CONSOLIDATED STATEMENTS OPERATIONS - USD ($)	12 Months Ended
	Dec. 31, 2016	Dec. 31, 2015
Income Statement [Abstract]
Net revenue	$ 71,530,102	$ 70,438,116
Cost of revenue	21,364,795	23,721,996
Gross profit	50,165,307	46,716,120
Operating expenses
Marketing costs	39,195,653	34,324,646
Compensation	6,830,338	5,598,804
Selling, general and administrative	4,996,482	4,645,697
Total operating expenses	51,022,473	44,569,147
Operating (loss) income	(857,166)	2,146,973
Interest expense, net	(99,965)	(141,311)
(Loss) income from continuing operations before taxes	(957,131)	2,005,662
Income tax benefit	29,260	300,143
Net (loss) income from continuing operations	(927,871)	2,305,805
Net income from discontinued operations	155,287	33,969
Net (loss) income	$ (772,584)	$ 2,339,774
Per common share data: Basic and Diluted
Net (loss) income from continuing operations (in usd per share)	$ (0.04)	$ 0.10
Net income from discontinued operations (in usd per share)	0.01	0.00
Net (loss) income (in usd per share)	$ (0.03)	$ 0.10
Weighted average shares
Basic (in shares)	24,660,995	24,249,852
Diluted (in shares)	24,660,995	24,539,555