10-Q

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

(Mark One)

☒     QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended March 31, 2020

OR

☐      TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from ______________________ to ______________________

Commission file number: 001-32442

Inuvo, Inc.

(Exact name of registrant as specified in its charter)

Nevada	87-0450450
(State or other jurisdiction of incorporation or organization)	(I.R.S. Employer  Identification No.)
500 President Clinton Ave., Suite 300 Little Rock, AR	72201
(Address of principal executive offices)	(Zip Code)

(501) 205-8508

Registrant's telephone number, including area code

not applicable

(Former name, former address and former fiscal year, if changed since last report)

Securities registered pursuant to Section 12(b) of the Act:

Title of each class	Trading Symbol(s)	Name of each exchange on which registered
Common stock	INUV	NYSE American

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to the filing requirements for at least the past 90 days.     Yes    ☒    No   ☐

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes    ☒    No   ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company or an emerging growth company.  

Large accelerated filer	☐	Accelerated filer	☐
Non-accelerated filer	☒	Smaller reporting company	☒
Emerging growth company	☐

If an emerging growth company, indicate by checkmark if the registrant has not elected to use the extended transition period for complying with any new or revised financial accounting standards pursuant to Section 7(a)(2)(B) of the Securities Act:  ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).  Yes  ☐ No  ☒

Indicate the number of shares outstanding of each of the issuer's classes of common stock, as of the latest practicable date.

Title of Class	May 8, 2020
Common Stock	63,607,474

TABLE OF CONTENTS

		Page No.
Part I
Item 1.	Financial Statements.	5
	Consolidated Balance Sheets	5
	Consolidated Statements of Operations	6
	Consolidated Statements of Cash Flows	7
	Consolidated Statements of Stockholders Equity	8
	Notes to Consolidated Financial Statements	9
Item 2.	Management's Discussion and Analysis of Financial Condition and Results of Operations.	21
Item 3.	Quantitative and Qualitative Disclosures About Market Risk.	25
Item 4.	Controls and Procedures.	25
Part II
Item 1.	Legal Proceedings.	26
Item 1A.	Risk Factors.	26
Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds.	26
Item 3.	Defaults upon Senior Securities.	27
Item 4.	Mine Safety and Disclosures.	27
Item 5.	Other Information.	27
Item 6.	Exhibits.	28
Signatures		29

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CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION

This report contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to known and unknown risks, uncertainties and other factors which may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. In some cases, you can identify forward-looking statements by terminology such as “will,” “should,” “intend,” “expect,” “plan,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” or “continue,” or the negative of such terms or other comparable terminology. This report includes, among others, statements regarding our risks associated with:

•our history of losses, declining revenues and working capital deficit;

•our ability to continue as a going concern;

•the unknown impact of the coronavirus on our company;

•our reliance on revenues from a limited number of customers;

•seasonality of our business which impacts our financial results and cash availability;

•dependence on our supply partners;

•our ability to acquire traffic in a profitable manner;

•failure to keep pace with technology changes;

•impact of possible interruption in our network infrastructure;

•dependence on our key personnel;

•regulatory and legal uncertainties;

•failure to comply with privacy and data security laws and regulations;

•third party infringement claims;

•publishers who could fabricate fraudulent clicks;

•our ability to continue to meet the NYSE American continued listing standards;

•the impact of quarterly results on our common stock price; and

•dilution to our stockholders upon the exercise of outstanding common stock options and restricted stock unit grants and the conversion of convertible notes.

These forward-looking statements were based on various factors and were derived utilizing numerous assumptions and other factors that could cause our actual results to differ materially from those in the forward-looking statements. Most of these factors are difficult to predict accurately and are generally beyond our control. You should consider the areas of risk described in connection with any forward-looking statements that may be made herein. Readers are cautioned not to place undue reliance on these forward-looking statements and readers should carefully review this report in its entirety, including the risks described in Part II, Item 1A. Risk Factors appearing in this report, together with those appearing in Item 1A. Risk Factors, in our Annual Report on Form 10-K for the year ended December 31, 2019 as filed with the Securities and Exchange Commission ("SEC") on May 12, 2020, and our subsequent filings with the SEC.

Except for our ongoing obligations to disclose material information under the Federal securities laws, we undertake no obligation to release publicly any revisions to any forward-looking statements, to report events or to report the occurrence of unanticipated events. These forward-looking statements speak only as of the date of this report, and you should not rely on these statements without also considering the risks and uncertainties associated with these statements and our business.

OTHER PERTINENT INFORMATION

Unless specifically set forth to the contrary, when used in this report the terms "Inuvo," the “Company,” "we," "us," "our" and similar terms refer to Inuvo, Inc., a Nevada corporation, and its subsidiaries. When used in this report, "first quarter 2020" means for the three months ended March 31, 2020, "first quarter 2019" means for the three months ended March 31, 2019, “2019” means the fiscal year ended December 31, 2019 and "2020" means the fiscal year ending December 31, 2020. The information which appears on our corporate web site at www.inuvo.com and our various social media platforms are not part of this report.

4

PART I - FINANCIAL INFORMATION

ITEM 1. FINANCIAL STATEMENTS

INUVO, INC.

CONSOLIDATED BALANCE SHEETS

March 31, 2020 (Unaudited) and December 31, 2019

	March 31, 2020		December 31, 2019
Assets
Current assets
Cash	$	470,807	$	372,989
Accounts receivable, net of allowance for doubtful accounts of $225,000.	5,796,515		7,529,785
Prepaid expenses and other current assets	353,795		243,888
Total current assets	6,621,117		8,146,662
Property and equipment, net	1,315,633		1,374,152
Other assets
Intangible assets, net of accumulated amortization	9,985,217		10,451,593
Goodwill	9,853,342		9,853,342
Right of use assets - operating lease	646,727		756,115
Right of use assets - finance lease	476,209		88,178
Other assets	20,886		20,886
Total other assets	20,982,381		21,170,114
Total assets	$	28,919,131	$	30,690,928
Liabilities and Stockholders’ Equity
Current liabilities
Accounts payable	$	8,115,326	$	7,520,567
Accrued expenses and other current liabilities	3,759,314		3,614,433
Lease liability - operating lease	301,641		362,130
Lease liability - finance lease	211,285		80,777
Line of credit	1,503,147		—
Financed receivables	—		3,381,364
Convertible promissory note	271,108		536,806
Derivative liability	149,400		182,250
Total current liabilities	14,311,221		15,678,327
Long-term liabilities
Deferred tax liability	2,019,200		2,019,200
Lease liability - operating lease	345,596		394,889
Lease liability - finance lease	142,986		—
Other long-term liabilities	520,846		57,162
Total long-term liabilities	3,028,628		2,471,251
Stockholders’ equity
Preferred stock, $0.001 par value:
Authorized shares 500,000, none issued and outstanding	—		—
Common stock, $0.001 par value:
Authorized shares 100,000,000; issued shares 60,729,560 and 52,222,538, respectively; outstanding shares 60,353,033 and 51,846,011, respectively	60,730		52,223
Additional paid-in capital	146,698,348		144,843,687
Accumulated deficit	(133,783,237)		(130,958,001)
Treasury stock, at cost - 376,527 shares	(1,396,559)		(1,396,559)
Total stockholders' equity	11,579,282		12,541,350
Total liabilities and stockholders' equity	$	28,919,131	$	30,690,928

    See accompanying notes to the consolidated financial statements.

5

INUVO, INC.

CONSOLIDATED STATEMENTS OF OPERATIONS

(Unaudited)

	For the Three Months Ended March 31,
	2020		2019
Net revenue	$	14,932,983	$	15,464,569
Cost of revenue	3,439,501		6,680,628
Gross profit	11,493,482		8,783,941
Operating expenses
Marketing costs (traffic acquisition costs or TAC)	9,622,823		6,544,009
Compensation	2,344,235		1,808,556
Selling, general and administrative	2,058,842		2,377,061
Total operating expenses	14,025,900		10,729,626
Operating loss	(2,532,418)		(1,945,685)
Interest expense, net	(152,511)		(516,708)
Other expense, net	(140,307)		—
Net loss	$	(2,825,236)	$	(2,462,393)
Per common share data
Basic and diluted:
Net loss	$	(0.05)	$	(0.08)
Weighted average shares
Basic	53,642,787		32,396,998
Diluted	53,642,787		32,396,998

See accompanying notes to the consolidated financial statements.

6

INUVO, INC.

CONSOLIDATED STATEMENTS OF CASH FLOWS

(Unaudited)

	For the Three Months Ended March 31,
	2020		2019
Operating activities:
Net loss	$	(2,825,236)	$	(2,462,393)
Adjustments to reconcile net loss to net cash used in operating activities:
Loss on extinguishment of convertible debt	68,757		—
Depreciation and amortization	835,748		823,765
Depreciation-Right of Use Assets	105,678		—
Stock based compensation	208,897		96,871
Mark to market fair value of derivative	71,550		333,333
Amortization of financing fees	10,198		21,182
Amortization of debt discount	14,982		—
Amortization of OID interest expense	10,787		—
Change in operating assets and liabilities:
Accounts receivable	1,737,568		557,332
Prepaid expenses, unbilled revenue and other current assets	(120,360)		(19,454)
Accrued expenses and other liabilities	108,172		592,293
Accounts payable	594,759		(990,764)
Net cash provided by/(used in) operating activities	821,500		(1,047,835)
Investing activities:
Purchases of equipment and capitalized development costs	(310,853)		(310,221)
Net cash used in investing activities	(310,853)		(310,221)
Financing activities:
Proceeds from sale of common stock, net	1,206,788		—
Proceeds from ValidClick licensing agreement	500,000		—
Proceeds from convertible promissory notes	—		1,200,000
Net proceeds from line of credit	(1,878,217)		—
Net proceeds from financed receivables	—		231,512
Payments on finance lease obligations	(220,216)		(54,015)
Net taxes paid on RSU grants exercised	(21,184)		—
Net cash (used in)/provided by financing activities	(412,829)		1,377,497
Net change – cash	97,818		19,441
Cash, beginning of year	372,989		228,956
Cash, end of period	$	470,807	$	248,397
Supplemental information:
Interest paid	$	126,236	$	117,609
Non cash investing and financing activities:
Adoption of ASC 842	$	—	$	1,437,526
Conversion of Debt and derecognition of derivative and discounts to common stock	$	468,667	$	—
Assets purchased under finance lease obligations	$	364,545	$	—

See accompanying notes to the consolidated financial statements.

7

INUVO, INC.

CONSOLIDATED STATEMENTS of STOCKHOLDERS' EQUITY

(unaudited)

For the Three Months Ended March 31,

2020
	Common Stock		Additional Paid in Capital		Accumulated Deficit		Treasury Stock		Total
	Shares	Stock
Balance as of December 31, 2019	51,846,011	$52,223	$	144,843,687	$	(130,958,001)	$	(1,396,559)	$	12,541,350
Net loss					(2,825,236)				(2,825,236)
Stock-based compensation			208,897						208,897
Stock issued for vested restricted stock awards	260,593	261	(261)						—
Shares withheld for taxes on vested restricted stock			(21,184)						(21,184)
Convertible Note Conversion	1,200,000	1,200	467,467						468,667
Sale of common stock, net	7,046,429	7,046	1,199,742						1,206,788
Balance as of March 31, 2020	60,353,033	60,730	$	146,698,348	$	(133,783,237)	$	(1,396,559)	$	11,579,282

2019
	Common Stock			Additional Paid in Capital		Accumulated Deficit		Treasury Stock		Total
	Shares	Stock
Balance as of December 31, 2018	32,381,290	$32,759		$	138,867,509	$	(126,469,894)	$	(1,396,559)	$	11,033,815
Net loss						(2,462,393)				(2,462,393)
Stock-based compensation				96,871						96,871
Stock issued for vested restricted stock awards	186,031	186		(186)						—
Balance as of March 31, 2019	32,567,321	$	32,945	$	138,964,194	$	(128,932,287)	$	(1,396,559)	$	8,668,293

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Inuvo, Inc.

Notes to Consolidated Financial Statements

(Unaudited)

Note 1 – Organization and Business

Company Overview

Inuvo is a technology company that develops and sells information technology solutions for marketing. These platforms predictively identify and message online audiences for any product or service across devices, channels and formats, including video, mobile, connected TV, display, social and native. These capabilities allow Inuvo’s clients to engage with their customers and prospects in a manner that drives engagement from the first contact with the consumer. Inuvo facilitates the delivery of hundreds of millions of marketing messages to consumers every single month and counts among its clients numerous world-renowned names in industries that have included retail, automotive, insurance, health care, technology, telecommunications and finance. Inuvo has contractual relationships with three clients who collectively manage over 50% of all U.S. digital media budgets.

Inuvo’s solution incorporates a proprietary form of artificial intelligence, or AI, branded the IntentKey. This sophisticated machine learning technology uses interactions with Internet content as a source of information from which to predict consumer intent. The AI includes a continually updated database of over 500 million machine profiles which Inuvo utilizes to deliver highly aligned online audiences to its clients. Inuvo earns revenue when consumers view or click on its client’s messages. Inuvo’s business scales through account management activity with existing clients and by adding new clients through sales activity.

As part of Inuvo’s technology strategy, it owns a collection of websites including alot.com and earnspendlive.com, where Inuvo creates content in health, finance, travel, careers, auto, education and living categories. These sites provide the means to test Inuvo’s technologies, while also delivering high quality consumers to clients through the interaction with proprietary content in the form of images, videos, slideshows and articles.

There are many barriers to entry associated with Inuvo’s business model, including a proficiency in large scale information processing, predictive software development, marketing data products, analytics, artificial intelligence, integration to the internet of things (IOT), and the relationships required to execute within the IOT. Inuvo’s intellectual property is protected by 17 issued and eight pending patents.

Mergers Termination

On June 20, 2019, Inuvo entered into an Agreement and Plan of Merger Termination Agreement (the “Merger Termination Agreement”) with ConversionPoint Technologies Inc., a Delaware corporation (“CPT”), ConversionPoint Holdings, Inc., a Delaware corporation (“Parent”), CPT Merger Sub, Inc., a Delaware corporation, (“CPT Merger Sub”), and CPT Cigar Merger Sub, Inc., a Nevada corporation (“Inuvo Merger Sub”), which, among other things, (1) terminated the Agreement and Plan of Merger, dated November 2, 2018, by and among Inuvo, CPT, Parent, CPT Merger Sub, and Inuvo Merger Sub, as amended (the “Merger Agreement”), pursuant to which Inuvo would have merged with and into Inuvo Merger Sub and become a wholly-owned subsidiary of Parent, and CPT would have merged with and into CPT Merger Sub and become a wholly-owned subsidiary of Parent (the “Mergers”), and (2) terminated each of the Support Agreements that were entered into by certain officers and directors of Inuvo and the parties to the Merger Agreement. The Merger Agreement was terminated as a result of Parent’s inability to fulfill the closing condition of the Mergers that Parent raise $36,000,000 in gross proceeds from an equity, debt, or equity-linked offering of its securities which no longer obligated Inuvo to consummate the Mergers contemplated by the Merger Agreement.

Concurrently with the execution of the Merger Termination Agreement, CPT Investments, LLC, a California limited liability company and an affiliate of CPT (“CPT Investments”), and Inuvo entered into a certain Inuvo Note Termination Agreement (the “Note Termination Agreement”) and agreed to (1) terminate and cancel the 10% Senior Unsecured Subordinated Convertible Promissory Note, dated November 1, 2018, executed by Inuvo in favor of CPT Investments (the “CPTI Note”), which as of June 20, 2019, had $1,063,288 in accrued principal and interest outstanding (the “Outstanding Indebtedness”) by July 20, 2019, (2) effective immediately, terminate all conversion rights under the CPTI Note to convert amounts outstanding into shares of Inuvo’s common stock, (3) terminate the Securities Purchase Agreement, dated November 1, 2018, by and between Inuvo and CPTI (the “Securities Purchase Agreement”), and (4) terminate the Registration Rights Agreement, dated November 1, 2018, by and between Inuvo and CPTI.

9

The Merger Termination Agreement provided that the termination fee of $2,800,000 to be paid to Inuvo (the “Termination Fee”) for failure to fulfill the Financing Condition would be satisfied as follows:

(1) $1,063,288 of the Termination Fee (the “Indebtedness Satisfaction Amount”) was satisfied in consideration of the termination and cancellation of the Outstanding Indebtedness pursuant to the CPTI Note Termination Agreement that was approved by CPT’s senior lenders Montage Capital II, L.P. and Partners for Growth IV, L.P. (the “Senior Lenders”) of CPT’s issuance of a replacement note to CPT Investments that was entered into in July 2019;

(2) $1,611,712 of the Termination Fee (the “ReTargeter Satisfaction Amount”) was satisfied by CPT transferring all of the assets related to CPT’s programmatic and RTB advertising solutions business conducted through managed services and a proprietary SaaS solution (the “ReTargeter Business”), free and clear of all liabilities, encumbrances, or liens, to Inuvo (the “ReTargeter Asset Transfer”). The enterprise valuation of the ReTargeter Business was determined to be $2.57 million; and

(3) CPT paid $125,000 to Inuvo on September 15, 2019 to be contributed to the settlement of ongoing litigation with respect to the Mergers (the “Litigation Fee”).

On September 30, 2019, Inuvo paid its obligation of $250,000 under a confidential settlement agreement that it entered into on June 20, 2019 resolving certain outstanding litigation related to the Mergers. Under the Merger Termination Agreement, CPT and Inuvo agreed to mutually release all claims that each party had against the other, as well as certain affiliated entities of each. Inuvo, however, will be able to pursue any claims against CPT and its affiliates for breaches of the Merger Termination Agreement.

Liquidity

For the three months ended March 31, 2020, our revenues declined 3.4% from the same period in the prior year. The lower revenue and higher operating costs in the three-month period of 2020 is principally responsible for our $2.8 million net loss. Of the loss, approximately $1.1 million were the non-cash expenses of depreciation, amortization and stock-based compensation. Since our credit facility is dependent upon receivables, and we do not know when, if ever, that our revenues will return to historic levels or if we will be able to replace those lost revenues with revenues from other sources, the combination of lower credit availability and negative cash flows generated from operating activities introduces potential risk to operation without interruption. Our principal sources of liquidity are our borrowings under our credit facility which is described in Note 5, the sale of our common stock and borrowings from non-bank financial institutions.

On March 20, 2020, we closed a Loan and Security Agreement (the “Loan and Security Agreement”) dated February 28, 2020 by and between our company and our subsidiaries and Hitachi Capital America Corp. (“Hitachi”) replacing the previous credit facility with Western Alliance Bank. Under the terms of the Loan and Security Agreement Hitachi has provided us with a $5,000,000 line of credit commitment. We are permitted to borrow (i) 90% of the aggregate Eligible Accounts Receivable, plus (i) the lesser of 75% of the aggregate Unbilled Accounts Receivable (as those terms are defined in the Loan and Security Agreement) or 50% of the amount available to borrow under (i), up to the maximum credit commitment. On March 12, 2020 we drew $5,000,000 under this agreement, using $2,959,573 of these proceeds to satisfy our obligations to Western Alliance Bank under our credit agreement with it and the balance is being used for working capital. Following the satisfaction of our obligations to Western Alliance Bank, all agreements with that entity have been terminated.

On March 20, 2020, we sold an aggregate of 3,931,428 shares of our common stock at a purchase price of $0.175 per share to the five members of our Board of Directors in a private placement exempt from registration under Section 4(a)(2) and Rule 506(b) of Regulation D under the Securities Act of 1933, as amended. We received proceeds of $688,000 in this offering.

On March 27, 2020, we closed on the first tranche of a registered direct offering (the "Registered Direct Offering") in which we sold 3,115,001 shares of our common stock at a price of $0.175 per share for gross proceeds of $545,125.

On April 2, 2020, we closed on a second tranch of the Registered Direct Offering in which we sold 1,400,285 shares of our common stock at a price of $0.175 per share for gross proceeds of $245,050.

On April 10, 2020, we obtained an unsecured $1.1 million loan through Relyance Bank N.A. under the Paycheck Protection Program (the “PPP Loan”) pursuant to the Coronavirus Aid, Relief, and Economic Security Act (the “CARES Act”) and is administered by the United States Small Business Administration. In accordance with the requirements of the CARES Act, the we will use proceeds from the PPP Loan primarily for payroll costs.

10

We have pooled our resources behind a plan to grow our AI technology, the IntentKey, where we have a technology advantage and higher margins. If we are successful in implementing our plan, we expect to return to a positive cash flow from operations by the second half of 2020. However, there is no assurance that we will be able to achieve this objective.

Though we believe current operating cash flows and the credit facility will be sufficient to sustain operations into the third quarter of 2020, if our plan to grow the IntentKey business is unsuccessful, we may need to fund operations through private or public sales of securities, debt financings or partnering/licensing transactions. There is no assurance that we will be successful in obtaining funding to continue operations in which case we would need to find additional sources of credit and make substantial reductions to operating expense. A substantial reduction of operating expense may cause disruption to the business and the generation of future revenue. Given the above conditions, there is substantial doubt about the Company’s ability to continue as a going concern. The accompanying consolidated financial statements have been prepared with the realization of assets and the satisfaction of liabilities in the normal course of business.

Customer concentration

We generated the majority of our revenue from two customers, Yahoo! and Google as noted below:

	For the Three Months Ended March 31,
	2020	2019
Yahoo!	51.4%	73.6	%
Google	18.4%	11.7	%
Total	69.8%	85.3	%

As of March 31, 2020, Yahoo! and Google accounted for 55.0% of our gross accounts receivable balance. As of December 31, 2019, the same two customers accounted for 60.2% of our gross accounts receivable balance.

We still source the majority of our revenue through these relationships where we have access to advertiser budgets indirectly. While this strategy creates a concentration risk, we believe that it also provides upside opportunities including; access to hundreds of thousands of advertisers across geographies; the ability to scale our business across verticals; an avoidance of the sales costs associated with a large direct to advertisers’ sales force; access to innovation; overall media budget market insights; attractive payment terms; and low risk on receivables. As our IntentKey business continues to grow and become a larger proportion of our overall revenue, the percentage of Yahoo! and Google revenue to the total revenue is expected to decrease.

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Note 2 – Summary of Significant Accounting Policies

Basis of presentation

The consolidated financial statements presented are for Inuvo and its consolidated subsidiaries. The accompanying unaudited consolidated financial statements have been prepared based upon SEC rules that permit reduced disclosure for interim periods. Certain information and footnote disclosures have been condensed or omitted in accordance with those rules and regulations. The accompanying consolidated balance sheet as of December 31, 2019, was derived from audited financial statements, but does not include all disclosures required by accounting principles generally accepted in the United States ("GAAP"). In our opinion, these consolidated financial statements reflect all adjustments that are necessary for a fair presentation of results of operations and financial condition for the interim periods shown including normal recurring accruals and other items. The results for the interim periods are not necessarily indicative of results for the full year. For a more complete discussion of significant accounting policies and certain other information, this report should be read in conjunction with the consolidated financial statements and accompanying notes included in our Annual Report on Form 10-K for the year ended December 31, 2019, which was filed with the SEC on May 12, 2020.

Use of estimates

The preparation of financial statements, in accordance with GAAP, requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, net revenues and expenses and disclosure of contingent assets and liabilities. The estimates and assumptions used in the accompanying consolidated financial statements are based upon management’s regular evaluation of the relevant facts and circumstances as of the date of the consolidated financial statements. We regularly evaluate estimates and assumptions related to allowances for doubtful accounts, goodwill and purchased intangible asset valuations, valuation of long-lived assets and derivative liability. Actual results may differ from the estimates and assumptions used in preparing the accompanying consolidated financial statements, and such differences could be material.

Revenue Recognition

Most of our revenue is generated through clicks on advertisements presented on our properties or those of our partners. We

recognize revenue from clicks in the period in which the click occurs. Payments to partners who display advertisements on our behalf are recognized as cost of revenue. Revenue from data sales and commissions is recognized in the period in which the

transaction occurs and the other revenue recognition criteria are met. Revenues are recognized when control of the promised goods or services is transferred to our customers, in an amount that reflects the consideration we expect to be entitled to in exchange for those goods or services. We also recognize revenue from serving impressions when we complete all or a part of an order from an advertiser. The revenue is recognized in the period that the impression is served.

The below table is the proportion of revenue that is generated through advertisements on our ValidClick and IntentKey platforms:

	For the Three Months Ended March 31,
	2020				2019
ValidClick Platform	$	13,076,990	87.6	%	$	14,188,025	91.7	%
IntentKey Platform	1,855,993		12.4	%	1,276,544		8.3	%
Total	$	14,932,983	100.0	%	$	15,464,569	100.0	%

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The following table presents our revenue disaggregated by channel:

	For the Three Months Ended March 31,
	2020		2019
Mobile	$	7,674,981	$	10,546,622
Desktop	6,887,241		4,594,622
Other	370,761		323,325
Total	$	14,932,983	$	15,464,569

Leases

In February 2016, the FASB issued Accounting Standards Update ("ASU") No. 2016-02, Leases (Topic 842) (ASU 2016-02), as amended, which generally requires lessees to recognize operating and financing lease liabilities and corresponding right-of-use assets on the balance sheet and to provide enhanced disclosures surrounding the amount, timing and uncertainty of cash flows arising from leasing arrangements. We adopted the new standard effective January 1, 2019 on a modified retrospective basis and did not restate comparative periods. We elected the package of practical expedients permitted under the transition guidance, which allowed us to carryforward our historical lease classification, our assessment on whether a contract is or contains a lease, and our initial direct costs for any leases that exist prior to adoption of the new standard. We also elected to combine lease and non-lease components and to keep leases with an initial term of 12 months or less off the balance sheet and recognize the associated lease payments in the consolidated statements of income on a straight-line basis over the lease term. Based on the present value of the lease payments for the remaining lease term of the Company's existing leases, the Company recognized right-of-use assets and lease liabilities for operating leases of approximately $1.2 million and finance leases of approximately $265,000, respectively, on January 1, 2019.

Recent Accounting Pronouncements Not Yet Adopted

In June 2016, (FASB) issued ASU No. 2016-13, Financial Instruments-Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments (ASU 2016-13), which requires the measurement and recognition of expected credit losses for financial assets held at amortized cost. ASU 2016-13 replaces the existing incurred loss impairment model with a forward-looking expected credit loss model which will result in earlier recognition of credit losses. On November 15, 2019, the FASB delayed the effective date certain small public companies and other private companies. As amended, the effective date of ASC Topic 326 was delayed until fiscal years beginning after December 15, 2022 for SEC filers that are eligible to be smaller reporting companies under the SEC’s definition, as well as private companies and not-for-profit entities.

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Note 3– Property and Equipment

The net carrying value of property and equipment was as follows as of:

	March 31, 2020		December 31, 2019
Furniture and fixtures	$	293,152	$	293,152
Equipment	1,043,521		1,025,357
Capitalized internal use and purchased software	10,601,987		10,309,298
Leasehold improvements	421,016		421,016
Subtotal	12,359,676		12,048,823
Less: accumulated depreciation and amortization	(11,044,043)		(10,674,671)
Total	$	1,315,633	$	1,374,152

During the three months ended March 31, 2020 and March 31, 2019, depreciation expense was $369,372 and $441,841, respectively.

Note 4 – Other Intangible Assets and Goodwill

The following is a schedule of intangible assets as of March 31, 2020:

	Term	Carrying Value		Accumulated Amortization and Impairment		Net Carrying Value		Year-to-date Amortization
Customer list, Google	20 years	$	8,820,000	$	(3,564,750)	$	5,255,250	$	110,250
Technology	5 years	3,600,000		(2,280,000)		1,320,000		180,000
Customer list, ReTargeter (2)	5 years	1,931,250		(257,500)		1,673,750		96,563
Customer list, all other	10 years	1,610,000		(1,301,450)		308,550		40,250
Brand name, ReTargeter (2)	5 years	643,750		(85,833)		557,917		32,188
Customer relationships	20 years	570,000		(90,250)		479,750		7,125
Trade names, web properties (1)	-	390,000		—		390,000		—
Intangible assets classified as long-term		$	17,565,000	$	(7,579,783)	$	9,985,217	$	466,376
Goodwill, total	-	$	9,853,342	$	—	$	9,853,342	$	—

1.The trade names related to our web properties have an indefinite life, and as such are not amortized.

2.We recorded $2.57 million in intangible assets from the CPT Merger Termination Agreement. An independent valuation of the assets was performed to determine the carrying value of the assets listed above. See Note 1 - Organization and Business.

Amortization expense over the next five years and thereafter is as follows:

2020	$	1,399,128
2021	1,865,504
2022	1,071,294
2023	984,500
2023	769,917
Thereafter	3,504,874
Total	$	9,595,217

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Note 5 - Bank Debt

The following table summarizes our bank debt as of:

	March 31, 2020		December 31, 2019
Line of credit - 6.75 percent at March 31, 2020 (prime plus 2 percent)	$	1,503,147	$	—
Financed receivables - 5.75 percent at December 31, 2019 (prime plus 1 percent) on invoiced receivables; 6.75 percent December 31, 2019 (prime plus 2 percent) on uninvoiced receivables	$	—	$	3,381,364
Total	$	1,503,147	$	3,381,364

On March 1, 2012 we entered into a Business Financing Agreement with Bridge Bank, which is now owned by Western Alliance Bank. The agreement provided us with a revolving credit line of up to $10 million which we used to help satisfy our working capital needs. On October 11, 2018, we entered into the Amended and Restated Financing Agreement with Western Alliance Bank which superseded the Business Financing Agreement, as amended. The material terms of the Amended and Restated Financing Agreement included financing eligible invoiced receivables at an advance rate of 85% and an interest rate of prime plus 1% and a sub-limit of up to $2.5 million of uninvoiced eligible receivables at an advance rate of 75% and an interest rate of prime plus 2%. The sub-limit provision expired at the end of April 2019. The Amended and Restated Financing Agreement included certain fees; a facility fee of $11,765 due at closing; an annual facility fee of 0.25% of the account balance due beginning on April 20, 2019; a monthly maintenance fee of 0.125% of the ending daily account balance; a $30,000 fee in lieu of a warrant; and $80,000 due upon termination of the agreement or repayment of our obligations under the agreement. The Amended and Restated Financing Agreement was secured by all of our assets. On April 30, 2019, under the terms of the Second Amendment, Western Alliance Bank agreed to extend the $2.5 million sub-limit provision of uninvoiced eligible receivables until the earlier of May 31, 2019 or three days after the closing of the Mergers, among other terms.

On June 6, 2019, we entered into the Third Amendment to the Amended and Restated Financing. The Third Amendment provided that with respect to the eligible unbilled receivable sublimit of $2,500,000, which expired May 31, 2019 under the Amended and Restated Financing Agreement, that: (i) lender had no obligation to finance unbilled receivables but may do so in its discretion; and (ii) lender may terminate financing of unbilled receivables upon written notice. The Third Amendment also imposed an amendment fee of $2,000.

On March 12, 2020, we closed on the Loan and Security Agreement dated February 28, 2020 with Hitachi. Under the terms of the Loan and Security Agreement, Hitachi has provided us with a $5,000,000 line of credit commitment. We are permitted to borrow (i) 90% of the aggregate Eligible Accounts Receivable, plus (i) the lesser of 75% of the aggregate Unbilled Accounts Receivable or 50% of the amount available to borrow under (i), up to the maximum credit commitment. On March 12, 2020 we drew $5,000,000 under this agreement, using $2,959,573 of these proceeds to satisfy our obligations to Western Alliance Bank under our credit agreement with it and the balance is being used for working capital. Following the satisfaction of our obligations to Western Alliance Bank, all agreements with that entity have been terminated. We pay Hitachi a monthly interest at the rate of 2% in excess of the Wall Street Journal Prime Rate, with a minimum rate of 6.75% per annum, on outstanding amounts. The principal and all accrued but unpaid interest are due on demand.

We agreed to pay Hitachi a commitment fee of $50,000, with one half due upon the execution of the agreement and the balance due six months thereafter. Thereafter, we are obligated to pay Hitachi a commitment fee of $15,000 annually. We are also obligated to pay Hitachi a quarterly service fee of 0.30% on the monthly unused amount of the maximum credit line. In addition to a $2,000 document fee we have paid to Hitachi, if we should repay the amounts due under the Loan and Security Agreement before March 1, 2022, we are obligated to pay Hitachi an exit fee of $50,000.

Note 6 – Accrued Expenses, Other Current Liabilities and Lease Liabilities

The accrued expenses, other current liabilities and lease liabilities consist of the following as of:

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	March 31, 2020		December 31, 2019
Accrued marketing costs (TAC)	$	2,389,201	$	2,200,014
Accrued expenses and other	1,011,802		1,152,267
Accrued payroll and commission liabilities	226,901		115,707
Arkansas grant contingency	75,000		85,000
Accrued sales allowance	50,000		50,000
Accrued taxes	6,410		11,445
Operating lease liability	301,641		362,130
Financing lease liability	211,285		80,777
Total	$	4,272,240	$	4,057,340

Note 7 - Convertible Promissory Notes

On March 1, 2019, Inuvo entered into a Securities Purchase Agreement with three accredited investors (the “Purchasers”) for the purchase and sale of an aggregate of $1,440,000 of principal of Original Issue Discount Unsecured Subordinated Convertible Notes due September 1, 2020 (the “Calvary Notes”) to fund working capital and additional expenses resulting from the delay in closing of the Mergers associated with the government shut down. The initial conversion price of the Calvary Notes was $1.08 per share which would make them convertible into 1,333,333 unregistered shares of Inuvo’s common stock upon conversion. The Calvary Notes were issued in a private placement and the shares of common stock issuable upon conversion are restricted, subject to resale under Rule 144. The proceeds to Inuvo from the offering were $1,200,000. Inuvo did not pay any commissions or finders fees in connection with the sale of the Calvary Notes and Inuvo utilized the proceeds for working capital. The Calvary Notes are reported net of unamortized original issue discounts and initial value attributed to the bifurcated embedded conversion feature. At March 31, 2020, the remaining principal amount outstanding is $315,000, with a carrying amount net of discounts of $271,108.

Consideration of Down Round price adjustment

The Notes contain certain triggers that create adjustments to the conversion ratio, which provide down round protection to the holders. Because the conversion feature has been bifurcated as an embedded derivative and is marked to fair value at each reporting period, the actual occurrence of a trigger and the resulting adjustment to the conversion rate does not require any additional accounting treatment at the time of the price adjustment. Rather, the next fair value computation reflects the new terms of the conversion feature.

On July 15, 2019, we closed on an underwritten public offering of 13,750,000 shares at an offering price of $0.30 per share. As a result, this triggered a corresponding adjustment to the conversion ratio in the Notes to $0.30. The fair value of the embedded derivative at September 30, 2019, reflected these new terms.

Modifications/Extinguishment

On November 11, 2019 we entered into Note Modification and Release Agreements with the holders of $1,080,000 principal amount of the Calvary Notes. Under the terms of the Note Modification and Release Agreement, the parties agreed that in consideration of such noteholder’s agreement to convert a minimum of 50% of the outstanding amount of the note (the “First Conversion Amount”) that the conversion price for the First Conversion Amount would be $0.265 per share and that the conversion price for any remaining amount due under the note would be $0.30 per share, subject to future adjustments under the terms of the note including dilutive issuances at a price below $0.30 per share, subject to a floor of $0.23 per share. The agreement contains mutual general releases. These holders converted an aggregate of $765,000 due under the Calvary Notes into 2,886,792 shares of our common stock. Immediately prior to the conversion, the carrying value of the derivative was marked-to-market. Upon converting, the issued shares were recorded at their fair value of $0.29 per share. This resulted in a loss on extinguishment. Both the loss due to the marking to market and the loss on extinguishment totaling approximately $193,000 were recorded to other income, net.

In January 2020, a noteholder of the Original Issue Discount Unsecured Subordinated Convertible Notes due September 1, 2020 converted $360,000 principal amount due under the Note into 1,200,000 shares of our common stock. The carrying value of the bifurcated derivative was marked-to-market immediately prior to the conversion. Upon conversion, the issued shares were recorded at their fair value. Both the loss due to the marked-to-market and loss on extinguishment of approximately $69,000 were recorded to other income, net. See Note 8 for discussion.

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Note 8 - Derivative Liability

The derivative liability reported in the financial statements represents the embedded conversion feature in the convertible promissory notes described in Note 7, which has been bifurcated for accounting purposes. The derivative is marked-to-market each reporting period at fair value under ASC 820 using significant observable and unobservable inputs, with changes in fair value recorded in the statement of operations. Fair value is defined as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. The fair value hierarchy distinguishes between (1) market participant assumptions developed based on market data obtained from independent sources (observable inputs) and (2) an entity’s own assumptions about market participant assumptions developed based on the best information available in the circumstances (unobservable inputs). The fair value hierarchy consists of three broad levels, which gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (Level 1) and the lowest priority to unobservable inputs (Level 3). The three levels of the fair value hierarchy are described below:

Level 1—Unadjusted quoted prices in active markets that are accessible at the measurement date for identical, unrestricted assets or liabilities.

Level 2—Inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly or indirectly, including quoted prices for similar assets or liabilities in active markets; quoted prices for identical or similar assets or liabilities in markets that are not active; inputs other than quoted prices that are observable for the asset or liability (e.g., interest rates); and inputs that are derived principally from or corroborated by observable market data by correlation or other means.

Level 3—Inputs that are both significant to the fair value measurement and unobservable.

At March 31, 2020, we recorded a derivative liability of $149,400 related to the bifurcated embedded conversion feature of the Calvary Notes discussed in Note 7 - Convertible Promissory Note. In accordance with the guidance above, the fair value of the derivative liability is considered "Level 3."

Note 9 – Lease Liabilities and Other Long-Term Liabilities

The lease liabilities and other long-term liabilities consist of the following as of:

	March 31, 2020		December 31, 2019
Deferred revenue	$	500,000	$	—
Operating lease liability	345,596		394,889
Financing lease liability	142,986		—
Deferred rent	20,846		57,162
Total	$	1,009,428	$	452,051

Note 10 - Commitments 

In March 2020, we entered into an agreement to allow a third party to license and use ValidClick technology. The agreement required a nonrefundable, fully earned fee of $500,000 in March with subsequent fees as earned in later quarters. The $500,000 fee was recognized as deferred revenue in March 2020. We are committed to paying a monthly development royalty and marketing services fee when certain adjusted gross profit targets are achieved.

Note 11 – Income Taxes

We have a deferred tax liability of $2,019,200 as of March 31, 2020 and December 31, 2019, related to intangible assets acquired in March 2012, February 2017 and June 2019.

We also have a net deferred tax asset $33,987,850. We believe it is more likely than not that essentially none of our deferred tax assets will be realized, and we have recorded a valuation allowance for the net deferred tax assets that may not be realized as of March 31, 2020 and December 31, 2019.

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Note 12 - Stock-Based Compensation

We maintain a stock-based compensation program intended to attract, retain and provide incentives for talented employees and directors and align stockholder and employee interests. Currently, we grant options and restricted stock units ("RSUs") from the 2010 Equity Compensation Plan (“2010 ECP”) and the 2017 ECP. Option and RSUs vesting periods are generally up to three years and/or achieving certain financial targets.

On August 14, 2019, the Inuvo Nominating, Corporate Governance and Compensation Committee approved modifications to the outstanding RSU grants under the 2010 and 2017 ECP plans. The modifications include deeming the performance criteria for the performance based RSU grants with a measurement period based on June 30, 2019 as met and vested. In addition, any remaining RSU grants outstanding were modified to vest in three equal parts on August 19, 2019, January 1, 2020 and July 1, 2020 as long as the grantee is employed by Inuvo on the vesting date.

On August 21, 2019 our board of directors adopted, subject to stockholder approval, an amendment to our 2017 ECP to increase in the number of shares reserved for issuance upon grants made under the plan by an additional 6,800,000 shares of our common stock. The stockholders approved the amendment to our 2017 ECP at the annual stockholders meeting on October 4, 2019.

On January 1, 2020, in accordance with the plan provisions, the number of shares available for issuance under the 2017 and 2010 ECP plans were increased by 150,000 and 250,000 shares, respectively.

Compensation Expense

For the three months ended March 31, 2020 and March 31, 2019, we recorded stock-based compensation expense for all equity incentive plans of $208,897 and $96,871, respectively. Total compensation cost not yet recognized at March 31, 2020 was $424,464 to be recognized over a weighted-average recognition period of 1.0 year.

The following table summarizes the stock grants outstanding under our 2005 Long-Term Incentive Plan ("2005 LTIP"), the 2010 ECP and the 2017 ECP for the three months ended March 31, 2020:

	Options Outstanding	RSUs Outstanding	Options and RSUs Exercised	Available Shares	Total
2017 ECP	—	1,165,479	728,346	7,356,175	9,250,000
2010 ECP (**)	14,498	1,072,171	3,969,590	275,759	5,332,018
2005 LTIP (*)	—	—	953,835	—	953,835
Total	14,498	2,237,650	5,651,771	7,631,934	15,535,853

(*) Expired June 2015

(**) Expires April 2020

The following table summarizes the activities of stock option awards under the 2005 LTIP and the 2010 ECP as of March 31, 2020:

	Shares Subject to Options Outstanding
	Number of Shares	Weighted Average Exercise Price		Weighted Average Remaining Contractual Term (in years)	Aggregate Intrinsic Value
Balance as of December 31, 2019	18,248	$	1.74	1.8	$	2,019
Stock options canceled	3,750	$	3.7	—	—
Balance as of March 31, 2020	14,498	$	1.23	1.64	$	2,019
Stock options exercisable as of March 31, 2020	14,498	$	1.23	1.64	$	2,019

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The following table summarizes the activities for our unvested RSUs for the three months ended March 31, 2020:

	Unvested RSUs
	Number of Shares	Weighted Average Grant Date Fair Value
Unvested as of December 31, 2019	2,568,951	$	0.79
Granted	—	$	—
Vested	331,301	$	0.21
Forfeited	—	$	—
Unvested as of March 31, 2020	2,237,650	$	0.27

Note 13 - Earnings per Share

During the three month period ended March 31, 2020 and March 31, 2019, we generated a net loss from continuing operations and as a result, all of our shares are anti-dilutive.

Note 14 - Leases

The Company has entered into operating and finance leases primarily for real estate and equipment rental. These leases have terms which range from two to four years, and often include one or more options to renew or in the case of equipment rental, to purchase the equipment. These operating and finance leases are listed as separate line items on the Company's March 31, 2020 consolidated balance sheet and represent the Company’s right to use the underlying asset for the lease term. The Company’s obligation to make lease payments are also listed as separate line items on the Company's March 31, 2020, consolidated balance sheet.  Based on the present value of the lease payments for the remaining lease term of the Company's existing leases, the Company recognized right-of-use assets and lease liabilities for operating leases of approximately $1.2 million and finance leases of approximately $265,000, respectively, on January 1, 2019. Operating lease right-of-use assets and liabilities commencing after January 1, 2019 are recognized at commencement date based on the present value of lease payments over the lease term. As of March 31, 2020 and 2019, total operating and financed right-of-use assets were $646,727 and $476,209, and $756,115 and $88,178, respectively. The Company has entered into a short-term finance lease for equipment with a remaining term of twelve months or less and is included in the "Accrued expenses and other current liabilities" section of the consolidated balance sheet. All operating lease expense is recognized on a straight-line basis over the lease term.

As of March 31, 2020, the Company recorded $105,678 in amortization expense related to finance leases.

Because the rate implicit in each lease is not readily determinable, the Company uses its incremental borrowing rate to determine the present value of the lease payments.

Information related to the Company's operating lease liabilities are as follows:

	For the Three Months Ended March 31,
Cash paid for operating lease liabilities	$	115,751
Weighted-average remaining lease term	1.9 years
Weighted-average discount rate	6.25		%

Minimum future lease payments ended March 31, 2020
2020	287,220
2021	242,558
2022	163,284
	693,062
Less imputed interest	(45,825)
Total lease liabilities	$	647,237

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Information related to the Company's financed lease liabilities are as follows:

	For the Three Months Ended March 31,
Cash paid for finance lease liabilities	220,216
Weighted-average remaining lease term	1.0 year
Weighted-average discount rate	6.25	%

Minimum future lease payments ended March 31, 2020
2020	$	178,957
2021	194,376
	373,333
Less imputed interest	(19,062)
Total lease liabilities	$	354,271

Note 15 - Related Party Transactions

On March 20, 2020, we sold an aggregate of 3,931,428 shares of our common stock at a purchase price of $0.175 per share to the five members of our Board of Directors in a private placement exempt from registration under Section 4(a)(2) and Rule 506(b) of Regulation D under the Securities Act of 1933, as amended. We received proceeds of $688,000 in this offering. The purchase price of the shares of our common stock sold in the offering exceeded the closing market price of our common stock on March 19, 2020, the trading day immediately preceding the day the binding Insider Subscription Agreements were executed by the purchasers. The purchasers were all accredited investors. We did not pay any commissions or finder’s fees, and we are using the proceeds for general working capital.

In June 2019, the Company entered into a agreement with First Orion Corp., which is partially owned by two directors and shareholders of Inuvo, to provide office space. The lease is for eight-months commencing on July 1, 2019 and cost $80,000 which was prepaid in June 2019.

Note 16 - Subsequent Events

First identified in late 2019 and known now as Covid-19, the outbreak has impacted millions of individuals and businesses worldwide. In response, many countries have implemented measures to combat the outbreak which has had an unprecedented economic consequence. The Company had not experienced an impact from Covid-19 through the end of fiscal year 2019 and had only minor impact from Covid-19 in the first quarter of 2020. In April of 2020, the Company experienced a significant reduction in advertiser marketing budgets across both the ValidClick and IntentKey platforms as a direct consequence of Covid-19. The Company is unable at this time to predict with any certainty how the second quarter will materialize and as a result is taking a just-in-time approach to business operations, focusing resources on areas with immediate revenue potential and reducing expenses where necessary.

On April 2, 2020, the Company closed on a second tranche of the Registered Direct Offering in which we sold 1,400,285 shares of our common stock at a price of $0.175 per share for aggregate gross proceeds of $245,050.

On April 10, 2020, the Company obtained an unsecured $1.1 million loan through Relyance Bank N.A. under the Paycheck Protection Program (the “PPP Loan”) pursuant to the Coronavirus Aid, Relief, and Economic Security Act (the “CARES Act”) and is administered by the United States Small Business Administration. In accordance with the requirements of the CARES Act, the Company will use proceeds from the PPP Loan primarily for payroll costs.

Effective April 20, 2020, the Company and the holder of the remaining Calvary Notes due September 1, 2020 in the principal amount of $315,000 (the “Promissory Note”) as modified under that certain Note Modification and Release Agreement effective November 11, 2019 (the “Modification”) (the Promissory Note and Modification collectively referred to herein as, the “Note”), agreed to amend the Note to extend the maturity date to December 31, 2020 and reduce the conversion price to $0.175 per share. On April 21,2020, the Noteholder converted $200,000 principal amount due under the Note into 1,142,857 shares of

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our common stock. On May 5, 2020, the Noteholder converted the final $115,000 principal amount due under the Note into 657,143 shares of our common stock, thereby satisfying the Note in full.

On April 29, 2020, our Board of Directors implemented a temporary compensation change for senior officers and employees. Effective May 1, 2020, certain employees with salaries in excess of $100,000 per year will be required, on a temporary basis, to forego a specified percentage of their salary ranging from 50% to 7% (the “Reduction Percentage”). To incentivize these employees, each will be granted restricted stock unit awards (each, an “Award”) pursuant to the Company’s 2017 ECP. Management anticipates that these actions will reduce on-going expenses and assist the Company in achieving its short-term goals. The participants include the Company’s Chairman and CEO, Richard Howe, Chief Financial Officer, Wallace Ruiz, and Chief Operating Officer, Trey Barrett (collectively the “Named Executive Officers”). The temporary salaries for the Named Executive Officers are as follows:

Name and Principal Position	Temporary Salary
Richard K. Howe, Chairman and Chief Executive Officer	$212,500
Wallace Ruiz, Chief Financial Officer	$200,750
Don (Trey) Barrett III	$200,000

The Awards to be issued to the effected employees will be issued at the end of each semi-monthly pay period commencing May 15, 2020. The number of shares of common stock to be issued pursuant to each Award shall be computed as follows: applicable Reduction Percentage of one one-twenty-fourth (1/24) of the employee’s annual salary prior to the reduction divided by the per share closing price of the Company’s common stock on the NYSE American on the trading day prior to the end of each semi-monthly pay period. The Awards will vest six months after issuance at which time the shares will be issued. Except as otherwise provided in the Plan or any applicable employment agreement, the employee must remain in the employ of the Company during the vesting period and the Awards are not transferable prior to vesting. These actions will remain in effect until June 30, 2020. The Board may modify, terminate or extend the program at its discretion.

Additionally, the Board modified the independent director compensation program, which previously provided for a $30,000 annual cash retainer paid quarterly and annual restricted stock unit grants equivalent to $30,000 of worth of stock, eliminating the cash retainer and replacing it with quarterly restricted stock unit grants equivalent to $7,500 worth of stock vesting six months after date of issuance.

ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

Company Overview

Inuvo is a technology company that develops and sells information technology solutions for marketing. These platforms predictively identify and message online audiences for any product or service across devices, channels and formats, including video, mobile, connected TV, display, social and native. These capabilities allow Inuvo’s clients to engage with their customers and prospects in a manner that drives engagement from the first contact with the consumer. Inuvo facilitates the delivery of hundreds of millions of marketing messages to consumers every single month and counts among its clients numerous world-renowned names in industries that have included retail, automotive, insurance, health care, technology, telecommunications and finance. Inuvo has contractual relationships with three clients who collectively manage over 50% of all U.S. digital media spend.

Inuvo’s solution incorporates a proprietary form of artificial intelligence, or AI, branded the IntentKey. This sophisticated machine learning technology uses interactions with Internet content as a source of information from which to predict consumer intent. The AI includes a continually updated database of over 500 million machine profiles which Inuvo utilizes to deliver highly aligned online audiences to its clients. Inuvo earns revenue when consumers view or click on its client’s messages. Inuvo’s business scales through account management activity with existing clients and by adding new clients through sales activity.

As part of Inuvo’s technology strategy, it owns a collection of websites including alot.com and earnspendlive.com, where Inuvo creates content in health, finance, travel, careers, auto, education and living categories. These sites provide the means to test Inuvo’s technologies, while also delivering high quality consumers to clients through the interaction with proprietary content in the form of images, videos, slideshows and articles.

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There are many barriers to entry associated with Inuvo’s business model, including a proficiency in large scale information processing, predictive software development, marketing data products, analytics, artificial intelligence, integration to the internet of things (IOT), and the relationships required to execute within the IOT. Inuvo’s intellectual property is protected by 17 issued and eight pending patents.

Impact of COVID-19 Pandemic

First identified in late 2019 and known now as COVID-19, the outbreak has impacted millions of individuals and businesses worldwide. In response, many countries have implemented measures to combat the outbreak which has had an unprecedented economic consequence. We did not experience an impact from COVID-19 through the end of fiscal year 2019 and had only minor impact from COVID-19 in the first quarter of 2020. Because we operate in the digital advertising industry, unlike a brick and mortar-based company, predicting the impact of the coronavirus pandemic on our company is difficult. Beginning in late April 2020, we have experienced a significant reduction in marketing budgets for some IntentKey clients, a decrease in the number of supply partners and quantity of Internet traffic from supply partners within ValidClick, and a decrease in overall monetization rates in ValidClick, the combination of which has resulted in a significant reduction in our revenue run rate.

In response to COVID-19, we have started to curtail expenses, including compensation and travel, and we have issued a work from home policy to protect our employees and their families from virus transmission associated with co-workers. Additionally, in April 2020, we obtained an unsecured Paycheck Protection Program loan under the Coronavirus Aid, Relief and Economic Security Act of $1.1 million which we are using primarily for payroll costs.

Because of the impact of COVID-19 on our business, we are unable at this time to predict with any certainty how the second quarter will materialize and whether our revenue run rate will improve. As a result of this uncertainty we are focusing our resources on areas we believe have immediate revenue potential and attempting to reduce expenses where necessary with as little disruption on our daily operations as possible. Should revenues continue to turn downwards or fail to return to historical levels, we may not be able to offset expenses quickly enough.

Our net working capital was negative $7.7 million as of March 31, 2020. During March 2020 and April 2020 we raised approximately $1.5 million of working capital through the sale of our securities and in April 2020 we obtained the PPP Loan of $1.1 million. With the reduction in our revenue run rate there is an increased need for working capital to fund our operations. There is no assurance that we will be successful in obtaining funding to continue operations, particularly in light of the current impact of COVID-19 on the U.S. capital markets

Critical Accounting Policies and Estimates

The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amount of assets and liabilities, the disclosure of contingent assets and liabilities and the reported amounts of revenue and expenses during the reported periods. The more critical accounting estimates include estimates related to revenue recognition and accounts receivable allowances. We also have other key accounting policies, which involve the use of estimates, judgments and assumptions that are significant to understanding our results, which are described in Note 2 to our audited consolidated financial statements for 2019 appearing in our Annual Report on Form 10-K for the year ended December 31, 2019 as filed with the SEC on May 12, 2020. The estimates and assumptions that management makes affect the reported amounts of assets, liabilities, net revenues and expenses and disclosure of contingent assets and liabilities. The estimates and assumptions that management makes affect the reported amounts of assets, liabilities, net revenues and expenses and disclosure of contingent assets and liabilities. The estimates and assumptions used are based upon management’s regular evaluation of the relevant facts and circumstances as of the date of the consolidated financial statements. We regularly evaluate estimates and assumptions related to allowances for doubtful accounts, goodwill and purchased intangible asset valuations, valuation of long-lived assets and derivative liability. Actual results may differ from the estimates and assumptions used in preparing the accompanying consolidated financial statements, and such differences could be material.

Results of Operations

	For the Three Months Ended March 31,
	2020		2019		Change		% Change
Net Revenue	$	14,932,983	$	15,464,569	$	(531,586)	(3.4)	%
Cost of Revenue	3,439,501		6,680,628		(3,241,127)		(48.5)	%
Gross Profit	$	11,493,482	$	8,783,941	2,709,541		30.8	%

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Net Revenue

We experienced lower year over year revenue for the first quarter 2020 as compared to the first quarter of 2019 due primarily to lower monetization from advertising inventory sold to our largest demand partners in the ValidClick operations. Due to seasonality, revenue is typically lower in the first quarter of the year compared to the sequentially prior quarter. The lower ValidClick revenue is partially offset by a 45% increase in the IntentKey revenue and to higher ValidClick revenue from owned and operated sites.

Cost of Revenue

Cost of revenue is primarily generated by payments to website publishers and app developers that host advertisements we serve through ValidClick and to ad exchanges that provide access to a supply of advertising inventory where we serve advertisements using information predicted by the IntentKey. The decrease in the cost of revenue in the three months ended March 31, 2020 compared to the same time periods in 2019 is due primarily to lower ValidClick revenue.

Operating Expenses

	For the Three Months Ended March 31,
	2020		2019		Change		% Change
Marketing costs	$	9,622,823	$	6,544,009	$	3,078,814	47.0	%
Compensation	2,344,235		1,808,556		535,679		29.6	%
Selling, general and administrative	2,058,842		2,377,061		(318,219)		(13.4	%)
Operating expenses	$	14,025,900	$	10,729,626	$	3,296,274	30.7	%

Marketing costs include those expenses required to attract an audience to the ValidClick owned and operated web properties. The increase in marketing costs is associated with higher ValidClick revenue from owned and operated sites.

Compensation expense was higher for the three months ended March 31, 2020 compared to the same time period in 2019 due partly to higher stock compensation, incentive expense and to the hiring of salespeople for the IntentKey. Our total employment, both full and part-time was 69 at March 31, 2020 compared to 66 at March 31, 2019.

Selling, general and administrative costs include professional fees, IT costs, facilities, corporate and travel and entertainment expenses. They remained relatively flat compared to the same time period in 2019 with the largest decrease coming from professional fees.

Interest expense, net

Interest expense, net, for March 31, 2020 was approximately $152,000 and represents interest expense on financed receivables and capital lease obligations. Interest expense, net, as of March 31, 2019 was approximately $517,000 and included a derivative liability charge of $333,333.

Other expense, net

Other expense, net, was approximately $140,000 for the three months ended March 31, 2020 and is related to the conversion of promissory notes.

Liquidity and Capital Resources

The change in operating assets and liabilities during the three months ended March 31, 2020 was a provision of cash of $821,500 primarily due to an decrease the accounts receivable balance by $1,737,568. The seasonal nature of our business is such that the first half year revenue is typically less than the second half year revenue and therefore, the related accounts receivable balance is lower. Our terms are such that we generally collect receivables prior to paying trade payables. Media sales typically have slower payment terms than the terms of related payables.

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For the three months ended March 31, 2020, our revenues declined 3.4% from the same period in the prior year. The lower revenue and higher operating costs in the three-month period of 2020 is principally responsible for our $2.8 million net loss. Of the loss, approximately $1.1 million were the non-cash expenses of depreciation, amortization and stock-based compensation. Since our credit facility is dependent upon receivables, and we do not know when, if ever, that our revenues will return to historic levels or if we will be able to replace those lost revenues with revenues from other sources, the combination of lower credit availability and recent negative cash flows generated from operating activities introduces potential risk to operation without interruption. Our principal sources of liquidity are our borrowings under our credit facility with Hitachi which is described in Note 5, the sale of our common stock and borrowings from non-bank financial institutions. During March 2020 and April 2020 we raised $1,474,175 in gross proceeds through sales of our common stock, and in April 2020 we received a $1.1 million PPP Loan. In April of 2020, the Company experienced a significant reduction in advertiser marketing budgets across both the ValidClick and IntentKey platforms as a direct consequence of COVID-19. These reductions will adversely impact our revenues and liquidity in the second quarter of 2020 and beyond, although we are unable at this time to quantify the ultimate impact on our company.

We have pooled our resources behind a plan to grow our AI technology, the IntentKey, where we have a technology advantage and higher margins. If we are successful in implementing our plan, we expect to return to a positive cash flow from operations. However, there is no assurance that we will be able to achieve this objective. We use our credit facility with Hitachi discussed above to partially fund operations. However, if we continue to experience losses, we may be unable to borrow funds under this agreement.

Though we believe current operating cash flows and the credit facility will be sufficient to sustain operations into at least the third quarter of 2020, if our plan to grow the IntentKey business is unsuccessful, we may need to fund operations through private or public sales of securities, debt financings or partnering/licensing transactions. During March 2020 and April 2020, we raised approximately $1.5 million of working capital through the sale of our securities and in April 2020 we obtained the unsecured PPP Loan of $1.1 million which we are using primarily for payroll costs. The PPP Loan is scheduled to mature two years from the date of issuance and has a 1% interest rate. Commencing on the date which is seven months following the date of the loan and continuing on the same day of each following month, we are obligated to pay principal and interest payments which will fully amortize all principal and interest (including accrued interest prior to the initial payment date) by the maturity date. The promissory note evidencing the PPP Loan contains customary events of default relating to, among other things, payment defaults and provisions of the promissory note. Under the terms of the CARES Act, PPP Loan recipients can apply for and be granted forgiveness for all or a portion of loans granted under the PPP Loan. Such forgiveness will be determined, subject to limitations, based on the use of loan proceeds for payroll costs and mortgage interest, rent and utility costs. No assurance is provided that we will apply for and obtain forgiveness of the PPP Loan in whole or in part.

There is no assurance that we will be successful in obtaining additional funding to continue operations in which case we would need to find additional sources of credit and make substantial reductions to operating expense. A substantial reduction of operating expense may cause disruption to the business and the generation of future revenue.

Given the above conditions, there is substantial doubt about the Company’s ability to continue as a going concern. The report of our independent registered public accounting firm on our audited consolidated financial statements at December 31, 2019 and 2018 and for the years then ended contains an explanatory paragraph regarding substantial doubt of our ability to continue as a going concern based upon the Company having suffered recurring losses from operations and having a net capital deficiency.

Cash Flows

The table below sets forth a summary of our cash flows for the three months ended March 31, 2020 and 2019:

	For the three months ended March 31,
	2020	2019
	(in thousands)
Net cash (used in) provided by operating activities	$822	$(1,048)
Net cash used in investing activities	(311)	(310)
Net cash (used in) provided in financing activities	(413)	1,377

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Cash Flows - Operating

Net cash provided by operating activities was $821,500 during the three months ended March 31, 2020. We reported a net loss of $2,825,236, which included non-cash expenses; depreciation and amortization expense of $835,748, depreciation expense from right of use assets $105,678 and stock-based compensation expense of $208,897. Cash provided by the change in operating assets and liabilities during the three months ended March 31, 2020 was $2,320,139 primarily due to an decrease the accounts receivable balance by $1,737,568 and an increase in the balances of accrued expenses and other current liabilities of $108,172 and accounts payable by $594,759.

During the comparable period in 2019, cash used in operating activities was $1,047,835 from a net loss of $2,462,393, which included several non-cash expenses; depreciation and amortization of $823,765 and stock-based compensation of $96,871.

Cash Flows - Investing

Net cash used in investing activities was $310,853 and $310,221 for the three months ended March 31, 2020 and March 31, 2019, respectively, and primarily consisted of capitalized internal development costs.

Cash Flows - Financing

Net cash used in financing activities was $412,829 during the three months ended March 31, 2020 was predominately due to the change in our credit facility and the satisfaction of our obligations to Western Alliance Bank, offset by proceeds from the sale of common stock and ValidClick licensing agreement.

Net cash provided by financing activities was $1,377,497 during the three months ended March 31, 2019 primarily from proceeds of the convertible notes payable.

Off Balance Sheet Arrangements

As of March 31, 2020, we do not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that are material to investors. The term "off-balance sheet arrangement" generally means any transaction, agreement or other contractual arrangement to which an entity unconsolidated with us is a party, under which we have any obligation arising under a guarantee contract, derivative instrument or variable interest or a retained or contingent interest in assets transferred to such entity or similar arrangement that serves as credit, liquidity or market risk support for such assets.

ITEM 3.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

Not applicable to a smaller reporting company.

ITEM 4.  CONTROLS AND PROCEDURES.

Evaluation of Disclosure Controls and Procedures

We maintain “disclosure controls and procedures” as such term is defined in Rule 13a-15(e) under the Securities Exchange Act of 1934.  Disclosure controls and procedures are controls and procedures designed to reasonably assure that information required to be disclosed in our reports filed under the Securities Exchange Act of 1934, such as this report, is recorded, processed, summarized and reported within the time periods prescribed by SEC rules and regulations, and to reasonably assure that such information is accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, to allow timely decisions regarding required disclosure.

Our management does not expect that our disclosure controls will prevent all errors and fraud. A control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met. In addition, the design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within a company have been detected. These inherent limitations include the realities that judgments in decision-making can be faulty, and that breakdowns

25

can occur because of simple error or mistake.  Additionally, controls can be circumvented by the individual acts of some persons, by collusion of two or more people or by management override of the control. The design of any systems of controls also is based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions. Over time, controls may become inadequate because of changes in conditions, or the degree of compliance with the policies or procedures may deteriorate. Because of these inherent limitations in a cost-effective control system, misstatements due to error or fraud may occur and not be detected.

As required by Rule 13a-15 under the Securities Exchange Act of 1934, as of March 31, 2020, the end of the period covered by this report, our management concluded their evaluation of the effectiveness of the design and operation of our disclosure controls and procedures. As a result of this evaluation, our Chief Executive Officer and Chief Financial Officer concluded that we did maintain disclosure controls and procedures that were effective in providing reasonable assurance that information required to be disclosed in our reports under the Securities Exchange Act of 1934 is recorded, processed, summarized and reported within the time periods prescribed by SEC rules and regulations, and that such information is accumulated and communicated to our management to allow timely decisions regarding required disclosure.

Changes in Internal Control over Financial Reporting

There were no changes in our internal control over financial reporting during the period ended March 31, 2020 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

PART II

Item 1 - Legal Proceedings

None.

ITEM 1A. RISK FACTORS-UPDATE

We desire to take advantage of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. Accordingly, we incorporate by reference the risk factors disclosed in Part I, Item 1A of our Form 10-K for the year ended December 31, 2019, filed with the Securities and Exchange Commission on May 12, 2020, and our subsequent filings with the SEC, subject to the new or modified risk factors appearing below that should be read in conjunction with the risk factors disclosed in such Form 10-K and our subsequent filings. We expect that these risks will continue to be exacerbated by the impact of the Covid-19 pandemic on our company and any worsening of the economic environment.

We rely on two customers for a significant portion of our revenues. We are reliant upon Yahoo! and Google for most of our revenue. During the first quarter of 2020, Yahoo! accounted for 51.4% and Google accounted for 18.4% of our revenues, respectively, and during the same period in 2018, 73.6% and 11.7%, respectively. The amount of revenue we receive from these customers is dependent on a number of factors outside of our control, including the amount they charge for advertisements, the depth of advertisements available from them, and their ability to display relevant ads in response to end-user queries.

We would likely experience a significant decline in revenue and our business operations could be significantly harmed if these customers do not approve our new websites and applications, or if we violate their guidelines or they change their guidelines. In addition, if any of these preceding circumstances were to occur, we may not be able to find a suitable alternate paid search results provider or otherwise replace the lost revenues. The loss of any of these customers or a material change in the revenue or gross profit they generate would have a material adverse impact on our business, results of operations and financial condition in future periods.

ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS.

On May 5, 2020, the Noteholder of the remaining Calvary Note converted the final $115,000 principal amount due under the Note into 657,143 shares of our common stock, thereby satisfying the Note in full. The Noteholder was an accredited investor and the issuance of the shares was exempt from registration under the Securities Act of 1933, as amended, in reliance on an exemption provided by Section 3(a)(9) of that act.

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ITEM 3. DEFAULTS UPON SENIOR SECURITIES.

None.

ITEM 4.  MINE SAFETY AND DISCLOSURES.

Not applicable.

ITEM 5. OTHER INFORMATION.

In March 2020, we entered into an agreement to allow a third party to license and use ValidClick technology. The agreement required a nonrefundable, fully earned fee of $500,000 in March with subsequent fees as earned in later quarters. The $500,000 fee was recognized as deferred revenue in the March 2020

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ITEM 6. EXHIBITS-UPDATE

No.	Exhibit Description	Form	Date Filed	Number	Filed or Furnished Herewith
3(i).1	Articles of Incorporation, as amended	10-KSB	3/1/04	4
3(i).2	Amended to Articles of Incorporation filed March 14, 2005	10-KSB	3/31/06	3.2
3(i).3	Articles of Merger between Inuvo, Inc. and Kowabunga! Inc.	8-K	7/24/09	3.4
3(i).4	Certificate of Change Filed Pursuant to NRS 78.209	8-K	12/10/10	3/1/2004
3(i).5	Certificate of Merger as filed with the Secretary of State of Nevada on February 29, 2012	10-K	3/29/12	3(i).5
3(i).6	Articles of Amendment to Amended Articles of Incorporation as filed on February 29, 2012	10-K	3/29/12	3(i).6
3(i).7	Articles of Amendment to Amended Articles of Incorporation as filed on October 31, 2019				Filed
3(ii).1	Amended and Restated By-Laws	10-K	3/31/10	3(ii).4
3(ii).2	Bylaw amendment adopted February 29, 2012	8-K	3/6/12	3(ii).1
10.1	Loan and Security Agreement dated February 28, 2020 effective March 12, 2020 by and between Inuvo, Inc.and its subsidiaries and Hitachi Capital America Corp.	8-K	3/17/20	10.1
10.2	Form of Insider Offering Subscription Agreement	8-K	3/20/20	10.1
10.3	Form of Subscription Agreement	8-K	4/1/20	10.1
10.5	Note amendment agreement				Filed
31.1	Rule 13a-14(a)/15d-14(a) certification of Chief Executive Officer				Filed
31.2	Rule 13a-14(a)/15d-14(a) certification of Chief Financial Rule 13a-14(a)/15d-14(a) certification of Chief Financial Officer				Filed
32.1	Section 1350 certification of Chief Executive Officer				Filed
32.2	Section 1350 certification of Chief Financial Officer				Filed
101.INS	XBRL Instance Document				Filed
101.SCH	XBRL Taxonomy Extension Schema Document				Filed
101.CAL	XBRL Taxonomy Extension Calculation Linkbase Document				Filed
101.DEF	XBRL Taxonomy Extension Definition Linkbase Document				Filed
101.LAB	XBRL Taxonomy Extension Label Linkbase Document				Filed
101.PRE	XBRL Taxonomy Extension Presentation Linkbase Document				Filed
101.PRE	XBRL Taxonomy Extension Presentation Linkbase Document				Filed

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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

	Inuvo, Inc.
May 15, 2020	By:	/s/ Richard K. Howe
		Richard K. Howe,
		Chief Executive Officer, principal executive officer
May 15, 2020	By:	/s/ Wallace D. Ruiz
		Wallace D. Ruiz,
		Chief Financial Officer, principal financial and accounting officer

29

EX-3.I.7

STATE OF NEVADA BARBARA K. CEGAVSKE Commercial Recordings Division 202 N. Carson Street Secretary of State Carson City, NV 89701 Telephone (775) 684-5708 Fax (775) 684-7138 North Las Vegas City Hall KIMBERLEY PERONDI Deputy Secretary for 2250 Las Vegas Blvd North, Suite 400 OFFICE OF THE North Las Vegas, NV 89030 Commercial Recordings SECRETARY OF STATE Telephone (702) 486-2880 Fax (702) 486-2888 Business Entity - Filing Acknowledgement 10/31/2019 Work Order Item Number: W2019103100872-202946 Filing Number: 20190257185 Filing Type: Amendment After Issuance of Stock Filing Date/Time: 10/31/2019 8:00:00 AM Filing Page(s): 3 Indexed Entity Information: Entity ID: C8333-1987 Entity Name: INUVO, INC. Entity Status: Active Expiration Date: None Commercial Registered Agent CORPORATION SERVICE COMPANY 112 NORTH CURRY STREET, Carson City, NV 89703, USA The attached document(s) were filed with the Nevada Secretary of State, Commercial Recording Division. The filing date and time have been affixed to each document, indicating the date and time of filing. A filing number is also affixed and can be used to reference this document in the future. Respectfully, BARBARA K. CEGAVSKE Secretary of State Page 1 of 1 Commercial Recording Division 202 N. Carson Street

BARBARA K. CEGAVSKE Secretary of State 202 North Carson Street Carson City, Nevada 89701-4201 (775) 684-5708 Website: www.nvsos.gov Profit Corporation: Certificate of Amendment (PURSUANT TO MRS 78.330 & 73 335/78.390) Certificate to Accompany Restated Articles or Amended and Restated Articles (PURSUANT TO MRS 73.403} Officer s Statement (PURSUANT TO NRS 30.030) TYPE OR PRINT - USE DARK INK ONLY - DO NOT HIGHLIGHT 1. Entity information: Name of entity as on file with the Nevada Secretary of State: Inuvo, Inc. Entity or Nevada Business Identification Number (NViD): 2. Restated or D Certificate to Accompany Restated Articles or Amended and Restated Articles Amended and a Restated Articles - No amendments; articles are restated oniy and are signed by an Restated Articles: officer of the corporation who has been authorized to execute the certificate by (Select one) resolution of the board of directors adopted on: The certificate correctly sets forth the text of the articles or certificate as amended (if amending and restating oniy, complete to the date of the certificate. section 1,23, 5 and 6) D Amended and Restated Articles Restated or Amended and Restated Articles must be included with this filing type. 3. Type of Certificate of Amendment to Articles of Incorporation (Pursuant to NRS 78.380 - Before Amendment Filing Issuance of Stock) Being Completed: The undersigned declare that they constitute at ieast two-thirds of the (Select only one box) following: (Check only one box) D incorporators D board of directors (If amending, complete section 1, 3, 5 and 6.) The undersigned affirmatively declare that to the date of this certificate, no stock of the corporation has been issued Certificate of Amendment to Articles of incorporation (Pursuant to NRS 78.385 and 78.390 - After Issuance of Stock) The vote by which the stockholders holding shares in the corporation entitling them to exercise at least a majority of the voting power, or such greater proportion of the voting power as may be required in the case of a vote by classes or series, or as may be required by the provisions of the articles of incorporation* have voted in favor of the amendment is: Officer's Statement (foreign qualified entities only) - Name in home state, if using a modified name in Nevada: Jurisdiction of formation: Changes to takes the following effect: Q The entity name has been amended. Q Dissolution The purpose of the entity has been amended. Q Merger The authorized shares have been amended. nConversion D Other: (specify changes) * Officer's Statement must be submitted with either a certified copy of or a certificate evidencing the filing of any document, amendatory or otherwise, relating to the original articles in the place of the corporations creation. This form must be accompanied by appropriate fees. Page 1 of 2 Revised: 1/1/2019

BARBARA K. CEGAVSKE Secretary of State 202 North Carson Street Carson City, Nevada 89701-4201 (775) 684-5708 Website: www.nvsos.gov Profit Corporation: Certificate of Amendment (PURSUANT TO NRS 73.380 & 78.335/78.390) Certificate to Accompany Restated Articles or Amended and Restated Articles (PURSUANT TO NRS 73 403} Officer's Statement (PURSUANT TO MRS 80.030) 4, Effective Date and Date: Time: Time: (Optional) (must not be iater than 90 days after the certificate is filed) 5. Information Being Changes to takes the following effect: Changed: (Domestic The entity name has been amended. corporations only) D The registered agent has been changed, (attach Certificate of Acceptance from new registered agent) The purpose of the entity has been amended. fxl The authorized shares have been amended. The directors, managers or general partners have been amended, IRS tax language has been added. D Articles have been added. Articles have been deleted. D Other. The articles have been amended as follows: (provide article numbers, if available) Article IV - Stock is hereby deleted in its entirety and (continued on attached) (attach additiona! page(s) if necessary) 6. Signature: (Required) //^A-^ Chief Financial Officer Signature of Officer or Autl/foriz^cTSigner Title x Signature of Officer or Authorized Signer Title *if any proposed amendment wouid alter or change any preference or any relative or other right given to any class or series of outstanding shares, then the amendment must be approved by the vote, in addition to the affirmative vote otherwise required, of the holders of shares representing a majority of the voting power of each class or series affected by the amendment regardless to limitations or restrictions on the voting power thereof. Please include any required or optional information in space below: (attach additional page(s) if necessary) See attached continuation This form must be accompanied by appropriate fees. Page 2 of 2 Revised: 1/1/2019

CONTINUATION TO CERTIFICATE OF AMENDMENT FOR muvo, me. (PURSUANT TO N.R.S. 78.385 AND 78.390) and replaced with the text set forth hereto and incorporated herein by reference. A. Common Stock. The aggregate number of shares of Common Stock which the Corporation shall have the authority to issue is 100,000,000 shares at a par value of $0.001 per share. All stock when issued shall be fully paid and non-assessable. The Board of Directors may, at its discretion and by resolution of the majority of all members of the Board of Directors at the time of such resolution, issue any authorized but unissued Common Stock of the Corporation which has not been reserved for issuance upon the exercise of any outstanding warrants, options or other documents evidencing the right to acquire the Common Stock of the Corporation. Each share of Common Stock shall be entitled to one vote at any meeting of the Corporation's stockholders duly called for in accordance with the Nevada Revised Statutes, either in person or by proxy. Cumulative voting shall not be permitted for the election of individuals to the Corporation s Board of Directors or for any other matters brought before any meeting of the Corporation's stockholders, regardless of the nature thereof. Stockholders holding the Corporation's Common Stock shall not be entitled to any pre-emptive or preferential rights to acquire additional Common Stock of the Corporation. B. Preferred Stock. The aggregate number of shares of Preferred Stock which the Corporation shall have the authority to issue is 500,000 shares, $0.001 par value, which may be issued in such series, with such designation, stated values, rights, qualifications or limitations, as determined solely by the Board of Directors of the Corporation.

EX-10.5

Execution Version NOTE AMENDMENT AGREEMENT This NOTE AMENDMENT AGREEMENT (the “Agreement”) effective as of April _____, 2020, is by and between INUVO, INC., a Nevada corporation (“INUV”) and CAVALRY FUND I, LP (the “Purchaser”). INUV and the Purchaser are collectively referred to herein as the “Parties”. WHEREAS, INUV issued the Purchaser that certain Original Issue Discount Unsecured Subordinated Convertible Note due September 1, 2020 in the principal amount of $840,000 (the “Promissory Note”) as modified under that certain Note Modification and Release Agreement effective November 11, 2019 (the “Modification”), the Promissory Note and Modification collectively referred to herein as, the “Note”, and attached hereto as Exhibit A; WHEREAS, the amount outstanding under the Note as of the date hereof is $315,000; WHEREAS, the current COVID-19 pandemic has negatively impacted INUV and INUV desires to conserve its working capital and desires to extend the Maturity Date of the Note; WHEREAS, the Purchaser and INUV desire to amend the Note under the terms provided herein; NOW THEREFORE, the Purchasers and INUV, in consideration of the promises and covenants contained herein, the sufficiency of which is acknowledged, agree as follows: 1. Recitals. The above recitals are true, correct and are herein incorporated by reference. 2. Extension of Maturity Date. The “Maturity Date” as defined under the Promissory Note is hereby amended and restated to December 31, 2020. 3. Conversion Price. Section 4(b) of the Promissory Note is hereby deleted in its entirety and the “Conversion Price” as defined under the Note (and as modified by the Modification) is hereby amended and restated to $0.175 per share. 4. Mutual Representations and Warranties of the Parties. The Parties warrant and represent to each other that they have executed this Agreement with the full capacity and authorization to do so and have taken all corporate action necessary for the execution and delivery of this Agreement and the consummation of the transactions contemplated hereby. The Parties acknowledge, understand and agree that this Agreement shall bind it and its successors or assigns. 5. Choice of Law and Venue. All questions concerning the construction, validity, enforcement and interpretation of this Agreement shall be governed by and construed and enforced in accordance with the internal laws of the State of New York, without regard to the principles of conflict of laws thereof. Each Party agrees that all legal proceedings concerning this Agreement shall only be commenced in the state and federal courts sitting in New York County, New York (the “New York Courts”). Each Party hereto hereby irrevocably submits to the exclusive jurisdiction of the New York Courts for the adjudication of any dispute hereunder or in connection herewith or with any transaction contemplated hereby or discussed herein (including with respect to the enforcement of any of the Transaction Documents), and hereby irrevocably waives, and agrees not to assert in any suit, action or proceeding, any claim that it is not personally subject to the jurisdiction of such New York Courts, or such New York Courts are improper or inconvenient venue for such proceeding. 6. Section 3(a)(9). INUV represents that this Agreement and the amendments contained herein are being made in reliance upon the exemption from registration provided by Section 3(a)(9) of the Securities Act of 1933 (“Securities Act”) and covenants not to take any position contrary to this Section 6. For the purposes of Rule 144 of the Securities Act, INUV acknowledges that the holding period of the Conversion may be tacked to the Original Issue Date of the Note (March 1, 2019) and INUV agrees not to take a position contrary to this Section 6. Upon conversion of the Note, INUV agrees to issue the Conversion Shares without any restrictions on transfer and without any restrictive legend. 7. Miscellaneous.

EX-31.1

EXHIBIT 31.1

Rule 13a-14(a)/15d-14(a) Certification

I, Richard K. Howe, certify that:

1.I have reviewed this annual report on Form 10-K of Inuvo, Inc.;

2.Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3.Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4.The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a.Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b.Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

c.Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d.Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5.The registrant's other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant's auditors and the audit committee of the registrant's board of directors (or persons performing the equivalent functions):

a.All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant's ability to record, process, summarize and report financial information; and

b.Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's internal control over financial reporting.

Date: May 15, 2020

/s/ Richard K. Howe

Richard K. Howe

Chief Executive Officer, principal executive officer

EX-31.2

EXHIBIT 31.2

Rule 13a-14(a)/15d-14(a) Certification

I, Wallace D. Ruiz, certify that:

1.I have reviewed this annual report on Form 10-K of Inuvo, Inc.;

2.Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3.Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4.The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have: 

a.Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b.Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

c.Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d.Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5.The registrant's other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant's auditors and the audit committee of the registrant's board of directors (or persons performing the equivalent functions):

a.All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant's ability to record, process, summarize and report financial information; and

b.Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's internal control over financial reporting.

Date: May 15, 2020

/s/ Wallace D. Ruiz

Wallace D. Ruiz

Chief Financial Officer, principal financial and accounting officer

EX-32.1

EXHIBIT 32.1

Section 1350 Certification

In connection with the Annual Report of Inuvo, Inc. (the “Company”) on Form 10-K for the year ended March 31, 2020 as filed with the Securities and Exchange Commission (the “Report”), I, Richard K. Howe, Chief Executive Officer of the Company, certify, pursuant to 18 U.S.C. SS. 1350, as adopted pursuant to SS. 906 of the Sarbanes-Oxley Act of 2002, that:

1.The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended, and

2.The information contained in the Report fairly presents, in all material respects, the financial conditions and results of operations of the Company.

Date: May 15, 2020

/s/ Richard K. Howe

Richard K. Howe

Chief Executive Officer, principal executive officer

A signed original of this written statement required by Section 906, or other document authenticating, acknowledging, or otherwise adopting the signature that appears in typed form within the electronic version of this written statement has been provided to the Company and will be retained by the Company and furnished to the Securities and Exchange Commission or its staff upon request.

EX-32.2

EXHIBIT 32.2

Section 1350 Certification

In connection with the Annual Report of Inuvo, Inc. (the “Company”) on Form 10-K for the year ended March 31, 2020 as filed with the Securities and Exchange Commission (the “Report”), I, Wallace D. Ruiz, Chief Financial Officer of the Company, certify, pursuant to 18 U.S.C. SS. 1350, as adopted pursuant to SS. 906 of the Sarbanes-Oxley Act of 2002, that:

1.The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended, and

2.The information contained in the Report fairly presents, in all material respects, the financial conditions and results of operations of the Company.

Date: May 15, 2020

 /s/ Wallace D. Ruiz

Wallace D. Ruiz

Chief Financial Officer, principal financial and accounting officer

A signed original of this written statement required by Section 906, or other document authenticating, acknowledging, or otherwise adopting the signature that appears in typed form within the electronic version of this written statement has been provided to the Company and will be retained by the Company and furnished to the Securities and Exchange Commission or its staff upon request.

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Convertible Promissory Notes (Details)				1 Months Ended	3 Months Ended
	Nov. 11, 2019 USD ($) $ / shares shares	Jul. 15, 2019 $ / shares shares	Mar. 01, 2019 USD ($) shares accredited_investor $ / shares	Jan. 31, 2020 USD ($) shares	Mar. 31, 2020 USD ($)	Mar. 31, 2019 USD ($)	Dec. 31, 2019 $ / shares
Debt Instrument [Line Items]
Proceeds from convertible promissory notes			$ 1,200,000		$ 0	$ 1,200,000
Conversion of Debt and derecognition of derivative and discounts to common stock					468,667	0
Loss on extinguishment of convertible debt					68,757	$ 0
Convertible Debt
Debt Instrument [Line Items]
Face amount			$ 1,440,000
Debt instrument, principal amount due					315,000
Discounts					$ 271,108
Convertible Debt | Original Issue Discount Unsecured Subordinated Convertible Notes
Debt Instrument [Line Items]
Number of accredited investors | accredited_investor			3
Number of shares convertible (in shares) | shares			1,333,333
Minimum conversion	50.00%
Conversion of Debt and derecognition of derivative and discounts to common stock	$ 765,000			$ 360,000
Conversion of stock, common stock issued (in shares) | shares	2,886,792			1,200,000
Loss on extinguishment of convertible debt	$ 193,000			$ 69,000
Convertible Debt | Original Issue Discount Unsecured Subordinated Convertible Notes | Initial Conversion
Debt Instrument [Line Items]
Conversion price (in usd per share) | $ / shares	$ 0.30	$ 0.30	$ 1.08				$ 0.29
Number of shares issued (in shares) | shares		13,750,000
Convertible Debt | Original Issue Discount Unsecured Subordinated Convertible Notes | Initial Conversion | Maximum
Debt Instrument [Line Items]
Conversion price (in usd per share) | $ / shares	0.30
Convertible Debt | Original Issue Discount Unsecured Subordinated Convertible Notes | Initial Conversion | Minimum
Debt Instrument [Line Items]
Conversion price (in usd per share) | $ / shares	0.23
Convertible Debt | Original Issue Discount Unsecured Subordinated Convertible Notes | Note Modification and Release Agreement, First Conversion Amount
Debt Instrument [Line Items]
Conversion price (in usd per share) | $ / shares	$ 0.265
Convertible Debt | Note Modification and Release Agreement
Debt Instrument [Line Items]
Face amount	$ 1,080,000

XML

Other Intangible Assets and Goodwill - Amortization Expense (Details)	Mar. 31, 2020 USD ($)
Goodwill and Intangible Assets Disclosure [Abstract]
2020	$ 1,399,128
2021	1,865,504
2022	1,071,294
2023	984,500
2023	769,917
Thereafter	3,504,874
Net Carrying Value	$ 9,595,217

XML

Income Taxes (Details) - USD ($)	Mar. 31, 2020	Dec. 31, 2019
Income Tax Disclosure [Abstract]
Deferred tax liability	$ 2,019,200	$ 2,019,200
Deferred tax asset	$ 33,987,850	$ 33,987,850

XML

Accrued Expenses, Other Current Liabilities and Lease Liabilities (Tables)

3 Months Ended

Mar. 31, 2020

Payables and Accruals [Abstract]

Schedule of Accrued Expenses, Other Current Liabilities and Lease Liabilities

The accrued expenses, other current liabilities and lease liabilities consist of the following as of:

	March 31, 2020		December 31, 2019
Accrued marketing costs (TAC)	$	2,389,201	$	2,200,014
Accrued expenses and other	1,011,802		1,152,267
Accrued payroll and commission liabilities	226,901		115,707
Arkansas grant contingency	75,000		85,000
Accrued sales allowance	50,000		50,000
Accrued taxes	6,410		11,445
Operating lease liability	301,641		362,130
Financing lease liability	211,285		80,777
Total	$	4,272,240	$	4,057,340

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Related Party Transactions	3 Months Ended
	Mar. 31, 2020
Related Party Transactions [Abstract]
Related Party Transactions	Related Party TransactionsOn March 20, 2020, we sold an aggregate of 3,931,428 shares of our common stock at a purchase price of $0.175 per share to the five members of our Board of Directors in a private placement exempt from registration under Section 4(a)(2) and Rule 506(b) of Regulation D under the Securities Act of 1933, as amended. We received proceeds of $688,000 in this offering. The purchase price of the shares of our common stock sold in the offering exceeded the closing market price of our common stock on March 19, 2020, the trading day immediately preceding the day the binding Insider Subscription Agreements were executed by the purchasers. The purchasers were all accredited investors. We did not pay any commissions or finder’s fees, and we are using the proceeds for general working capital.In June 2019, the Company entered into a agreement with First Orion Corp., which is partially owned by two directors and shareholders of Inuvo, to provide office space. The lease is for eight-months commencing on July 1, 2019 and cost $80,000 which was prepaid in June 2019.

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Summary of Significant Accounting Policies (Tables)

3 Months Ended

Mar. 31, 2020

Accounting Policies [Abstract]

Summary of Revenue from Products and Services

The below table is the proportion of revenue that is generated through advertisements on our ValidClick and IntentKey platforms:

	For the Three Months Ended March 31,
	2020				2019
ValidClick Platform	$	13,076,990	87.6	%	$	14,188,025	91.7	%
IntentKey Platform	1,855,993		12.4	%	1,276,544		8.3	%
Total	$	14,932,983	100.0	%	$	15,464,569	100.0	%

The following table presents our revenue disaggregated by channel:

	For the Three Months Ended March 31,
	2020		2019
Mobile	$	7,674,981	$	10,546,622
Desktop	6,887,241		4,594,622
Other	370,761		323,325
Total	$	14,932,983	$	15,464,569

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Convertible Promissory Notes

3 Months Ended

Mar. 31, 2020

Debt Disclosure [Abstract]

Convertible Promissory Notes

Convertible Promissory Notes

On March 1, 2019, Inuvo entered into a Securities Purchase Agreement with three accredited investors (the “Purchasers”) for the purchase and sale of an aggregate of $1,440,000 of principal of Original Issue Discount Unsecured Subordinated Convertible Notes due September 1, 2020 (the “Calvary Notes”) to fund working capital and additional expenses resulting from the delay in closing of the Mergers associated with the government shut down. The initial conversion price of the Calvary Notes was $1.08 per share which would make them convertible into 1,333,333 unregistered shares of Inuvo’s common stock upon conversion. The Calvary Notes were issued in a private placement and the shares of common stock issuable upon conversion are restricted, subject to resale under Rule 144. The proceeds to Inuvo from the offering were $1,200,000. Inuvo did not pay any commissions or finders fees in connection with the sale of the Calvary Notes and Inuvo utilized the proceeds for working capital. The Calvary Notes are reported net of unamortized original issue discounts and initial value attributed to the bifurcated embedded conversion feature. At March 31, 2020, the remaining principal amount outstanding is $315,000, with a carrying amount net of discounts of $271,108.

Consideration of Down Round price adjustment

The Notes contain certain triggers that create adjustments to the conversion ratio, which provide down round protection to the holders. Because the conversion feature has been bifurcated as an embedded derivative and is marked to fair value at each reporting period, the actual occurrence of a trigger and the resulting adjustment to the conversion rate does not require any additional accounting treatment at the time of the price adjustment. Rather, the next fair value computation reflects the new terms of the conversion feature.

On July 15, 2019, we closed on an underwritten public offering of 13,750,000 shares at an offering price of $0.30 per share. As a result, this triggered a corresponding adjustment to the conversion ratio in the Notes to $0.30. The fair value of the embedded derivative at September 30, 2019, reflected these new terms.

Modifications/Extinguishment

On November 11, 2019 we entered into Note Modification and Release Agreements with the holders of $1,080,000 principal amount of the Calvary Notes. Under the terms of the Note Modification and Release Agreement, the parties agreed that in consideration of such noteholder’s agreement to convert a minimum of 50% of the outstanding amount of the note (the “First Conversion Amount”) that the conversion price for the First Conversion Amount would be $0.265 per share and that the conversion price for any remaining amount due under the note would be $0.30 per share, subject to future adjustments under the terms of the note including dilutive issuances at a price below $0.30 per share, subject to a floor of $0.23 per share. The agreement contains mutual general releases. These holders converted an aggregate of $765,000 due under the Calvary Notes into 2,886,792 shares of our common stock. Immediately prior to the conversion, the carrying value of the derivative was marked-to-market. Upon converting, the issued shares were recorded at their fair value of $0.29 per share. This resulted in a loss on extinguishment. Both the loss due to the marking to market and the loss on extinguishment totaling approximately $193,000 were recorded to other income, net.

In January 2020, a noteholder of the Original Issue Discount Unsecured Subordinated Convertible Notes due September 1, 2020 converted $360,000 principal amount due under the Note into 1,200,000 shares of our common stock. The carrying value of the bifurcated derivative was marked-to-market immediately prior to the conversion. Upon conversion, the issued shares were recorded at their fair value. Both the loss due to the marked-to-market and loss on extinguishment of approximately $69,000 were recorded to other income, net. See Note 8 for discussion.

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Income Taxes	3 Months Ended
	Mar. 31, 2020
Income Tax Disclosure [Abstract]
Income Taxes	Income TaxesWe have a deferred tax liability of $2,019,200 as of March 31, 2020 and December 31, 2019, related to intangible assets acquired in March 2012, February 2017 and June 2019. We also have a net deferred tax asset $33,987,850. We believe it is more likely than not that essentially none of our deferred tax assets will be realized, and we have recorded a valuation allowance for the net deferred tax assets that may not be realized as of March 31, 2020 and December 31, 2019.

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Organization and Business - Narrative (Details) $ / shares in Units, machine_profile in Millions									3 Months Ended	12 Months Ended
	Apr. 02, 2020 USD ($) $ / shares shares	Mar. 27, 2020 USD ($) $ / shares shares	Mar. 20, 2020 USD ($) $ / shares shares	Mar. 12, 2020 USD ($)	Feb. 28, 2020 USD ($)	Sep. 30, 2019 USD ($)	Sep. 15, 2019 USD ($)	Jun. 20, 2019 USD ($)	Mar. 31, 2020 USD ($) client patent machine_profile	Dec. 31, 2019	Apr. 10, 2020 USD ($)	Nov. 01, 2018
Debt Instrument [Line Items]
Number of clients who collectively manage US digital advertising budgets | client									3
Percentage of all US digital advertising budgets managed by group of clients (more than)									50.00%
Number of machine profiles in database (more than) | machine_profile									500
Number of issued patents | patent									17
Number of pending patents | patent									8
Intangible assets acquired									$ 2,570,000
Change in revenues from prior period									3.40%
Net loss									$ 2,800,000
Depreciation, amortization, and stock-based compensation									$ 1,100,000
Shares authorized amount (in shares) | shares		3,115,001	3,931,428
Sale of stock, price per share (in usd per share) | $ / shares		$ 0.175	$ 0.175
Sale of stock, consideration received on transaction		$ 545,125	$ 688,000
Subsequent Event
Debt Instrument [Line Items]
Shares authorized amount (in shares) | shares	1,400,285
Sale of stock, price per share (in usd per share) | $ / shares	$ 0.175
Sale of stock, consideration received on transaction	$ 245,050
Accounts Receivable | Customer Concentration Risk | Yahoo! and Google
Debt Instrument [Line Items]
Percentage of concentration risk (as percent)									55.00%	60.20%
Line of Credit
Debt Instrument [Line Items]
Stated interest rate									6.75%
Line of Credit
Debt Instrument [Line Items]
Stated interest rate												10.00%
Terminated Merger With Conversion Point Technologies
Debt Instrument [Line Items]
Business acquisition, termination fee paid								$ 2,800,000
Terminated Merger With Conversion Point Technologies | Conversion Point Holdings Inc
Debt Instrument [Line Items]
Face amount								36,000,000
Indebtedness Satisfaction Amount
Debt Instrument [Line Items]
Line of credit facility, fair value of amount outstanding								1,063,288
Business acquisition, termination fee paid								1,063,288
ReTargeter Satisfaction Amount
Debt Instrument [Line Items]
Business acquisition, termination fee paid								1,611,712
Intangible assets acquired								$ 2,570,000
Litigation Fee
Debt Instrument [Line Items]
Business acquisition, termination fee paid						$ 250,000	$ 125,000
Loan And Security Agreement | Hitachi Capital America Corp.
Debt Instrument [Line Items]
Stated interest rate					6.75%
Line of credit facility, maximum borrowing capacity				$ 5,000,000	$ 5,000,000
Percentage of aggregate Eligible Accounts Receivable					90.00%
Percentage of aggregate Unbilled Accounts Receivable					75.00%
Percentage of amount available to borrow under maximum credit commitment					50.00%
Credit Agreement | Western Alliance Bank
Debt Instrument [Line Items]
Extinguishment of debt				$ 2,959,573	$ 2,959,573
PPP Loan | Unsecured Debt | Subsequent Event
Debt Instrument [Line Items]
Face amount											$ 1,100,000

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Lease Liabilities and Other Long-Term Liabilities (Tables)

3 Months Ended

Mar. 31, 2020

Other Liabilities Disclosure [Abstract]

Schedule of Lease Liabilities and Other Long-Term Liabilities

The lease liabilities and other long-term liabilities consist of the following as of:

	March 31, 2020		December 31, 2019
Deferred revenue	$	500,000	$	—
Operating lease liability	345,596		394,889
Financing lease liability	142,986		—
Deferred rent	20,846		57,162
Total	$	1,009,428	$	452,051

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Property and Equipment (Details) - USD ($)	3 Months Ended
	Mar. 31, 2020	Mar. 31, 2019	Dec. 31, 2019
Property, Plant and Equipment [Line Items]
Property, plant and equipment, gross	$ 12,359,676		$ 12,048,823
Less: accumulated depreciation and amortization	(11,044,043)		(10,674,671)
Total	1,315,633		1,374,152
Depreciation expense	369,372	$ 441,841
Furniture and fixtures
Property, Plant and Equipment [Line Items]
Property, plant and equipment, gross	293,152		293,152
Equipment
Property, Plant and Equipment [Line Items]
Property, plant and equipment, gross	1,043,521		1,025,357
Capitalized internal use and purchased software
Property, Plant and Equipment [Line Items]
Property, plant and equipment, gross	10,601,987		10,309,298
Leasehold improvements
Property, Plant and Equipment [Line Items]
Property, plant and equipment, gross	$ 421,016		$ 421,016

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Stock-Based Compensation - Schedule of Outstanding Options (Details) - USD ($)	3 Months Ended	12 Months Ended
	Mar. 31, 2020	Dec. 31, 2019
Number of Shares
Beginning balance (in shares)	18,248
Stock options canceled (in shares)	3,750
Ending balance (in shares)	14,498	18,248
Stock options exercisable (in shares)	14,498
Weighted Average Exercise Price
Beginning balance (in usd per share)	$ 1.74
Stock options canceled (in usd per share)	3.7
Ending balance (in usd per share)	1.23	$ 1.74
Stock options exercisable (in usd per share)	$ 1.23
Stock options outstanding, weighted average remaining contractual term	1 year 7 months 20 days	1 year 9 months 18 days
Stock options exercisable, weighted average remaining contractual term	1 year 7 months 20 days
Stock options outstanding, aggregate intrinsic value	$ 2,019	$ 2,019
Stock options exercisable, aggregate intrinsic value	$ 2,019

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Leases - Finance Leases (Details)	3 Months Ended
	Mar. 31, 2020 USD ($)
Leases [Abstract]
Cash paid for finance lease liabilities	$ 220,216
Weighted-average remaining lease term	1 year
Weighted-average discount rate	6.25%
Minimum future lease payments ended March 31, 2020
2020	$ 178,957
2021	194,376
Payments due	373,333
Less imputed interest	(19,062)
Total lease liabilities	$ 354,271

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CONSOLIDATED BALANCE SHEETS - USD ($)	Mar. 31, 2020	Dec. 31, 2019
Current assets
Cash	$ 470,807	$ 372,989
Accounts receivable, net of allowance for doubtful accounts of $225,000.	5,796,515	7,529,785
Prepaid expenses and other current assets	353,795	243,888
Total current assets	6,621,117	8,146,662
Property and equipment, net	1,315,633	1,374,152
Other assets
Intangible assets, net of accumulated amortization	9,985,217	10,451,593
Goodwill	9,853,342	9,853,342
Right of use assets - operating lease	646,727	756,115
Right of use assets - finance lease	476,209	88,178
Other assets	20,886	20,886
Total other assets	20,982,381	21,170,114
Total assets	28,919,131	30,690,928
Current liabilities
Accounts payable	8,115,326	7,520,567
Accrued expenses and other current liabilities	3,759,314	3,614,433
Lease liability - operating lease	301,641	362,130
Lease liability - finance lease	211,285	80,777
Line of credit	1,503,147	0
Financed receivables	0	3,381,364
Convertible promissory note	271,108	536,806
Derivative liability	149,400	182,250
Total current liabilities	14,311,221	15,678,327
Long-term liabilities
Deferred tax liability	2,019,200	2,019,200
Lease liability - operating lease	345,596	394,889
Lease liability - finance lease	142,986	0
Other long-term liabilities	520,846	57,162
Total long-term liabilities	3,028,628	2,471,251
Preferred stock:
Preferred stock, $.001 par value	0	0
Common stock:
Common stock, $.001 par value	60,730	52,223
Additional paid-in capital	146,698,348	144,843,687
Accumulated deficit	(133,783,237)	(130,958,001)
Treasury stock, at cost - 376,527 shares	(1,396,559)	(1,396,559)
Total stockholders' equity	11,579,282	12,541,350
Total liabilities and stockholders' equity	28,919,131	30,690,928
Allowance for doubtful accounts	$ 225,000	$ 225,000
Common stock shares authorized	100,000,000	100,000,000

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CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY - USD ($)	Total	Common Stock	Additional Paid in Capital	Accumulated Deficit	Treasury Stock
Beginning balance (in shares) at Dec. 31, 2018		32,381,290
Beginning balance at Dec. 31, 2018	$ 11,033,815	$ 32,759	$ 138,867,509	$ (126,469,894)	$ (1,396,559)
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Net loss	(2,462,393)			(2,462,393)
Stock-based compensation	96,871		96,871
Stock issued for vested restricted stock awards (in shares)		186,031
Stock issued for vested restricted stock awards	0	$ 186	(186)
Ending balance (in shares) at Mar. 31, 2019		32,567,321
Ending balance at Mar. 31, 2019	8,668,293	$ 32,945	138,964,194	(128,932,287)	(1,396,559)
Beginning balance (in shares) at Dec. 31, 2019		51,846,011
Beginning balance at Dec. 31, 2019	12,541,350	$ 52,223	144,843,687	(130,958,001)	(1,396,559)
Increase (Decrease) in Stockholders' Equity [Roll Forward]
Net loss	(2,825,236)
Stock-based compensation	208,897		208,897
Stock issued for vested restricted stock awards (in shares)		260,593
Stock issued for vested restricted stock awards	0	$ 261	(261)
Shares withheld for taxes on vest restricted stock	(21,184)		(21,184)
Convertible Note Conversion (in shares)		1,200,000
Convertible Note Conversion	468,667	$ 1,200	467,467
Sale of Common Stock (in shares)		7,046,429
Sale of common stock, net	1,206,788	$ 7,046	1,199,742
Ending balance (in shares) at Mar. 31, 2020		60,353,033
Ending balance at Mar. 31, 2020	$ 11,579,282	$ 60,730	$ 146,698,348	$ (133,783,237)	$ (1,396,559)

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Accrued Expenses, Other Current Liabilities and Lease Liabilities

3 Months Ended

Mar. 31, 2020

Payables and Accruals [Abstract]

Accrued Expenses, Other Current Liabilities and Lease Liabilities

Accrued Expenses, Other Current Liabilities and Lease LiabilitiesThe accrued expenses, other current liabilities and lease liabilities consist of the following as of:

	March 31, 2020		December 31, 2019
Accrued marketing costs (TAC)	$	2,389,201	$	2,200,014
Accrued expenses and other	1,011,802		1,152,267
Accrued payroll and commission liabilities	226,901		115,707
Arkansas grant contingency	75,000		85,000
Accrued sales allowance	50,000		50,000
Accrued taxes	6,410		11,445
Operating lease liability	301,641		362,130
Financing lease liability	211,285		80,777
Total	$	4,272,240	$	4,057,340

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Commitments	3 Months Ended
	Mar. 31, 2020
Commitments and Contingencies Disclosure [Abstract]
Commitments	Commitments In March 2020, we entered into an agreement to allow a third party to license and use ValidClick technology. The agreement required a nonrefundable, fully earned fee of $500,000 in March with subsequent fees as earned in later quarters. The $500,000 fee was recognized as deferred revenue in March 2020. We are committed to paying a monthly development royalty and marketing services fee when certain adjusted gross profit targets are achieved.

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Other Intangible Assets and Goodwill - Schedule of Goodwill and Intangible Assets (Details) - USD ($)	3 Months Ended
	Mar. 31, 2020	Dec. 31, 2019
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]
Net Carrying Value	$ 9,595,217
Year-to-date Amortization	466,376
Intangible assets classified as long-term
Carrying Value	17,565,000
Accumulated Amortization and Impairment	(7,579,783)
Net Carrying Value	9,985,217	$ 10,451,593
Goodwill, Impaired, Accumulated Impairment Loss
Carrying Value	9,853,342
Net Carrying Value	9,853,342	$ 9,853,342
Intangible assets acquired	2,570,000
Trade names, web properties
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]
Indefinite-lived Intangible Assets (Excluding Goodwill)	$ 390,000
Customer list, Google
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]
Term	20 years
Carrying Value	$ 8,820,000
Accumulated Amortization and Impairment	(3,564,750)
Net Carrying Value	5,255,250
Year-to-date Amortization	$ 110,250
Technology
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]
Term	5 years
Carrying Value	$ 3,600,000
Accumulated Amortization and Impairment	(2,280,000)
Net Carrying Value	1,320,000
Year-to-date Amortization	$ 180,000
Customer list, Retargeter
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]
Term	5 years
Carrying Value	$ 1,931,250
Accumulated Amortization and Impairment	(257,500)
Net Carrying Value	1,673,750
Year-to-date Amortization	$ 96,563
Customer list, all other
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]
Term	10 years
Carrying Value	$ 1,610,000
Accumulated Amortization and Impairment	(1,301,450)
Net Carrying Value	308,550
Year-to-date Amortization	$ 40,250
Brand name, Retargeter
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]
Term	5 years
Carrying Value	$ 643,750
Accumulated Amortization and Impairment	(85,833)
Net Carrying Value	557,917
Year-to-date Amortization	$ 32,188
Customer relationships
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]
Term	20 years
Carrying Value	$ 570,000
Accumulated Amortization and Impairment	(90,250)
Net Carrying Value	479,750
Year-to-date Amortization	$ 7,125

XML

Organization and Business - Customer Concentration (Details) - Customer Concentration Risk - Net Revenue	3 Months Ended
	Mar. 31, 2020	Mar. 31, 2019
Yahoo! and Google
Concentration Risk [Line Items]
Percentage of concentration risk (as percent)	69.80%	85.30%
Yahoo!
Concentration Risk [Line Items]
Percentage of concentration risk (as percent)	51.40%	73.60%
Google
Concentration Risk [Line Items]
Percentage of concentration risk (as percent)	18.40%	11.70%

XML

Stock-Based Compensation (Tables)

3 Months Ended

Mar. 31, 2020

Share-based Payment Arrangement [Abstract]

Schedule of Stock Grants Outstanding

The following table summarizes the stock grants outstanding under our 2005 Long-Term Incentive Plan ("2005 LTIP"), the 2010 ECP and the 2017 ECP for the three months ended March 31, 2020:

	Options Outstanding	RSUs Outstanding	Options and RSUs Exercised	Available Shares	Total
2017 ECP	—	1,165,479	728,346	7,356,175	9,250,000
2010 ECP (**)	14,498	1,072,171	3,969,590	275,759	5,332,018
2005 LTIP (*)	—	—	953,835	—	953,835
Total	14,498	2,237,650	5,651,771	7,631,934	15,535,853

(*) Expired June 2015

(**) Expires April 2020

Schedule of Stock Option Award Activity

The following table summarizes the activities of stock option awards under the 2005 LTIP and the 2010 ECP as of March 31, 2020:

	Shares Subject to Options Outstanding
	Number of Shares	Weighted Average Exercise Price		Weighted Average Remaining Contractual Term (in years)	Aggregate Intrinsic Value
Balance as of December 31, 2019	18,248	$	1.74	1.8	$	2,019
Stock options canceled	3,750	$	3.7	—	—
Balance as of March 31, 2020	14,498	$	1.23	1.64	$	2,019
Stock options exercisable as of March 31, 2020	14,498	$	1.23	1.64	$	2,019

Schedule of Nonvested Restricted Stock Units Activity

The following table summarizes the activities for our unvested RSUs for the three months ended March 31, 2020:

	Unvested RSUs
	Number of Shares	Weighted Average Grant Date Fair Value
Unvested as of December 31, 2019	2,568,951	$	0.79
Granted	—	$	—
Vested	331,301	$	0.21
Forfeited	—	$	—
Unvested as of March 31, 2020	2,237,650	$	0.27

XML

Stock-Based Compensation - Schedule of Grants (Details) - shares	Mar. 31, 2020	Dec. 31, 2019
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Options Outstanding (in shares)	14,498	18,248
RSUs Outstanding (in shares)	2,237,650
Options and RSUs Exercised (in shares)	5,651,771
Available Shares (in shares)	7,631,934
Total (in shares)	15,535,853
2017 ECP
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Options Outstanding (in shares)	0
RSUs Outstanding (in shares)	1,165,479
Options and RSUs Exercised (in shares)	728,346
Available Shares (in shares)	7,356,175
Total (in shares)	9,250,000
2010 ECP
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Options Outstanding (in shares)	14,498
RSUs Outstanding (in shares)	1,072,171
Options and RSUs Exercised (in shares)	3,969,590
Available Shares (in shares)	275,759
Total (in shares)	5,332,018
2005 LTIP
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Options Outstanding (in shares)	0
RSUs Outstanding (in shares)	0
Options and RSUs Exercised (in shares)	953,835
Available Shares (in shares)	0
Total (in shares)	953,835

XML

Leases - Operating Leases (Details)	3 Months Ended
	Mar. 31, 2020 USD ($)
Leases [Abstract]
Cash paid for operating lease liabilities	$ 115,751
Weighted-average remaining lease term	1 year 10 months 24 days
Weighted-average discount rate	6.25%
Minimum future lease payments ended March 31, 2020
2020	$ 287,220
2021	242,558
2022	163,284
Payments due	693,062
Less imputed interest	(45,825)
Total lease liabilities	$ 647,237

XML

Subsequent Events - Summary of Temporary Salaries (Details) - Subsequent Event - Senior Officers and Employees	May 01, 2020 USD ($)
Richard K. Howe, Chairman and Chief Executive Officer
Subsequent Event [Line Items]
Temporary Salary	$ 212,500
Wallace Ruiz, Chief Financial Officer
Subsequent Event [Line Items]
Temporary Salary	200,750
Don (Trey) Barrett III
Subsequent Event [Line Items]
Temporary Salary	$ 200,000

XML

CONSOLIDATED BALANCE SHEETS (Parenthetical) - USD ($)	Mar. 31, 2020	Dec. 31, 2019
Assets
Allowance for doubtful accounts	$ 225,000	$ 225,000
Stockholders Equity
Preferred stock par value (in usd per share)	$ 0.001	$ 0.001
Preferred stock shares authorized	500,000	500,000
Preferred stock shares issued	0	0
Preferred stock shares outstanding	0	0
Common stock, par value (in usd per share)	$ 0.001	$ 0.001
Common stock shares authorized	100,000,000	100,000,000
Common stock shares issued	60,729,560	52,222,538
Common stock shares outstanding	60,353,033	51,846,011
Treasury stock (in shares)	376,527	376,527

XML

Organization and Business

3 Months Ended

Mar. 31, 2020

Organization, Consolidation and Presentation of Financial Statements [Abstract]

Organization and Business

Organization and Business

Company Overview

Inuvo is a technology company that develops and sells information technology solutions for marketing. These platforms predictively identify and message online audiences for any product or service across devices, channels and formats, including video, mobile, connected TV, display, social and native. These capabilities allow Inuvo’s clients to engage with their customers and prospects in a manner that drives engagement from the first contact with the consumer. Inuvo facilitates the delivery of hundreds of millions of marketing messages to consumers every single month and counts among its clients numerous world-renowned names in industries that have included retail, automotive, insurance, health care, technology, telecommunications and finance. Inuvo has contractual relationships with three clients who collectively manage over 50% of all U.S. digital media budgets.

Inuvo’s solution incorporates a proprietary form of artificial intelligence, or AI, branded the IntentKey. This sophisticated machine learning technology uses interactions with Internet content as a source of information from which to predict consumer intent. The AI includes a continually updated database of over 500 million machine profiles which Inuvo utilizes to deliver highly aligned online audiences to its clients. Inuvo earns revenue when consumers view or click on its client’s messages. Inuvo’s business scales through account management activity with existing clients and by adding new clients through sales activity.

As part of Inuvo’s technology strategy, it owns a collection of websites including alot.com and earnspendlive.com, where Inuvo creates content in health, finance, travel, careers, auto, education and living categories. These sites provide the means to test Inuvo’s technologies, while also delivering high quality consumers to clients through the interaction with proprietary content in the form of images, videos, slideshows and articles.

There are many barriers to entry associated with Inuvo’s business model, including a proficiency in large scale information processing, predictive software development, marketing data products, analytics, artificial intelligence, integration to the internet of things (IOT), and the relationships required to execute within the IOT. Inuvo’s intellectual property is protected by 17 issued and eight pending patents.

Mergers Termination

On June 20, 2019, Inuvo entered into an Agreement and Plan of Merger Termination Agreement (the “Merger Termination Agreement”) with ConversionPoint Technologies Inc., a Delaware corporation (“CPT”), ConversionPoint Holdings, Inc., a Delaware corporation (“Parent”), CPT Merger Sub, Inc., a Delaware corporation, (“CPT Merger Sub”), and CPT Cigar Merger Sub, Inc., a Nevada corporation (“Inuvo Merger Sub”), which, among other things, (1) terminated the Agreement and Plan of Merger, dated November 2, 2018, by and among Inuvo, CPT, Parent, CPT Merger Sub, and Inuvo Merger Sub, as amended (the “Merger Agreement”), pursuant to which Inuvo would have merged with and into Inuvo Merger Sub and become a wholly-owned subsidiary of Parent, and CPT would have merged with and into CPT Merger Sub and become a wholly-owned subsidiary of Parent (the “Mergers”), and (2) terminated each of the Support Agreements that were entered into by certain officers and directors of Inuvo and the parties to the Merger Agreement. The Merger Agreement was terminated as a result of Parent’s inability to fulfill the closing condition of the Mergers that Parent raise $36,000,000 in gross proceeds from an equity, debt, or equity-linked offering of its securities which no longer obligated Inuvo to consummate the Mergers contemplated by the Merger Agreement.

Concurrently with the execution of the Merger Termination Agreement, CPT Investments, LLC, a California limited liability company and an affiliate of CPT (“CPT Investments”), and Inuvo entered into a certain Inuvo Note Termination Agreement (the “Note Termination Agreement”) and agreed to (1) terminate and cancel the 10% Senior Unsecured Subordinated Convertible Promissory Note, dated November 1, 2018, executed by Inuvo in favor of CPT Investments (the “CPTI Note”), which as of June 20, 2019, had $1,063,288 in accrued principal and interest outstanding (the “Outstanding Indebtedness”) by July 20, 2019, (2) effective immediately, terminate all conversion rights under the CPTI Note to convert amounts outstanding into shares of Inuvo’s common stock, (3) terminate the Securities Purchase Agreement, dated November 1, 2018, by and between Inuvo and CPTI (the “Securities Purchase Agreement”), and (4) terminate the Registration Rights Agreement, dated November 1, 2018, by and between Inuvo and CPTI.

The Merger Termination Agreement provided that the termination fee of $2,800,000 to be paid to Inuvo (the “Termination Fee”) for failure to fulfill the Financing Condition would be satisfied as follows:

(1) $1,063,288 of the Termination Fee (the “Indebtedness Satisfaction Amount”) was satisfied in consideration of the termination and cancellation of the Outstanding Indebtedness pursuant to the CPTI Note Termination Agreement that was approved by CPT’s senior lenders Montage Capital II, L.P. and Partners for Growth IV, L.P. (the “Senior Lenders”) of CPT’s issuance of a replacement note to CPT Investments that was entered into in July 2019;

(2) $1,611,712 of the Termination Fee (the “ReTargeter Satisfaction Amount”) was satisfied by CPT transferring all of the assets related to CPT’s programmatic and RTB advertising solutions business conducted through managed services and a proprietary SaaS solution (the “ReTargeter Business”), free and clear of all liabilities, encumbrances, or liens, to Inuvo (the “ReTargeter Asset Transfer”). The enterprise valuation of the ReTargeter Business was determined to be $2.57 million; and

(3) CPT paid $125,000 to Inuvo on September 15, 2019 to be contributed to the settlement of ongoing litigation with respect to the Mergers (the “Litigation Fee”).

On September 30, 2019, Inuvo paid its obligation of $250,000 under a confidential settlement agreement that it entered into on June 20, 2019 resolving certain outstanding litigation related to the Mergers. Under the Merger Termination Agreement, CPT and Inuvo agreed to mutually release all claims that each party had against the other, as well as certain affiliated entities of each. Inuvo, however, will be able to pursue any claims against CPT and its affiliates for breaches of the Merger Termination Agreement.

Liquidity

For the three months ended March 31, 2020, our revenues declined 3.4% from the same period in the prior year. The lower revenue and higher operating costs in the three-month period of 2020 is principally responsible for our $2.8 million net loss. Of the loss, approximately $1.1 million were the non-cash expenses of depreciation, amortization and stock-based compensation. Since our credit facility is dependent upon receivables, and we do not know when, if ever, that our revenues will return to historic levels or if we will be able to replace those lost revenues with revenues from other sources, the combination of lower credit availability and negative cash flows generated from operating activities introduces potential risk to operation without interruption. Our principal sources of liquidity are our borrowings under our credit facility which is described in Note 5, the sale of our common stock and borrowings from non-bank financial institutions.

On March 20, 2020, we closed a Loan and Security Agreement (the “Loan and Security Agreement”) dated February 28, 2020 by and between our company and our subsidiaries and Hitachi Capital America Corp. (“Hitachi”) replacing the previous credit facility with Western Alliance Bank. Under the terms of the Loan and Security Agreement Hitachi has provided us with a $5,000,000 line of credit commitment. We are permitted to borrow (i) 90% of the aggregate Eligible Accounts Receivable, plus (i) the lesser of 75% of the aggregate Unbilled Accounts Receivable (as those terms are defined in the Loan and Security Agreement) or 50% of the amount available to borrow under (i), up to the maximum credit commitment. On March 12, 2020 we drew $5,000,000 under this agreement, using $2,959,573 of these proceeds to satisfy our obligations to Western Alliance Bank under our credit agreement with it and the balance is being used for working capital. Following the satisfaction of our obligations to Western Alliance Bank, all agreements with that entity have been terminated.

On March 20, 2020, we sold an aggregate of 3,931,428 shares of our common stock at a purchase price of $0.175 per share to the five members of our Board of Directors in a private placement exempt from registration under Section 4(a)(2) and Rule 506(b) of Regulation D under the Securities Act of 1933, as amended. We received proceeds of $688,000 in this offering.

On March 27, 2020, we closed on the first tranche of a registered direct offering (the "Registered Direct Offering") in which we sold 3,115,001 shares of our common stock at a price of $0.175 per share for gross proceeds of $545,125.

On April 2, 2020, we closed on a second tranch of the Registered Direct Offering in which we sold 1,400,285 shares of our common stock at a price of $0.175 per share for gross proceeds of $245,050.

On April 10, 2020, we obtained an unsecured $1.1 million loan through Relyance Bank N.A. under the Paycheck Protection Program (the “PPP Loan”) pursuant to the Coronavirus Aid, Relief, and Economic Security Act (the “CARES Act”) and is administered by the United States Small Business Administration. In accordance with the requirements of the CARES Act, the we will use proceeds from the PPP Loan primarily for payroll costs.

We have pooled our resources behind a plan to grow our AI technology, the IntentKey, where we have a technology advantage and higher margins. If we are successful in implementing our plan, we expect to return to a positive cash flow from operations by the second half of 2020. However, there is no assurance that we will be able to achieve this objective.

Though we believe current operating cash flows and the credit facility will be sufficient to sustain operations into the third quarter of 2020, if our plan to grow the IntentKey business is unsuccessful, we may need to fund operations through private or public sales of securities, debt financings or partnering/licensing transactions. There is no assurance that we will be successful in obtaining funding to continue operations in which case we would need to find additional sources of credit and make substantial reductions to operating expense. A substantial reduction of operating expense may cause disruption to the business and the generation of future revenue. Given the above conditions, there is substantial doubt about the Company’s ability to continue as a going concern. The accompanying consolidated financial statements have been prepared with the realization of assets and the satisfaction of liabilities in the normal course of business.

Customer concentration

We generated the majority of our revenue from two customers, Yahoo! and Google as noted below:

	For the Three Months Ended March 31,
	2020	2019
Yahoo!	51.4%	73.6	%
Google	18.4%	11.7	%
Total	69.8%	85.3	%

As of March 31, 2020, Yahoo! and Google accounted for 55.0% of our gross accounts receivable balance. As of December 31, 2019, the same two customers accounted for 60.2% of our gross accounts receivable balance.

We still source the majority of our revenue through these relationships where we have access to advertiser budgets indirectly. While this strategy creates a concentration risk, we believe that it also provides upside opportunities including; access to hundreds of thousands of advertisers across geographies; the ability to scale our business across verticals; an avoidance of the sales costs associated with a large direct to advertisers’ sales force; access to innovation; overall media budget market insights; attractive payment terms; and low risk on receivables. As our IntentKey business continues to grow and become a larger proportion of our overall revenue, the percentage of Yahoo! and Google revenue to the total revenue is expected to decrease.

XML

Stock-Based Compensation - Narrative (Details) - USD ($)			3 Months Ended
	Jan. 01, 2020	Aug. 21, 2019	Mar. 31, 2020	Mar. 31, 2019
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Option and restricted stock unit vesting period (up to)			3 years
Stock based compensation			$ 208,897	$ 96,871
Compensation cost related to non vested awards not yet recognized			$ 424,464
Average remaining expense recognition period			1 year
2017 ECP
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Increase in shares of common stock reserved for grants	150,000	6,800,000
2010 ECP
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Increase in shares of common stock reserved for grants	250,000

XML

Derivative Liability (Details) - USD ($)	Mar. 31, 2020	Dec. 31, 2019
Derivative [Line Items]
Derivative liability	$ 149,400	$ 182,250
Convertible Debt | Original Issue Discount Unsecured Subordinated Convertible Notes
Derivative [Line Items]
Derivative liability	$ 149,400

XML

Bank Debt - Schedule of Notes Payable (Details) - USD ($)	3 Months Ended	12 Months Ended
	Mar. 31, 2020	Dec. 31, 2019
Debt Instrument [Line Items]
Line of credit - 6.75 percent at March 31, 2020 (prime plus 2 percent)	$ 1,503,147	$ 0
Financed receivables - 5.75 percent at December 31, 2019 (prime plus 1 percent) on invoiced receivables; 6.75 percent December 31, 2019 (prime plus 2 percent) on uninvoiced receivables	0	3,381,364
Total	$ 1,503,147	$ 3,381,364
Line of Credit
Debt Instrument [Line Items]
Stated interest rate	6.75%
Line of Credit | Prime Rate
Debt Instrument [Line Items]
Basis spread on variable rate	2.00%
Line of Credit | Revolving Credit Facility | Uninvoiced Receivables
Debt Instrument [Line Items]
Stated interest rate		6.75%
Line of Credit | Revolving Credit Facility | Uninvoiced Receivables | Prime Rate
Debt Instrument [Line Items]
Basis spread on variable rate		2.00%
Line of Credit | Revolving Credit Facility | Invoiced Receivables
Debt Instrument [Line Items]
Stated interest rate		5.75%
Line of Credit | Revolving Credit Facility | Invoiced Receivables | Prime Rate
Debt Instrument [Line Items]
Basis spread on variable rate		1.00%

XML

Leases

3 Months Ended

Mar. 31, 2020

Leases [Abstract]

Leases

Leases

The Company has entered into operating and finance leases primarily for real estate and equipment rental. These leases have terms which range from two to four years, and often include one or more options to renew or in the case of equipment rental, to purchase the equipment. These operating and finance leases are listed as separate line items on the Company's March 31, 2020 consolidated balance sheet and represent the Company’s right to use the underlying asset for the lease term. The Company’s obligation to make lease payments are also listed as separate line items on the Company's March 31, 2020, consolidated balance sheet.  Based on the present value of the lease payments for the remaining lease term of the Company's existing leases, the Company recognized right-of-use assets and lease liabilities for operating leases of approximately $1.2 million and finance leases of approximately $265,000, respectively, on January 1, 2019. Operating lease right-of-use assets and liabilities commencing after January 1, 2019 are recognized at commencement date based on the present value of lease payments over the lease term. As of March 31, 2020 and 2019, total operating and financed right-of-use assets were $646,727 and $476,209, and $756,115 and $88,178, respectively. The Company has entered into a short-term finance lease for equipment with a remaining term of twelve months or less and is included in the "Accrued expenses and other current liabilities" section of the consolidated balance sheet. All operating lease expense is recognized on a straight-line basis over the lease term.

As of March 31, 2020, the Company recorded $105,678 in amortization expense related to finance leases.

Because the rate implicit in each lease is not readily determinable, the Company uses its incremental borrowing rate to determine the present value of the lease payments.

Information related to the Company's operating lease liabilities are as follows:

	For the Three Months Ended March 31,
Cash paid for operating lease liabilities	$	115,751
Weighted-average remaining lease term	1.9 years
Weighted-average discount rate	6.25		%

Minimum future lease payments ended March 31, 2020
2020	287,220
2021	242,558
2022	163,284
	693,062
Less imputed interest	(45,825)
Total lease liabilities	$	647,237

Information related to the Company's financed lease liabilities are as follows:

	For the Three Months Ended March 31,
Cash paid for finance lease liabilities	220,216
Weighted-average remaining lease term	1.0 year
Weighted-average discount rate	6.25	%

Minimum future lease payments ended March 31, 2020
2020	$	178,957
2021	194,376
	373,333
Less imputed interest	(19,062)
Total lease liabilities	$	354,271

Leases

Leases

The Company has entered into operating and finance leases primarily for real estate and equipment rental. These leases have terms which range from two to four years, and often include one or more options to renew or in the case of equipment rental, to purchase the equipment. These operating and finance leases are listed as separate line items on the Company's March 31, 2020 consolidated balance sheet and represent the Company’s right to use the underlying asset for the lease term. The Company’s obligation to make lease payments are also listed as separate line items on the Company's March 31, 2020, consolidated balance sheet.  Based on the present value of the lease payments for the remaining lease term of the Company's existing leases, the Company recognized right-of-use assets and lease liabilities for operating leases of approximately $1.2 million and finance leases of approximately $265,000, respectively, on January 1, 2019. Operating lease right-of-use assets and liabilities commencing after January 1, 2019 are recognized at commencement date based on the present value of lease payments over the lease term. As of March 31, 2020 and 2019, total operating and financed right-of-use assets were $646,727 and $476,209, and $756,115 and $88,178, respectively. The Company has entered into a short-term finance lease for equipment with a remaining term of twelve months or less and is included in the "Accrued expenses and other current liabilities" section of the consolidated balance sheet. All operating lease expense is recognized on a straight-line basis over the lease term.

As of March 31, 2020, the Company recorded $105,678 in amortization expense related to finance leases.

Because the rate implicit in each lease is not readily determinable, the Company uses its incremental borrowing rate to determine the present value of the lease payments.

Information related to the Company's operating lease liabilities are as follows:

	For the Three Months Ended March 31,
Cash paid for operating lease liabilities	$	115,751
Weighted-average remaining lease term	1.9 years
Weighted-average discount rate	6.25		%

Minimum future lease payments ended March 31, 2020
2020	287,220
2021	242,558
2022	163,284
	693,062
Less imputed interest	(45,825)
Total lease liabilities	$	647,237

Information related to the Company's financed lease liabilities are as follows:

	For the Three Months Ended March 31,
Cash paid for finance lease liabilities	220,216
Weighted-average remaining lease term	1.0 year
Weighted-average discount rate	6.25	%

Minimum future lease payments ended March 31, 2020
2020	$	178,957
2021	194,376
	373,333
Less imputed interest	(19,062)
Total lease liabilities	$	354,271

XML

Organization and Business (Tables)

3 Months Ended

Mar. 31, 2020

Organization, Consolidation and Presentation of Financial Statements [Abstract]

Customer Concentration

We generated the majority of our revenue from two customers, Yahoo! and Google as noted below:

	For the Three Months Ended March 31,
	2020	2019
Yahoo!	51.4%	73.6	%
Google	18.4%	11.7	%
Total	69.8%	85.3	%

XML

Bank Debt (Tables)

3 Months Ended

Mar. 31, 2020

Debt Disclosure [Abstract]

Summary of revolving credit line

The following table summarizes our bank debt as of:

	March 31, 2020		December 31, 2019
Line of credit - 6.75 percent at March 31, 2020 (prime plus 2 percent)	$	1,503,147	$	—
Financed receivables - 5.75 percent at December 31, 2019 (prime plus 1 percent) on invoiced receivables; 6.75 percent December 31, 2019 (prime plus 2 percent) on uninvoiced receivables	$	—	$	3,381,364
Total	$	1,503,147	$	3,381,364

XML

Summary of Significant Accounting Policies - Narrative (Details) - USD ($)	Mar. 31, 2020	Dec. 31, 2019	Jan. 01, 2019
Disaggregation of Revenue [Line Items]
Right of use assets - operating lease	$ 646,727	$ 756,115
Total lease liabilities	647,237
Right of use assets - finance lease	476,209	$ 88,178
Total lease liabilities	$ 354,271
Accounting Standards Update 2016-02
Disaggregation of Revenue [Line Items]
Right of use assets - operating lease			$ 1,200,000
Total lease liabilities			1,200,000
Right of use assets - finance lease			265,000
Total lease liabilities			$ 265,000

XML

Subsequent Event (Tables)

3 Months Ended

Mar. 31, 2020

Subsequent Events [Abstract]

Summary of Temporary Salaries

The temporary salaries for the Named Executive Officers are as follows:

Name and Principal Position	Temporary Salary
Richard K. Howe, Chairman and Chief Executive Officer	$212,500
Wallace Ruiz, Chief Financial Officer	$200,750
Don (Trey) Barrett III	$200,000

XML

Stock-Based Compensation

3 Months Ended

Mar. 31, 2020

Share-based Payment Arrangement [Abstract]

Stock-Based Compensation

Stock-Based Compensation

We maintain a stock-based compensation program intended to attract, retain and provide incentives for talented employees and directors and align stockholder and employee interests. Currently, we grant options and restricted stock units ("RSUs") from the 2010 Equity Compensation Plan (“2010 ECP”) and the 2017 ECP. Option and RSUs vesting periods are generally up to three years and/or achieving certain financial targets.

On August 14, 2019, the Inuvo Nominating, Corporate Governance and Compensation Committee approved modifications to the outstanding RSU grants under the 2010 and 2017 ECP plans. The modifications include deeming the performance criteria for the performance based RSU grants with a measurement period based on June 30, 2019 as met and vested. In addition, any remaining RSU grants outstanding were modified to vest in three equal parts on August 19, 2019, January 1, 2020 and July 1, 2020 as long as the grantee is employed by Inuvo on the vesting date.

On August 21, 2019 our board of directors adopted, subject to stockholder approval, an amendment to our 2017 ECP to increase in the number of shares reserved for issuance upon grants made under the plan by an additional 6,800,000 shares of our common stock. The stockholders approved the amendment to our 2017 ECP at the annual stockholders meeting on October 4, 2019.

On January 1, 2020, in accordance with the plan provisions, the number of shares available for issuance under the 2017 and 2010 ECP plans were increased by 150,000 and 250,000 shares, respectively.

Compensation Expense

For the three months ended March 31, 2020 and March 31, 2019, we recorded stock-based compensation expense for all equity incentive plans of $208,897 and $96,871, respectively. Total compensation cost not yet recognized at March 31, 2020 was $424,464 to be recognized over a weighted-average recognition period of 1.0 year.

The following table summarizes the stock grants outstanding under our 2005 Long-Term Incentive Plan ("2005 LTIP"), the 2010 ECP and the 2017 ECP for the three months ended March 31, 2020:

	Options Outstanding	RSUs Outstanding	Options and RSUs Exercised	Available Shares	Total
2017 ECP	—	1,165,479	728,346	7,356,175	9,250,000
2010 ECP (**)	14,498	1,072,171	3,969,590	275,759	5,332,018
2005 LTIP (*)	—	—	953,835	—	953,835
Total	14,498	2,237,650	5,651,771	7,631,934	15,535,853

(*) Expired June 2015

(**) Expires April 2020

The following table summarizes the activities of stock option awards under the 2005 LTIP and the 2010 ECP as of March 31, 2020:

	Shares Subject to Options Outstanding
	Number of Shares	Weighted Average Exercise Price		Weighted Average Remaining Contractual Term (in years)	Aggregate Intrinsic Value
Balance as of December 31, 2019	18,248	$	1.74	1.8	$	2,019
Stock options canceled	3,750	$	3.7	—	—
Balance as of March 31, 2020	14,498	$	1.23	1.64	$	2,019
Stock options exercisable as of March 31, 2020	14,498	$	1.23	1.64	$	2,019

The following table summarizes the activities for our unvested RSUs for the three months ended March 31, 2020:

	Unvested RSUs
	Number of Shares	Weighted Average Grant Date Fair Value
Unvested as of December 31, 2019	2,568,951	$	0.79
Granted	—	$	—
Vested	331,301	$	0.21
Forfeited	—	$	—
Unvested as of March 31, 2020	2,237,650	$	0.27

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Other Intangible Assets and Goodwill

3 Months Ended

Mar. 31, 2020

Goodwill and Intangible Assets Disclosure [Abstract]

Other Intangible Assets and Goodwill

Other Intangible Assets and Goodwill

The following is a schedule of intangible assets as of March 31, 2020:

	Term	Carrying Value		Accumulated Amortization and Impairment		Net Carrying Value		Year-to-date Amortization
Customer list, Google	20 years	$	8,820,000	$	(3,564,750)	$	5,255,250	$	110,250
Technology	5 years	3,600,000		(2,280,000)		1,320,000		180,000
Customer list, ReTargeter (2)	5 years	1,931,250		(257,500)		1,673,750		96,563
Customer list, all other	10 years	1,610,000		(1,301,450)		308,550		40,250
Brand name, ReTargeter (2)	5 years	643,750		(85,833)		557,917		32,188
Customer relationships	20 years	570,000		(90,250)		479,750		7,125
Trade names, web properties (1)	-	390,000		—		390,000		—
Intangible assets classified as long-term		$	17,565,000	$	(7,579,783)	$	9,985,217	$	466,376
Goodwill, total	-	$	9,853,342	$	—	$	9,853,342	$	—

1.The trade names related to our web properties have an indefinite life, and as such are not amortized.

2.We recorded $2.57 million in intangible assets from the CPT Merger Termination Agreement. An independent valuation of the assets was performed to determine the carrying value of the assets listed above. See Note 1 - Organization and Business.

Amortization expense over the next five years and thereafter is as follows:

2020	$	1,399,128
2021	1,865,504
2022	1,071,294
2023	984,500
2023	769,917
Thereafter	3,504,874
Total	$	9,595,217

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Derivative Liability

3 Months Ended

Mar. 31, 2020

Derivative Instruments and Hedging Activities Disclosure [Abstract]

Derivative Liability

Derivative Liability

The derivative liability reported in the financial statements represents the embedded conversion feature in the convertible promissory notes described in Note 7, which has been bifurcated for accounting purposes. The derivative is marked-to-market each reporting period at fair value under ASC 820 using significant observable and unobservable inputs, with changes in fair value recorded in the statement of operations. Fair value is defined as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. The fair value hierarchy distinguishes between (1) market participant assumptions developed based on market data obtained from independent sources (observable inputs) and (2) an entity’s own assumptions about market participant assumptions developed based on the best information available in the circumstances (unobservable inputs). The fair value hierarchy consists of three broad levels, which gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (Level 1) and the lowest priority to unobservable inputs (Level 3). The three levels of the fair value hierarchy are described below:

Level 1—Unadjusted quoted prices in active markets that are accessible at the measurement date for identical, unrestricted assets or liabilities.

Level 2—Inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly or indirectly, including quoted prices for similar assets or liabilities in active markets; quoted prices for identical or similar assets or liabilities in markets that are not active; inputs other than quoted prices that are observable for the asset or liability (e.g., interest rates); and inputs that are derived principally from or corroborated by observable market data by correlation or other means.

Level 3—Inputs that are both significant to the fair value measurement and unobservable.

At March 31, 2020, we recorded a derivative liability of $149,400 related to the bifurcated embedded conversion feature of the Calvary Notes discussed in Note 7 - Convertible Promissory Note. In accordance with the guidance above, the fair value of the derivative liability is considered "Level 3."

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Cover Page - shares	3 Months Ended
	Mar. 31, 2020	May 08, 2020
Cover [Abstract]
Document Type	10-Q
Document Quarterly Report	true
Document Period End Date	Mar. 31, 2020
Document Transition Report	false
Entity File Number	001-32442
Entity Registrant Name	Inuvo, Inc.
Entity Central Index Key	0000829323
Amendment Flag	false
Document Fiscal Year Focus	2020
Document Fiscal Period Focus	Q1
Current Fiscal Year End Date	--12-31
Entity Incorporation, State or Country Code	NV
Entity Tax Identification Number	87-0450450
Entity Address, Address Line One	500 President Clinton Ave.,
Entity Address, Address Line Two	Suite 300
Entity Address, City or Town	Little Rock
Entity Address, State or Province	AR
Entity Address, Postal Zip Code	72201
City Area Code	501
Local Phone Number	205-8508
Title of 12(b) Security	Common stock
Trading Symbol	INUV
Security Exchange Name	NYSEAMER
Entity Current Reporting Status	Yes
Entity Interactive Data Current	Yes
Entity Filer Category	Non-accelerated Filer
Entity Small Business	true
Entity Emerging Growth Company	false
Entity Shell Company	false
Entity Common Stock, Shares Outstanding (in shares)		63,607,474

XML

CONSOLIDATED STATEMENTS OF CASH FLOWS - USD ($)	3 Months Ended
	Mar. 31, 2020	Mar. 31, 2019
Operating activities:
Net loss	$ (2,825,236)	$ (2,462,393)
Adjustments to reconcile net loss to net cash used in operating activities:
Loss on extinguishment of convertible debt	68,757	0
Depreciation and amortization	835,748	823,765
Depreciation-Right of Use Assets	105,678	0
Stock based compensation	208,897	96,871
Mark to market fair value of derivative	71,550	333,333
Amortization of financing fees	10,198	21,182
Amortization of debt discount	14,982	0
Amortization of OID interest expense	10,787	0
Change in operating assets and liabilities:
Accounts receivable	1,737,568	557,332
Prepaid expenses, unbilled revenue and other current assets	(120,360)	(19,454)
Accrued expenses and other liabilities	108,172	592,293
Accounts payable	594,759	(990,764)
Net cash provided by/(used in) operating activities	821,500	(1,047,835)
Investing activities:
Purchases of equipment and capitalized development costs	(310,853)	(310,221)
Net cash used in investing activities	(310,853)	(310,221)
Financing activities:
Proceeds from sale of common stock, net	1,206,788	0
Proceeds from ValidClick licensing agreement	500,000	0
Proceeds from convertible promissory notes	0	1,200,000
Net proceeds from line of credit	(1,878,217)	0
Net proceeds from financed receivables	0	231,512
Payments on finance lease obligations	(220,216)	(54,015)
Net taxes paid on RSU grants exercised	(21,184)	0
Net cash (used in)/provided by financing activities	(412,829)	1,377,497
Net change – cash	97,818	19,441
Cash, beginning of year		228,956
Cash, end of period	470,807	248,397
Supplemental information:
Interest paid	126,236	117,609
Non cash investing and financing activities:
Adoption of ASC 842	0	1,437,526
Conversion of Debt and derecognition of derivative and discounts to common stock	468,667	0
Assets purchased under finance lease obligations	$ 364,545	$ 0

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Property and Equipment

3 Months Ended

Mar. 31, 2020

Property, Plant and Equipment [Abstract]

Property and Equipment

Property and Equipment

The net carrying value of property and equipment was as follows as of:

	March 31, 2020		December 31, 2019
Furniture and fixtures	$	293,152	$	293,152
Equipment	1,043,521		1,025,357
Capitalized internal use and purchased software	10,601,987		10,309,298
Leasehold improvements	421,016		421,016
Subtotal	12,359,676		12,048,823
Less: accumulated depreciation and amortization	(11,044,043)		(10,674,671)
Total	$	1,315,633	$	1,374,152

During the three months ended March 31, 2020 and March 31, 2019, depreciation expense was $369,372 and $441,841, respectively.

XML

Stock-Based Compensation - Schedule of Unvested RSU (Details)	3 Months Ended
	Mar. 31, 2020 $ / shares shares
Number of Shares
Unvested as of end of period (in shares)	2,237,650
Restricted Stock Units
Number of Shares
Unvested as of beginning of period (in shares)	2,568,951
Granted (in shares)	0
Vested (in shares)	331,301
Forfeited (in shares)	0
Unvested as of end of period (in shares)	2,237,650
Weighted Average Grant Date Fair Value
Unvested as of beginning of period (in usd per share) | $ / shares	$ 0.79
Grants (in usd per share) | $ / shares	0
Vested (in usd per share) | $ / shares	0.21
Forfeited (in usd per share) | $ / shares	0
Unvested as of end of period (in usd per share) | $ / shares	$ 0.27

XML

Related Party Transactions (Details)			1 Months Ended
	Mar. 27, 2020 USD ($) $ / shares shares	Mar. 20, 2020 USD ($) $ / shares shares	Jun. 30, 2019 USD ($) director
Related Party Transaction [Line Items]
Shares authorized amount (in shares) | shares	3,115,001	3,931,428
Sale of stock, price per share (in usd per share) | $ / shares	$ 0.175	$ 0.175
Sale of stock, consideration received on transaction	$ 545,125	$ 688,000
Number of directors partially owning First Orion Corp. | director			2
Director | Prepaid Office Lease
Related Party Transaction [Line Items]
Lease term			8 months
Related party transaction, amount of transaction			$ 80,000

XML

Commitments (Details) $ in Thousands	3 Months Ended
	Mar. 31, 2020 USD ($)
Licensing of ValidClick Technology
Other Commitments [Line Items]
Other income	$ 500

XML

Accrued Expenses, Other Current Liabilities and Lease Liabilities (Details) - USD ($)	Mar. 31, 2020	Dec. 31, 2019
Payables and Accruals [Abstract]
Accrued marketing costs (TAC)	$ 2,389,201	$ 2,200,014
Accrued expenses and other	1,011,802	1,152,267
Accrued payroll and commission liabilities	226,901	115,707
Arkansas grant contingency	75,000	85,000
Accrued sales allowance	50,000	50,000
Accrued taxes	6,410	11,445
Operating lease liability	301,641	362,130
Financing lease liability	211,285	80,777
Total	$ 4,272,240	$ 4,057,340

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Subsequent Events

3 Months Ended

Mar. 31, 2020

Subsequent Events [Abstract]

Subsequent Events

Subsequent Events

First identified in late 2019 and known now as Covid-19, the outbreak has impacted millions of individuals and businesses worldwide. In response, many countries have implemented measures to combat the outbreak which has had an unprecedented economic consequence. The Company had not experienced an impact from Covid-19 through the end of fiscal year 2019 and had only minor impact from Covid-19 in the first quarter of 2020. In April of 2020, the Company experienced a significant reduction in advertiser marketing budgets across both the ValidClick and IntentKey platforms as a direct consequence of Covid-19. The Company is unable at this time to predict with any certainty how the second quarter will materialize and as a result is taking a just-in-time approach to business operations, focusing resources on areas with immediate revenue potential and reducing expenses where necessary.

On April 2, 2020, the Company closed on a second tranche of the Registered Direct Offering in which we sold 1,400,285 shares of our common stock at a price of $0.175 per share for aggregate gross proceeds of $245,050.

On April 10, 2020, the Company obtained an unsecured $1.1 million loan through Relyance Bank N.A. under the Paycheck Protection Program (the “PPP Loan”) pursuant to the Coronavirus Aid, Relief, and Economic Security Act (the “CARES Act”) and is administered by the United States Small Business Administration. In accordance with the requirements of the CARES Act, the Company will use proceeds from the PPP Loan primarily for payroll costs.

Effective April 20, 2020, the Company and the holder of the remaining Calvary Notes due September 1, 2020 in the principal amount of $315,000 (the “Promissory Note”) as modified under that certain Note Modification and Release Agreement effective November 11, 2019 (the “Modification”) (the Promissory Note and Modification collectively referred to herein as, the “Note”), agreed to amend the Note to extend the maturity date to December 31, 2020 and reduce the conversion price to $0.175 per share. On April 21,2020, the Noteholder converted $200,000 principal amount due under the Note into 1,142,857 shares of

our common stock. On May 5, 2020, the Noteholder converted the final $115,000 principal amount due under the Note into 657,143 shares of our common stock, thereby satisfying the Note in full.

On April 29, 2020, our Board of Directors implemented a temporary compensation change for senior officers and employees. Effective May 1, 2020, certain employees with salaries in excess of $100,000 per year will be required, on a temporary basis, to forego a specified percentage of their salary ranging from 50% to 7% (the “Reduction Percentage”). To incentivize these employees, each will be granted restricted stock unit awards (each, an “Award”) pursuant to the Company’s 2017 ECP. Management anticipates that these actions will reduce on-going expenses and assist the Company in achieving its short-term goals. The participants include the Company’s Chairman and CEO, Richard Howe, Chief Financial Officer, Wallace Ruiz, and Chief Operating Officer, Trey Barrett (collectively the “Named Executive Officers”). The temporary salaries for the Named Executive Officers are as follows:

Name and Principal Position	Temporary Salary
Richard K. Howe, Chairman and Chief Executive Officer	$212,500
Wallace Ruiz, Chief Financial Officer	$200,750
Don (Trey) Barrett III	$200,000

The Awards to be issued to the effected employees will be issued at the end of each semi-monthly pay period commencing May 15, 2020. The number of shares of common stock to be issued pursuant to each Award shall be computed as follows: applicable Reduction Percentage of one one-twenty-fourth (1/24) of the employee’s annual salary prior to the reduction divided by the per share closing price of the Company’s common stock on the NYSE American on the trading day prior to the end of each semi-monthly pay period. The Awards will vest six months after issuance at which time the shares will be issued. Except as otherwise provided in the Plan or any applicable employment agreement, the employee must remain in the employ of the Company during the vesting period and the Awards are not transferable prior to vesting. These actions will remain in effect until June 30, 2020. The Board may modify, terminate or extend the program at its discretion.

Additionally, the Board modified the independent director compensation program, which previously provided for a $30,000 annual cash retainer paid quarterly and annual restricted stock unit grants equivalent to $30,000 of worth of stock, eliminating the cash retainer and replacing it with quarterly restricted stock unit grants equivalent to $7,500 worth of stock vesting six months after date of issuance.

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Property and Equipment (Tables)

3 Months Ended

Mar. 31, 2020

Property, Plant and Equipment [Abstract]

Net Carrying Value of Property and Equipment

The net carrying value of property and equipment was as follows as of:

	March 31, 2020		December 31, 2019
Furniture and fixtures	$	293,152	$	293,152
Equipment	1,043,521		1,025,357
Capitalized internal use and purchased software	10,601,987		10,309,298
Leasehold improvements	421,016		421,016
Subtotal	12,359,676		12,048,823
Less: accumulated depreciation and amortization	(11,044,043)		(10,674,671)
Total	$	1,315,633	$	1,374,152

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Lease Liabilities and Other Long-Term Liabilities (Details) - USD ($)	Mar. 31, 2020	Dec. 31, 2019
Other Liabilities Disclosure [Abstract]
Deferred revenue	$ 500,000	$ 0
Operating lease liability	345,596	394,889
Financing lease liability	142,986	0
Deferred rent	20,846	57,162
Total	$ 1,009,428	$ 452,051

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Bank Debt - Narrative (Details) - USD ($)					3 Months Ended
	Mar. 12, 2020	Feb. 28, 2020	Apr. 30, 2019	Oct. 11, 2018	Mar. 31, 2020	Jun. 06, 2019	Mar. 01, 2012
Hitachi Capital America Corp.
Debt Instrument [Line Items]
Commitment fee		$ 50,000
Amendment fee		$ 2,000
Percentage due upon execution of agreement	50.00%
Balance due, term		6 months
Annual commitment fee amount		$ 15,000
Quarterly service fee		0.30%
Exit fee		$ 50,000
Third Amendment to the Amended and Restated Financing Agreement
Debt Instrument [Line Items]
Amendment fee						$ 2,000
Loan And Security Agreement | Hitachi Capital America Corp.
Debt Instrument [Line Items]
Line of credit facility, maximum borrowing capacity	$ 5,000,000	$ 5,000,000
Percentage of aggregate Eligible Accounts Receivable		90.00%
Percentage of aggregate Unbilled Accounts Receivable		75.00%
Percentage of amount available to borrow under maximum credit commitment		50.00%
Stated interest rate		6.75%
Credit Agreement | Western Alliance Bank
Debt Instrument [Line Items]
Extinguishment of debt	$ 2,959,573	$ 2,959,573
Line of Credit
Debt Instrument [Line Items]
Stated interest rate					6.75%
Line of Credit | Prime Rate
Debt Instrument [Line Items]
Basis spread on variable rate					2.00%
Monthly Interest | Loan And Security Agreement | Hitachi Capital America Corp.
Debt Instrument [Line Items]
Stated interest rate		2.00%
Revolving Credit Facility | Line of Credit | Amended And Restated Financing Agreement
Debt Instrument [Line Items]
Eligible invoiced receivables advance rate				85.00%
Eligible uninvoiced receivables sub limit			$ 2,500,000	$ 2,500,000
Eligible uninvoiced receivables advance rate				75.00%
Commitment fee				$ 11,765
Commitment fee percentage				0.25%
Monthly maintenance fee				0.125%
Fee in lieu of warrant				$ 30,000
Fee due upon termination				$ 80,000
Revolving Credit Facility | Line of Credit | Amended And Restated Financing Agreement | Prime Rate
Debt Instrument [Line Items]
Basis spread on variable rate				1.00%
Revolving Credit Facility | Line of Credit | Amended And Restated Financing Agreement Uninvoiced Eligible Invoices | Prime Rate
Debt Instrument [Line Items]
Basis spread on variable rate				2.00%
Revolving Credit Facility | Line of Credit | Second Amendment
Debt Instrument [Line Items]
Days after merger			3 days
Revolving Credit Facility | Line of Credit | Third Amendment to the Amended and Restated Financing Agreement
Debt Instrument [Line Items]
Eligible uninvoiced receivables sub limit						$ 2,500,000
Revolving Credit Facility | Line of Credit | Bridge Bank, N.A. | Bridge Bank – Revolving Credit Line - March 1, 2012
Debt Instrument [Line Items]
Line of credit facility, maximum borrowing capacity							$ 10,000,000

XML

Summary of Significant Accounting Policies (Policies)

3 Months Ended

Mar. 31, 2020

Accounting Policies [Abstract]

Basis of presentation

Basis of presentation

The consolidated financial statements presented are for Inuvo and its consolidated subsidiaries. The accompanying unaudited consolidated financial statements have been prepared based upon SEC rules that permit reduced disclosure for interim periods. Certain information and footnote disclosures have been condensed or omitted in accordance with those rules and regulations. The accompanying consolidated balance sheet as of December 31, 2019, was derived from audited financial statements, but does not include all disclosures required by accounting principles generally accepted in the United States ("GAAP"). In our opinion, these consolidated financial statements reflect all adjustments that are necessary for a fair presentation of results of operations and financial condition for the interim periods shown including normal recurring accruals and other items. The results for the interim periods are not necessarily indicative of results for the full year. For a more complete discussion of significant accounting policies and certain other information, this report should be read in conjunction with the consolidated financial statements and accompanying notes included in our Annual Report on Form 10-K for the year ended December 31, 2019, which was filed with the SEC on May 12, 2020.

Use of estimates

Use of estimates

The preparation of financial statements, in accordance with GAAP, requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, net revenues and expenses and disclosure of contingent assets and liabilities. The estimates and assumptions used in the accompanying consolidated financial statements are based upon management’s regular evaluation of the relevant facts and circumstances as of the date of the consolidated financial statements. We regularly evaluate estimates and assumptions related to allowances for doubtful accounts, goodwill and purchased intangible asset valuations, valuation of long-lived assets and derivative liability. Actual results may differ from the estimates and assumptions used in preparing the accompanying consolidated financial statements, and such differences could be material.

Revenue Recognition

Revenue Recognition

Most of our revenue is generated through clicks on advertisements presented on our properties or those of our partners. We

recognize revenue from clicks in the period in which the click occurs. Payments to partners who display advertisements on our behalf are recognized as cost of revenue. Revenue from data sales and commissions is recognized in the period in which the

transaction occurs and the other revenue recognition criteria are met. Revenues are recognized when control of the promised goods or services is transferred to our customers, in an amount that reflects the consideration we expect to be entitled to in exchange for those goods or services. We also recognize revenue from serving impressions when we complete all or a part of an order from an advertiser. The revenue is recognized in the period that the impression is served.

Leases

Leases

In February 2016, the FASB issued Accounting Standards Update ("ASU") No. 2016-02, Leases (Topic 842) (ASU 2016-02), as amended, which generally requires lessees to recognize operating and financing lease liabilities and corresponding right-of-use assets on the balance sheet and to provide enhanced disclosures surrounding the amount, timing and uncertainty of cash flows arising from leasing arrangements. We adopted the new standard effective January 1, 2019 on a modified retrospective basis and did not restate comparative periods. We elected the package of practical expedients permitted under the transition guidance, which allowed us to carryforward our historical lease classification, our assessment on whether a contract is or contains a lease, and our initial direct costs for any leases that exist prior to adoption of the new standard. We also elected to combine lease and non-lease components and to keep leases with an initial term of 12 months or less off the balance sheet and recognize the associated lease payments in the consolidated statements of income on a straight-line basis over the lease term.

Recent Accounting Pronouncements Not Yet Adopted

Recent Accounting Pronouncements Not Yet AdoptedIn June 2016, (FASB) issued ASU No. 2016-13, Financial Instruments-Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments (ASU 2016-13), which requires the measurement and recognition of expected credit losses for financial assets held at amortized cost. ASU 2016-13 replaces the existing incurred loss impairment model with a forward-looking expected credit loss model which will result in earlier recognition of credit losses. On November 15, 2019, the FASB delayed the effective date certain small public companies and other private companies. As amended, the effective date of ASC Topic 326 was delayed until fiscal years beginning after December 15, 2022 for SEC filers that are eligible to be smaller reporting companies under the SEC’s definition, as well as private companies and not-for-profit entities.

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Other Intangible Assets and Goodwill (Tables)

3 Months Ended

Mar. 31, 2020

Goodwill and Intangible Assets Disclosure [Abstract]

Schedule of Intangible Assets from Continuing Operations

The following is a schedule of intangible assets as of March 31, 2020:

	Term	Carrying Value		Accumulated Amortization and Impairment		Net Carrying Value		Year-to-date Amortization
Customer list, Google	20 years	$	8,820,000	$	(3,564,750)	$	5,255,250	$	110,250
Technology	5 years	3,600,000		(2,280,000)		1,320,000		180,000
Customer list, ReTargeter (2)	5 years	1,931,250		(257,500)		1,673,750		96,563
Customer list, all other	10 years	1,610,000		(1,301,450)		308,550		40,250
Brand name, ReTargeter (2)	5 years	643,750		(85,833)		557,917		32,188
Customer relationships	20 years	570,000		(90,250)		479,750		7,125
Trade names, web properties (1)	-	390,000		—		390,000		—
Intangible assets classified as long-term		$	17,565,000	$	(7,579,783)	$	9,985,217	$	466,376
Goodwill, total	-	$	9,853,342	$	—	$	9,853,342	$	—

1.The trade names related to our web properties have an indefinite life, and as such are not amortized.

2.We recorded $2.57 million in intangible assets from the CPT Merger Termination Agreement. An independent valuation of the assets was performed to determine the carrying value of the assets listed above. See Note 1 - Organization and Business.

Schedule of Amortization Expense

Amortization expense over the next five years and thereafter is as follows:

2020	$	1,399,128
2021	1,865,504
2022	1,071,294
2023	984,500
2023	769,917
Thereafter	3,504,874
Total	$	9,595,217

XML

Summary of Significant Accounting Policies - Summary of Revenue from Products and Services (Details) - USD ($)	3 Months Ended
	Mar. 31, 2020	Mar. 31, 2019
Disaggregation of Revenue [Line Items]
Net revenue	$ 14,932,983	$ 15,464,569
Percentage of total revenue	100.00%	100.00%
Mobile
Disaggregation of Revenue [Line Items]
Net revenue	$ 7,674,981	$ 10,546,622
Desktop
Disaggregation of Revenue [Line Items]
Net revenue	6,887,241	4,594,622
Other
Disaggregation of Revenue [Line Items]
Net revenue	370,761	323,325
ValidClick Platform
Disaggregation of Revenue [Line Items]
Net revenue	$ 13,076,990	$ 14,188,025
Percentage of total revenue	87.60%	91.70%
IntentKey Platform
Disaggregation of Revenue [Line Items]
Net revenue	$ 1,855,993	$ 1,276,544
Percentage of total revenue	12.40%	8.30%

XML

Leases (Tables)

3 Months Ended

Mar. 31, 2020

Leases [Abstract]

Schedule of information relating to leases

Information related to the Company's operating lease liabilities are as follows:

	For the Three Months Ended March 31,
Cash paid for operating lease liabilities	$	115,751
Weighted-average remaining lease term	1.9 years
Weighted-average discount rate	6.25		%

Information related to the Company's financed lease liabilities are as follows:

	For the Three Months Ended March 31,
Cash paid for finance lease liabilities	220,216
Weighted-average remaining lease term	1.0 year
Weighted-average discount rate	6.25	%

Schedule of operating lease maturity

Minimum future lease payments ended March 31, 2020
2020	287,220
2021	242,558
2022	163,284
	693,062
Less imputed interest	(45,825)
Total lease liabilities	$	647,237

Schedule of finance lease liability

Minimum future lease payments ended March 31, 2020
2020	$	178,957
2021	194,376
	373,333
Less imputed interest	(19,062)
Total lease liabilities	$	354,271

XML

Bank Debt

3 Months Ended

Mar. 31, 2020

Debt Disclosure [Abstract]

Bank Debt

Bank Debt

The following table summarizes our bank debt as of:

	March 31, 2020		December 31, 2019
Line of credit - 6.75 percent at March 31, 2020 (prime plus 2 percent)	$	1,503,147	$	—
Financed receivables - 5.75 percent at December 31, 2019 (prime plus 1 percent) on invoiced receivables; 6.75 percent December 31, 2019 (prime plus 2 percent) on uninvoiced receivables	$	—	$	3,381,364
Total	$	1,503,147	$	3,381,364

On March 1, 2012 we entered into a Business Financing Agreement with Bridge Bank, which is now owned by Western Alliance Bank. The agreement provided us with a revolving credit line of up to $10 million which we used to help satisfy our working capital needs. On October 11, 2018, we entered into the Amended and Restated Financing Agreement with Western Alliance Bank which superseded the Business Financing Agreement, as amended. The material terms of the Amended and Restated Financing Agreement included financing eligible invoiced receivables at an advance rate of 85% and an interest rate of prime plus 1% and a sub-limit of up to $2.5 million of uninvoiced eligible receivables at an advance rate of 75% and an interest rate of prime plus 2%. The sub-limit provision expired at the end of April 2019. The Amended and Restated Financing Agreement included certain fees; a facility fee of $11,765 due at closing; an annual facility fee of 0.25% of the account balance due beginning on April 20, 2019; a monthly maintenance fee of 0.125% of the ending daily account balance; a $30,000 fee in lieu of a warrant; and $80,000 due upon termination of the agreement or repayment of our obligations under the agreement. The Amended and Restated Financing Agreement was secured by all of our assets. On April 30, 2019, under the terms of the Second Amendment, Western Alliance Bank agreed to extend the $2.5 million sub-limit provision of uninvoiced eligible receivables until the earlier of May 31, 2019 or three days after the closing of the Mergers, among other terms.

On June 6, 2019, we entered into the Third Amendment to the Amended and Restated Financing. The Third Amendment provided that with respect to the eligible unbilled receivable sublimit of $2,500,000, which expired May 31, 2019 under the Amended and Restated Financing Agreement, that: (i) lender had no obligation to finance unbilled receivables but may do so in its discretion; and (ii) lender may terminate financing of unbilled receivables upon written notice. The Third Amendment also imposed an amendment fee of $2,000.

On March 12, 2020, we closed on the Loan and Security Agreement dated February 28, 2020 with Hitachi. Under the terms of the Loan and Security Agreement, Hitachi has provided us with a $5,000,000 line of credit commitment. We are permitted to borrow (i) 90% of the aggregate Eligible Accounts Receivable, plus (i) the lesser of 75% of the aggregate Unbilled Accounts Receivable or 50% of the amount available to borrow under (i), up to the maximum credit commitment. On March 12, 2020 we drew $5,000,000 under this agreement, using $2,959,573 of these proceeds to satisfy our obligations to Western Alliance Bank under our credit agreement with it and the balance is being used for working capital. Following the satisfaction of our obligations to Western Alliance Bank, all agreements with that entity have been terminated. We pay Hitachi a monthly interest at the rate of 2% in excess of the Wall Street Journal Prime Rate, with a minimum rate of 6.75% per annum, on outstanding amounts. The principal and all accrued but unpaid interest are due on demand.

We agreed to pay Hitachi a commitment fee of $50,000, with one half due upon the execution of the agreement and the balance due six months thereafter. Thereafter, we are obligated to pay Hitachi a commitment fee of $15,000 annually. We are also obligated to pay Hitachi a quarterly service fee of 0.30% on the monthly unused amount of the maximum credit line. In addition to a $2,000 document fee we have paid to Hitachi, if we should repay the amounts due under the Loan and Security Agreement before March 1, 2022, we are obligated to pay Hitachi an exit fee of $50,000.

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Lease Liabilities and Other Long-Term Liabilities

3 Months Ended

Mar. 31, 2020

Other Liabilities Disclosure [Abstract]

Lease Liabilities and Other Long-Term Liabilities

Lease Liabilities and Other Long-Term Liabilities

The lease liabilities and other long-term liabilities consist of the following as of:

	March 31, 2020		December 31, 2019
Deferred revenue	$	500,000	$	—
Operating lease liability	345,596		394,889
Financing lease liability	142,986		—
Deferred rent	20,846		57,162
Total	$	1,009,428	$	452,051

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Earnings per Share	3 Months Ended
	Mar. 31, 2020
Earnings Per Share [Abstract]
Earnings per Share	Earnings per ShareDuring the three month period ended March 31, 2020 and March 31, 2019, we generated a net loss from continuing operations and as a result, all of our shares are anti-dilutive.

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Summary of Significant Accounting Policies

3 Months Ended

Mar. 31, 2020

Accounting Policies [Abstract]

Summary of Significant Accounting Policies

Summary of Significant Accounting Policies

Basis of presentation

The consolidated financial statements presented are for Inuvo and its consolidated subsidiaries. The accompanying unaudited consolidated financial statements have been prepared based upon SEC rules that permit reduced disclosure for interim periods. Certain information and footnote disclosures have been condensed or omitted in accordance with those rules and regulations. The accompanying consolidated balance sheet as of December 31, 2019, was derived from audited financial statements, but does not include all disclosures required by accounting principles generally accepted in the United States ("GAAP"). In our opinion, these consolidated financial statements reflect all adjustments that are necessary for a fair presentation of results of operations and financial condition for the interim periods shown including normal recurring accruals and other items. The results for the interim periods are not necessarily indicative of results for the full year. For a more complete discussion of significant accounting policies and certain other information, this report should be read in conjunction with the consolidated financial statements and accompanying notes included in our Annual Report on Form 10-K for the year ended December 31, 2019, which was filed with the SEC on May 12, 2020.

Use of estimates

The preparation of financial statements, in accordance with GAAP, requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, net revenues and expenses and disclosure of contingent assets and liabilities. The estimates and assumptions used in the accompanying consolidated financial statements are based upon management’s regular evaluation of the relevant facts and circumstances as of the date of the consolidated financial statements. We regularly evaluate estimates and assumptions related to allowances for doubtful accounts, goodwill and purchased intangible asset valuations, valuation of long-lived assets and derivative liability. Actual results may differ from the estimates and assumptions used in preparing the accompanying consolidated financial statements, and such differences could be material.

Revenue Recognition

Most of our revenue is generated through clicks on advertisements presented on our properties or those of our partners. We

recognize revenue from clicks in the period in which the click occurs. Payments to partners who display advertisements on our behalf are recognized as cost of revenue. Revenue from data sales and commissions is recognized in the period in which the

transaction occurs and the other revenue recognition criteria are met. Revenues are recognized when control of the promised goods or services is transferred to our customers, in an amount that reflects the consideration we expect to be entitled to in exchange for those goods or services. We also recognize revenue from serving impressions when we complete all or a part of an order from an advertiser. The revenue is recognized in the period that the impression is served.

The below table is the proportion of revenue that is generated through advertisements on our ValidClick and IntentKey platforms:

	For the Three Months Ended March 31,
	2020				2019
ValidClick Platform	$	13,076,990	87.6	%	$	14,188,025	91.7	%
IntentKey Platform	1,855,993		12.4	%	1,276,544		8.3	%
Total	$	14,932,983	100.0	%	$	15,464,569	100.0	%

The following table presents our revenue disaggregated by channel:

	For the Three Months Ended March 31,
	2020		2019
Mobile	$	7,674,981	$	10,546,622
Desktop	6,887,241		4,594,622
Other	370,761		323,325
Total	$	14,932,983	$	15,464,569

Leases

In February 2016, the FASB issued Accounting Standards Update ("ASU") No. 2016-02, Leases (Topic 842) (ASU 2016-02), as amended, which generally requires lessees to recognize operating and financing lease liabilities and corresponding right-of-use assets on the balance sheet and to provide enhanced disclosures surrounding the amount, timing and uncertainty of cash flows arising from leasing arrangements. We adopted the new standard effective January 1, 2019 on a modified retrospective basis and did not restate comparative periods. We elected the package of practical expedients permitted under the transition guidance, which allowed us to carryforward our historical lease classification, our assessment on whether a contract is or contains a lease, and our initial direct costs for any leases that exist prior to adoption of the new standard. We also elected to combine lease and non-lease components and to keep leases with an initial term of 12 months or less off the balance sheet and recognize the associated lease payments in the consolidated statements of income on a straight-line basis over the lease term. Based on the present value of the lease payments for the remaining lease term of the Company's existing leases, the Company recognized right-of-use assets and lease liabilities for operating leases of approximately $1.2 million and finance leases of approximately $265,000, respectively, on January 1, 2019.

Recent Accounting Pronouncements Not Yet Adopted

In June 2016, (FASB) issued ASU No. 2016-13, Financial Instruments-Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments (ASU 2016-13), which requires the measurement and recognition of expected credit losses for financial assets held at amortized cost. ASU 2016-13 replaces the existing incurred loss impairment model with a forward-looking expected credit loss model which will result in earlier recognition of credit losses. On November 15, 2019, the FASB delayed the effective date certain small public companies and other private companies. As amended, the effective date of ASC Topic 326 was delayed until fiscal years beginning after December 15, 2022 for SEC filers that are eligible to be smaller reporting companies under the SEC’s definition, as well as private companies and not-for-profit entities.

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CONSOLIDATED STATEMENTS OF OPERATIONS - USD ($)	3 Months Ended
	Mar. 31, 2020	Mar. 31, 2019
Income Statement [Abstract]
Net revenue	$ 14,932,983	$ 15,464,569
Cost of revenue	3,439,501	6,680,628
Gross profit	11,493,482	8,783,941
Operating expenses
Marketing costs (traffic acquisition costs or TAC)	9,622,823	6,544,009
Compensation	2,344,235	1,808,556
Selling, general and administrative	2,058,842	2,377,061
Total operating expenses	14,025,900	10,729,626
Operating loss	(2,532,418)	(1,945,685)
Other expense, net	(140,307)	0
Interest expense, net	(152,511)	(516,708)
Net Income (Loss) Attributable to Parent, Total	$ (2,825,236)	$ (2,462,393)
Per common share data: Basic and diluted
Net loss (in usd per share)	$ (0.05)	$ (0.08)
Weighted average shares
Basic (in shares)	53,642,787	32,396,998
Diluted (in shares)	53,642,787	32,396,998

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Leases - Narrative (Details) - USD ($)	3 Months Ended
	Mar. 31, 2020	Dec. 31, 2019	Jan. 01, 2019
Lessee, Lease, Description [Line Items]
Right of use assets - operating lease	$ 646,727	$ 756,115
Operating lease liability	647,237
Right of use assets - finance lease	476,209	$ 88,178
Finance lease liability	354,271
Finance lease amortization expense	$ 105,678
Accounting Standards Update 2016-02
Lessee, Lease, Description [Line Items]
Right of use assets - operating lease			$ 1,200,000
Operating lease liability			1,200,000
Right of use assets - finance lease			265,000
Finance lease liability			$ 265,000
Minimum
Lessee, Lease, Description [Line Items]
Term of contract	2 years
Maximum
Lessee, Lease, Description [Line Items]
Term of contract	4 years

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Subsequent Event - Narrative (Details) - USD ($)							3 Months Ended
	May 05, 2020	May 01, 2020	Apr. 21, 2020	Apr. 02, 2020	Mar. 27, 2020	Mar. 20, 2020	Mar. 31, 2020	Mar. 31, 2019	Apr. 20, 2020	Apr. 10, 2020	Mar. 01, 2019
Subsequent Event [Line Items]
Shares authorized amount (in shares)					3,115,001	3,931,428
Sale of stock, price per share (in usd per share)					$ 0.175	$ 0.175
Sale of stock, consideration received on transaction					$ 545,125	$ 688,000
Conversion of Debt and derecognition of derivative and discounts to common stock							$ 468,667	$ 0
Option and restricted stock unit vesting period (up to)							3 years
Restricted Stock Units | Independent Director
Subsequent Event [Line Items]
Annual director compensation							$ 30,000
Annual restricted stock unit grants							30,000
Convertible Debt
Subsequent Event [Line Items]
Face amount											$ 1,440,000
Debt instrument, principal amount due							$ 315,000
Subsequent Event
Subsequent Event [Line Items]
Shares authorized amount (in shares)				1,400,285
Sale of stock, price per share (in usd per share)				$ 0.175
Sale of stock, consideration received on transaction				$ 245,050
Subsequent Event | Senior Officers and Employees
Subsequent Event [Line Items]
Threshold for temporary salary reduction		$ 100,000
Subsequent Event | Restricted Stock Units | Senior Officers and Employees
Subsequent Event [Line Items]
Reduction percentage		4.17%
Option and restricted stock unit vesting period (up to)		6 months
Subsequent Event | Restricted Stock Units | Independent Director
Subsequent Event [Line Items]
Option and restricted stock unit vesting period (up to)		6 months
Quarterly restricted stock unit grants		$ 7,500
Subsequent Event | Unsecured Debt | PPP Loan
Subsequent Event [Line Items]
Face amount										$ 1,100,000
Subsequent Event | Convertible Debt
Subsequent Event [Line Items]
Debt instrument, principal amount due									$ 315,000
Conversion price (in usd per share)									$ 0.175
Conversion of Debt and derecognition of derivative and discounts to common stock	$ 115,000		$ 200,000
Conversion of stock, common stock issued (in shares)	657,143		1,142,857
Subsequent Event | Minimum | Senior Officers and Employees
Subsequent Event [Line Items]
Percentage of salary to forego		50.00%
Subsequent Event | Maximum | Senior Officers and Employees
Subsequent Event [Line Items]
Percentage of salary to forego		7.00%