Summary of Significant Accounting Policies - Narrative (Details)		1 Months Ended		12 Months Ended
	May. 08, 2015 USD ($) website	May. 31, 2015 USD ($) website	Mar. 31, 2012 USD ($)	Dec. 31, 2015 USD ($) customer operating_segment product		Dec. 31, 2014 USD ($) product	Dec. 31, 2013 product
Schedule of Significant Accounting Policies [Line Items]
Depreciation and amortization				$ 882,105		$ 955,534
Impairment of goodwill				$ 0		0
Carrying Value						$ 11,900,000
Number of ALOT-branded products | product				20		20	20
Impairment of finite-lived intangible assets				$ 0		$ 0
Number of operating segments | operating_segment				2
Customer Concentration Risk | Accounts Receivable
Schedule of Significant Accounting Policies [Line Items]
Concentration risk, number of customers | customer				2
Customer Concentration Risk | Accounts Receivable | Yahoo and Google
Schedule of Significant Accounting Policies [Line Items]
Concentration risk, percentage				98.60%		94.80%
Customer Concentration Risk | Net Revenue | Yahoo and Google
Schedule of Significant Accounting Policies [Line Items]
Concentration risk, percentage				98.00%		97.30%
Customer list
Schedule of Significant Accounting Policies [Line Items]
Carrying Value			$ 8,820,000	$ 8,820,000		$ 8,820,000
Useful life of finite-live intangible asset			20 years	20 years		20 years
Internet Domain Names
Schedule of Significant Accounting Policies [Line Items]
Carrying Value	$ 715,874			$ 715,874	[1]
Useful life of finite-live intangible asset	5 years			5 years	[1]
Number of finite-lived intangible assets purchased | website	2	2
Recorded purchase amount of finite-lived intangible assets	$ 715,874	$ 715,874
Equipment
Schedule of Significant Accounting Policies [Line Items]
Property, plant and equipment, useful life				3 years
Furniture and fixtures | Minimum
Schedule of Significant Accounting Policies [Line Items]
Property, plant and equipment, useful life				5 years
Furniture and fixtures | Maximum
Schedule of Significant Accounting Policies [Line Items]
Property, plant and equipment, useful life				7 years
Software | Minimum
Schedule of Significant Accounting Policies [Line Items]
Property, plant and equipment, useful life				2 years
Software | Maximum
Schedule of Significant Accounting Policies [Line Items]
Property, plant and equipment, useful life				3 years
Software Development
Schedule of Significant Accounting Policies [Line Items]
Property, plant and equipment, useful life				2 years

[1] On May 8, 2015, we purchased two domain websites with a fair value of $715,874. We determined they should be amortized over 5 years (see Note 8).