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Segments - Schedule of Net Revenue (Details) (USD $)
3 Months Ended
Mar. 31, 2015
segment
Mar. 31, 2014
Segment Reporting Information [Line Items]    
Number of reportable segments 2us-gaap_NumberOfReportableSegments  
Net Revenue $ 13,420,947us-gaap_SalesRevenueNet $ 10,121,717us-gaap_SalesRevenueNet
Percent of Revenue 100.00%inuv_PercentOfRevenue 100.00%inuv_PercentOfRevenue
Partner Network    
Segment Reporting Information [Line Items]    
Net Revenue 7,573,380us-gaap_SalesRevenueNet
/ us-gaap_StatementBusinessSegmentsAxis
= inuv_PublisherNetworkMember
5,451,617us-gaap_SalesRevenueNet
/ us-gaap_StatementBusinessSegmentsAxis
= inuv_PublisherNetworkMember
Percent of Revenue 56.40%inuv_PercentOfRevenue
/ us-gaap_StatementBusinessSegmentsAxis
= inuv_PublisherNetworkMember
53.90%inuv_PercentOfRevenue
/ us-gaap_StatementBusinessSegmentsAxis
= inuv_PublisherNetworkMember
Owned and Operated Network    
Segment Reporting Information [Line Items]    
Net Revenue $ 5,847,567us-gaap_SalesRevenueNet
/ us-gaap_StatementBusinessSegmentsAxis
= inuv_SoftwareSearchMember
$ 4,670,100us-gaap_SalesRevenueNet
/ us-gaap_StatementBusinessSegmentsAxis
= inuv_SoftwareSearchMember
Percent of Revenue 43.60%inuv_PercentOfRevenue
/ us-gaap_StatementBusinessSegmentsAxis
= inuv_SoftwareSearchMember
46.10%inuv_PercentOfRevenue
/ us-gaap_StatementBusinessSegmentsAxis
= inuv_SoftwareSearchMember