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Organization and Business (Details) (USD $)
3 Months Ended 12 Months Ended 3 Months Ended
Mar. 31, 2015
operating_segment
Dec. 31, 2014
Mar. 31, 2014
Sep. 29, 2014
Sep. 30, 2014
Debt Instrument [Line Items]          
Number of operating segments 2us-gaap_NumberOfOperatingSegments        
Term Loan $ 3,459,942us-gaap_LongTermDebt 3,626,609us-gaap_LongTermDebt      
Period of sufficient liquidity 12 months        
Yahoo and Google          
Debt Instrument [Line Items]          
Number of customers that contribute to majority revenue 2inuv_NumberOfCustomersContributeToMajorityRevenue
/ us-gaap_MajorCustomersAxis
= inuv_YahooandGoogleMember
       
Yahoo and Google | Accounts Receivable | Customer Concentration Risk          
Debt Instrument [Line Items]          
Concentration risk, percentage 96.80%us-gaap_ConcentrationRiskPercentage1
/ us-gaap_ConcentrationRiskByBenchmarkAxis
= us-gaap_AccountsReceivableMember
/ us-gaap_ConcentrationRiskByTypeAxis
= us-gaap_CustomerConcentrationRiskMember
/ us-gaap_MajorCustomersAxis
= inuv_YahooandGoogleMember
94.80%us-gaap_ConcentrationRiskPercentage1
/ us-gaap_ConcentrationRiskByBenchmarkAxis
= us-gaap_AccountsReceivableMember
/ us-gaap_ConcentrationRiskByTypeAxis
= us-gaap_CustomerConcentrationRiskMember
/ us-gaap_MajorCustomersAxis
= inuv_YahooandGoogleMember
     
Yahoo and Google | Net Revenue | Customer Concentration Risk          
Debt Instrument [Line Items]          
Concentration risk, percentage 98.30%us-gaap_ConcentrationRiskPercentage1
/ us-gaap_ConcentrationRiskByBenchmarkAxis
= us-gaap_SalesRevenueNetMember
/ us-gaap_ConcentrationRiskByTypeAxis
= us-gaap_CustomerConcentrationRiskMember
/ us-gaap_MajorCustomersAxis
= inuv_YahooandGoogleMember
  95.70%us-gaap_ConcentrationRiskPercentage1
/ us-gaap_ConcentrationRiskByBenchmarkAxis
= us-gaap_SalesRevenueNetMember
/ us-gaap_ConcentrationRiskByTypeAxis
= us-gaap_CustomerConcentrationRiskMember
/ us-gaap_MajorCustomersAxis
= inuv_YahooandGoogleMember
   
Bridge Bank – Revolving Credit Line - September 29, 2016 | Revolving Credit Facility | Line of Credit          
Debt Instrument [Line Items]          
Term Loan 1,793,275us-gaap_LongTermDebt
/ us-gaap_CreditFacilityAxis
= us-gaap_RevolvingCreditFacilityMember
/ us-gaap_DebtInstrumentAxis
= inuv_BridgeBankRevolvingCreditLineSeptember292016Member
/ us-gaap_LongtermDebtTypeAxis
= us-gaap_LineOfCreditMember
1,793,275us-gaap_LongTermDebt
/ us-gaap_CreditFacilityAxis
= us-gaap_RevolvingCreditFacilityMember
/ us-gaap_DebtInstrumentAxis
= inuv_BridgeBankRevolvingCreditLineSeptember292016Member
/ us-gaap_LongtermDebtTypeAxis
= us-gaap_LineOfCreditMember
     
Bridge Bank – Revolving Credit Line - September 29, 2016 | Bridge Bank, N.A. | Revolving Credit Facility | Line of Credit          
Debt Instrument [Line Items]          
Line of credit facility, maximum borrowing capacity       10,000,000us-gaap_LineOfCreditFacilityMaximumBorrowingCapacity
/ us-gaap_CreditFacilityAxis
= us-gaap_RevolvingCreditFacilityMember
/ us-gaap_DebtInstrumentAxis
= inuv_BridgeBankRevolvingCreditLineSeptember292016Member
/ us-gaap_LineOfCreditFacilityAxis
= inuv_BridgeBankNAMember
/ us-gaap_LongtermDebtTypeAxis
= us-gaap_LineOfCreditMember
 
Remaining borrowing capacity 4,400,000us-gaap_LineOfCreditFacilityRemainingBorrowingCapacity
/ us-gaap_CreditFacilityAxis
= us-gaap_RevolvingCreditFacilityMember
/ us-gaap_DebtInstrumentAxis
= inuv_BridgeBankRevolvingCreditLineSeptember292016Member
/ us-gaap_LineOfCreditFacilityAxis
= inuv_BridgeBankNAMember
/ us-gaap_LongtermDebtTypeAxis
= us-gaap_LineOfCreditMember
       
Bridge Bank – Term Note Payable - September 10, 2017 | Term Note Payable          
Debt Instrument [Line Items]          
Term Loan $ 1,666,667us-gaap_LongTermDebt
/ us-gaap_DebtInstrumentAxis
= inuv_BridgeBankTermNotePayableSeptember102017Member
/ us-gaap_LongtermDebtTypeAxis
= us-gaap_NotesPayableToBanksMember
1,833,334us-gaap_LongTermDebt
/ us-gaap_DebtInstrumentAxis
= inuv_BridgeBankTermNotePayableSeptember102017Member
/ us-gaap_LongtermDebtTypeAxis
= us-gaap_NotesPayableToBanksMember
  $ 2,000,000us-gaap_LongTermDebt
/ us-gaap_DebtInstrumentAxis
= inuv_BridgeBankTermNotePayableSeptember102017Member
/ us-gaap_LongtermDebtTypeAxis
= us-gaap_NotesPayableToBanksMember
$ 2,000,000us-gaap_LongTermDebt
/ us-gaap_DebtInstrumentAxis
= inuv_BridgeBankTermNotePayableSeptember102017Member
/ us-gaap_LongtermDebtTypeAxis
= us-gaap_NotesPayableToBanksMember