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Revenue Recognition
9 Months Ended
Oct. 02, 2021
Revenue from Contract with Customer [Abstract]  
Revenue Recognition Revenue Recognition
Deferred contract assets and deferred contract liabilities are included in our condensed consolidated balance sheets as follows (in thousands):
October 2,
2021
January 2,
2021
Deferred Contract Assets included in:
Other current assets$27,115 $26,593 
Other non-current assets49,125 37,976 
$76,240 $64,569 

October 2,
2021
January 2,
2021
Deferred Contract Liabilities included in:
Other current liabilities$35,430 $35,288 
Other non-current liabilities63,703 49,689 
$99,133 $84,977 

The deferred revenue and costs related to SleepIQ technology are recognized on a straight-line basis over the product's estimated life of 4.5 years because our inputs are generally expended evenly throughout the performance period. During the three months ended October 2, 2021 and September 26, 2020, we recognized revenue of $8 million and $9 million, respectively, that were included in the deferred contract liability balances at the beginning of the respective periods. During the nine months ended October 2, 2021 and September 26, 2020, we recognized revenue of $22 million and $27 million, respectively, that were included in the deferred contract liability balances at the beginning of the respective periods.
Revenue from goods and services transferred to customers at a point in time accounted for approximately 99% of our revenues for the three and nine months ended October 2, 2021 and 98% of our revenues for the three and nine months ended September 26, 2020.

Net sales were as follows (in thousands):
Three Months EndedNine Months Ended
October 2,
2021
September 26,
2020
October 2,
2021
September 26,
2020
Retail stores$565,939 $456,756 $1,481,780 $1,097,872 
Online, phone, chat and other74,454 74,399 211,185 190,787 
Total Company$640,393 $531,155 $1,692,965 $1,288,659 

Obligation for Sales Returns

The activity in the sales returns liability account was as follows (in thousands):
Nine Months Ended
October 2,
2021
September 26,
2020
Balance at beginning of year
$24,765 $19,809 
Additions that reduce net sales69,877 55,086 
Deductions from reserves(66,124)(50,810)
Balance at end of period
$28,518 $24,085