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Revenue Recognition
6 Months Ended
Jul. 03, 2021
Revenue from Contract with Customer [Abstract]  
Revenue Recognition Revenue Recognition
Deferred contract assets and deferred contract liabilities are included in our condensed consolidated balance sheets as follows (in thousands):
July 3,
2021
January 2,
2021
Deferred Contract Assets included in:
Other current assets$25,293 $26,593 
Other non-current assets45,998 37,976 
$71,291 $64,569 

July 3,
2021
January 2,
2021
Deferred Contract Liabilities included in:
Other current liabilities$33,228 $35,288 
Other non-current liabilities59,813 49,689 
$93,041 $84,977 

The deferred revenue and costs related to SleepIQ technology are recognized on a straight-line basis over the product's estimated life of 4.5 years because our inputs are generally expended evenly throughout the performance period. During the three months ended July 3, 2021 and June 27, 2020, we recognized revenue of $8 million and $10 million, respectively, that were included in the deferred contract liability balances at the beginning of the respective periods. During the six months ended July 3, 2021 and June 27, 2020, we recognized revenue of $15 million and $18 million, respectively, that were included in the deferred contract liability balances at the beginning of the respective periods.
Revenue from goods and services transferred to customers at a point in time accounted for approximately 98% of our revenues for the three and six months ended July 3, 2021 and 97% of our revenues for the three and six months ended June 27, 2020.

Net sales were as follows (in thousands):
Three Months EndedSix Months Ended
July 3,
2021
June 27,
2020
July 3,
2021
June 27,
2020
Retail stores$426,653 $206,476 $915,841 $643,125 
Online, phone, chat and other57,663 78,462 136,731 114,379 
Total Company$484,316 $284,938 $1,052,572 $757,504 

Obligation for Sales Returns

The activity in the sales returns liability account was as follows (in thousands):
Six Months Ended
July 3,
2021
June 27,
2020
Balance at beginning of year
$24,765 $19,809 
Additions that reduce net sales42,272 30,901 
Deductions from reserves(45,820)(33,514)
Balance at end of period
$21,217 $17,196