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Stockholders' Equity Common Stock (Narrative) (Details) (USD $)
3 Months Ended 9 Months Ended
Sep. 30, 2012
Sep. 30, 2011
Sep. 30, 2012
Sep. 30, 2011
Share-based Compensation $ 758,592 $ 362,712 $ 2,030,151 $ 977,650
September 6, 2012
       
Stock Issued During Period, Shares, Share-based Compensation, Net of Forfeitures     72,500  
Sale of Stock, price per share $ 0.98   $ 0.98  
Share-based Compensation 1,974      
Employee Service Share-based Compensation, Nonvested Awards, Total Compensation Cost Not yet Recognized 24,967   24,967  
June 25, 2012
       
Stock Issued During Period, Shares, Share-based Compensation, Net of Forfeitures     35,000  
Sale of Stock, price per share $ 1.07   $ 1.07  
Share-based Compensation 9,363      
July 2. 2012
       
Stock Issued During Period, Shares, Share-based Compensation, Net of Forfeitures     137,625  
Sale of Stock, price per share $ 1.03   $ 1.03  
Share-based Compensation     141,754  
May 22, 2012A
       
Stock Issued During Period, Shares, Share-based Compensation, Net of Forfeitures     302,800  
Sale of Stock, price per share $ 1.12   $ 1.12  
Options cancelled     1,339,000  
Employee Service Share-based Compensation, Nonvested Awards, Total Compensation Cost Not yet Recognized 308,553   308,553  
May 22, 2012B
       
Stock Issued During Period, Shares, Share-based Compensation, Net of Forfeitures     4,497,200  
Sale of Stock, price per share $ 1.12   $ 1.12  
Share-based Compensation 314,804      
Employee Service Share-based Compensation, Nonvested Awards, Total Compensation Cost Not yet Recognized 4,407,256   4,407,256  
Feb 28, 2012
       
Stock Issued During Period, Shares, Share-based Compensation, Net of Forfeitures     170,000  
Sale of Stock, price per share $ 1.34   $ 1.34  
Share-based Compensation 56,950      
Employee Service Share-based Compensation, Nonvested Awards, Total Compensation Cost Not yet Recognized 56,950   56,950  
Oct 4, 2011
       
Stock Issued During Period, Shares, Share-based Compensation, Net of Forfeitures     1,130,000  
Sale of Stock, price per share $ 1.19   $ 1.19  
Share-based Compensation 96,050      
Employee Service Share-based Compensation, Nonvested Awards, Total Compensation Cost Not yet Recognized 960,500   960,500  
Nov 29, 2011
       
Stock Issued During Period, Shares, Share-based Compensation, Net of Forfeitures     200,000  
Sale of Stock, price per share $ 0.79   $ 0.79  
Share-based Compensation 19,750      
Employee Service Share-based Compensation, Nonvested Awards, Total Compensation Cost Not yet Recognized $ 92,167   $ 92,167