CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2015	Jun. 30, 2014	Jun. 30, 2015	Jun. 30, 2014
Income Statement [Abstract]
Net revenue	$ 16,727,810	$ 10,942,033	$ 30,148,757	$ 21,063,750
Cost of revenue	7,092,744	4,666,175	13,161,963	8,342,930
Gross profit	9,635,066	6,275,858	16,986,794	12,720,820
Operating expenses
Marketing costs	6,583,262	3,614,598	11,505,408	7,278,285
Compensation	1,341,453	1,139,095	2,532,510	2,239,010
Selling, general and administrative	1,178,539	1,054,355	2,166,305	2,064,964
Total operating expenses	9,103,254	5,808,048	16,204,223	11,582,259
Operating income	531,812	467,810	782,571	1,138,561
Interest expense, net	(37,412)	(103,301)	(88,573)	(201,103)
Income from continuing operations before taxes	494,400	364,509	693,998	937,458
Income tax benefit (expense)	(34,700)	0	371,753	75,698
Net income from continuing operations	459,700	364,509	1,065,751	1,013,156
Net income (loss) from discontinued operations	(14,692)	17,782	5,567	43,894
Net income	445,008	382,291	1,071,318	1,057,050
Total comprehensive income	$ 445,008	$ 382,291	$ 1,071,318	$ 1,057,050
Per common share data: Basic and Diluted
Net income (loss) from continuing operations (in usd per share)	$ 0.02	$ 0.02	$ 0.04	$ 0.04
Net income from discontinued operations (in usd per share)	0.00	0.00	0.00	0.00
Net income (in usd per share)	$ 0.02	$ 0.02	$ 0.04	$ 0.04
Weighted average shares
Basic (in shares)	24,268,364	23,445,771	24,178,037	23,480,956
Diluted (in shares)	24,689,110	24,050,239	24,432,837	23,936,241