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Segment Information (Notes)
 3 Months Ended
Apr. 29, 2011
Segment Information [Abstract]  
Segment Information [Text Block]
NOTE 15 — SEGMENT INFORMATION
Dell's four global business segments are Large Enterprise, Public, Small and Medium Business (“SMB”), and Consumer. Large Enterprise includes sales of IT infrastructure and service solutions to large global and national corporate customers. Public includes sales to educational institutions, governments, health care organizations, and law enforcement agencies, among others. SMB includes sales of complete IT solutions to small and medium-sized businesses. Consumer includes sales to individual consumers and retailers around the world.
The business segments disclosed in the accompanying Condensed Consolidated Financial Statements are based on this organizational structure and information reviewed by Dell's management to evaluate the business segment results. Dell's measure of segment operating income for management reporting purposes excludes severance and facility closure expenses, broad based long-term incentives, acquisition-related charges, amortization of intangibles, and the settlements for the SEC investigation as well as the securities litigation class action lawsuit that were incurred during the first quarter of Fiscal 2011.
The following table presents net revenue by Dell's reportable global segments as well as a reconciliation of consolidated segment operating income to Dell's consolidated operating income:
 
 
Three Months Ended
 
 
April 29,

2011
 
April 30,

2010
 
 
(in millions)
Net revenue:
 
 
 
 
 
 
Large Enterprise
 
$
4,477
 
 
$
4,246
 
Public
 
3,767
 
 
3,856
 
Small and Medium Business
 
3,768
 
 
3,524
 
Consumer
 
3,005
 
 
3,248
 
Total
 
$
15,017
 
 
$
14,874
 
Consolidated operating income:
 
 
 
 
 
 
Large Enterprise
 
$
504
 
 
$
283
 
Public
 
370
 
 
298
 
Small and Medium Business
 
463
 
 
313
 
Consumer
 
136
 
 
17
 
Consolidated segment operating income
 
1,473
 
 
911
 
Severance and facility actions
 
(19
)
 
(57
)
Broad based long-term incentives(a)
 
(97
)
 
(87
)
Amortization of intangible assets
 
(92
)
 
(88
)
Acquisition-related costs(a)(b)
 
(53
)
 
(20
)
Other(c)
 
—
 
 
(140
)
Total
 
$
1,212
 
 
$
519
 
____________________ 
(a)
Broad based, long-term incentives includes stock-based compensation, but excludes stock-based compensation related to acquisitions, which are included in acquisition-related costs.
(b)
Acquisition-related costs consist primarily of retention payments, integration costs, and other costs.
(c)
Other includes the $100 million settlement for the SEC investigation and a $40 million settlement for a securities litigation lawsuit that were both incurred in the first quarter of Fiscal 2011.