Summary of Significant Accounting Policies - Disaggregation of Revenue (Details) - USD ($)	12 Months Ended
	Dec. 31, 2021	Dec. 31, 2020
Disaggregation of Revenue [Line Items]
Net revenue	$ 59,830,688	$ 44,640,007
Percentage of total revenue	100.00%	100.00%
ValidClick Platform
Disaggregation of Revenue [Line Items]
Net revenue	$ 41,648,730	$ 34,233,638
Percentage of total revenue	69.60%	76.70%
IntentKey Platform
Disaggregation of Revenue [Line Items]
Net revenue	$ 18,181,958	$ 10,406,369
Percentage of total revenue	30.40%	23.30%