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Other Intangible Assets and Goodwill - Schedule of Goodwill and Intangible Assets (Details) (USD $)
3 Months Ended
Mar. 31, 2015
Dec. 31, 2014
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]    
Net Carrying Value $ 8,941,821us-gaap_FiniteLivedIntangibleAssetsNet  
Year-to-date Amortization 198,501us-gaap_AmortizationOfIntangibleAssets  
Intangible assets classified as long-term    
Carrying Value 11,780,000inuv_IndefiniteLivedIntangibleAssetsExcludingGoodwillBeforeAccumulatedImpairment  
Accumulated Amortization and Impairment (2,448,179)inuv_IntangibleAssetsAccumulatedAmortizationandImpairmentLoss  
Net Carrying Value 9,331,821us-gaap_IntangibleAssetsNetExcludingGoodwill 9,530,322us-gaap_IntangibleAssetsNetExcludingGoodwill
Goodwill, Impaired, Accumulated Impairment Loss    
Carrying Value 5,760,808us-gaap_GoodwillGross  
Net Carrying Value 5,760,808us-gaap_Goodwill 5,760,808us-gaap_Goodwill
Partner Network    
Goodwill, Impaired, Accumulated Impairment Loss    
Carrying Value 1,776,544us-gaap_GoodwillGross
/ us-gaap_StatementBusinessSegmentsAxis
= inuv_PublisherNetworkMember
 
Net Carrying Value 1,776,544us-gaap_Goodwill
/ us-gaap_StatementBusinessSegmentsAxis
= inuv_PublisherNetworkMember
 
Owned and Operated Network    
Goodwill, Impaired, Accumulated Impairment Loss    
Carrying Value 3,984,264us-gaap_GoodwillGross
/ us-gaap_StatementBusinessSegmentsAxis
= inuv_SoftwareSearchMember
 
Net Carrying Value 3,984,264us-gaap_Goodwill
/ us-gaap_StatementBusinessSegmentsAxis
= inuv_SoftwareSearchMember
 
Trade names, web properties    
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]    
Carrying value, indefinite-lived 390,000inuv_IndefiniteLivedIntangibleAssetsGrossBeforeAccumulatedImpairment
/ us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_TradeNames1Member
[1]  
Net carrying value, indefinite-lived 390,000us-gaap_IndefiniteLivedIntangibleAssetsExcludingGoodwill
/ us-gaap_IndefiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_TradeNames1Member
[1]  
Customer list, Google    
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]    
Term 20 years  
Carrying Value 8,820,000inuv_FiniteLivedIntangibleAssetsGrossBeforeAccumulatedImpairment
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_CustomerListMember
 
Accumulated Amortization and Impairment (1,359,750)inuv_FiniteLivedIntangibleAssetsExcludingGoodwillAccumulatedImpairment
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_CustomerListMember
 
Net Carrying Value 7,460,250us-gaap_FiniteLivedIntangibleAssetsNet
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_CustomerListMember
 
Year-to-date Amortization 110,250us-gaap_AmortizationOfIntangibleAssets
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_CustomerListMember
 
Customer list, all other    
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]    
Term 10 years  
Carrying Value 1,610,000inuv_FiniteLivedIntangibleAssetsGrossBeforeAccumulatedImpairment
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_CustomerList1Member
 
Accumulated Amortization and Impairment (496,429)inuv_FiniteLivedIntangibleAssetsExcludingGoodwillAccumulatedImpairment
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_CustomerList1Member
 
Net Carrying Value 1,113,571us-gaap_FiniteLivedIntangibleAssetsNet
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_CustomerList1Member
 
Year-to-date Amortization 40,251us-gaap_AmortizationOfIntangibleAssets
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= inuv_CustomerList1Member
 
Trade names, ALOT    
Schedule of Finite-Lived Intangible Assets and Goodwill [Line Items]    
Term 5 years [2]  
Carrying Value 960,000inuv_FiniteLivedIntangibleAssetsGrossBeforeAccumulatedImpairment
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= us-gaap_TradeNamesMember
[2]  
Accumulated Amortization and Impairment (592,000)inuv_FiniteLivedIntangibleAssetsExcludingGoodwillAccumulatedImpairment
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= us-gaap_TradeNamesMember
[2]  
Net Carrying Value 368,000us-gaap_FiniteLivedIntangibleAssetsNet
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= us-gaap_TradeNamesMember
[2]  
Year-to-date Amortization $ 48,000us-gaap_AmortizationOfIntangibleAssets
/ us-gaap_FiniteLivedIntangibleAssetsByMajorClassAxis
= us-gaap_TradeNamesMember
[2]  
[1] We have determined that the trade names related to our web properties have an indefinite life, and as such it is not amortized.
[2] We determined the ALOT trade name should be amortized over five years.