Percentage points added to the reference rate to compute the variable rate on the debt instrument.

No definition available.

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- Definition

Effective interest rate for the funds borrowed under the debt agreement considering interest compounding and original issue discount or premium.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 210

-SubTopic 10

-Section S99

-Paragraph 1

-Subparagraph (SX 210.5-02.22(a)(1))

-URI http://asc.fasb.org/extlink&oid=6877327&loc=d3e13212-122682

Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 835

-SubTopic 30

-Section 45

-Paragraph 2

-URI http://asc.fasb.org/extlink&oid=6451184&loc=d3e28551-108399

+ Details

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- Definition

Line items represent financial concepts included in a table. These concepts are used to disclose reportable information associated with domain members defined in one or many axes to the table.

+ References

No definition available.

+ Details

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- Definition

Carrying amount of long-term debt, net of unamortized discount or premium, including current and noncurrent amounts. Includes, but not limited to, notes payable, bonds payable, debentures, mortgage loans and commercial paper. Excludes capital lease obligations.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 942

-SubTopic 210

-Section S99

-Paragraph 1

-Subparagraph (SX 210.9-03.16)

-URI http://asc.fasb.org/extlink&oid=6876686&loc=d3e534808-122878

Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 210

-SubTopic 10

-Section S99

-Paragraph 1

-Subparagraph (SX 210.5-02.22)

-URI http://asc.fasb.org/extlink&oid=6877327&loc=d3e13212-122682

Reference 3: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 944

-SubTopic 210

-Section S99

-Paragraph 1

-Subparagraph (SX 210.7-03.16)

-URI http://asc.fasb.org/extlink&oid=6879938&loc=d3e572229-122910

Reference 4: http://www.xbrl.org/2003/role/presentationRef

-Publisher SEC

-Name Regulation S-X (SX)

-Number 210

-Section 02

-Paragraph 20, 22

-Article 5

+ Details

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Balance Type:	credit
Period Type:	instant

- Definition

Amount of long-term debt, after unamortized discount or premium, scheduled to be repaid within one year or the normal operating cycle, if longer. Includes, but not limited to, notes payable, bonds payable, debentures, mortgage loans and commercial paper. Excludes capital lease obligations.

+ References

+ Details

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Balance Type:	credit
Period Type:	instant

- Definition

Carrying amount of long-term debt, net of unamortized discount or premium, excluding amounts to be repaid within one year or the normal operating cycle, if longer (current maturities). Includes, but not limited to, notes payable, bonds payable, debentures, mortgage loans and commercial paper. Excludes capital lease obligations.

+ References

+ Details

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Balance Type:	credit
Period Type:	instant

- Details

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- Details

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- Details

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- Details

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- Details

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- Details

Name:	us-gaap_DebtInstrumentAxis=inuv_BridgeBankRevolvingCreditLineSeptember292016Member
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Notes Payable - Schedule of Long Term Debt (Details) - USD ($)	9 Months Ended
	Sep. 30, 2015	Dec. 31, 2014	Sep. 30, 2014	Sep. 29, 2014
Debt Instrument [Line Items]
Total	$ 0	$ 3,626,609
Term and credit notes payable - current portion	0	(959,942)
Term note payable and revolving credit line - long term portion	0	2,666,667
Term Note Payable \| Bridge Bank – Term Note Payable - September 10, 2017
Debt Instrument [Line Items]
Total	$ 0	1,833,334	$ 2,000,000	$ 2,000,000
Term Note Payable \| Bridge Bank – Term Note Payable - September 10, 2017 \| Prime Rate
Debt Instrument [Line Items]
Debt instrument, interest rate, effective percentage	4.25%
Debt instrument, basis spread on variable rate	1.00%
Line of Credit \| Revolving Credit Facility \| Bridge Bank – Revolving Credit Line - September 29, 2016
Debt Instrument [Line Items]
Total	$ 0	$ 1,793,275
Line of Credit \| Revolving Credit Facility \| Bridge Bank – Revolving Credit Line - September 29, 2016 \| Prime Rate
Debt Instrument [Line Items]
Debt instrument, interest rate, effective percentage	3.75%
Debt instrument, basis spread on variable rate	0.50%