CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2015	Sep. 30, 2014	Sep. 30, 2015	Sep. 30, 2014
Income Statement [Abstract]
Net revenue	$ 19,254,052	$ 13,026,011	$ 49,402,809	$ 34,089,761
Cost of revenue	5,876,429	5,910,719	19,038,392	14,253,649
Gross profit	13,377,623	7,115,292	30,364,417	19,836,112
Operating expenses
Marketing costs	10,153,987	4,277,446	21,659,395	11,555,731
Compensation	1,540,730	1,192,227	4,073,240	3,431,237
Selling, general and administrative	1,047,808	1,180,940	3,214,113	3,245,904
Total operating expenses	12,742,525	6,650,613	28,946,748	18,232,872
Operating income	635,098	464,679	1,417,669	1,603,240
Interest expense, net	(23,101)	(84,870)	(111,674)	(285,973)
Income from continuing operations before taxes	611,997	379,809	1,305,995	1,317,267
Income tax benefit	7,332	0	379,085	75,698
Net income from continuing operations	619,329	379,809	1,685,080	1,392,965
Net income from discontinued operations	32,065	23,065	37,632	66,959
Net income	651,394	402,874	1,722,712	1,459,924
Total comprehensive income	$ 651,394	$ 402,874	$ 1,722,712	$ 1,459,924
Per common share data: Basic and Diluted
Net income (loss) from continuing operations (in usd per share)	$ 0.03	$ 0.02	$ 0.07	$ 0.06
Net income from discontinued operations (in usd per share)	0.00	0.00	0.00	0.00
Net income (in usd per share)	$ 0.03	$ 0.02	$ 0.07	$ 0.06
Weighted average shares
Basic (in shares)	24,271,895	23,445,771	24,209,667	23,485,052
Diluted (in shares)	24,788,469	24,143,194	24,549,072	23,855,148