Accrued Expenses and Other Current Liabilities (Details) - USD ($)	Mar. 31, 2018	Dec. 31, 2017
Payables and Accruals [Abstract]
Accrued marketing costs	$ 1,795,480	$ 1,107,404
Accrued expenses and other	406,393	624,688
Accrued payroll and commission liabilities	363,049	867,634
Capital leases, current portion	212,040	209,940
Accrued sales allowance	50,000	50,000
Accrued taxes	28,636	25,905
Deferred Arkansas grant, current portion	0	2,245
Total	$ 2,855,598	$ 2,887,816