Organization and Business - Narrative (Details) $ / shares in Units, machineProfile in Millions											6 Months Ended	9 Months Ended		12 Months Ended
	Jul. 27, 2020 USD ($) $ / shares shares	Jun. 08, 2020 USD ($) $ / shares shares	Apr. 02, 2020 USD ($) $ / shares shares	Mar. 27, 2020 USD ($) $ / shares shares	Mar. 20, 2020 USD ($) $ / shares shares	Mar. 12, 2020 USD ($)	Feb. 28, 2020 USD ($)	Sep. 30, 2019 USD ($)	Sep. 15, 2019 USD ($)	Jun. 20, 2019 USD ($)	Sep. 30, 2020 USD ($) shares	Sep. 30, 2020 USD ($) patent machineProfile shares	Sep. 30, 2019 USD ($)	Dec. 31, 2019 shares	Oct. 07, 2020 shares	Oct. 06, 2020 shares	Apr. 30, 2020 USD ($)	Apr. 10, 2020 USD ($)	Nov. 01, 2018
Debt Instrument [Line Items]
Number of machine profiles | machineProfile												500
Intellectual Property, Number of Issued Patents | patent												17
Intellectual Property, Number of Pending Patents | patent												8
Intangible assets acquired												$ 0	$ 2,575,000
Shares authorized amount (in shares) | shares	21,500,000	12,222,222	1,400,285	3,115,001	3,931,428
Sale of stock, price per share (in usd per share) | $ / shares	$ 0.50	$ 0.45	$ 0.175	$ 0.175	$ 0.175
Sale of stock, consideration received on transaction	$ 10,750,000	$ 5,500,000	$ 245,050	$ 545,125	$ 688,000
Reduction of accounts payable obligations		$ 1,300,000
Common stock shares authorized (in shares) | shares											100,000,000	100,000,000		100,000,000
Common stock shares outstanding (in shares) | shares											97,544,947	97,544,947		51,846,011
PPP loan																	$ 1,100,000	$ 1,100,000
Proceeds through sale of securities											$ 16,500,000	$ 16,432,190	$ 4,349,126
Net working capital											$ 7,000,000.0	$ 7,000,000.0
Subsequent Event
Debt Instrument [Line Items]
Common stock shares authorized (in shares) | shares															100,000,000	60,000,000
Common stock shares outstanding (in shares) | shares															97,544,947
Percentage of common stock shares outstanding, entitled to vote															60.10%
Percentage of common stock shares outstanding, voting for approval															51.20%
Common stock shares voting for proposal (in shares) | shares															65,068,196
Subsequent Event | Disregarded Shares
Debt Instrument [Line Items]
Common stock shares outstanding (in shares) | shares															36,068,444.9
Common stock shares voting for proposal (in shares) | shares															30,736,784
Accounts Receivable | Customer Concentration Risk | Yahoo and Google
Debt Instrument [Line Items]
Percentage of concentration risk												37.90%		60.20%
Line of Credit
Debt Instrument [Line Items]
Stated interest rate																			10.00%
Terminated Merger With Conversion Point Technologies
Debt Instrument [Line Items]
Business acquisition, termination fee paid										$ 2,800,000
Terminated Merger With Conversion Point Technologies | Conversion Point Holdings Inc
Debt Instrument [Line Items]
Face amount										36,000,000
Indebtedness Satisfaction Amount
Debt Instrument [Line Items]
Line of credit facility, fair value of amount outstanding										1,063,288
Business acquisition, termination fee paid										1,063,288
ReTargeter Satisfaction Amount
Debt Instrument [Line Items]
Business acquisition, termination fee paid										1,611,712
Intangible assets acquired										$ 2,570,000
Litigation Fee
Debt Instrument [Line Items]
Business acquisition, termination fee paid								$ 250,000	$ 125,000
Loan And Security Agreement | Hitachi Capital America Corp.
Debt Instrument [Line Items]
Stated interest rate							6.75%
Line of credit facility, maximum borrowing capacity						$ 5,000,000	$ 5,000,000
Percentage of aggregate eligible accounts receivable							90.00%
Percentage of aggregate unbilled accounts receivable							75.00%
Percentage of amount available to borrow under maximum credit commitment							50.00%
Credit Agreement | Western Alliance Bank
Debt Instrument [Line Items]
Extinguishment of debt						$ 2,959,573	$ 2,959,573