CONSOLIDATED STATEMENTS OF INCOME - USD ($)	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014
Income Statement [Abstract]
Net revenue	$ 70,438,116	$ 49,599,486
Cost of revenue	23,721,996	20,424,561
Gross profit	46,716,120	29,174,925
Operating expenses
Marketing costs	34,324,646	17,450,199
Compensation	5,598,804	4,830,505
Selling, general and administrative	4,645,697	4,397,212
Total operating expenses	44,569,147	26,677,916
Operating income	2,146,973	2,497,009
Interest expense, net	(141,311)	(351,225)
Income from continuing operations before taxes	2,005,662	2,145,784
Income tax benefit	300,143	0
Net income from continuing operations	2,305,805	2,145,784
Net income (loss) from discontinued operations	33,969	(40,670)
Net income	$ 2,339,774	$ 2,105,114
Per common share data: Basic and Diluted
Net income from continuing operations (in usd per share)	$ 0.10	$ 0.09
Net income from discontinued operations (in usd per share)	0.00	0.00
Net income (in usd per share)	$ 0.10	$ 0.09
Weighted average shares
Basic (in shares)	24,249,852	23,527,872
Diluted (in shares)	24,539,555	24,145,823