Summary of Significant Accounting Policies - Narrative (Details)		1 Months Ended		12 Months Ended
	May 08, 2015 USD ($) website	May 31, 2015 USD ($) website	Mar. 31, 2012 USD ($)	Dec. 31, 2016 USD ($) customer operating_segment		Dec. 31, 2015 USD ($)		Dec. 31, 2013 product
Schedule of Significant Accounting Policies [Line Items]
Depreciation and amortization				$ 1,279,030		$ 882,105
Impairment of goodwill				0		0
Number of ALOT-branded products (more than) | product								20
Impairment of finite-lived intangible assets				$ 0		$ 0
Number of operating segments | operating_segment				2
Customer Concentration Risk | Accounts Receivable
Schedule of Significant Accounting Policies [Line Items]
Concentration risk, number of customers | customer				2
Customer Concentration Risk | Accounts Receivable | Yahoo and Google
Schedule of Significant Accounting Policies [Line Items]
Concentration risk, percentage				98.60%		98.60%
Customer Concentration Risk | Net Revenue | Yahoo and Google
Schedule of Significant Accounting Policies [Line Items]
Concentration risk, percentage				98.30%		98.00%
Customer list
Schedule of Significant Accounting Policies [Line Items]
Carrying Value			$ 8,820,000	$ 8,820,000		$ 8,820,000
Useful life of finite-live intangible asset			20 years	20 years		20 years
Internet Domain Names
Schedule of Significant Accounting Policies [Line Items]
Carrying Value	$ 715,874			$ 669,507	[1]	$ 715,874	[1]
Useful life of finite-live intangible asset	5 years			5 years	[1]	5 years	[1]
Number of finite-lived intangible assets purchased | website	2	2
Recorded purchase amount of finite-lived intangible assets	$ 715,874	$ 715,874
Equipment
Schedule of Significant Accounting Policies [Line Items]
Property, plant and equipment, useful life				3 years
Furniture and fixtures | Minimum
Schedule of Significant Accounting Policies [Line Items]
Property, plant and equipment, useful life				5 years
Furniture and fixtures | Maximum
Schedule of Significant Accounting Policies [Line Items]
Property, plant and equipment, useful life				7 years
Software | Minimum
Schedule of Significant Accounting Policies [Line Items]
Property, plant and equipment, useful life				2 years
Software | Maximum
Schedule of Significant Accounting Policies [Line Items]
Property, plant and equipment, useful life				3 years
Software Development
Schedule of Significant Accounting Policies [Line Items]
Property, plant and equipment, useful life				2 years

[1] On May 8, 2015, we purchased two domain websites with a fair value of $715,874. We determined they should be amortized over 5 years (see Note 8). On May 8, 2016, the carrying value was adjusted by approximately $46,000 to reflect the lower price paid as compared to the contingent liability recorded as a result of the change in the price of Inuvo stock from the date of acquisition to the first contingent release of shares.