8-K

                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION


                             WASHINGTON, D.C. 20549


                                    FORM 8-K

                                 CURRENT REPORT


                       PURSUANT TO SECTION 13 OR 15(D) OF
                       THE SECURITIES EXCHANGE ACT OF 1934


               Date of Report (Date of earliest event reported): JULY 12, 2004


                                  SELECT COMFORT CORPORATION
                    (Exact name of registrant as specified in its charter)


                                    MINNESOTA
                (State or other jurisdiction of incorporation or organization)

        0-25121                                         41-1597886
(Commission File No.)                          (IRS Employer Identification No.)

              6105 Trenton Lane North, Minneapolis, Minnesota 55442
              -----------------------------------------------------
               (Address of principal executive offices) (Zip Code)



                                 (763) 551-7000
                                 --------------
              (Registrant's telephone number, including area code)







ITEM 12.  RESULTS OF OPERATIONS AND FINANCIAL CONDITION.

On July 12, 2004, Select Comfort  Corporation  issued a press release announcing
preliminary  sales results for the second  quarter ended July 3, 2004. A copy of
the press  release is attached as Exhibit  99.1 to this  Current  Report on Form
8-K.

The information in this Current Report on Form 8-K, including the attached press
release,  is being  furnished,  and not filed, for purposes of Section 18 of the
Securities  Exchange  Act  of  1934,  as  amended,  and is  not  subject  to the
liabilities of that Section.  The information in this Current Report on Form 8-K
shall not be incorporated by reference into any registration  statement or other
filing under the Securities Act of 1933, as amended, or into any report or other
filing  under  the  Securities  Exchange  Act of 1934,  as  amended,  except  as
otherwise expressly stated in any such filing.


                                    SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended,
the  Registrant  has duly  caused  this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                                   SELECT COMFORT CORPORATION
                                                   (Registrant)


Dated:  July 12, 2004                       By:  /s/ Mark A. Kimball
                                               ---------------------------------

                                            Title: Senior Vice President
                                                  ------------------------------



                                INDEX TO EXHIBITS

The exhibit listed in this index is being furnished  pursuant to Item 12 of Form
8-K and shall not be deemed "filed" for purposes of the Securities  Exchange Act
of 1934, as amended,  or incorporated by reference into any document filed under
the Securities Act of 1933, as amended,  or under the Securities Exchange Act of
1934, as amended, except as otherwise expressly stated in any such filing.

Exhibit No.           Description of Exhibit
99.1                  Press Release, dated July 12, 2004



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EX-99

                                                                    EXHIBIT 99.1

FOR IMMEDIATE RELEASE                   CONTACT:  Mark Kimball (763) 551-7070
                                                  Select Comfort Corporation
                                                  mark.kimball@selectcomfort.com

                                SELECT COMFORT CORPORATION REPORTS
                             SECOND QUARTER SALES GAIN OF 22 PERCENT
                                  COMPANY UPDATES 2004 GUIDANCE

    MINNEAPOLIS,  MINN.  (July 12, 2004) - Select Comfort  Corporation  (NASDAQ:
SCSS), the nation's leading bed retailer and creator of the Sleep Number(R) bed,
today announced  preliminary second quarter 2004 net sales of $124.7 million, an
increase of 22 percent  compared to the second quarter of 2003. For the quarter,
same-store  sales  increased  14 percent  over the same  period a year ago.  The
company reiterated its previously  announced earnings per share guidance for the
second quarter 2004 of $0.13 to $0.15.  Select  Comfort also  announced  revised
sales and earnings guidance for 2004. For 2004, the company now expects sales of
$560 million to $575 million and earnings per share of $0.88 to $0.93.

    "We  continued  to deliver  strong  sales growth in excess of 20 percent and
made progress toward our long-term  objectives," said Bill McLaughlin,  chairman
and chief  executive  officer.  "In the second  quarter,  we introduced  two new
top-of-the-line  bed models  which were very well  received by  consumers.  As a
result,  however,  we believe we missed  sales  opportunities  at our middle and
lower price points  during the  quarter,  a period which also saw a softening of
overall consumer spending."

    "Fortunately,  certain factors impacting sales are within our control and we
are taking  decisive  action to maximize  our sales  potential  going  forward,"
McLaughlin continued.  "Importantly, as planned, last week we introduced product
enhancements to the Sleep Number 5000 -- our  most-popular,  mid-priced model --
and we have plans to  re-introduce  our  improved  entry-level  bed model in the
second  half of this  year.  While we are  optimistic  about  opportunities  for
improved sales and earnings momentum from these product initiatives,  we feel it
is prudent to revise  expectations for the balance of 2004 in light of continued
economic uncertainties."

    Select  Comfort  will hold a  conference  call on July 12, 2004 at 4:00 p.m.
Central Time to discuss  preliminary  second quarter 2004 sales  performance and
guidance for 2004. A  simultaneous  webcast of the call will be available in the


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Investor  Relations  section of  www.selectcomfort.com.  A digital replay of the
call will be accessible  beginning at  approximately  6:00 p.m.  Central Time on
July 12 through 5:00 p.m.  Central Time on July 19, 2004.  To access the replay,
please call  203-369-1284  (U.S. and  International).  An archived replay of the
call may also be accessed at  approximately 6 p.m. Central Time on July 12, 2004
at www.selectcomfort.com.

ABOUT SELECT COMFORT
    Founded in 1987,  Select  Comfort  Corporation  is the nation's  leading bed
retailer(1),  holding 26 U.S.  issued or pending  patents  for its  personalized
sleep  products.  The  company  designs,  manufactures  and  markets  a line  of
adjustable-firmness  mattresses featuring  air-chamber  technology,  branded the
Sleep  Number(R)  bed,  as well as  foundations  and sleep  accessories.  Select
Comfort's  products are sold through its 360 retail stores  located  nationwide,
including 13 leased  departments in Bed Bath & Beyond stores;  through  selected
bedding retailers;  through its national direct marketing operations; and on the
Internet at www.selectcomfort.com.
                                               ###

    Statements  used in this press release that relate to future plans,  events,
financial results or performance are forward-looking statements that are subject
to certain risks and  uncertainties  including,  among  others,  such factors as
general and industry economic trends,  uncertainties arising from global events,
consumer  confidence,  effectiveness of our advertising and promotional efforts,
our  ability to secure  suitable  retail  locations,  our ability to attract and
retain  qualified  sales   professionals  and  other  key  employees,   consumer
acceptance  of our products and product  innovation,  our ability to continue to
expand and improve our product line,  industry  competition,  warranty expenses,
California wage and hour  litigation,  our dependence on significant  suppliers,
and  the  vulnerability  of  any  suppliers  to  recessionary  pressures,  labor
negotiations,   liquidity  concerns  or  other  factors,  increasing  government
regulations,  including  possible  new  flammability  standards  for the bedding
industry,  as well as the risk factors listed from time to time in the company's
filings with the SEC,  including  the  company's  Annual Report on Form 10-K and
other periodic reports filed with the SEC.

    The  company  has no  obligation  to  publicly  update or revise  any of the
forward-looking statements that may be in this news release.

(1)     TOP 25 BEDDING RETAILERS, FURNITURE TODAY, MAY 26, 2003


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