XML 18 R33.htm IDEA: XBRL DOCUMENT v3.2.0.727
Other Intangible Assets and Goodwill - Schedule of Goodwill and Intangible Assets (Details)
6 Months Ended
Jun. 30, 2015
USD ($)
May. 08, 2015
USD ($)
website
Dec. 31, 2014
USD ($)
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]      
Net Carrying Value $ 9,399,539    
Year-to-date Amortization 456,657    
Intangible assets classified as long-term      
Carrying Value 12,495,874    
Accumulated Amortization and Impairment (2,706,335)    
Net Carrying Value 9,789,539   $ 9,530,322
Goodwill, Impaired, Accumulated Impairment Loss      
Carrying Value 5,760,808    
Net Carrying Value 5,760,808   $ 5,760,808
Partner Network      
Goodwill, Impaired, Accumulated Impairment Loss      
Carrying Value 1,776,544    
Net Carrying Value 1,776,544    
Owned and Operated Network      
Goodwill, Impaired, Accumulated Impairment Loss      
Carrying Value 3,984,264    
Net Carrying Value 3,984,264    
Trade names, web properties      
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]      
Carrying value, indefinite-lived [1] 390,000    
Net carrying value, indefinite-lived [1] $ 390,000    
Customer list, Google      
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]      
Term 20 years    
Carrying Value $ 8,820,000    
Accumulated Amortization and Impairment (1,470,000)    
Net Carrying Value 7,350,000    
Year-to-date Amortization $ 220,500    
Customer list, all other      
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]      
Term 10 years    
Carrying Value $ 1,610,000    
Accumulated Amortization and Impairment (536,680)    
Net Carrying Value 1,073,320    
Year-to-date Amortization $ 80,502    
Trade names, ALOT      
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]      
Term [2] 5 years    
Carrying Value [2] $ 960,000    
Accumulated Amortization and Impairment [2] (640,000)    
Net Carrying Value [2] 320,000    
Year-to-date Amortization [2] $ 96,000    
Internet Domain Names      
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]      
Term [3] 5 years    
Carrying Value [3] $ 715,874 $ 715,874  
Accumulated Amortization and Impairment [3] (59,655)    
Net Carrying Value [3] 656,219    
Year-to-date Amortization [3] $ 59,655    
Goodwill, Impaired, Accumulated Impairment Loss      
Number of finite-lived intangible assets purchased | website   2  
[1] We have determined that the trade names related to our web properties have an indefinite life, and as such are not amortized.
[2] We determined the ALOT trade name should be amortized over five years.
[3] On May 8, 2015, we purchased two domain websites with a fair value of $715,874. We determined they should be amortized over five years (see Note 7)