Intangible Assets and Goodwill (Tables)

12 Months Ended

Dec. 31, 2016

Goodwill and Intangible Assets Disclosure [Abstract]

Schedule of Intangible Assets from Continuing Operations

The following is a schedule of intangible assets and goodwill from continuing operations as of December 31, 2016:

	Term	Carrying Value		Accumulated Amortization			Net Carrying Value		2016 Amortization
Customer list, Google	20 years	$	8,820,000	$	(2,131,500	)	$	6,688,500	$	441,000
Customer list, all other	10 years	1,610,000		(778,186		)	831,814		161,004
Exclusivity agreement	1 year	120,000		(120,000		)	—		—
Trade names, ALOT (1)	5 years	960,000		(928,000		)	32,000		192,000
Domain websites (2)	5 years	669,507		(267,945		)	401,562		136,704
Trade names, web properties (1)	-	390,000		—			390,000		—
Intangible assets classified as long-term		$	12,569,507	$	(4,225,631	)	$	8,343,876	$	930,708
Goodwill, Partner Network		$	1,776,544	$	—		$	1,776,544	$	—
Goodwill, Owned and Operated Network		3,984,264		—			3,984,264		—
Goodwill, total		$	5,760,808	$	—		$	5,760,808	$	—

The following is a schedule of intangible assets and goodwill from continuing operations as of December 31, 2015: 

	Term	Carrying Value		Accumulated Amortization			Net Carrying Value		2015 Amortization
Names database	9 months	$	17,417,397	$	(17,417,397	)	$	—	$	—
Bundled downloads	4.5 months	2,447,075		(2,447,075		)	—		—
Intangible assets classified as current		19,864,472		(19,864,472		)	—		—
Customer list, Google	20 years	$	8,820,000	$	(1,690,500	)	$	7,129,500	$	441,000
Customer list, all other	10 years	1,610,000		(617,182		)	992,818		161,004
Exclusivity agreement	1 year	120,000		(120,000		)	—		—
Trade names, ALOT (1)	5 years	960,000		(736,000		)	224,000		192,000
Domain websites (2)	5 years	715,874		(131,241		)	584,633		131,241
Tradenames, web properties (1)	-	390,000		—			390,000		—
Intangible assets classified as long-term		$	12,615,874	$	(3,294,923	)	$	9,320,951	$	925,245
Goodwill, Partner Network		$	1,776,544	$	—		$	1,776,544	$	—
Goodwill, Owned and Operated Network		3,984,264		—			3,984,264		—
Goodwill, total		$	5,760,808	$	—		$	5,760,808	$	—

___________

(1) We have determined ALOT trade name should be amortized over five years and the trade names related to our web properties have an indefinite life and as such are not amortized.

(2) On May 8, 2015, we purchased two domain websites with a fair value of $715,874. We determined they should be amortized over 5 years (see Note 8). On May 8, 2016, the carrying value was adjusted by approximately $46,000 to reflect the lower price paid as compared to the contingent liability recorded as a result of the change in the price of Inuvo stock from the date of acquisition to the first contingent release of shares.

Schedule of Amortization Expense

Our amortization expense over the next five years and thereafter is as follows:

2017	$	764,240
2018	732,240
2019	732,240
2020	612,858
2021	602,004
Thereafter	$	4,510,294
Total	$	7,953,876