CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS - USD ($)	12 Months Ended
	Dec. 31, 2021	Dec. 31, 2020
Income Statement [Abstract]
Net revenue	$ 59,830,688	$ 44,640,007
Cost of revenue	15,925,837	8,296,483
Gross profit	43,904,851	36,343,524
Operating expenses:
Marketing costs	33,096,000	27,410,284
Compensation	11,381,279	9,350,831
Selling, general and administrative	7,198,213	7,630,990
Total operating expenses	51,675,492	44,392,105
Operating loss	(7,770,641)	(8,048,581)
Interest expense, net	(86,983)	(253,505)
Other income, net	256,975	997,517
Net loss	(7,600,649)	(7,304,569)
Other comprehensive income
Unrealized gain on marketable securities	53,737	0
Comprehensive loss	$ (7,546,912)	$ (7,304,569)
Per common share data:
Net loss, basic (in usd per share)	$ (0.06)	$ (0.09)
Net loss, diluted (in usd per share)	$ (0.06)	$ (0.09)
Weighted average shares:
Basic (in shares)	117,613,845	77,473,479
Diluted (in shares)	117,613,845	77,473,479