XML 43 R31.htm IDEA: XBRL DOCUMENT v3.10.0.1
Organization and Business (Details)
$ / shares in Units, machine_profile in Millions
1 Months Ended 6 Months Ended 12 Months Ended
May 31, 2018
USD ($)
$ / shares
shares
Jun. 30, 2018
USD ($)
machine_profile
patent
client
Jun. 30, 2017
USD ($)
Dec. 31, 2017
USD ($)
Apr. 18, 2018
USD ($)
Sep. 30, 2017
USD ($)
Debt Instrument [Line Items]            
Number of machine profiles in database | machine_profile   500        
Number of issued patents | patent   15        
Number of pending patents | patent   8        
Number of clients who collectively manage US digital advertising budgets | client   3        
Percentage of all US digital advertising budgets managed by group of clients   50.00%        
Net proceeds $ 2,100,000 $ 2,134,162 $ 0      
Debt balance   $ 4,000,000   $ 4,900,000    
Public Offering            
Debt Instrument [Line Items]            
Number of shares issued (in shares) | shares 2,860,000          
Price per share (in usd per share) | $ / shares $ 0.70          
Over-Allotment Option            
Debt Instrument [Line Items]            
Number of shares issued (in shares) | shares 429,000          
Shelf Registration Statement            
Debt Instrument [Line Items]            
Shares authorized for sale           $ 15,000,000
Sale of stock $ 2,300,000          
Accounts Receivable | Customer Concentration Risk | Yahoo! and Google            
Debt Instrument [Line Items]            
Percentage of concentration risk (as percent)   71.50%        
Accounts Receivable | Customer Concentration Risk | Yahoo! and OpenX            
Debt Instrument [Line Items]            
Percentage of concentration risk (as percent)       71.30%    
Bridge Bank – Revolving Credit Line - March 1, 2012 | Bridge Bank, N.A. | Revolving Credit Facility | Line of Credit            
Debt Instrument [Line Items]            
Line of credit facility, maximum borrowing capacity         $ 10,000,000  
Debt balance   $ 4,000,000        
Remaining borrowing capacity   $ 2,300,000