Other Long-Term Liabilities - Narrative (Details)	May 08, 2016 shares	May 08, 2015 USD ($) website	Dec. 31, 2016 USD ($)	[1]	Dec. 31, 2015 USD ($)	[1]
Common Stock | Performance Shares
Class of Warrant or Right [Line Items]
Shares issued for performance target achievement (in shares) | shares	166,667
Internet Domain Names
Class of Warrant or Right [Line Items]
Number of finite-lived intangible assets purchased | website		2
Fair value of intangible assets		$ 715,874	$ 669,507		$ 715,874
Contingency accrual payment period		3 years
Impairment of finite-lived intangible assets		$ 46,000

[1] On May 8, 2015, we purchased two domain websites with a fair value of $715,874. We determined they should be amortized over 5 years (see Note 8). On May 8, 2016, the carrying value was adjusted by approximately $46,000 to reflect the lower price paid as compared to the contingent liability recorded as a result of the change in the price of Inuvo stock from the date of acquisition to the first contingent release of shares.