8-K

                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION


                             WASHINGTON, D.C. 20549


                                    FORM 8-K

                                 CURRENT REPORT


                       PURSUANT TO SECTION 13 OR 15(D) OF
                       THE SECURITIES EXCHANGE ACT OF 1934


         Date of Report (Date of earliest event reported): MARCH 9, 2005


                           SELECT COMFORT CORPORATION
             (Exact name of registrant as specified in its charter)


                                    MINNESOTA
         (State or other jurisdiction of incorporation or organization)

        0-25121                                            41-1597886
(Commission File No.)                          (IRS Employer Identification No.)

              6105 Trenton Lane North, Minneapolis, Minnesota 55442
              -----------------------------------------------------
               (Address of principal executive offices) (Zip Code)



                                 (763) 551-7000
                                 --------------
              (Registrant's telephone number, including area code)


Check the appropriate box below if the Form 8-K filing is intended to
simultaneously satisfy the filing obligation of the registrant under any of the
following provisions:

[ ] Written communications pursuant to Rule 425 under the Securities Act (17 CFR
230.425)

[ ] Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR
240.14a-12)

[ ] Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange
Act (17 CFR 240.14d-2(b))

[ ] Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange
Act (17 CFR 240.13e-4(c))








ITEM 7.01.  REGULATION FD DISCLOSURE

On March 9, 2005, Select Comfort Corporation provided a pre-recorded update on
its business trends for first quarter 2005. A copy of the press release
announcing the details for accessing the recording is attached as Exhibit 99.1
to this Current Report on Form 8-K.



                                    SIGNATURE
                                    ---------

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended,
the Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                        SELECT COMFORT CORPORATION
                                        (Registrant)


Dated:  March 9, 2005                   By:     /s/Mark A. Kimball
                                           -------------------------------------

                                        Title:  Senior Vice President
                                              ----------------------------------



                                INDEX TO EXHIBITS

The exhibit listed in this index is being furnished pursuant to Item 7.01 of
Form 8-K and shall not be deemed "filed" for purposes of the Securities Exchange
Act of 1934, as amended, or incorporated by reference into any document filed
under the Securities Act of 1933, as amended, or under the Securities Exchange
Act of 1934, as amended, except as otherwise expressly stated in any such
filing.

Exhibit No.           Description of Exhibit
- -----------           ----------------------
99.1                  Press Release dated March 9, 2005

EX-99

                                                                    EXHIBIT 99.1

FOR IMMEDIATE RELEASE                  CONTACT: Tammy Nystuen
                                                Select Comfort Corporation
                                                (763) 551-7496
                                                tamara.nystuen@selectcomfort.com

                           SELECT COMFORT COMMENTS ON
                       2005 FIRST QUARTER BUSINESS TRENDS

MINNEAPOLIS - (March 9, 2005) - Select Comfort Corporation (NASDAQ: SCSS), the
nation's leading bed retailer and creator of the Sleep Number(R) bed, today
provided an update on its business trends for first quarter 2005. A digital
recording of the comments can be accessed through 5:00 p.m. Central Time on
March 19, 2005, by calling 888-286-8010 (International callers may dial
617-801-6888), or through the Investor Relations section of the company's
website at www.selectcomfort.com. The passcode for the replay is 80854060. A
transcript of the recording may also be accessed at www.selectcomfort.com after
3:00 p.m. Central Time on March 9, 2005.

ABOUT SELECT COMFORT
Founded in 1987, Select Comfort Corporation is the nation's leading bed
retailer(1), holding 32 U.S. issued or pending patents for its personalized
sleep products. The company designs, manufactures and markets a line of
adjustable-firmness mattresses featuring air-chamber technology, branded the
Sleep Number(R) bed, as well as foundations and sleep accessories. Select
Comfort's products are sold through its 370 retail stores at year-end 2004,
located nationwide, including 13 leased departments in Bed Bath & Beyond stores;
through selected bedding retailers; through its national direct marketing
operations; and on the Internet at www.selectcomfort.com.

                                       ###


(1)  TOP 25 BEDDING RETAILERS, FURNITURE TODAY, MAY 24, 2004.