Other Intangible Assets and Goodwill (Tables)

9 Months Ended

Sep. 30, 2015

Goodwill and Intangible Assets Disclosure [Abstract]

Schedule of Intangible Assets from Continuing Operations

The following is a schedule of intangible assets from continuing operations as of September 30, 2015:

	Term	Carrying Value		Accumulated Amortization and Impairment			Net Carrying Value		Year-to-date Amortization
Customer list, Google	20 years	$	8,820,000	$	(1,580,250	)	$	7,239,750	$	330,750
Customer list, all other	10 years	1,610,000		(576,931		)	1,033,069		120,753
Trade names, ALOT (1)	5 years	960,000		(688,000		)	272,000		144,000
Domain websites (2)	5 years	715,874		(95,448		)	620,426		95,448
Trade names, web properties (3)	-	390,000		—			390,000		—
Intangible assets classified as long-term		$	12,495,874	$	(2,940,629	)	$	9,555,245	$	690,951
Goodwill, Partner Network		$	1,776,544	$	—		$	1,776,544	$	—
Goodwill, Owned and Operated Network		3,984,264		—			3,984,264		—
Goodwill, total		$	5,760,808	$	—		$	5,760,808	$	—

(1) We determined the ALOT trade names should be amortized over five years.

(2) On May 8, 2015, we purchased two domain websites with a fair value of $715,874. We determined they should be amortized over five years (see Note 7).

(3) We have determined that the trade names related to our web properties have an indefinite life, and as such are not amortized.

Schedule of Amortization Expense

Our amortization expense over the next five years and thereafter is as follows:

2015	$	234,294
2016	937,176
2017	777,176
2018	745,176
2019	745,176
Thereafter	5,726,247
Total	$	9,165,245