Segments

9 Months Ended

Sep. 30, 2013

Segment Reporting [Abstract]

Segments

Segments

We operate our business as two segments, Partner Network and Owned and Operated Network, which are described in Note 1, Organization and Business. In the third quarter of 2013 we reorganized our segments and have retrospectively applied the current presentation to prior periods.

Listed below is a presentation of net revenue and gross profit by segment, which is consistent with how we manage the segments, for the three and nine months ended September 30, 2013 and 2012. Total assets by segment is not presented because we do not track assets at a segment level.

Net Revenue by Industry Segment

	For the Three Months Ended						For the Nine Months Ended
	September 30, 2013			September 30, 2012			September 30, 2013			September 30, 2012
	$	%		$	%		$	%		$	%
Partner Network	10,807,377	74.5	%	6,472,905	41.8	%	28,232,281	64.8	%	17,713,488	47.7	%
Owned and Operated Network	3,701,673	25.5	%	9,008,520	58.2	%	15,326,976	35.2	%	19,409,070	52.3	%
Total net revenue	14,509,050	100.0	%	15,481,425	100.0	%	43,559,257	100.0	%	37,122,558	100.0	%

 Gross Profit by Industry Segment

	For the Three Months Ended						For the Nine Months Ended
	September 30, 2013			September 30, 2012			September 30, 2013			September 30, 2012
	$	Gross Profit %		$	Gross Profit %		$	Gross Profit %		$	Gross Profit %
Partner Network	2,793,999	25.9	%	848,580	13.1	%	6,456,050	22.9	%	2,696,477	15.2	%
Owned and Operated Network	3,531,987	95.4	%	7,887,817	87.6	%	14,474,964	94.4	%	16,235,961	83.7	%
Total gross profit	6,325,986	43.6	%	8,736,397	56.4	%	20,931,014	48.1	%	18,932,438	51.0	%