CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME (USD $)	3 Months Ended
Mar. 31, 2015	Mar. 31, 2014
Income Statement [Abstract]
Net revenue	$ 13,420,947us-gaap_SalesRevenueNet	$ 10,121,717us-gaap_SalesRevenueNet
Cost of revenue	6,069,219us-gaap_CostOfRevenue	3,676,755us-gaap_CostOfRevenue
Gross profit	7,351,728us-gaap_GrossProfit	6,444,962us-gaap_GrossProfit
Operating expenses
Marketing costs	4,922,146inuv_SearchCosts	3,663,687inuv_SearchCosts
Compensation	1,191,057us-gaap_SalariesAndWages	1,099,915us-gaap_SalariesAndWages
Selling, general and administrative	987,766	1,010,609
Total operating expenses	7,100,969us-gaap_OperatingExpenses	5,774,211us-gaap_OperatingExpenses
Operating income	250,759us-gaap_OperatingIncomeLoss	670,751us-gaap_OperatingIncomeLoss
Interest expense, net	(51,161)us-gaap_InterestExpense	(97,802)us-gaap_InterestExpense
Income from continuing operations before taxes	199,598	572,949
Income tax benefit	406,453us-gaap_IncomeTaxExpenseBenefit	75,698us-gaap_IncomeTaxExpenseBenefit
Net income from continuing operations	606,051	648,647
Net income from discontinued operations	20,259	26,112
Net income	626,310us-gaap_ProfitLoss	674,759us-gaap_ProfitLoss
Total comprehensive income	$ 626,310us-gaap_ComprehensiveIncomeNetOfTax	$ 674,759us-gaap_ComprehensiveIncomeNetOfTax
Per common share data: Basic and Diluted
Net income (loss) from continuing operations (in usd per share)	$ 0.03	$ 0.03
Net income from discontinued operations (in usd per share)	$ 0.00	$ 0.00
Net income (in usd per share)	$ 0.03us-gaap_EarningsPerShareBasic	$ 0.03us-gaap_EarningsPerShareBasic
Weighted average shares
Basic (in shares)	24,086,705	23,444,053
Diluted (in shares)	24,240,258	23,481,415

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Per basic share amount, after tax, of income (loss) from the day-to-day business activities of the discontinued operation and gain (loss) from the disposal of the discontinued operation.

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