Summary of Significant Accounting Policies - Narrative (Details)	1 Months Ended					12 Months Ended
	Oct. 31, 2017 $ / shares shares	Sep. 30, 2017 $ / shares shares	Dec. 31, 2016 USD ($) $ / shares shares	May 31, 2015 USD ($) website	Mar. 31, 2012 USD ($)	Dec. 31, 2017 USD ($) segment customer	Dec. 31, 2016 USD ($) segment customer	Dec. 09, 2016 USD ($)
Schedule of Significant Accounting Policies [Line Items]
Depreciation and amortization						$ 1,503,449	$ 1,279,030
Impairment of goodwill						0	0
Impairment of finite-lived intangible assets						$ 0	$ 0
Authorized amount (in shares)								$ 500,000
Treasury stock repurchase (in shares) | shares		45,900
Treasury stock repurchase (in usd per share) | $ / shares		$ 0.98
Number of reportable segments | segment						1	2
Customer Concentration Risk | Accounts Receivable
Schedule of Significant Accounting Policies [Line Items]
Concentration risk, number of customers | customer						2	2
Customer Concentration Risk | Accounts Receivable | Yahoo and Google
Schedule of Significant Accounting Policies [Line Items]
Concentration risk, percentage						71.30%	98.60%
Customer Concentration Risk | Net Revenue | Yahoo and Google
Schedule of Significant Accounting Policies [Line Items]
Concentration risk, percentage						76.10%	98.30%
Customer list
Schedule of Significant Accounting Policies [Line Items]
Carrying Value			$ 8,820,000		$ 8,820,000	$ 8,820,000	$ 8,820,000
Useful life of finite-live intangible asset					20 years	20 years	20 years
Domain websites
Schedule of Significant Accounting Policies [Line Items]
Carrying Value			669,507	$ 715,874		$ 300,001	$ 669,507
Useful life of finite-live intangible asset				5 years		5 years	5 years
Number of finite-lived intangible assets purchased | website				2
Recorded purchase amount of finite-lived intangible assets				$ 715,874
Equipment
Schedule of Significant Accounting Policies [Line Items]
Property, plant and equipment, useful life						3 years
Furniture and fixtures | Minimum
Schedule of Significant Accounting Policies [Line Items]
Property, plant and equipment, useful life						5 years
Furniture and fixtures | Maximum
Schedule of Significant Accounting Policies [Line Items]
Property, plant and equipment, useful life						7 years
Software | Minimum
Schedule of Significant Accounting Policies [Line Items]
Property, plant and equipment, useful life						2 years
Software | Maximum
Schedule of Significant Accounting Policies [Line Items]
Property, plant and equipment, useful life						3 years
Software Development
Schedule of Significant Accounting Policies [Line Items]
Property, plant and equipment, useful life						2 years
December 2016 Stock Repurchase Program
Schedule of Significant Accounting Policies [Line Items]
Authorized amount (in shares)			$ 500,000				$ 500,000
Treasury stock repurchase (in shares) | shares	45,900		15,883
Treasury stock repurchase (in usd per share) | $ / shares	$ 0.98		$ 1.42