XML 30 R10.htm IDEA: XBRL DOCUMENT v3.20.2
Other Intangible Assets and Goodwill
 9 Months Ended
Sep. 30, 2020
Goodwill and Intangible Assets Disclosure [Abstract]  
Other Intangible Assets and Goodwill Other Intangible Assets and Goodwill
 
The following is a schedule of intangible assets and goodwill as of September 30, 2020:
 TermCarrying
Value		Accumulated Amortization and ImpairmentNet Carrying ValueYear-to-date Amortization
Customer list, Google20 years$8,820,000 $(3,785,250)$5,034,750 $330,749 
Technology5 years3,600,000 (2,640,000)$960,000 540,000 
Customer list, ReTargeter (2)5 years1,931,250 (450,626)$1,480,624 289,688 
Customer list, all other10 years1,610,000 (1,381,951)$228,049 120,753 
Brand name, ReTargeter (2)5 years643,750 (150,208)$493,542 96,563 
Customer relationships20 years570,000 (104,500)$465,500 21,375 
Trade names, web properties (1)-390,000 — $390,000 — 
Intangible assets classified as long-term$17,565,000 $(8,512,535)$9,052,465 $1,399,128 
Goodwill, total-$9,853,342 $— $9,853,342 $— 

1.The trade names related to our web properties have an indefinite life, and as such are not amortized.
2.We recorded $2.57 million in intangible assets from the CPT Merger Termination Agreement. An independent valuation of the assets was performed to determine the carrying value of the assets listed above. See Note 1 - Organization and Business.
Amortization expense over the next five years and thereafter is as follows:
 
2020$466,376 
20211,865,504 
20221,071,294 
2023984,500 
2024769,917 
Thereafter3,504,874 
Total$8,662,465