the disclosure of contingent assets and liabilities and the reported amounts of revenue and expenses during the reported periods. The more critical accounting estimates include estimates related to revenue recognition, accounts receivable allowances, capitalized software costs, goodwill and stock-based compensation. We also have other key accounting policies, which involve the use of estimates, judgments and assumptions that are significant to understanding our results, which are described in Note 2 to our audited consolidated financial statements for 2021 appearing in our Annual Report on Form 10-K for the year ended December 31, 2021 as filed with the SEC on March 17, 2022. The estimates and assumptions that management makes affect the reported amounts of assets, liabilities, net revenues and expenses and disclosure of contingent assets and liabilities. The estimates and assumptions that management makes affect the reported amounts of assets, liabilities, net revenues and expenses and disclosure of contingent assets and liabilities. The estimates and assumptions used are based upon management’s regular evaluation of the relevant facts and circumstances as of the date of the consolidated financial statements. We regularly evaluate estimates and assumptions related to goodwill and purchased intangible asset valuations and valuation allowance. Actual results may differ from the estimates and assumptions used in preparing the accompanying consolidated financial statements, and such differences could be material.

Results of Operations

	For the Three Months Ended June 30,								For the Six Months Ended June 30,
	2022		2021		Change		% Change		2022		2021		Change		% Change
Net Revenue	$	22,651,305	$	12,635,583	$	10,015,722	79.3	%	$	41,260,672	$	23,253,392	$	18,007,280	77.4	%
Cost of Revenue	9,273,589		2,264,020		7,009,569		309.6	%	17,935,095		3,708,079		14,227,016		383.7	%
Gross Profit	$	13,377,716	$	10,371,563	$	3,006,153	29.0	%	$	23,325,577	$	19,545,313	$	3,780,264	19.3	%

Net Revenue

We experienced 79% and 77% higher year over year revenue for the three and six months ended June 30, 2022, respectively as compared to the same period in 2021. Revenue from both platforms, ValidClick and IntentKey, exceeded the prior year. ValidClick revenue was up by 44% and 35% for three and six months period ending June 30, 2022, respectively, and IntentKey revenue was up by 197% and 232%, respectively, when compared to the same time period last year. Both platforms acquired new customers within the year, benefiting from the agreement with a business development partner discussed in Note 9 to our Consolidated Financial Statements and because of the economic improvements associated with the COVID-19 pandemic recovery.

Cost of Revenue

Cost of revenue for the three and six months ended June 30, 2022, was primarily generated by payments to advertising exchanges that provide access to a supply of advertising inventory where we serve advertisements using information predicted by the IntentKey platform and, to a lesser extent, payments to website publishers and app developers that host advertisements we serve through ValidClick. Cost of revenue associated with ValidClick revenue is small and generates a high gross margin. As ValidClick revenue declines as a percent of total Net Revenue, total gross margin similarly decreases. The components of

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the cost of revenue have shifted, as the IntentKey platform revenue becomes a greater percentage of net revenue and as the ValidClick service has continued to expand its owned and operated publishing assets. The increase in the cost of revenue was due to this shift in revenue and to the acquisition of new customers as mentioned in the Net Revenue section above.

Operating Expenses

	For the Three Months Ended June 30,								For the Six Months Ended June 30,
	2022		2021		Change		% Change		2022		2021		Change		% Change
Marketing costs	$	10,988,409	$	8,213,140	$	2,775,269	33.8	%	$	18,157,858	$	15,518,924	$	2,638,934	17.0	%
Compensation	3,215,890		2,880,217		335,673		11.7	%	6,373,596		5,618,084		$	755,512	13.4	%
General and administrative	2,011,237		1,676,890		334,347		19.9	%	3,737,909		3,401,868		$	336,041	9.9	%
Operating expenses	$	16,215,536	$	12,770,247	$	3,445,289	27.0	%	$	28,269,363	$	24,538,876	$	3,730,487	15.2	%

Marketing costs consist mostly of traffic acquisition costs and includes those expenses required to attract an audience to owned and operated web properties. Marketing costs for the three and six months ended June 30, 2022 compared to the same period in 2021 increased as the result of higher revenue from owned and operated operations. In June 2022, we identified some of the advertising we purchased from a prominent advertising network during the quarter ended June 30, 2022 appeared, according to our technology and assessment, to be comprised of invalid advertising clicks. As a result, we refunded $1.5 million to our clients that were impacted and reversed any revenue that would have been recognized during the quarter ended June 30, 2022 related to this invalid traffic. In addition, we provided evidence to the network from which we bought the media and demanded a refund of the spend. The network in question immediately launched an internal investigation. We have held back approximately $1.4 million in net payments due until such time as a satisfactory resolution is determined and have not reflected any offsetting adjustment to the related marketing expense and payables. For the time being, the amount held back is recorded as a marketing expense and an accounts payable. The fraud that was discovered was atypical, sophisticated and not common within the network in question.

Compensation expense was higher for the three and six months ended June 30, 2022 compared to the same time periods in 2021 due primarily to higher salary expense, stock-based compensation expense and incentive expense. Our total employment, both full-and part-time, was 88 at June 30, 2022 compared to 76 at June 30, 2021.

General and administrative costs for the three and six months ended June 30, 2022 increased 20% and 10%, respectively, compared to the same periods in 2021. These costs included professional fees, travel and entertainment and corporate expenses which were all higher in 2022 over the corresponding periods last year, partially offset by lower facilities and depreciation and amortization expense in 2022.

Interest income, net

Interest income, net, for the three and six months ended June 30, 2022 was approximately $3 thousand and $2 thousand, respectively, and was primarily due to finance lease obligations of approximately $5 thousand and $13 thousand, respectively; offset by interest income on marketable securities of approximately $8 thousand and $15 thousand, respectively.

Other income (expense), net

Other income (expense), net, for the three and six months ended June 30, 2022 was an expense of approximately $395 thousand and $377 thousand, respectively, from realized and unrealized gain and losses discussed in Note 3 to our Consolidated Financial Statements.

Other income (expense), net, for the three months ended June 30, 2021 was income of approximately $25 thousand from unrealized gains on trading securities discussed in Note 3 to our Consolidated Financial Statements. Other income (expense), net, for the six month period ended June 30, 2021 was an income of approximately $495 thousand due to the reversal of deferred revenue from a contract cancellation and the reversal of an accrued sales reserve of $50 thousand.

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Liquidity and Capital Resources

As of June 30, 2022, we have approximately $8.4 million in cash, cash equivalents and marketable securities. Our net working capital was $8.9 million. We have encountered recurring losses and cash outflows from operations, which historically we have funded through equity offerings and debt facilities. In addition, our investment in internally developed software consists primarily of labor costs which are of a fixed nature. Through June 30, 2022, our accumulated deficit was $149.3 million.

Our principal sources of liquidity are the sale of our common stock and our credit facility with Hitachi described in Note 6 to our Consolidated Financial Statements. On January 19, 2021, we raised $8.0 million in gross proceeds in a registered direct offering, before expenses, through the sale of an aggregate of 13,333,334 shares of our common stock, and on January 22, 2021, we raised an additional $6.25 million in gross proceeds in a registered direct offering, before expenses, through the sale of an aggregate of 5,681,817 shares of our common stock.

In March 2021, we contracted with an investment management company to manage our cash in excess of current operating

needs. We placed $2 million in cash equivalent accounts and $10 million in an interest-bearing account. At June 30, 2022,

our funds with the investment management company were approximately $5.4 million and were invested in cash equivalent accounts and marketable debt and equity securities. A detail of the activity is described in Note 3 to our Consolidated Financial Statements.

On May 28, 2021, we entered into a Sales Agreement (the “Sales Agreement”) with A.G.P./Alliance Global Partners, as sales agent (the “Sales Agent”), pursuant to which we may offer and sell through or to the Sales Agent shares of our common stock (the “ATM Program”) up to an aggregate amount of gross proceeds of $35,000,000. During the year ended December 31, 2021 and through June 30, 2022, we did not issue any shares of common stock or receive any aggregate proceeds under the ATM Program, and we did not pay any commissions to the Sales Agent. Any shares of common stock offered and sold in the ATM Program will be issued pursuant to our universal shelf registration statement on Form S-3 (the “Shelf Registration Statement”). The ATM Program will terminate upon (a) the election of the Sales Agent upon the occurrence of certain adverse events, (b) 10 days’ advance notice from one party to the other, or (c) the sale of the balance available under our Shelf Registration Statement. Under the terms of the Sales Agreement, the Sales Agent is entitled to a commission at a fixed rate of 3.0% of the gross proceeds from each sale of shares under the Sales Agreement.

We have focused our resources behind a plan to grow our AI technology, the IntentKey, where we have a technology advantage

and higher margins. If we are successful in implementing our plan, we expect to return to a positive cash flow from operations.

However, there is no assurance that we will be able to achieve this objective. We believe our current cash position and credit facility will be sufficient to sustain operations for the next twelve months. We may need to fund operations over the longer term through private or public sales of securities, debt financings or partnering/licensing transactions. There can be no assurances that financing will be available on acceptable terms, if at all, in the future.

Cash Flows

The table below sets forth a summary of our cash flows for the six months ended June 30, 2022 and 2021:

	For the Six Months Ended June 30,
	2022	2021
Net cash used in operating activities	$(2,568,984)	$(1,552,435)
Net cash used in investing activities	$(1,355,652)	$(1,701,780)
Net cash (used in)/provided by financing activities	$(178,258)	$12,710,562

Cash Flows - Operating

Net cash used in operating activities was $2,568,984 during the six months ended June 30, 2022. We reported a net loss of $5,319,190, which included non-cash expenses of depreciation and amortization expense of $1,308,776, depreciation of right of use assets of $48,697 and stock-based compensation expense of $1,355,534. The change in operating assets and liabilities during the six months ended June 30, 2022 was a net use of cash of $365,807 primarily due to an increase in the accounts receivable balance by $3,849,084, partially offset by the increase in accrued expenses of $1,597,637 and accounts payable balance of $1,401,820. Our terms are such that we generally collect receivables prior to paying trade payables. Our media sales arrangements typically have slower payment terms than the terms of related payables. The net loss was partially a result of the network media issue noted in Marketing Expense above. We refunded $1.5 million to our clients and reversed revenue that would have been recognized during the quarter ended June 30, 2022. In addition, we demanded a refund of the spend and held

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back approximately $1.4 million in net payments until such time as a satisfactory resolution is determined. The held payments may be reversed in future quarters upon a satisfactory resolution.

During the comparable six-month period in 2021, cash used in operating activities was $1,552,435 from a net loss of $4,529,395, which included several non-cash expenses of depreciation and amortization expense of $1,552,386 and stock-based compensation expense of $952,472.

Cash Flows - Investing

Net cash used in investing activities was $1,355,652 and $1,701,780 for the six months ended June 30, 2022 and 2021, respectively. Cash used in investing activities in 2022 and 2021 consisted primarily of the purchase of marketable securities and to a lesser extent, capitalized internal development costs.

Cash Flows - Financing

Net cash used in financing activities was $178,258 during the six months ended June 30, 2022.

Net cash provided by financing activities was $12,710,562 during the six months ended June 30, 2021 was primarily from proceeds from the sale of common stock.

Off Balance Sheet Arrangements

As of June 30, 2022, we do not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that are material to investors. The term "off-balance sheet arrangement" generally means any transaction, agreement or other contractual arrangement to which an entity unconsolidated with us is a party, under which we have any obligation arising under a guarantee contract, derivative instrument or variable interest or a retained or contingent interest in assets transferred to such entity or similar arrangement that serves as credit, liquidity or market risk support for such assets.

ITEM 3.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

Not applicable to a smaller reporting company.

ITEM 4.  CONTROLS AND PROCEDURES.

Evaluation of Disclosure Controls and Procedures

We maintain “disclosure controls and procedures” as such term is defined in Rule 13a-15(e) under the Securities Exchange Act of 1934. Disclosure controls and procedures are controls and procedures designed to reasonably assure that information required to be disclosed in our reports filed under the Securities Exchange Act of 1934, such as this report, is recorded, processed, summarized and reported within the time periods prescribed by SEC rules and regulations, and to reasonably assure that such information is accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, to allow timely decisions regarding required disclosure.

Our management does not expect that our disclosure controls will prevent all errors and fraud. A control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met. In addition, the design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within a company have been detected. These inherent limitations include the realities that judgments in decision-making can be faulty, and that breakdowns can occur because of simple error or mistake. Additionally, controls can be circumvented by the individual acts of some persons, by collusion of two or more people or by management override of the control. The design of any systems of controls also is based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions. Over time, controls may become inadequate because of changes in conditions, or the degree of compliance with the policies or procedures may deteriorate. Because of these inherent limitations in a cost-effective control system, misstatements due to error or fraud may occur and not be detected.

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As required by Rule 13a-15 under the Securities Exchange Act of 1934, as of June 30, 2022, the end of the period covered by this report, our management concluded their evaluation of the effectiveness of the design and operation of our disclosure controls and procedures. As of the evaluation date, our Chief Executive Officer and Chief Financial Officer concluded that we maintain disclosure controls and procedures that are effective in providing reasonable assurance that information required to be disclosed in our reports under the Securities Exchange Act of 1934 is recorded, processed, summarized and reported within the time periods prescribed by SEC rules and regulations, and that such information is accumulated and communicated to our management to allow timely decisions regarding required disclosure.

Changes in Internal Control over Financial Reporting

There were no changes in our internal control over financial reporting during the quarter ended June 30, 2022 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

PART II

Item 1 - LEGAL PROCEEDINGS

None.

ITEM 1A. RISK FACTORS-UPDATE

We desire to take advantage of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. Accordingly, we incorporate by reference the risk factors disclosed in Part I, Item 1A of our Form 10-K for the year ended December 31, 2021, as filed with the SEC on March 17, 2022 and our subsequent filings with the SEC, subject to the new or modified risk factors appearing below that should be read in conjunction with the risk factors disclosed in such Form 10-K and our subsequent filings.

We rely on four customers for a significant portion of our revenues. We are reliant upon three customers for most of our revenue. During the second quarter of 2022, they accounted for 27.4%, 27.2% and 13.6% of our revenues, respectively. During the same period in 2021, three different customers accounted for our largest revenue source at 39.3%, 20.3% and 14.9%, respectively. The amount of revenue we receive from these customers is dependent on a number of factors outside of our control, including the amount they charge for advertisements, the depth of advertisements available from them, and their ability to display relevant ads in response to end-user queries. We would likely experience a significant decline in revenue and our business operations could be significantly harmed if these customers do not approve our new websites and applications, or if we violate their guidelines or they change their guidelines. In addition, if any of these preceding circumstances were to occur, we may not be able to find a suitable alternate paid search results provider or otherwise replace the lost revenues. The loss of any of these customers or a material change in the revenue or gross profit they generate would have a material adverse impact on our business, results of operations and financial condition in future periods.

ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS.

None.

ITEM 3. DEFAULTS UPON SENIOR SECURITIES.

None.

ITEM 4.  MINE SAFETY AND DISCLOSURES.

Not applicable.

ITEM 5. OTHER INFORMATION.

None.

23

ITEM 6. EXHIBITS

 

No.	Exhibit Description	Form	Date Filed	Number	Filed or Furnished Herewith
3(i).1	Articles of Incorporation, as amended	10-KSB	3/1/04	4
3(i).2	Amended to Articles of Incorporation filed March 14, 2005	10-KSB	3/31/06	3.2
3(i).3	Articles of Merger between Inuvo, Inc. and Kowabunga! Inc.	8-K	7/24/09	3.4
3(i).4	Certificate of Change Filed Pursuant to NRS 78.209	8-K	12/10/10	3(i).4
3(i).5	Certificate of Merger as filed with the Secretary of State of Nevada on February 29, 2012	10-K	3/29/12	3(i).5
3(i).6	Articles of Amendment to Amended Articles of Incorporation as filed on February 29, 2012	10-K	3/29/12	3(i).6
3(i).7	Articles of Amendment to Amended Articles of Incorporation as filed on October 31, 2019	10-Q	5/15/20	3(i).7
3(i).8	Certificate of Validation of Amendment to Amended Articles of Incorporation as filed October 16, 2020.	10-Q	11/9/20	3(i).8
3(i).9	Articles of Amendment to Articles of Incorporation as filed January 7, 2021	10-K	2/11/21	3(i).9
3(i).10	Articles of Amendment to Articles of Incorporation as filed on August 19, 2021	10-Q	11/12/21	3(i).10
3(ii).1	Amended and Restated By-Laws	10-K	3/31/10	3(ii).4
3(ii).2	Bylaw amendment adopted February 29, 2012	8-K	3/6/12	3(ii).1
10.1	Amendment No. 2 to the 2017 Equity Compensation Plan	DEF 14A	5/2/22	A
10.2	2017 Equity Compensation Plan Non-Qualified Stock Option Agreement				Filed
31.1	Rule 13a-14(a)/15d-14(a) certification of Chief Executive Officer				Filed
31.2	Rule 13a-14(a)/15d-14(a) certification of Chief Financial Officer				Filed
32.1	Section 1350 certification of Chief Executive Officer				Furnished
32.2	Section 1350 certification of Chief Financial Officer				Furnished
101.INS	Inline XBRL Instance Document				Filed
101.SCH	Inline XBRL Taxonomy Extension Schema Document				Filed
101.CAL	Inline XBRL Taxonomy Extension Calculation Linkbase Document				Filed
101.DEF	Inline XBRL Taxonomy Extension Definition Linkbase Document				Filed
101.LAB	Inline XBRL Taxonomy Extension Label Linkbase Document				Filed
101.PRE	Inline XBRL Taxonomy Extension Presentation Linkbase Document				Filed
101.PRE	Inline XBRL Taxonomy Extension Presentation Linkbase Document				Filed
104	The cover page for Inuvo, Inc.’s quarterly report on Form 10-Q for the period ended June 30, 2022, formatted in Inline XBRL (included with Exhibit 101 attachments).				Filed

24

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

	Inuvo, Inc.
August 15, 2022	By:	/s/ Richard K. Howe
		Richard K. Howe,
		Chief Executive Officer, principal executive officer
August 15, 2022	By:	/s/ Wallace D. Ruiz
		Wallace D. Ruiz,
		Chief Financial Officer, principal financial and accounting officer

25

EX-10.2

INUVO, INC.

500 President Clinton Avenue, STE 300, Little Rock, Arkansas 72201

Grant Date:

Optionee Name:

Optionee Address:

Congratulations. You have been granted a Nonqualified Stock Option under Inuvo, Inc. 2017 Equity Compensation Plan (the “Plan”) on the following terms:

1.Number of Shares. The number of shares of Common Stock of Inuvo, Inc. (“Shares”) that you may purchase under this Option is:

2.Exercise Price. The exercise price to purchase Shares under this Option is: $_______ per Share, the fair market value on the Grant Date.

3.Vesting. This Option will vest and become exercisable as follows:

4.Lapse. This Option will lapse and cease to be exercisable upon:

5.Taxation. This Option is a Nonqualified Option. You will have taxable income upon the exercise of this Option. At that time, you must pay to the Company an amount equal to the required federal, state and local tax withholding less any withholding otherwise made from your salary or bonus. If, for any reason, the Company is unable to withhold all or any portion of the amount required to be withheld, then you (or any person who may exercise this Option) agree to pay an amount equal to the withholding required to be made less the amount actually withheld by the Company. You must satisfy any relevant withholding requirements before the Company issues Shares to you.

6.Exercise. This Option may be exercised by the delivery of this Agreement with the notice of exercise attached hereto properly completed and signed by you to the Secretary of the Company, together with the aggregate Exercise Price for the number of Shares as to which the Option is being exercised, after the Option has become exercisable and before it has ceased to be exercisable. The Exercise Price must be paid (i) in cash, (ii) by authorizing a third party with which you have a brokerage or similar account to sell the Shares (or a sufficient portion of such Shares) acquired upon the exercise of the Option and remit to the Company a portion of the sale proceeds sufficient to pay the entire Exercise Price to the Company, (iii) by delivering Shares that have an aggregate Fair Market Value on the date of exercise equal to the Exercise Price; (iv) by authorizing the Company to withhold from the total number of Shares as to which the Option is being exercised the number of Shares having a Fair Market Value on the date of exercise equal to the aggregate Exercise Price for the total number of Shares as to which the Option is being exercised, or (v) by any combination of (i), (ii), (iii), and (iv). In the case of an election pursuant to (i) above, cash shall mean cash or check made payable to Inuvo, Inc. In the case of payment pursuant to (ii) or (iii) above, your authorization must be made on or prior to the date of exercise and shall be irrevocable.

7.No Transfer. This Option may not be sold, pledged nor otherwise transferred other than by will or the laws of descent and distribution; and it may only be exercised during your lifetime by you. Notwithstanding the foregoing, you may transfer this Option either (a) to members of your immediate family (as defined in Rule 16a-1 under the Securities Exchange Act of 1934, as amended), to one or more trusts for the benefit of such family members, or to partnerships or other entities in which such family members are the only partners or owners, provided that you do not receive any consideration for the transfer, or (b) with the prior written approval of the committee appointed by the Board of Directors to administer the Plan. Any option held by a transferee remains subject to the same terms and conditions that applied immediately prior to

transfer based on the transferor’s continuing relationship with the Company. This Agreement is neither a negotiable instrument nor a security (as such term is defined in Article 8 of the Uniform Commercial Code).

8.Not An Employment Agreement. This Agreement is not an employment agreement and nothing contained herein gives you any right to continue to be employed by or provide services to the Company or affects the right of the Company to terminate your employment or other relationship with you.

9.Forfeiture Conditions. Notwithstanding any provision herein to the contrary, in the event of termination of your employment for Cause, the breach of any non-competition or confidentiality restrictions applicable to you, or your participation in an activity that is deemed by the Committee to be detrimental to the Company, (i) your right to exercise any unexercised portion of the Option shall immediately terminate and all rights thereunder shall cease, (ii) your right to receive an issuance of Shares upon settlement of the Option shall immediately terminate, and, (iii) if the Option has been exercised, in whole or in part, then either (A) the Shares issued upon exercise of the Option shall be forfeited and returned to the Company and you shall be repaid the lesser of (x) the then-current Fair Market Value per Share or (y) the Exercise Price paid for such Option Shares, or (B) you will be required to pay to the Company in cash an amount equal to the gain realized by you from the exercise of such Option (measured by the difference between the Fair Market Value of the Option Shares on the date of exercise and the Exercise Price paid by you).

10.Plan Controls. The terms of this Agreement are subject to, and controlled by, the terms of the Plan, as it is now in effect or may be amended from time to time hereafter, which are incorporated herein as if they were set forth in full. Any words or phrases defined in the Plan have the same meanings in this Agreement. A copy of the Plan is attached to this Agreement. You should read the entire Plan to familiarize yourself with its terms and conditions.

11.Miscellaneous. This Agreement sets forth the entire agreement of the parties with respect to the subject matter hereof and it supersedes and discharges all prior agreements (written or oral) and negotiations and all contemporaneous oral agreements concerning such subject matter. This Agreement may not be amended or terminated except by a writing signed by the party against whom any such amendment or termination is sought. If any one or more provisions of this Agreement shall be found to be illegal or unenforceable in any respect, the validity and enforceability of the remaining provisions hereof shall not in any way be affected or impaired thereby. This Agreement shall be governed by the laws of the State of Nevada.

    Please acknowledge your acceptance of this Agreement by signing the enclosed copy in the space provided below and returning it promptly to the Company.

	INUVO, INC.
	By:_______________________________    _______________________________
	John Pisaris              General Counsel and Secretary
Accepted and Agreed to as of the date first set forth above:
_____________________________ ____________________________________
Optionee Signature

OPTION EXERCISE FORM

    The undersigned hereby exercises the right to purchase ____________________ shares of Common Stock of Inuvo, Inc. pursuant to the Award Agreement dated ______________under the Inuvo, Inc. 2017 Equity Compensation Plan.

Approved by (President, CEO or

EVP/Secretary):

____________________________________        _____________________________________

Optionee Signature                    Date            Signature                                Date

Sign and complete this Option Exercise Form and deliver it to:

Inuvo, Inc.

Attn: General Counsel and Secretary

500 President Clinton Avenue, STE 300,

Little Rock, Arkansas 72201

together with the option price in cash (i) in cash, (ii) by authorizing a third party with which you have a brokerage or similar account to sell the Shares (or a sufficient portion of such Shares) acquired upon the exercise of the Option and remit to the Company a portion of the sale proceeds sufficient to pay the entire Exercise Price to the Company, (iii) by delivering Shares that have an aggregate Fair Market Value on the date of exercise equal to the Exercise Price; (iv) by authorizing the Company to withhold from the total number of Shares as to which the Option is being exercised the number of Shares having a Fair Market Value on the date of exercise equal to the aggregate Exercise Price for the total number of Shares as to which the Option is being exercised, or (v) by any combination of (i), (ii), (iii), and (iv).

EX-31.1

EXHIBIT 31.1

Rule 13a-14(a)/15d-14(a) Certification

I, Richard K. Howe, certify that:

I have reviewed this quarterly report on Form 10-Q of Inuvo, Inc.;

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

The registrant's other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant's auditors and the audit committee of the registrant's board of directors (or persons performing the equivalent functions):

All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant's ability to record, process, summarize and report financial information; and

Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's internal control over financial reporting.

Date: August 15, 2022

/s/ Richard K. Howe

Richard K. Howe

Chief Executive Officer, principal executive officer

EX-31.2

EXHIBIT 31.2

Rule 13a-14(a)/15d-14(a) Certification

I, Wallace D. Ruiz, certify that:

I have reviewed this quarterly report on Form 10-Q of Inuvo, Inc.;

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have: 

Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

The registrant's other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant's auditors and the audit committee of the registrant's board of directors (or persons performing the equivalent functions):

All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant's ability to record, process, summarize and report financial information; and

Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's internal control over financial reporting.

Date: August 15, 2022

/s/ Wallace D. Ruiz

Wallace D. Ruiz

Chief Financial Officer, principal financial and accounting officer

EX-32.1

EXHIBIT 32.1

Section 1350 Certification

In connection with the Quarterly Report of Inuvo, Inc. (the “Company”) on Form 10-Q for the year ended June 30, 2022 as filed with the Securities and Exchange Commission (the “Report”), I, Richard K. Howe, Chief Executive Officer of the Company, certify, pursuant to 18 U.S.C. SS. 1350, as adopted pursuant to SS. 906 of the Sarbanes-Oxley Act of 2002, that:

The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended, and

The information contained in the Report fairly presents, in all material respects, the financial conditions and results of operations of the Company.

Date: August 15, 2022

/s/ Richard K. Howe

Richard K. Howe

Chief Executive Officer, principal executive officer

A signed original of this written statement required by Section 906, or other document authenticating, acknowledging, or otherwise adopting the signature that appears in typed form within the electronic version of this written statement has been provided to the Company and will be retained by the Company and furnished to the Securities and Exchange Commission or its staff upon request.

EX-32.2

EXHIBIT 32.2

Section 1350 Certification

In connection with the Quarterly Report of Inuvo, Inc. (the “Company”) on Form 10-Q for the year ended June 30, 2022 as filed with the Securities and Exchange Commission (the “Report”), I, Wallace D. Ruiz, Chief Financial Officer of the Company, certify, pursuant to 18 U.S.C. SS. 1350, as adopted pursuant to SS. 906 of the Sarbanes-Oxley Act of 2002, that:

The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended, and

The information contained in the Report fairly presents, in all material respects, the financial conditions and results of operations of the Company.

Date: August 15, 2022

 /s/ Wallace D. Ruiz

Wallace D. Ruiz

Chief Financial Officer, principal financial and accounting officer

A signed original of this written statement required by Section 906, or other document authenticating, acknowledging, or otherwise adopting the signature that appears in typed form within the electronic version of this written statement has been provided to the Company and will be retained by the Company and furnished to the Securities and Exchange Commission or its staff upon request.

XML

Cover Page - shares	6 Months Ended
	Jun. 30, 2022	Aug. 12, 2022
Cover [Abstract]
Document Type	10-Q
Document Quarterly Report	true
Document Period End Date	Jun. 30, 2022
Document Transition Report	false
Entity File Number	001-32442
Entity Registrant Name	Inuvo, Inc.
Entity Incorporation, State or Country Code	NV
Entity Tax Identification Number	87-0450450
Entity Address, Address Line One	500 President Clinton Ave.,
Entity Address, Address Line Two	Suite 300
Entity Address, City or Town	Little Rock
Entity Address, State or Province	AR
Entity Address, Postal Zip Code	72201
City Area Code	501
Local Phone Number	205-8508
Title of 12(b) Security	Common stock
Trading Symbol	INUV
Security Exchange Name	NYSEAMER
Entity Current Reporting Status	Yes
Entity Interactive Data Current	Yes
Entity Filer Category	Non-accelerated Filer
Entity Small Business	true
Entity Emerging Growth Company	false
Entity Shell Company	false
Entity Common Stock, Shares Outstanding (in shares)		120,134,884
Entity Central Index Key	0000829323
Amendment Flag	false
Document Fiscal Year Focus	2022
Document Fiscal Period Focus	Q2
Current Fiscal Year End Date	--12-31

XML

CONSOLIDATED BALANCE SHEETS - USD ($)	Jun. 30, 2022	Dec. 31, 2021
Current assets
Cash and cash equivalents	$ 6,373,070	$ 10,475,964
Marketable securities - short term	2,044,601	1,927,979
Accounts receivable, net of allowance for doubtful accounts of $222,990 and $202,904, respectively.	13,094,811	9,265,813
Prepaid expenses and other current assets	1,074,366	1,408,186
Total current assets	22,586,848	23,077,942
Property and equipment, net	1,688,478	1,506,766
Other assets
Goodwill	9,853,342	9,853,342
Intangible assets, net of accumulated amortization	6,141,541	6,720,585
Referral and support services agreement advance	950,000	1,100,000
Marketable securities - long term	587,215	859,512
Right of use assets - operating lease	483,840	641,306
Right of use assets - finance lease	153,205	201,902
Other assets	35,720	35,719
Total other assets	18,204,863	19,412,366
Total assets	42,480,189	43,997,074
Current liabilities
Accounts payable	6,246,536	4,844,716
Accrued expenses and other current liabilities	6,961,653	5,374,391
Lease liability - operating lease	355,969	340,478
Lease liability - finance lease	104,781	102,954
Total current liabilities	13,668,939	10,662,539
Long-term liabilities
Deferred tax liability	107,000	107,000
Lease liability - operating lease	129,111	300,827
Lease liability - finance lease	53,847	105,411
Other long-term liabilities	14,937	13,302
Total long-term liabilities	304,895	526,540
Preferred stock, $0.001 par value:
Authorized shares 500,000, none issued and outstanding	0	0
Common stock, $0.001 par value:
Authorized shares 200,000,000; issued and outstanding shares 119,873,869 and 118,747,447, respectively.	119,874	118,748
Additional paid-in capital	177,825,362	176,586,529
Accumulated other comprehensive (loss) income	(168,672)	53,737
Accumulated deficit	(149,270,209)	(143,951,019)
Total stockholders' equity	28,506,355	32,807,995
Total liabilities and stockholders' equity	$ 42,480,189	$ 43,997,074

XML

CONSOLIDATED BALANCE SHEETS (Parenthetical) - USD ($)	Jun. 30, 2022	Dec. 31, 2021
Statement of Financial Position [Abstract]
Allowance for doubtful accounts	$ 222,990	$ 202,904
Preferred stock, par or stated value per share (in dollars per share)	$ 0.001	$ 0.001
Preferred stock, shares authorized (in shares)	500,000	500,000
Preferred stock, shares issued (in shares)	0	0
Preferred stock, shares outstanding (in shares)	0	0
Common stock, par or stated value per share (in dollars per share)	$ 0.001	$ 0.001
Common stock shares authorized (in shares)	200,000,000	200,000,000
Common stock shares issued (in shares)	119,873,869	118,747,447
Common stock shares outstanding (in shares)	119,873,869	118,747,447

XML

CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2022	Jun. 30, 2021	Jun. 30, 2022	Jun. 30, 2021
Income Statement [Abstract]
Net revenue	$ 22,651,305	$ 12,635,583	$ 41,260,672	$ 23,253,392
Cost of revenue	9,273,589	2,264,020	17,935,095	3,708,079
Gross profit	13,377,716	10,371,563	23,325,577	19,545,313
Operating expenses
Marketing costs	10,988,409	8,213,140	18,157,858	15,518,924
Compensation	3,215,890	2,880,217	6,373,596	5,618,084
General and administrative	2,011,237	1,676,890	3,737,909	3,401,868
Total operating expenses	16,215,536	12,770,247	28,269,363	24,538,876
Operating loss	(2,837,820)	(2,398,684)	(4,943,786)	(4,993,563)
Interest income (expense), net	3,070	(7,991)	2,071	(30,380)
Other income (expense), net	(395,177)	24,548	(377,475)	494,548
Net loss	(3,229,927)	(2,382,127)	(5,319,190)	(4,529,395)
Other comprehensive income
Unrealized loss on marketable securities	(124,253)	0	(222,409)	0
Comprehensive loss	$ (3,354,180)	$ (2,382,127)	$ (5,541,599)	$ (4,529,395)
Per common share data: Basic and Diluted
Net loss, diluted (in usd per share)	$ (0.03)	$ (0.02)	$ (0.04)	$ (0.04)
Net loss, basic (in usd per share)	$ (0.03)	$ (0.02)	$ (0.04)	$ (0.04)
Weighted average shares
Basic (in shares)	119,827,944	116,497,035	118,788,819	116,497,035
Diluted (in shares)	119,827,944	116,497,035	118,788,819	116,497,035

XML

CONSOLIDATED STATEMENTS OF CASH FLOWS - USD ($)	6 Months Ended
	Jun. 30, 2022	Jun. 30, 2021
Operating activities:
Net loss	$ (5,319,190)	$ (4,529,395)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation and amortization	1,308,776	1,552,386
Depreciation-Right of Use Assets	48,697	153,978
Stock based compensation	1,355,534	952,472
Stock warrant expense	12,945	0
Loss (gain) on marketable securities	377,475	(24,525)
Amortization of financing fees	2,500	5,000
Provision (recovery) of doubtful accounts	20,086	(69,667)
Derecognition of contingency and grant	(10,000)	(110,000)
Third party rights agreement termination	0	(420,000)
Change in operating assets and liabilities:
Accounts receivable	(3,849,084)	618,735
Prepaid expenses, unbilled revenue and other current assets	333,820	(100,888)
Referral and support services agreement advance	150,000	0
Accrued expenses and other liabilities	1,597,637	(2,002,231)
Accounts payable	1,401,820	2,421,700
Net cash used in operating activities	(2,568,984)	(1,552,435)
Investing activities:
Purchases of equipment and capitalized development costs	(911,443)	(788,670)
Purchase of marketable securities	(1,600,121)	(913,110)
Proceeds from the sale of marketable securities	1,155,912	0
Net cash used in investing activities	(1,355,652)	(1,701,780)
Financing activities:
Proceeds from sale of common stock, net	0	13,137,500
Proceeds from ValidClick licensing agreement	0	(149,900)
Payments on finance lease obligations	(49,737)	(117,363)
Proceeds from exercise of options	0	1,569
Net taxes paid on restricted stock unit grants exercised	(128,521)	(161,244)
Net cash (used in)/provided by financing activities	(178,258)	12,710,562
Net change – cash	(4,102,894)	9,456,347
Cash and cash equivalent, beginning of year	10,475,964	7,890,665
Cash and cash equivalent, end of period	6,373,070	17,347,012
Supplemental information:
Interest paid	12,625	32,972
Non cash investing and financing activities:
Assets purchased under finance lease obligations	$ 0	10,724
Assets purchased under operating lease obligations		$ 344,311

XML

CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY - USD ($)	Total	Common Stock	Additional Paid in Capital	Accumulated Deficit	Accumulated Other Comprehensive Income (Loss)
Beginning balance (in shares) at Dec. 31, 2020		98,035,829
Beginning balance at Dec. 31, 2020	$ 25,289,114	$ 98,036	$ 161,541,448	$ (136,350,370)
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Net loss	(2,147,268)			(2,147,268)
Stock-based compensation	394,870		394,870
Stock issued for vested restricted stock awards (in shares)		1,467,465
Stock issued for vested restricted stock awards	0	$ 1,467	(1,467)
Shares withheld for taxes on vested restricted stock	(161,244)		(161,244)
Proceeds from exercise of options	1,569		1,569
Sale of common stock, net (in shares)		19,015,151
Sale of common stock, net	13,137,500	$ 19,016	13,118,484
Ending balance (in shares) at Mar. 31, 2021		118,518,445
Ending balance at Mar. 31, 2021	36,514,541	$ 118,519	174,893,660	(138,497,638)
Beginning balance (in shares) at Dec. 31, 2020		98,035,829
Beginning balance at Dec. 31, 2020	25,289,114	$ 98,036	161,541,448	(136,350,370)
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Net loss	(4,529,395)
Unrealized loss on debt securities	0
Ending balance (in shares) at Jun. 30, 2021		118,518,445
Ending balance at Jun. 30, 2021	34,690,016	$ 118,519	175,451,262	(140,879,765)
Beginning balance (in shares) at Mar. 31, 2021		118,518,445
Beginning balance at Mar. 31, 2021	36,514,541	$ 118,519	174,893,660	(138,497,638)
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Net loss	(2,382,127)			(2,382,127)
Unrealized loss on debt securities	0
Stock-based compensation	557,602		557,602
Ending balance (in shares) at Jun. 30, 2021		118,518,445
Ending balance at Jun. 30, 2021	34,690,016	$ 118,519	175,451,262	(140,879,765)
Beginning balance (in shares) at Dec. 31, 2021		118,747,447
Beginning balance at Dec. 31, 2021	32,807,995	$ 118,748	176,586,529	(143,951,019)	$ 53,737
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Net loss	(2,089,263)			(2,089,263)
Unrealized loss on debt securities	(98,156)				(98,156)
Stock-based compensation	671,158		671,158
Stock issued for vested restricted stock awards (in shares)		1,059,755
Stock issued for vested restricted stock awards	0	$ 1,060	(1,060)
Shares withheld for taxes on vested restricted stock	(128,520)		(128,520)
Stock warrants issued for referral agreement	12,483		12,483
Ending balance (in shares) at Mar. 31, 2022		119,807,202
Ending balance at Mar. 31, 2022	31,175,697	$ 119,808	177,140,590	(146,040,282)	(44,419)
Beginning balance (in shares) at Dec. 31, 2021		118,747,447
Beginning balance at Dec. 31, 2021	32,807,995	$ 118,748	176,586,529	(143,951,019)	53,737
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Net loss	(5,319,190)
Unrealized loss on debt securities	(222,409)
Ending balance (in shares) at Jun. 30, 2022		119,873,868
Ending balance at Jun. 30, 2022	28,506,355	$ 119,874	177,825,362	(149,270,209)	(168,672)
Beginning balance (in shares) at Mar. 31, 2022		119,807,202
Beginning balance at Mar. 31, 2022	31,175,697	$ 119,808	177,140,590	(146,040,282)	(44,419)
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Net loss	(3,229,927)			(3,229,927)
Unrealized loss on debt securities	(124,253)				(124,253)
Stock-based compensation	684,376		684,376
Stock issued for vested restricted stock awards (in shares)		66,666
Stock issued for vested restricted stock awards	0	$ 66	(66)
Stock warrants issued for referral agreement	462		462
Ending balance (in shares) at Jun. 30, 2022		119,873,868
Ending balance at Jun. 30, 2022	$ 28,506,355	$ 119,874	$ 177,825,362	$ (149,270,209)	$ (168,672)

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Organization and Business

6 Months Ended

Jun. 30, 2022

Organization, Consolidation and Presentation of Financial Statements [Abstract]

Organization and Business

Organization and Business

Company Overview

Inuvo is a technology company that develops and sells information technology solutions for marketing and advertising. These solutions predictively identify and message online audiences for any product, service or brand across devices, formats, and channels including video, mobile, connected TV, linear TV, display, social, search and native. These solutions allow Inuvo’s clients to engage with their audiences in a manner that drives responsiveness. Inuvo facilitates the delivery of hundreds of millions of marketing messages to consumers every single month and counts among its clients numerous world-renowned names across industries.

The Inuvo solution incorporates a proprietary form of artificial intelligence, or AI, branded the IntentKey. This patented machine learning technology uses interactions with Internet content as a source of information from which to predict consumer intent. The AI can identify and advertise to the reasons why consumers are purchasing products and services not who those consumers are. In this regard, the technology is designed for a privacy conscious future and is focused on the components of the advertising value chain most responsible for return on advertising spend, the intelligence behind the advertising decision.

Inuvo technology can be consumed both as a managed service and software-as-a-service. For clients, Inuvo has also developed a collection of proprietary websites collectively branded as Bonfire Publishing where content is created specifically to attract qualified consumer traffic for clients through the publication of information across a wide range of topics including health, finance, travel, careers, auto, education and lifestyle. These sites also provide the means to market test various Inuvo advertising technologies. Further, Inuvo also provides Search and Social advertising services through a proprietary set of technologies branded as ValidClick.

There are many barriers to entry associated with the Inuvo business model, including a proficiency in large scale information processing, predictive software development, marketing data products, analytics, artificial intelligence, integration to the internet of things ("IOT"), and the relationships required to execute within the IOT. Inuvo’s intellectual property is protected by 17 issued and eight pending patents.

Liquidity

As of June 30, 2022, we have approximately $8.4 million in cash, cash equivalents and marketable securities. Our net working capital was $8.9 million. We have encountered recurring losses and cash outflows from operations, which historically we have funded through equity offerings and debt facilities. In addition, our investment in internally developed software consists primarily of labor costs which are of a fixed nature. Through June 30, 2022, our accumulated deficit was $149.3 million.

Our principal sources of liquidity are the sale of our common stock and our credit facility with Hitachi described in Note 6 to our Consolidated Financial Statements. On January 19, 2021, we raised $8.0 million in gross proceeds in a registered direct offering, before expenses, through the sale of an aggregate of 13,333,334 shares of our common stock, and on January 22, 2021, we raised an additional $6.25 million in gross proceeds in a registered direct offering, before expenses, through the sale of an aggregate of 5,681,817 shares of our common stock.

In March 2021, we contracted with an investment management company to manage our cash in excess of current operating

needs. We placed $2 million in cash equivalent accounts and $10 million in an interest-bearing account. At June 30, 2022,

our funds with the investment management company were approximately $5.4 million and were invested in cash equivalent accounts and marketable debt and equity securities. A detail of the activity is described in Note 3 to our Consolidated Financial Statements.

On May 28, 2021, we entered into a Sales Agreement (the “Sales Agreement”) with A.G.P./Alliance Global Partners, as sales agent (the “Sales Agent”), pursuant to which we may offer and sell through or to the Sales Agent shares of our common stock (the “ATM Program”) up to an aggregate amount of gross proceeds of $35,000,000. During the year ended December 31, 2021 and through June 30, 2022, we did not issue any shares of common stock or receive any aggregate proceeds under the ATM Program, and we did not pay any commissions to the Sales Agent. Any shares of common stock offered and sold in the ATM Program will be issued pursuant to our universal shelf registration statement on Form S-3 (the “Shelf Registration Statement”). The ATM Program will terminate upon (a) the election of the Sales Agent upon the occurrence of certain adverse events, (b) 10 days’ advance notice from one party to the other, or (c) the sale of the balance available under our Shelf Registration Statement.

Under the terms of the Sales Agreement, the Sales Agent is entitled to a commission at a fixed rate of 3.0% of the gross proceeds from each sale of shares under the Sales Agreement.

We have focused our resources behind a plan to market our collective multi-channel advertising capabilities differentiated by our AI technology, the IntentKey, where we have a technology advantage and higher margins. If we are successful in implementing our plan, we expect to return to a positive cash flow from operations. However, there is no assurance that we will be able to achieve this objective.

We believe our current cash position and credit facility will be sufficient to sustain operations for the next twelve

months. We may need to fund operations over the longer term through private or public sales of securities, debt financings or partnering/licensing transactions. There can be no assurances that financing will be available on acceptable terms, if at all, in the future.

Customer concentration

For the three month period ending June 30, 2022, our three largest customers by revenue accounted for 68.3% of our overall revenue at 27.4%, 27.2% and 13.6%, respectively and for the six month period ending June 30, 2022, 62.1% of our overall revenue at 25.0%, 23.2% and 14.0%, respectively. Those same three customers accounted for 53.4% of our gross accounts receivable balance as of June 30, 2022. As of December 31, 2021, the same customers accounted for 41.7% of our gross accounts receivable balance.

COVID-19

In March 2020, the World Health Organization classified the COVID-19 outbreak as a pandemic. The full impact of the COVID-19 outbreak continues to evolve as of the date of this report. We continue to monitor the pandemic and related government guidelines and regulations and their impact on our operations, financial condition and liquidity.

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Summary of Significant Accounting Policies

6 Months Ended

Jun. 30, 2022

Accounting Policies [Abstract]

Summary of Significant Accounting Policies

Summary of Significant Accounting Policies

Basis of presentation

The consolidated financial statements presented are for Inuvo and its subsidiaries. The accompanying unaudited consolidated financial statements have been prepared based upon SEC rules that permit reduced disclosure for interim periods. Certain information and footnote disclosures have been condensed or omitted in accordance with those rules and regulations. The accompanying consolidated balance sheet as of December 31, 2021, was derived from audited financial statements, but does not include all disclosures required by accounting principles generally accepted in the United States ("GAAP"). In our opinion, these consolidated financial statements reflect all adjustments that are necessary for a fair presentation of results of operations and financial condition for the interim periods shown including normal recurring accruals and other items. The results for the interim periods are not necessarily indicative of results for the full year. For a more complete discussion of significant accounting policies and certain other information, this report should be read in conjunction with the consolidated financial statements and accompanying notes included in our Annual Report on Form 10-K for the year ended December 31, 2021, which was filed with the SEC on March 17, 2022.

Use of estimates

The preparation of financial statements, in accordance with GAAP, requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, net revenues and expenses and disclosure of contingent assets and liabilities. The estimates and assumptions used in the accompanying consolidated financial statements are based upon management’s regular evaluation of the relevant facts and circumstances as of the date of the consolidated financial statements. We regularly evaluate estimates and assumptions related to capitalized labor, goodwill and purchased intangible asset valuations and income tax valuation allowance. Actual results may differ from the estimates and assumptions used in preparing the accompanying consolidated financial statements, and such differences could be material.

Revenue Recognition

Both of our platforms generate revenue from ad placements and clicks on advertisements on websites, some of which we own. We recognize revenue from ad placements and clicks in the period in which they occur. We also recognize revenue from serving impressions when we complete all or a part of an order from an advertiser. The revenue is recognized in the period that the impression is served. We subsequently settle these transactions with our business partners at which time adjustments for invalid traffic may impact the amount collected. Payments to publishers who display advertisements on our behalf and payments to ad exchanges are recognized as cost of revenue.

The below table is the proportion of revenue that is generated through advertisements on our ValidClick (Search and Social) and IntentKey (Programmatic) platforms:

	For the Three Months Ended June 30,								For the Six Months Ended June 30,
	2022				2021				2022				2021
ValidClick Platform	$	14,022,118	61.9	%	$	9,727,501	77.0	%	$	24,519,101	59.4	%	$	18,212,314	78.3	%
IntentKey Platform	8,629,187		38.1	%	2,908,082		23.0	%	16,741,571		40.6	%	$	5,041,078	21.7	%
Total	$	22,651,305	100.0	%	$	12,635,583	100.0	%	$	41,260,672	100.0	%	$	23,253,392	100.0	%

Recent Accounting Pronouncements Not Yet Adopted

In June 2016, the FASB issued ASU No. 2016-13, Financial Instruments-Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments (ASU 2016-13), which requires the measurement and recognition of expected credit losses for financial assets held at amortized cost. ASU 2016-13 replaces the existing incurred loss impairment model with a forward-looking expected credit loss model which will result in earlier recognition of credit losses. On November 15, 2019, the FASB delayed the effective date for certain small public companies and other private companies. As amended, the effective date of ASC Topic 326 was delayed until fiscal years beginning after December 15, 2022 for SEC filers that are eligible to be smaller reporting companies under the SEC’s definition, as well as private companies and not-for-profit entities. We are currently evaluating the potential impact of this new standard to our consolidated financial statements.

Reclassification:We have reclassified amounts pertaining to marketable securities on the statement of cash flows for the six months ended June 30, 2021 to conform to the current period's presentation.

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Fair Value Measurements

6 Months Ended

Jun. 30, 2022

Fair Value Disclosures [Abstract]

Fair Value Measurements

Fair Value Measurements

The carrying amounts reported in the balance sheet for cash and cash equivalents, accounts receivable, accounts payable and accrued expenses approximate fair value based on the short-term nature of these items.

In accordance with accounting principles generally accepted in the United States, fair value is defined as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. A three-level hierarchy prioritizes the inputs used to measure fair value as follows:

Level 1 – Valuation is based on quoted prices in active markets for identical assets or liabilities. Level 1 assets and liabilities generally include debt and equity securities that are traded in an active exchange market. Valuations are obtained from readily available pricing sources for market transactions involving identical assets or liabilities.

Level 2 – Valuation is based on observable inputs other than Level 1 prices, such as quoted prices for similar assets or liabilities; quoted prices in markets that are not active; or other inputs that are observable or can be corroborated by observable market data for substantially the full term of the assets or liabilities.

Level 3 – Valuation is based on unobservable inputs that are supported by little or no market activity and that are significant to the fair value of the assets or liabilities. Level 3 assets and liabilities include financial instruments whose value is determined using pricing models, discounted cash flow methodologies, or similar techniques, as well as instruments for which the determination of fair value requires significant management judgment or estimation.

The following table summarizes our cash equivalents and marketable securities measured at fair value. Certain marketable

securities consist of investments in debt and equity securities. We classify our cash equivalents and marketable securities within Level 1 because we use observable inputs that reflect quoted market prices for identical assets in active markets to determine their fair value. We have classified debt securities as available for sale securities with unrealized gains and losses recorded as other comprehensive income. We have classified equity securities as trading and are marked to market with changes recorded as other income on the income statement. Any interest income or dividends are recorded as interest income on the income statement.

	Investment Assets at Fair Value				Investment Assets at Fair Value
	As of June 30, 2022				As of December 31, 2021
	Level 1		Total		Level 1		Total
Debt securities	$	852,652	$	852,652	$	1,828,285	$	1,828,285
Equity securities	$	1,779,164	$	1,779,164	$	959,206	$	959,206
Cash equivalents	$	2,793,852	$	2,793,852	$	5,222,759	$	5,222,759
Total Investments at Fair Value	$	5,425,668	$	5,425,668	$	8,010,250	$	8,010,250

The cost, gross unrealized gains (losses) and fair value of marketable securities by major security type were as follows:

	For the Six Months Ended June 30,						For the Twelve Months Ended December 31
	2022						2021
	Cost		Unrealized Gain (Loss)		Fair Value		Cost		Unrealized Gain (Loss)		Fair Value
Marketable securities
Debt securities	$	1,021,324	$	(168,672)	$	852,652	$	2,100,306	$	(272,021)	$	1,828,285
Equity securities	2,363,650		(584,486)		1,779,164		905,469		53,737		959,206
Total marketable securities					$	2,631,816					$	2,787,491

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Property and Equipment

6 Months Ended

Jun. 30, 2022

Property, Plant and Equipment [Abstract]

Property and Equipment

Property and Equipment

The net carrying value of property and equipment was as follows as of:

	June 30, 2022		December 31, 2021
Furniture and fixtures	$	293,152	$	293,152
Equipment	1,246,872		1,164,671
Capitalized internal use and purchased software	13,744,062		12,914,820
Leasehold improvements	458,885		458,885
Subtotal	15,742,971		14,831,528
Less: accumulated depreciation and amortization	(14,054,493)		(13,324,762)
Total	$	1,688,478	$	1,506,766

During the three months ended June 30, 2022 and June 30, 2021, depreciation expense was $372,939 and $314,106, respectively. During the six months ended June 30, 2022 and June 30, 2021, depreciation expense was $729,732 and $619,634, respectively.

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Other Intangible Assets and Goodwill

6 Months Ended

Jun. 30, 2022

Goodwill and Intangible Assets Disclosure [Abstract]

Other Intangible Assets and Goodwill

Other Intangible Assets and Goodwill

The following is a schedule of intangible assets and goodwill as of June 30, 2022:

	Term	Carrying Value		Accumulated Amortization and Impairment		Net Carrying Value		Year-to-date Amortization
Customer list, Google	20 years	$	8,820,000	$	(4,557,000)	$	4,263,000	$	220,500
Technology	5 years	3,600,000		(3,600,000)		—		60,000
Customer list, ReTargeter	5 years	1,931,250		(1,126,563)		804,687		193,125
Customer list, all other	10 years	1,610,000		(1,610,000)		—		26,794
Brand name, ReTargeter	5 years	643,750		(375,521)		268,229		64,375
Customer relationships	20 years	570,000		(154,375)		415,625		14,250
Trade names, web properties (1)	-	390,000		—		390,000		—
Intangible assets classified as long-term		$	17,565,000	$	(11,423,459)	$	6,141,541	$	579,044
Goodwill, total	-	$	9,853,342	$	—	$	9,853,342	$	—

(1)    The trade names related to our web properties have an indefinite life, and as such are not amortized.

Amortization expense over the next five years and thereafter is as follows:

 

2022 (remainder of year)	$	492,250
2023	984,500
2024	769,917
2025	469,500
2026	469,500
Thereafter	2,565,874
Total	$	5,751,541

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Bank Debt

6 Months Ended

Jun. 30, 2022

Debt Disclosure [Abstract]

Bank Debt

Bank Debt

On March 12, 2020, we closed on the Loan and Security Agreement dated February 28, 2020 with Hitachi. Under the terms of the Loan and Security Agreement, Hitachi has provided us with a $5,000,000 line of credit commitment. We are permitted to borrow (i) 90% of the aggregate Eligible Accounts Receivable, plus (ii) the lesser of (A) 75% of the aggregate Unbilled Accounts Receivable or (B) 50% of the amount available to borrow under (i), up to the maximum credit commitment. We pay Hitachi a monthly interest at the rate of 2% in excess of the Wall Street Journal Prime Rate, with a minimum rate of 6.75% per annum, on outstanding amounts. The principal and all accrued but unpaid interest are due on demand.

We agreed to pay Hitachi a commitment fee of $50,000, with one half due upon the execution of the agreement and the balance due six months thereafter. Thereafter, we are obligated to pay Hitachi a commitment fee of $15,000 annually. We are also obligated to pay Hitachi a quarterly service fee of 0.30% on the monthly unused amount of the maximum credit line. The Loan and Security Agreement continues for an indefinite term. At June 30, 2022, there were no outstanding balances due under the Loan and Security Agreement.

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Accrued Expenses and Other Current Liabilities

6 Months Ended

Jun. 30, 2022

Payables and Accruals [Abstract]

Accrued Expenses and Other Current Liabilities

Accrued Expenses and Other Current LiabilitiesThe accrued expenses and other current liabilities consist of the following as of:

	June 30, 2022		December 31, 2021
Accrued marketing costs	$	5,545,363	$	4,267,980
Accrued expenses and other	804,200		956,998
Accrued payroll and commission liabilities	606,582		121,533
Arkansas grant contingency	5,000		10,000
Accrued taxes, current portion	508		17,880
Total	$	6,961,653	$	5,374,391

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Other Long-Term Liabilities

6 Months Ended

Jun. 30, 2022

Other Liabilities Disclosure [Abstract]

Other Long-Term Liabilities

Other Long-Term LiabilitiesThe lease liabilities and other long-term liabilities consist of the following as of:

	June 30, 2022		December 31, 2021
Deferred rent	$	14,937	$	13,302
Total	$	14,937	$	13,302

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Commitments	6 Months Ended
	Jun. 30, 2022
Commitments and Contingencies Disclosure [Abstract]
Commitments	Commitments    On September 17, 2021, we signed a multi-year agreement with a business development partner to provide referral and support services to us. The agreement required an advance fee of $1.5 million with $300,000 recorded as a current asset and $1.2 million as other assets. The advance is being amortized as marketing expenses over five years. As of June 30, 2022, $250,000 has been amortized. As part of the agreement, we granted a warrant exercisable into 300,000 shares of our common stock, which vests over two years upon achieving certain performance metrics (see Note 12 - Stockholders' Equity). Additionally, we agreed to pay quarterly support fees upon reaching certain levels of operational activity.

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Income Taxes	6 Months Ended
	Jun. 30, 2022
Income Tax Disclosure [Abstract]
Income Taxes	Income TaxesWe have a deferred tax assets of $35,576,360. We believe it is more likely than not that essentially none of our deferred tax assets will be realized, and we have recorded a valuation allowance of $33,988,760 for the deferred tax assets that may not be realized as of June 30, 2022 and December 31, 2021. We also have deferred tax liabilities totaling $1,694,600 as of June 30, 2022, related to intangible assets acquired in March 2012 and February 2017. These balances are presented as a net deferred tax liability of $107,000 composed of indefinite lived intangible assets.

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Stock-Based Compensation

6 Months Ended

Jun. 30, 2022

Share-Based Payment Arrangement [Abstract]

Stock-Based Compensation

Stock-Based Compensation

We maintain a stock-based compensation program intended to attract, retain and provide incentives for talented employees and directors and align stockholder and employee interests. During the 2022 and 2021 periods, we granted restricted stock units ("RSUs") from the 2017 Equity Compensation Plan, as amended (“2017 ECP”). RSU vesting periods are generally up to three years and/or achieving certain financial targets.

On January 1, 2022, in accordance with the plan provisions, the number of shares available for issuance under the 2017 ECP was increased by 150,000 shares. On June 16, 2022, our stockholders approved an amendment to the 2017 ECP increasing the number of shares of our common stock reserved for issuance by 15,000,000 shares. As of June 30, 2022, the total number of shares of our common stock reserved for issuance under the 2017 ECP was 24,550,000.

Compensation Expense

For the three and six months ended June 30, 2022, we recorded stock-based compensation expense for all equity incentive plans of $684,376 and $1,355,534, respectively. For the three and six months ended June 30, 2021, we recorded stock-based compensation expense for all equity incentive plans of $557,602 and $952,472, respectively. Total compensation cost not yet recognized at June 30, 2022 was $3,176,577, which will be recognized over a weighted-average recognition period of approximately three years.

The following table summarizes the stock grants outstanding under the 2017 ECP and the 2010 Equity Compensation Plan (“2010 ECP”) for the three months ended June 30, 2022:

	Options Outstanding	RSUs Outstanding	Options and RSUs Exercised	Available Shares	Total Awards Authorized
2017 ECP	—	5,133,340	4,160,798	15,255,862	24,550,000
2010 ECP (*)	1,500	—	5,011,511	—	5,013,011
Total	1,500	5,133,340	9,172,309	15,255,862	29,563,011

(*) Expired April 2020

The following table summarizes the activity of stock option awards under the 2010 ECP for the six months ended June 30, 2022:

	Shares Subject to Options Outstanding
	Number of Shares	Weighted Average Exercise Price
Outstanding, beginning of period	1,500	$	0.56
Stock options exercised	—	$	—
Stock options canceled	—	$	—
Outstanding, end of period	1,500	0.56
Exercisable, end of period	1,500	0.56

The following table summarizes the activities for our unvested RSUs for the six months ended June 30, 2022:

	Unvested RSUs
	Number of Shares	Weighted Average Grant Date Fair Value
Outstanding, beginning of period	3,960,001	$	1.33
Granted	2,750,000	$	0.40
Vested	(1,426,660)	$	1.34
Canceled	(150,001)	$	1.03
Outstanding, end of period	5,133,340	$	0.84

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Stockholders Equity

6 Months Ended

Jun. 30, 2022

Equity [Abstract]

Stockholders Equity

Stockholder's Equity

Warrants

On September 17, 2021, we signed an agreement with a marketing platform and consulting company to provide referral and support services to us for a period of five years (see Note 9 - Commitments). As part of that agreement, we granted a warrant exercisable into 300,000 shares of our common stock, which vests in two tranches when certain performance metrics are achieved. The warrant was valued using the Black Scholes option pricing model at a total of $149,551 based on a seven-year term, an implied volatility of 100%, a risk-free equivalent yield of 1.17%, and a stock price of $0.71. The warrant is classified as equity and will be expensed over the vesting period of each tranche if the performance criteria are achieved. For the six- month period ended June 30, 2022, we recognized approximately $13 thousand in expense.

Earnings per Share

For the three-and-six month periods ended June 30, 2022 and 2021, we generated a net loss from continuing operations and as a result, any potential common shares are anti-dilutive.

Common Stock

On January 7, 2021, we filed Articles of Amendment to our Articles of Incorporation in the State of Nevada increasing the number of authorized shares of our common stock from 100,000,000 to 150,000,000. On August 19, 2021, we filed Articles of Amendment to our Articles of Incorporation in the State of Nevada increasing the number of authorized shares of our common stock from 150,000,000 to 200,000,000.

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Leases

6 Months Ended

Jun. 30, 2022

Leases [Abstract]

Leases

Leases

We have entered into operating and finance leases primarily for real estate and equipment rental. These leases have terms which range from three years to five years, and often include one or more options to renew or in the case of equipment rental, to purchase the equipment. These operating and finance leases are listed as separate line items on our consolidated balance sheets and represent our right to use the underlying asset for the lease term. Our obligation to make lease payments is also listed as separate line items on our consolidated balance sheets. As of June 30, 2022 and December 31, 2021, total operating and financed right-of-use assets were $483,840 and $153,205, and $641,306 and $201,902, respectively.

As of June 30, 2022 and 2021, we recorded $48,697 and $153,978, respectively, in amortization expense related to finance leases.

Because the rate implicit in each lease is not readily determinable, we use our incremental borrowing rate to determine the present value of the lease payments.

Information related to our operating lease liabilities are as follows:

	For the Six Months Ended June 30,
Cash paid for operating lease liabilities	$	211,652
Weighted-average remaining lease term	3.2 years
Weighted-average discount rate	6.25		%

Minimum future lease payments ended June 30, 2022
2022 (remainder of the year)	$	192,578
2023	301,029
2024	16,236
2025	5,251
2026	1,590
	516,684
Less imputed interest	(31,604)
Total lease liabilities	$	485,080

Information related to our financed lease liabilities are as follows:

	For the Six Months Ended June 30,
Cash paid for finance lease liabilities	$	59,726
Weighted-average remaining lease term	1.8 years
Weighted-average discount rate	6.25		%

Minimum future lease payments ended June 30, 2022
2022 (remainder of the year)	$	55,139
2023	84,127
2024	31,220
	170,486
Less imputed interest	(11,858)
Total lease liabilities	$	158,628

Leases

Leases

We have entered into operating and finance leases primarily for real estate and equipment rental. These leases have terms which range from three years to five years, and often include one or more options to renew or in the case of equipment rental, to purchase the equipment. These operating and finance leases are listed as separate line items on our consolidated balance sheets and represent our right to use the underlying asset for the lease term. Our obligation to make lease payments is also listed as separate line items on our consolidated balance sheets. As of June 30, 2022 and December 31, 2021, total operating and financed right-of-use assets were $483,840 and $153,205, and $641,306 and $201,902, respectively.

As of June 30, 2022 and 2021, we recorded $48,697 and $153,978, respectively, in amortization expense related to finance leases.

Because the rate implicit in each lease is not readily determinable, we use our incremental borrowing rate to determine the present value of the lease payments.

Information related to our operating lease liabilities are as follows:

	For the Six Months Ended June 30,
Cash paid for operating lease liabilities	$	211,652
Weighted-average remaining lease term	3.2 years
Weighted-average discount rate	6.25		%

Minimum future lease payments ended June 30, 2022
2022 (remainder of the year)	$	192,578
2023	301,029
2024	16,236
2025	5,251
2026	1,590
	516,684
Less imputed interest	(31,604)
Total lease liabilities	$	485,080

Information related to our financed lease liabilities are as follows:

	For the Six Months Ended June 30,
Cash paid for finance lease liabilities	$	59,726
Weighted-average remaining lease term	1.8 years
Weighted-average discount rate	6.25		%

Minimum future lease payments ended June 30, 2022
2022 (remainder of the year)	$	55,139
2023	84,127
2024	31,220
	170,486
Less imputed interest	(11,858)
Total lease liabilities	$	158,628

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Summary of Significant Accounting Policies (Policies)

6 Months Ended

Jun. 30, 2022

Accounting Policies [Abstract]

Basis of Presentation

Basis of presentation

The consolidated financial statements presented are for Inuvo and its subsidiaries. The accompanying unaudited consolidated financial statements have been prepared based upon SEC rules that permit reduced disclosure for interim periods. Certain information and footnote disclosures have been condensed or omitted in accordance with those rules and regulations. The accompanying consolidated balance sheet as of December 31, 2021, was derived from audited financial statements, but does not include all disclosures required by accounting principles generally accepted in the United States ("GAAP"). In our opinion, these consolidated financial statements reflect all adjustments that are necessary for a fair presentation of results of operations and financial condition for the interim periods shown including normal recurring accruals and other items. The results for the interim periods are not necessarily indicative of results for the full year. For a more complete discussion of significant accounting policies and certain other information, this report should be read in conjunction with the consolidated financial statements and accompanying notes included in our Annual Report on Form 10-K for the year ended December 31, 2021, which was filed with the SEC on March 17, 2022.

Use of Estimates

Use of estimates

The preparation of financial statements, in accordance with GAAP, requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, net revenues and expenses and disclosure of contingent assets and liabilities. The estimates and assumptions used in the accompanying consolidated financial statements are based upon management’s regular evaluation of the relevant facts and circumstances as of the date of the consolidated financial statements. We regularly evaluate estimates and assumptions related to capitalized labor, goodwill and purchased intangible asset valuations and income tax valuation allowance. Actual results may differ from the estimates and assumptions used in preparing the accompanying consolidated financial statements, and such differences could be material.

Revenue Recognition

Revenue Recognition

Both of our platforms generate revenue from ad placements and clicks on advertisements on websites, some of which we own. We recognize revenue from ad placements and clicks in the period in which they occur. We also recognize revenue from serving impressions when we complete all or a part of an order from an advertiser. The revenue is recognized in the period that the impression is served. We subsequently settle these transactions with our business partners at which time adjustments for invalid traffic may impact the amount collected. Payments to publishers who display advertisements on our behalf and payments to ad exchanges are recognized as cost of revenue.

Recent Accounting Pronouncements Not Yet Adopted

Recent Accounting Pronouncements Not Yet AdoptedIn June 2016, the FASB issued ASU No. 2016-13, Financial Instruments-Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments (ASU 2016-13), which requires the measurement and recognition of expected credit losses for financial assets held at amortized cost. ASU 2016-13 replaces the existing incurred loss impairment model with a forward-looking expected credit loss model which will result in earlier recognition of credit losses. On November 15, 2019, the FASB delayed the effective date for certain small public companies and other private companies. As amended, the effective date of ASC Topic 326 was delayed until fiscal years beginning after December 15, 2022 for SEC filers that are eligible to be smaller reporting companies under the SEC’s definition, as well as private companies and not-for-profit entities. We are currently evaluating the potential impact of this new standard to our consolidated financial statements.

Reclassification

Reclassification:We have reclassified amounts pertaining to marketable securities on the statement of cash flows for the six months ended June 30, 2021 to conform to the current period's presentation.

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Summary of Significant Accounting Policies (Tables)

6 Months Ended

Jun. 30, 2022

Accounting Policies [Abstract]

Summary of Revenue from Products and Services

The below table is the proportion of revenue that is generated through advertisements on our ValidClick (Search and Social) and IntentKey (Programmatic) platforms:

	For the Three Months Ended June 30,								For the Six Months Ended June 30,
	2022				2021				2022				2021
ValidClick Platform	$	14,022,118	61.9	%	$	9,727,501	77.0	%	$	24,519,101	59.4	%	$	18,212,314	78.3	%
IntentKey Platform	8,629,187		38.1	%	2,908,082		23.0	%	16,741,571		40.6	%	$	5,041,078	21.7	%
Total	$	22,651,305	100.0	%	$	12,635,583	100.0	%	$	41,260,672	100.0	%	$	23,253,392	100.0	%

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Fair Value Measurements (Tables)

6 Months Ended

Jun. 30, 2022

Fair Value Disclosures [Abstract]

Schedule of Investments and Assets at Fair Value

	Investment Assets at Fair Value				Investment Assets at Fair Value
	As of June 30, 2022				As of December 31, 2021
	Level 1		Total		Level 1		Total
Debt securities	$	852,652	$	852,652	$	1,828,285	$	1,828,285
Equity securities	$	1,779,164	$	1,779,164	$	959,206	$	959,206
Cash equivalents	$	2,793,852	$	2,793,852	$	5,222,759	$	5,222,759
Total Investments at Fair Value	$	5,425,668	$	5,425,668	$	8,010,250	$	8,010,250

The cost, gross unrealized gains (losses) and fair value of marketable securities by major security type were as follows:

	For the Six Months Ended June 30,						For the Twelve Months Ended December 31
	2022						2021
	Cost		Unrealized Gain (Loss)		Fair Value		Cost		Unrealized Gain (Loss)		Fair Value
Marketable securities
Debt securities	$	1,021,324	$	(168,672)	$	852,652	$	2,100,306	$	(272,021)	$	1,828,285
Equity securities	2,363,650		(584,486)		1,779,164		905,469		53,737		959,206
Total marketable securities					$	2,631,816					$	2,787,491

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Property and Equipment (Tables)

6 Months Ended

Jun. 30, 2022

Property, Plant and Equipment [Abstract]

Net Carrying Value of Property and Equipment

The net carrying value of property and equipment was as follows as of:

	June 30, 2022		December 31, 2021
Furniture and fixtures	$	293,152	$	293,152
Equipment	1,246,872		1,164,671
Capitalized internal use and purchased software	13,744,062		12,914,820
Leasehold improvements	458,885		458,885
Subtotal	15,742,971		14,831,528
Less: accumulated depreciation and amortization	(14,054,493)		(13,324,762)
Total	$	1,688,478	$	1,506,766

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Other Intangible Assets and Goodwill (Tables)

6 Months Ended

Jun. 30, 2022

Goodwill and Intangible Assets Disclosure [Abstract]

Schedule of Intangible Assets from Continuing Operations

The following is a schedule of intangible assets and goodwill as of June 30, 2022:

	Term	Carrying Value		Accumulated Amortization and Impairment		Net Carrying Value		Year-to-date Amortization
Customer list, Google	20 years	$	8,820,000	$	(4,557,000)	$	4,263,000	$	220,500
Technology	5 years	3,600,000		(3,600,000)		—		60,000
Customer list, ReTargeter	5 years	1,931,250		(1,126,563)		804,687		193,125
Customer list, all other	10 years	1,610,000		(1,610,000)		—		26,794
Brand name, ReTargeter	5 years	643,750		(375,521)		268,229		64,375
Customer relationships	20 years	570,000		(154,375)		415,625		14,250
Trade names, web properties (1)	-	390,000		—		390,000		—
Intangible assets classified as long-term		$	17,565,000	$	(11,423,459)	$	6,141,541	$	579,044
Goodwill, total	-	$	9,853,342	$	—	$	9,853,342	$	—

(1)    The trade names related to our web properties have an indefinite life, and as such are not amortized.

Schedule of Amortization Expense

Amortization expense over the next five years and thereafter is as follows:

 

2022 (remainder of year)	$	492,250
2023	984,500
2024	769,917
2025	469,500
2026	469,500
Thereafter	2,565,874
Total	$	5,751,541

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Accrued Expenses and Other Current Liabilities (Tables)

6 Months Ended

Jun. 30, 2022

Payables and Accruals [Abstract]

Schedule of Accrued Expenses and Other Current Liabilities

The accrued expenses and other current liabilities consist of the following as of:

	June 30, 2022		December 31, 2021
Accrued marketing costs	$	5,545,363	$	4,267,980
Accrued expenses and other	804,200		956,998
Accrued payroll and commission liabilities	606,582		121,533
Arkansas grant contingency	5,000		10,000
Accrued taxes, current portion	508		17,880
Total	$	6,961,653	$	5,374,391

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Other Long-Term Liabilities (Tables)

6 Months Ended

Jun. 30, 2022

Other Liabilities Disclosure [Abstract]

Schedule of Other Long-Term Liabilities

The lease liabilities and other long-term liabilities consist of the following as of:

	June 30, 2022		December 31, 2021
Deferred rent	$	14,937	$	13,302
Total	$	14,937	$	13,302

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Stock-Based Compensation (Tables)

6 Months Ended

Jun. 30, 2022

Share-Based Payment Arrangement [Abstract]

Schedule of Stock Grants Outstanding

The following table summarizes the stock grants outstanding under the 2017 ECP and the 2010 Equity Compensation Plan (“2010 ECP”) for the three months ended June 30, 2022:

	Options Outstanding	RSUs Outstanding	Options and RSUs Exercised	Available Shares	Total Awards Authorized
2017 ECP	—	5,133,340	4,160,798	15,255,862	24,550,000
2010 ECP (*)	1,500	—	5,011,511	—	5,013,011
Total	1,500	5,133,340	9,172,309	15,255,862	29,563,011

(*) Expired April 2020

Schedule of Stock Option Award Activity

The following table summarizes the activity of stock option awards under the 2010 ECP for the six months ended June 30, 2022:

	Shares Subject to Options Outstanding
	Number of Shares	Weighted Average Exercise Price
Outstanding, beginning of period	1,500	$	0.56
Stock options exercised	—	$	—
Stock options canceled	—	$	—
Outstanding, end of period	1,500	0.56
Exercisable, end of period	1,500	0.56

Schedule of Nonvested Restricted Stock Units Activity

The following table summarizes the activities for our unvested RSUs for the six months ended June 30, 2022:

	Unvested RSUs
	Number of Shares	Weighted Average Grant Date Fair Value
Outstanding, beginning of period	3,960,001	$	1.33
Granted	2,750,000	$	0.40
Vested	(1,426,660)	$	1.34
Canceled	(150,001)	$	1.03
Outstanding, end of period	5,133,340	$	0.84

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Leases (Tables)

6 Months Ended

Jun. 30, 2022

Leases [Abstract]

Schedule of Information Relating to Leases

Information related to our operating lease liabilities are as follows:

	For the Six Months Ended June 30,
Cash paid for operating lease liabilities	$	211,652
Weighted-average remaining lease term	3.2 years
Weighted-average discount rate	6.25		%

Information related to our financed lease liabilities are as follows:

	For the Six Months Ended June 30,
Cash paid for finance lease liabilities	$	59,726
Weighted-average remaining lease term	1.8 years
Weighted-average discount rate	6.25		%

Schedule of Operating Lease Maturity

Minimum future lease payments ended June 30, 2022
2022 (remainder of the year)	$	192,578
2023	301,029
2024	16,236
2025	5,251
2026	1,590
	516,684
Less imputed interest	(31,604)
Total lease liabilities	$	485,080

Schedule of Finance Lease Liability

Minimum future lease payments ended June 30, 2022
2022 (remainder of the year)	$	55,139
2023	84,127
2024	31,220
	170,486
Less imputed interest	(11,858)
Total lease liabilities	$	158,628

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Organization and Business - Narrative (Details)			1 Months Ended	3 Months Ended	6 Months Ended	12 Months Ended
	Jan. 22, 2021 USD ($) shares	Jan. 19, 2021 USD ($) shares	Mar. 31, 2021 USD ($)	Jun. 30, 2022 USD ($)	Jun. 30, 2022 USD ($) patent	Dec. 31, 2021 USD ($)	May 28, 2021 USD ($)
Debt Instrument [Line Items]
Number of patents issued | patent					17
Number of pending patents | patent					8
Cash, cash equivalents, and marketable securities				$ 8,400,000	$ 8,400,000
Net working capital				8,900,000	8,900,000
Accumulated deficit				149,270,209	149,270,209	$ 143,951,019
Sale of stock, consideration received on transaction	$ 6,250,000	$ 8,000,000
Shares authorized amount (in shares) | shares	5,681,817	13,333,334
Payments to acquire investments			$ 2,000,000
Cash deposited, interest-bearing			$ 10,000,000
Money Market Funds and Marketable Debt and Equity Securities
Debt Instrument [Line Items]
Deposits				$ 5,400,000	$ 5,400,000
Sales Agreement
Debt Instrument [Line Items]
Sale of stock, consideration received on transaction, authorized amount							$ 35,000,000
Commission fee, percent							3.00%
Accounts Receivable | Customer Concentration Risk | Customer One, Two, and Three
Debt Instrument [Line Items]
Percentage of concentration risk					53.40%	41.70%
Net Revenue | Customer Concentration Risk | Customer One
Debt Instrument [Line Items]
Percentage of concentration risk				27.40%	25.00%
Net Revenue | Customer Concentration Risk | Customer Two
Debt Instrument [Line Items]
Percentage of concentration risk				27.20%	23.20%
Net Revenue | Customer Concentration Risk | Customer Three
Debt Instrument [Line Items]
Percentage of concentration risk				13.60%	14.00%
Net Revenue | Customer Concentration Risk | Customer One, Two, and Three
Debt Instrument [Line Items]
Percentage of concentration risk				68.30%	62.10%

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Summary of Significant Accounting Policies - Summary of Revenue from Products and Services (Details) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2022	Jun. 30, 2021	Jun. 30, 2022	Jun. 30, 2021
Disaggregation of Revenue [Line Items]
Net revenue	$ 22,651,305	$ 12,635,583	$ 41,260,672	$ 23,253,392
Percentage of total revenue	100.00%	100.00%	100.00%	100.00%
ValidClick Platform
Disaggregation of Revenue [Line Items]
Net revenue	$ 14,022,118	$ 9,727,501	$ 24,519,101	$ 18,212,314
Percentage of total revenue	61.90%	77.00%	59.40%	78.30%
IntentKey Platform
Disaggregation of Revenue [Line Items]
Net revenue	$ 8,629,187	$ 2,908,082	$ 16,741,571	$ 5,041,078
Percentage of total revenue	38.10%	23.00%	40.60%	21.70%

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Fair Value Measurements - Summary of Investments at Fair Value (Details) - Fair Value, Recurring - USD ($)	Jun. 30, 2022	Dec. 31, 2021
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Debt securities	$ 852,652	$ 1,828,285
Equity securities	1,779,164	959,206
Cash equivalents	2,793,852	5,222,759
Total Investments at Fair Value	5,425,668	8,010,250
Level 1
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Debt securities	852,652	1,828,285
Equity securities	1,779,164	959,206
Cash equivalents	2,793,852	5,222,759
Total Investments at Fair Value	$ 5,425,668	$ 8,010,250

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Fair Value Measurements - Summary of Cash Equivalents and Marketable Securities (Details) - Fair Value, Recurring - USD ($)	Jun. 30, 2022	Dec. 31, 2021
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Debt securities, fair value	$ 852,652	$ 1,828,285
Equity securities, fair value	1,779,164	959,206
Level 1
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Debt securities, cost	1,021,324	2,100,306
Debt securities, unrealized gain (loss)	(168,672)	(272,021)
Debt securities, fair value	852,652	1,828,285
Equity securities, cost	2,363,650	905,469
Equity securities, unrealized gain (loss)	(584,486)	53,737
Equity securities, fair value	1,779,164	959,206
Total marketable securities	$ 2,631,816	$ 2,787,491

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Property and Equipment (Details) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2022	Jun. 30, 2021	Jun. 30, 2022	Jun. 30, 2021	Dec. 31, 2021
Property, Plant and Equipment [Line Items]
Subtotal	$ 15,742,971		$ 15,742,971		$ 14,831,528
Less: accumulated depreciation and amortization	(14,054,493)		(14,054,493)		(13,324,762)
Total	1,688,478		1,688,478		1,506,766
Depreciation expense	372,939	$ 314,106	729,732	$ 619,634
Furniture and fixtures
Property, Plant and Equipment [Line Items]
Subtotal	293,152		293,152		293,152
Equipment
Property, Plant and Equipment [Line Items]
Subtotal	1,246,872		1,246,872		1,164,671
Capitalized internal use and purchased software
Property, Plant and Equipment [Line Items]
Subtotal	13,744,062		13,744,062		12,914,820
Leasehold improvements
Property, Plant and Equipment [Line Items]
Subtotal	$ 458,885		$ 458,885		$ 458,885

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Other Intangible Assets and Goodwill - Schedule of Goodwill and Intangible Assets (Details) - USD ($)	6 Months Ended
	Jun. 30, 2022	Dec. 31, 2021
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]
Net Carrying Value	$ 5,751,541
Year-to-date Amortization	579,044
Trade names, web properties	390,000
Intangible assets classified as long-term
Carrying Value	17,565,000
Accumulated Amortization and Impairment	(11,423,459)
Net Carrying Value	6,141,541	$ 6,720,585
Goodwill, Impaired, Accumulated Impairment Loss
Carrying Value	9,853,342
Net Carrying Value	$ 9,853,342	$ 9,853,342
Customer list, Google
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]
Term	20 years
Carrying Value	$ 8,820,000
Accumulated Amortization and Impairment	(4,557,000)
Net Carrying Value	4,263,000
Year-to-date Amortization	$ 220,500
Technology
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]
Term	5 years
Carrying Value	$ 3,600,000
Accumulated Amortization and Impairment	(3,600,000)
Net Carrying Value	0
Year-to-date Amortization	$ 60,000
Customer list, ReTargeter
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]
Term	5 years
Carrying Value	$ 1,931,250
Accumulated Amortization and Impairment	(1,126,563)
Net Carrying Value	804,687
Year-to-date Amortization	$ 193,125
Customer list, all other
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]
Term	10 years
Carrying Value	$ 1,610,000
Accumulated Amortization and Impairment	(1,610,000)
Net Carrying Value	0
Year-to-date Amortization	$ 26,794
Brand name, ReTargeter
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]
Term	5 years
Carrying Value	$ 643,750
Accumulated Amortization and Impairment	(375,521)
Net Carrying Value	268,229
Year-to-date Amortization	$ 64,375
Customer relationships
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]
Term	20 years
Carrying Value	$ 570,000
Accumulated Amortization and Impairment	(154,375)
Net Carrying Value	415,625
Year-to-date Amortization	$ 14,250

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Other Intangible Assets and Goodwill - Amortization Expense (Details)	Jun. 30, 2022 USD ($)
Goodwill and Intangible Assets Disclosure [Abstract]
2022 (remainder of year)	$ 492,250
2023	984,500
2024	769,917
2025	469,500
2026	469,500
Thereafter	2,565,874
Net Carrying Value	$ 5,751,541

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Bank Debt (Details) - Hitachi Capital America Corp. - USD ($)	Mar. 12, 2020	Feb. 28, 2020	Jun. 30, 2022
Debt Instrument [Line Items]
Commitment fee		$ 50,000
Percentage due upon execution of agreement	50.00%
Balance due, term		6 months
Annual commitment fee amount		$ 15,000
Quarterly service fee (as a percentage)		0.30%
Outstanding balance			$ 0
Loan And Security Agreement
Debt Instrument [Line Items]
Line of credit facility, maximum borrowing capacity		$ 5,000,000
Percentage of aggregate eligible accounts receivable		90.00%
Percentage of aggregate unbilled accounts receivable		75.00%
Percentage of amount available to borrow under maximum credit commitment		50.00%
Stated interest rate		6.75%
Monthly Interest | Loan And Security Agreement
Debt Instrument [Line Items]
Stated interest rate		2.00%

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Accrued Expenses and Other Current Liabilities (Details) - USD ($)	Jun. 30, 2022	Dec. 31, 2021
Payables and Accruals [Abstract]
Accrued marketing costs	$ 5,545,363	$ 4,267,980
Accrued expenses and other	804,200	956,998
Accrued payroll and commission liabilities	606,582	121,533
Arkansas grant contingency	5,000	10,000
Accrued taxes, current portion	508	17,880
Total	$ 6,961,653	$ 5,374,391

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Other Long-Term Liabilities (Details) - USD ($)	Jun. 30, 2022	Dec. 31, 2021
Other Liabilities Disclosure [Abstract]
Deferred rent	$ 14,937	$ 13,302
Other long-term liabilities	$ 14,937	$ 13,302

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Commitments (Details) - USD ($)		6 Months Ended
	Sep. 17, 2021	Jun. 30, 2022	Dec. 31, 2021
Other Commitments [Line Items]
Referral and support services agreement advance	$ 1,500,000	$ 950,000	$ 1,100,000
Referral agreement term	5 years
Amortization of referral agreement as marketing expense		$ 250,000
Number of securities called by each warrant or right	300,000
Vesting period		2 years
Current Asset
Other Commitments [Line Items]
Referral and support services agreement advance	$ 300,000
Other Assets
Other Commitments [Line Items]
Referral and support services agreement advance	$ 1,200,000

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Income Taxes (Details) - USD ($)	Jun. 30, 2022	Dec. 31, 2021
Income Tax Disclosure [Abstract]
Deferred tax asset	$ 35,576,360
Valuation allowance	33,988,760	$ 33,988,760
Deferred tax liability	1,694,600
Net deferred tax liability composed of indefinite lived intangible assets	$ 107,000

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Stock-Based Compensation - Narrative (Details) - USD ($)			3 Months Ended		6 Months Ended
	Jun. 16, 2022	Jan. 01, 2022	Jun. 30, 2022	Jun. 30, 2021	Jun. 30, 2022	Jun. 30, 2021
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Option and restricted stock unit vesting period (up to)					3 years
Number of shares reserved for issuance (in shares)			29,563,011		29,563,011
Stock based compensation			$ 684,376	$ 557,602	$ 1,355,534	$ 952,472
Compensation cost related to non vested awards not yet recognized			$ 3,176,577		$ 3,176,577
Average remaining expense recognition period					3 years
2017 ECP
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Increase in shares of common stock reserved for grants (in shares)	15,000,000	150,000
Number of shares reserved for issuance (in shares)			24,550,000		24,550,000

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Stock-Based Compensation - Schedule of Grants (Details) - shares	Jun. 30, 2022	Dec. 31, 2021
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Options Outstanding (in shares)	1,500	1,500
RSUs Outstanding (in shares)	5,133,340
Options and RSUs Exercised (in shares)	9,172,309
Available Shares (in shares)	15,255,862
Total Awards Authorized (in shares)	29,563,011
2017 ECP
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Options Outstanding (in shares)	0
RSUs Outstanding (in shares)	5,133,340
Options and RSUs Exercised (in shares)	4,160,798
Available Shares (in shares)	15,255,862
Total Awards Authorized (in shares)	24,550,000
2010 ECP
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Options Outstanding (in shares)	1,500
RSUs Outstanding (in shares)	0
Options and RSUs Exercised (in shares)	5,011,511
Available Shares (in shares)	0
Total Awards Authorized (in shares)	5,013,011

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Stock-Based Compensation - Schedule of Outstanding Options (Details)	6 Months Ended
	Jun. 30, 2022 $ / shares shares
Number of Shares
Outstanding beginning balance (in shares) | shares	1,500
Stock options exercised (in shares) | shares	0
Stock options canceled (in shares) | shares	0
Outstanding ending balance (in shares) | shares	1,500
Stock options exercisable (in shares) | shares	1,500
Weighted Average Exercise Price
Outstanding beginning balance (in usd per share) | $ / shares	$ 0.56
Stock options exercised (in usd per share) | $ / shares	0
Stock options canceled (in usd per share) | $ / shares	0
Outstanding ending balance (in usd per share) | $ / shares	0.56
Stock options exercisable (in usd per share) | $ / shares	$ 0.56

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Stock-Based Compensation - Schedule of Unvested RSU (Details)	6 Months Ended
	Jun. 30, 2022 $ / shares shares
Number of Shares
Canceled (in shares)	(150,001)
Outstanding, end of period (in shares)	5,133,340
Weighted Average Grant Date Fair Value
Canceled (in usd per share) | $ / shares	$ 1.03
Restricted Stock Units
Number of Shares
Outstanding, beginning of period (in shares)	3,960,001
Granted (in shares)	2,750,000
Vested (in shares)	(1,426,660)
Outstanding, end of period (in shares)	5,133,340
Weighted Average Grant Date Fair Value
Outstanding, beginning of year (in usd per share) | $ / shares	$ 1.33
Grants (in usd per share) | $ / shares	0.40
Vested (in usd per share) | $ / shares	1.34
Outstanding, end of year (in usd per share) | $ / shares	$ 0.84

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Stockholders Equity (Details)		6 Months Ended
	Sep. 17, 2021 USD ($) $ / shares tranche shares	Jun. 30, 2022 USD ($) shares	Jun. 30, 2021 USD ($)	Dec. 31, 2021 shares	Aug. 19, 2021 shares	Jan. 07, 2021 shares	Jan. 06, 2021 shares
Class of Warrant or Right [Line Items]
Referral agreement term	5 years
Class of warrant or right, granted in period | shares	300,000
Number of tranches | tranche	2
Warrants outstanding | $	$ 149,551
Warrants outstanding, term	7 years
Stock warrant expense | $		$ 12,945	$ 0
Common stock shares authorized (in shares) | shares		200,000,000		200,000,000	200,000,000	150,000,000	100,000,000
Measurement Input, Implied Volatility
Class of Warrant or Right [Line Items]
Warrants outstanding, measurement input	1
Measurement Input, Share Price
Class of Warrant or Right [Line Items]
Warrants outstanding, measurement input | $ / shares	0.71
Measurement Input, Risk-free Yield
Class of Warrant or Right [Line Items]
Warrants outstanding, measurement input	0.0117
Maximum
Class of Warrant or Right [Line Items]
Referral agreement term	5 years

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Leases - Narrative (Details) - USD ($)	6 Months Ended
	Jun. 30, 2022	Jun. 30, 2021	Dec. 31, 2021
Lessee, Lease, Description [Line Items]
Right of use assets - operating lease	$ 483,840		$ 641,306
Right of use assets - finance lease	153,205		$ 201,902
Finance lease amortization expense	$ 48,697	$ 153,978
Minimum
Lessee, Lease, Description [Line Items]
Term of contract	3 years
Maximum
Lessee, Lease, Description [Line Items]
Term of contract	5 years

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Leases - Operating Leases (Details)	6 Months Ended
	Jun. 30, 2022 USD ($)
Leases [Abstract]
Cash paid for operating lease liabilities	$ 211,652
Weighted-average remaining lease term	3 years 2 months 12 days
Weighted-average discount rate	6.25%
Minimum future lease payments ended June 30, 2022
2022 (remainder of the year)	$ 192,578
2023	301,029
2024	16,236
2025	5,251
2026	1,590
Payments due	516,684
Less imputed interest	(31,604)
Total lease liabilities	$ 485,080

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Leases - Finance Leases (Details)	6 Months Ended
	Jun. 30, 2022 USD ($)
Leases [Abstract]
Cash paid for finance lease liabilities	$ 59,726
Weighted-average remaining lease term	1 year 9 months 18 days
Weighted-average discount rate	6.25%
Minimum future lease payments ended June 30, 2022
2022 (remainder of the year)	$ 55,139
2023	84,127
2024	31,220
Payments due	170,486
Less imputed interest	(11,858)
Total lease liabilities	$ 158,628