Segments - Schedule of Gross Profit (Details) (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012
Gross profit	$ 6,325,986	$ 8,736,397	$ 20,931,014	$ 18,932,438
Partner Network
Gross profit	2,793,999	848,580	6,456,050	2,696,477
Percent of gross profit	25.90%	13.10%	22.90%	15.20%
Owned and Operated Network
Gross profit	3,531,987	7,887,817	14,474,964	16,235,961
Percent of gross profit	95.40%	87.60%	94.40%	83.70%
Total Net Revenue
Gross profit	$ 6,325,986	$ 8,736,397	$ 20,931,014	$ 18,932,438
Percent of gross profit	43.60%	56.40%	48.10%	51.00%