CONSOLIDATED STATEMENTS OF OPERATIONS - USD ($)	12 Months Ended
	Dec. 31, 2017	Dec. 31, 2016
Income Statement [Abstract]
Net revenue	$ 79,554,493	$ 71,530,102
Cost of revenue	36,669,543	21,364,795
Gross profit	42,884,950	50,165,307
Operating expenses
Marketing costs (TAC)	28,578,401	39,195,653
Compensation	10,200,117	6,830,338
Selling, general and administrative	8,342,906	4,996,482
Total operating expenses	47,121,424	51,022,473
Operating loss	(4,236,474)	(857,166)
Interest expense, net	(318,193)	(99,965)
Loss from continuing operations before taxes	(4,554,667)	(957,131)
Income tax benefit	1,498,076	29,260
Loss from continuing operations	(3,056,591)	(927,871)
Net (loss) income from discontinued operations	(1,109)	155,287
Net loss	$ (3,057,700)	$ (772,584)
Per common share data: Basic and Diluted
Net loss from continuing operations (in usd per share)	$ (0.11)	$ (0.04)
Net income from discontinued operations (in usd per share)	0.00	0.01
Net loss (in usd per share)	$ (0.11)	$ (0.03)
Weighted average shares
Basic (in shares)	28,155,320	24,660,995
Diluted (in shares)	28,155,320	24,660,995