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Organization and Business - Narrative (Details)
$ / shares in Units, machine_profile in Millions
1 Months Ended 3 Months Ended 6 Months Ended 12 Months Ended
Jul. 27, 2020
USD ($)
$ / shares
shares
Jun. 08, 2020
USD ($)
$ / shares
shares
Apr. 02, 2020
USD ($)
$ / shares
shares
Mar. 27, 2020
USD ($)
$ / shares
shares
Mar. 20, 2020
USD ($)
$ / shares
shares
Mar. 12, 2020
USD ($)
Feb. 28, 2020
USD ($)
Sep. 30, 2019
USD ($)
Sep. 15, 2019
USD ($)
Jun. 20, 2019
USD ($)
Jul. 31, 2020
USD ($)
Jun. 30, 2020
USD ($)
$ / shares
shares
Jun. 30, 2020
USD ($)
machine_profile
patent
$ / shares
shares
Jun. 30, 2019
USD ($)
Dec. 31, 2019
$ / shares
shares
Aug. 14, 2020
$ / shares
shares
Apr. 30, 2020
USD ($)
Apr. 10, 2020
USD ($)
Nov. 01, 2018
Debt Instrument [Line Items]                                      
Number of machine profiles in database (more than) | machine_profile                         500            
Number of issued patents | patent                         17            
Number of pending patents | patent                         8            
Intangible assets acquired                         $ 2,570,000            
Change in revenues from prior period (percentage)                         23.70%            
Net loss                         $ 4,200,000            
Depreciation, amortization, and stock-based compensation                         $ 2,300,000            
Contract renegotiation to reduce costs                       $ 1,300,000              
Shares authorized amount (in shares) | shares   12,222,222 1,400,285 3,115,001 3,931,428                            
Sale of stock, price per share (in usd per share) | $ / shares   $ 0.45 $ 0.175 $ 0.175 $ 0.175                            
Sale of stock, consideration received on transaction   $ 5,500,000 $ 245,050 $ 545,125 $ 688,000                            
Common stock shares authorized (in shares) | shares                       100,000,000 100,000,000   100,000,000        
Common stock, par or stated value per share (in dollars per share) | $ / shares                       $ 0.001 $ 0.001   $ 0.001        
PPP loan                                 $ 1,100,000 $ 1,100,000  
Negative net working capital                       $ 1,200,000 $ 1,200,000            
Proceeds through sale of securities                       $ 5,700,000 $ 6,500,695 $ 0          
Subsequent Event                                      
Debt Instrument [Line Items]                                      
Shares authorized amount (in shares) | shares 21,500,000                                    
Sale of stock, price per share (in usd per share) | $ / shares $ 0.50                                    
Sale of stock, consideration received on transaction $ 10,750,000                                    
Common stock, par or stated value per share (in dollars per share) | $ / shares                               $ 0.001      
Proceeds through sale of securities                     $ 10,800,000                
Subsequent Event | Minimum                                      
Debt Instrument [Line Items]                                      
Common stock shares authorized (in shares) | shares                               60,000,000      
Subsequent Event | Maximum                                      
Debt Instrument [Line Items]                                      
Common stock shares authorized (in shares) | shares                               100,000,000      
Accounts Receivable | Customer Concentration Risk | Yahoo! and Google                                      
Debt Instrument [Line Items]                                      
Percentage of concentration risk                         34.10%   60.20%        
Line of Credit                                      
Debt Instrument [Line Items]                                      
Stated interest rate                       6.75% 6.75%            
Line of Credit                                      
Debt Instrument [Line Items]                                      
Stated interest rate                                     10.00%
Terminated Merger With Conversion Point Technologies                                      
Debt Instrument [Line Items]                                      
Business acquisition, termination fee paid                   $ 2,800,000                  
Terminated Merger With Conversion Point Technologies | Conversion Point Holdings Inc                                      
Debt Instrument [Line Items]                                      
Gross proceeds                   36,000,000                  
Face amount                   36,000,000                  
Indebtedness Satisfaction Amount                                      
Debt Instrument [Line Items]                                      
Line of credit facility, fair value of amount outstanding                   1,063,288                  
Business acquisition, termination fee paid                   1,063,288                  
ReTargeter Satisfaction Amount                                      
Debt Instrument [Line Items]                                      
Business acquisition, termination fee paid                   1,611,712                  
Intangible assets acquired                   $ 2,570,000                  
Litigation Fee                                      
Debt Instrument [Line Items]                                      
Business acquisition, termination fee paid               $ 250,000 $ 125,000                    
Loan And Security Agreement | Hitachi Capital America Corp.                                      
Debt Instrument [Line Items]                                      
Stated interest rate             6.75%                        
Line of credit facility, maximum borrowing capacity           $ 5,000,000 $ 5,000,000                        
Percentage of aggregate eligible accounts receivable             90.00%                        
Percentage of aggregate unbilled accounts receivable             75.00%                        
Percentage of amount available to borrow under maximum credit commitment             50.00%                        
Credit Agreement | Western Alliance Bank                                      
Debt Instrument [Line Items]                                      
Extinguishment of debt           $ 2,959,573 $ 2,959,573