XML 40 R28.htm IDEA: XBRL DOCUMENT v3.20.2
Other Intangible Assets and Goodwill (Tables)
 6 Months Ended
Jun. 30, 2020
Goodwill and Intangible Assets Disclosure [Abstract]  
Schedule of Intangible Assets from Continuing Operations
The following is a schedule of intangible assets and goodwill as of June 30, 2020:
 TermCarrying
Value		Accumulated Amortization and ImpairmentNet Carrying ValueYear-to-date Amortization
Customer list, Google20 years$8,820,000  $(3,675,000) $5,145,000  $220,500  
Technology5 years3,600,000  (2,460,000) 1,140,000  360,000  
Customer list, ReTargeter (2)5 years1,931,250  (354,063) 1,577,187  193,125  
Customer list, all other10 years1,610,000  (1,341,700) 268,300  80,502  
Brand name, ReTargeter (2)5 years643,750  (118,021) 525,729  64,375  
Customer relationships20 years570,000  (97,375) 472,625  14,250  
Trade names, web properties (1)-390,000  —  390,000  —  
Intangible assets classified as long-term$17,565,000  $(8,046,159) $9,518,841  $932,752  
Goodwill, total-$9,853,342  $—  $9,853,342  $—  

1.The trade names related to our web properties have an indefinite life, and as such are not amortized.
2.We recorded $2.57 million in intangible assets from the CPT Merger Termination Agreement. An independent valuation of the assets was performed to determine the carrying value of the assets listed above. See Note 1 - Organization and Business.
Schedule of Amortization Expense
Amortization expense over the next five years and thereafter is as follows:
 
2020$932,752  
20211,865,504  
20221,071,294  
2023984,500  
2024769,917  
Thereafter3,504,874  
Total$9,128,841