Segment Reporting

12 Months Ended

Sep. 29, 2019

Segment information is prepared on the same basis that our ceo, who is our Chief Operating Decision Maker, manages the segments, evaluates financial results, and makes key operating decisions.

We have three reportable operating segments: 1) Americas, which is inclusive of the U.S., Canada, and Latin America; 2) International, which is inclusive of China, Japan, Asia Pacific, Europe, Middle East, and Africa; and 3) Channel Development.

Americas and International operations sell coffee and other beverages, complementary food, packaged coffees, single-serve coffee products and a focused selection of merchandise through company-operated stores and licensed stores. Our Americas segment is our most mature business and has achieved significant scale.

Channel Development revenues include packaged coffee sales, tea and ready-to-drink beverages to customers outside of our company-operated and licensed stores. Historically revenues have included domestic and international sales of our packaged coffee, tea and ready-to-drink products to grocery, warehouse club and specialty retail stores and through institutional foodservice companies which serviced businesses. Since the fourth quarter of fiscal 2018, most of our Channel Development revenues are from product sales to and royalty revenues from Nestlé. The collaborative business relationships for ready-to-drink products and the associated revenues remain unchanged due to the Global Coffee Alliance.

Consolidated revenue mix by product type (in millions):



Fiscal Year Ended	Sep 29, 2019				Sep 30, 2018				Oct 1, 2017
Beverage	$	15,921.2	60	%	$	14,463.1	59	%	$	12,915.0	58	%
Food	4,792.8		18	%	4,397.7		18	%	3,832.1		17	%
Packaged and single-serve coffees and teas	2,126.8		8	%	2,797.5		11	%	2,883.6		13	%
Other ⁽¹⁾	3,667.8		14	%	3,061.2		12	%	2,756.1		12	%
Total	$	26,508.6	100	%	$	24,719.5	100	%	$	22,386.8	100	%


⁽¹⁾	“Other” primarily consists of royalty and licensing revenues, beverage-related ingredients, serveware, and ready-to-drink beverages, among other items.

Information by geographic area (in millions):



Fiscal Year Ended	Sep 29, 2019		Sep 30, 2018		Oct 1, 2017
Net revenues:
United States	$	18,622.7	$	17,409.4	$	16,527.1
Other countries	7,885.9		7,310.1		5,859.7
Total	$	26,508.6	$	24,719.5	$	22,386.8

Long-lived assets:
United States	$	7,330.2	$	5,635.9	$	5,848.3
Other countries	6,235.5		6,026.3		3,234.0
Total	$	13,565.7	$	11,662.2	$	9,082.3

No customer accounts for 10% or more of our revenues. Revenues are shown based on the geographic location of our customers. Revenues from countries other than the U.S. consist primarily of revenues from China, Japan, Canada and the U.K., which together account for approximately 83% of net revenues from other countries for fiscal 2019.

Management evaluates the performance of its operating segments based on net revenues and operating income. The accounting policies of the operating segments are the same as those described in Note 1, Summary of Significant Accounting Policies. Operating income represents earnings before other income and expenses and income taxes. The identifiable assets by segment disclosed in this note are those assets specifically identifiable within each segment and include cash and cash equivalents, net property, plant and equipment, equity and cost investments, goodwill, and other intangible assets. Assets not attributed to reportable operating segments are corporate assets and are primarily comprised of cash and cash equivalents available for general corporate purposes, investments, assets of the corporate headquarters and roasting facilities, and inventory.

The table below presents financial information for our reportable operating segments and Corporate and Other segment for the years ended September 29, 2019, September 30, 2018 and October 1, 2017.



(in millions)	Americas		International		Channel Development		Corporate and Other			Total
Fiscal 2019
Total net revenues	$	18,259.0	$	6,190.7	$	1,992.6	$	66.3		$	26,508.6
Depreciation and amortization expenses	696.1		511.5		13.0		156.7			1,377.3
Income from equity investees	—		102.4		195.6		—			298.0
Operating income/(loss)	3,782.8		964.7		697.5		(1,367.1		)	4,077.9
Total assets	$	4,446.7	$	6,724.6	$	132.2	$	7,916.1		$	19,219.6

Fiscal 2018
Total net revenues	$	16,748.6	$	5,551.2	$	2,297.3	$	122.4		$	24,719.5
Depreciation and amortization expenses	641.0		447.6		1.3		157.1			1,247.0
Income from equity investees	—		117.4		183.8		—			301.2
Operating income/(loss)	3,485.2		872.8		927.1		(1,401.8		)	3,883.3
Total assets	$	4,473.7	$	6,361.9	$	148.2	$	13,172.6		$	24,156.4

Fiscal 2017
Total net revenues	$	15,629.4	$	4,204.3	$	2,256.6	$	296.5		$	22,386.8
Depreciation and amortization expenses	616.1		233.2		3.0		159.1			1,011.4
Income from equity investees	—		197.0		194.4		—			391.4
Operating income/(loss)	3,577.2		835.6		967.0		(1,245.1		)	4,134.7
Total assets	$	3,374.9	$	3,117.1	$	129.1	$	7,744.5		$	14,365.6