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Accrued Expenses and Other Current Liabilities
 12 Months Ended
Dec. 31, 2019
Payables and Accruals [Abstract]  
Accrued Expenses and Other Current Liabilities Accrued Expenses and Other Current Liabilities
Accrued expenses and other current liabilities consist of the following at December 31, 2019 and 2018:
 20192018
Accrued marketing costs (TAC)$2,200,014  $1,509,843  
Accrued expenses and other1,152,267  461,823  
Operating lease liability362,130  —  
Finance lease liability80,777  —  
Capital leases, current portion—  198,769  
Accrued commissions115,707  200,290  
Arkansas grant contingency85,000  55,000  
Accrued sales allowance50,000  50,000  
Accrued taxes, current portion11,445  14,109  
Total$4,057,340  $2,489,834