8-K

                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION


                             WASHINGTON, D.C. 20549


                                    FORM 8-K

                                 CURRENT REPORT


                       PURSUANT TO SECTION 13 OR 15(d) OF
                       THE SECURITIES EXCHANGE ACT OF 1934


        Date of Report (Date of earliest event reported): APRIL 11, 2005


                           SELECT COMFORT CORPORATION
             (Exact name of registrant as specified in its charter)


                                    MINNESOTA
         (State or other jurisdiction of incorporation or organization)

        0-25121                                         41-1597886
(Commission File No.)                          (IRS Employer Identification No.)

              6105 Trenton Lane North, Minneapolis, Minnesota 55442
              -----------------------------------------------------
               (Address of principal executive offices) (Zip Code)



                                 (763) 551-7000
                                 --------------
              (Registrant's telephone number, including area code)


Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of the
following provisions:

[ ] Written communications pursuant to Rule 425 under the Securities Act (17 CFR
230.425)

[ ] Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR
240.14a-12)

[ ] Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange
Act (17 CFR 240.14d-2(b))

[ ] Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange
Act (17 CFR 240.13e-4(c))




ITEM 7.01.  REGULATION FD DISCLOSURE

On April 11, 2005, Select Comfort Corporation announced the appointment of Wendy
Schoppert to the position of senor vice president and general manager, new
channel development effective April 18, 2005. A copy of the press release is
attached as Exhibit 99.1 to this Current Report on Form 8-K.



                                    SIGNATURE
                                    ---------

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended,
the Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                               SELECT COMFORT CORPORATION
                                               (Registrant)


Dated:  April 11, 2005                         By:    /s/ Mark A. Kimball
                                                  -----------------------------

                                               Title: Senior Vice President
                                                     --------------------------



                                INDEX TO EXHIBITS

The exhibit listed in this index is being furnished pursuant to Item 7.01 of
Form 8-K and shall not be deemed "filed" for purposes of the Securities Exchange
Act of 1934, as amended, or incorporated by reference into any document filed
under the Securities Act of 1933, as amended, or under the Securities Exchange
Act of 1934, as amended, except as otherwise expressly stated in any such
filing.

Exhibit No.           Description of Exhibit
- -----------           ----------------------
99.1                  Press Release dated April 11, 2005



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EX-99

                                                                    EXHIBIT 99.1


FOR IMMEDIATE RELEASE                 CONTACT:  Tammy Nystuen (763) 551-7496
                                                Select Comfort Corporation
                                                tamara.nystuen@selectcomfort.com


                         SELECT COMFORT ADDS NEW MEMBER
                          TO ITS SENIOR MANAGEMENT TEAM
                   Increases focus on new channel development

MINNEAPOLIS - (April 11, 2005) - Select Comfort Corporation (NASDAQ: SCSS), the
nation's leading bed retailer and creator of the Sleep Number(R) bed, today
announced the appointmenT of Wendy Schoppert to the newly created position of
senior vice president and general manager, new channel development, effective
April 18. Initially, Schoppert will have leadership responsibility for Select
Comfort's wholesale distribution and hospitality channels, as well as new
channel development.

        "For the past several years, Select Comfort has maneuvered through a
successful turnaround and repositioned our Sleep Number(R) brand and product
line, focusing on the domestic consumer market," said Bill McLaughlin, chairman
and CEO, Select Comfort. "As Select Comfort moves toward $1 billion in sales, we
have taken initial steps to grow new channels such as wholesale distribution and
hospitality, as well as identify and develop new domestic and international
geographies. These emerging opportunities will play an increasingly greater role
in our company's success over the next three to five years, and the addition of
Wendy to focus specifically on these areas will better position Select Comfort
to meet our aggressive long term sales and profit goals."

        Schoppert joins Select Comfort following senior leadership roles at US
Bancorp Asset Management and America West Airlines. According to McLaughlin, her
experience with these organizations, which included responsibility for strategic
business growth plans, general management, and product, marketing and corporate
development initiatives, makes her extremely well suited for this early stage
business development role at Select Comfort. Schoppert received her MBA from
Cornell University.


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ABOUT SELECT COMFORT
Founded in 1987, Select Comfort Corporation is the nation's leading bed
retailer(1), holding 32 U.S. issued or pending patents for its personalized
sleep products. The company designs, manufactures and markets a line of
adjustable-firmness mattresses featuring air-chamber technology, branded the
Sleep Number(R) bed, as well as foundations and sleep accessories. Select
Comfort's products are sold through its 370 retail stores located nationwide;
through selected bedding retailers; through its national direct marketing
operations; and on the Internet at www.selectcomfort.com.

                                               ###

(1)     TOP 25 BEDDING RETAILERS, FURNITURE TODAY, MAY 24, 2004



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