Other Intangible Assets and Goodwill

6 Months Ended

Jun. 30, 2018

Goodwill and Intangible Assets Disclosure [Abstract]

Other Intangible Assets and Goodwill

Other Intangible Assets and Goodwill

The following is a schedule of intangible assets as of June 30, 2018:

	Term	Carrying Value		Accumulated Amortization and Impairment			Net Carrying Value		Year-to-date Amortization
Customer list, Google	20 years	$	8,820,000	$	(2,793,000	)	$	6,027,000	$	220,500
Technology	5 years	3,600,000		(1,020,000		)	2,580,000		360,000
Customer list, all other	10 years	1,610,000		(1,019,692		)	590,308		80,502
Customer relationships	20 years	570,000		(40,375		)	529,625		14,250
Trade names, web properties (1)	-	390,000		—			390,000		—
Brand	1 year	121,000		(121,000		)	—		10,083
Non-competition agreements	1 year	69,000		(69,000		)	—		5,750
Intangible assets classified as long-term		$	15,180,000	$	(5,063,067	)	$	10,116,933	$	691,085
Goodwill, total	-	$	9,853,342	$	—		$	9,853,342	$	—

(1) The trade names related to our web properties have an indefinite life, and as such are not amortized.

Amortization expense over the next five years and thereafter is as follows:

2018	$	675,252
2019	1,350,504
2020	1,350,504
2021	1,350,504
2022	556,294
Thereafter	4,443,875
Total	$	9,726,933