0001085146-24-005391.txt : 20241107 0001085146-24-005391.hdr.sgml : 20241107 20241107113645 ACCESSION NUMBER: 0001085146-24-005391 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20240930 FILED AS OF DATE: 20241107 DATE AS OF CHANGE: 20241107 EFFECTIVENESS DATE: 20241107 FILER: COMPANY DATA: COMPANY CONFORMED NAME: PLANNING DIRECTIONS INC CENTRAL INDEX KEY: 0000821103 ORGANIZATION NAME: IRS NUMBER: 232474859 STATE OF INCORPORATION: PA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-18748 FILM NUMBER: 241434053 BUSINESS ADDRESS: STREET 1: 239 BALTIMORE PIKE CITY: GLEN MILLS STATE: PA ZIP: 19342 BUSINESS PHONE: 610-361-0865 MAIL ADDRESS: STREET 1: 239 BALTIMORE PIKE CITY: GLEN MILLS STATE: PA ZIP: 19342 FORMER COMPANY: FORMER CONFORMED NAME: PLANNING DIRECTIONS INC /ADV DATE OF NAME CHANGE: 19870908 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0000821103 XXXXXXXX 09-30-2024 09-30-2024 false PLANNING DIRECTIONS INC

239 BALTIMORE PIKE GLEN MILLS PA 19342

13F HOLDINGS REPORT 028-18748 000120131 801-62686 N Matthew Ellis 610-361-0865 /s/Matthew Ellis Glen Mills PA 11-07-2024 0 81 167920168 false INFORMATION TABLE 2 infotable.xml INFORMATION TABLE ALPHABET INC CAP STK CL A 02079K305 BBG009S39JY5 300414 1811 SH SOLE 1811 0 0 AMAZON COM INC COM 023135106 BBG001S5PQL7 937240 5030 SH SOLE 5030 0 0 AMERICAN EXPRESS CO COM 025816109 BBG001S5P034 246344 908 SH SOLE 908 0 0 APPLE INC COM 037833100 BBG001S5N8V8 10052799 43145 SH SOLE 43145 0 0 APPLIED MATLS INC COM 038222105 BBG001S5NMM7 408774 2023 SH SOLE 2023 0 0 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 BBG001S90346 336450 731 SH SOLE 731 0 0 BLACKSTONE INC COM 09260D107 BBG001S7H949 236014 1541 SH SOLE 1541 0 0 BOEING CO COM 097023105 BBG001S5P0V3 368998 2427 SH SOLE 2427 0 0 COINBASE GLOBAL INC COM CL A 19260Q107 BBG00ZGF7799 380393 2135 SH SOLE 2135 0 0 CONSTELLATION BRANDS INC CL A 21036P108 BBG001SD31G5 252374 979 SH SOLE 979 0 0 CONSTELLATION ENERGY CORP COM 21037T109 BBG014KFRPJ9 383028 1473 SH SOLE 1473 0 0 CORMEDIX INC COM 21900C308 BBG001T6FWS5 404000 50000 SH SOLE 50000 0 0 COSTCO WHSL CORP NEW COM 22160K105 BBG001S9KRQ7 258234 291 SH SOLE 291 0 0 DEERE & CO COM 244199105 BBG001S5QFF7 303510 727 SH SOLE 727 0 0 EXXON MOBIL CORP COM 30231G102 BBG001S69V32 573364 4891 SH SOLE 4891 0 0 FIDELITY MERRIMACK STR TR LOW DURTIN ETF 316188408 BBG00L4J9BR4 4006569 79796 SH SOLE 79796 0 0 FIRST TR VALUE LINE DIVID IN SHS 33734H106 BBG001SLWD88 570821 12548 SH SOLE 12548 0 0 GLOBAL X FDS US INFR DEV ETF 37954Y673 BBG00G5CR9C0 328787 7988 SH SOLE 7988 0 0 HCA HEALTHCARE INC COM 40412C101 BBG001T8NTY2 236400 582 SH SOLE 582 0 0 HOME DEPOT INC COM 437076102 BBG001S5RTW7 571522 1410 SH SOLE 1410 0 0 INTERNATIONAL BUSINESS MACHS COM 459200101 BBG001S5S399 213139 964 SH SOLE 964 0 0 INVESCO EXCHANGE TRADED FD T S&P500 EQL STP 46137V373 BBG00KJR2LY9 1078830 33328 SH SOLE 33328 0 0 INVESCO EXCHANGE TRADED FD T S&P500 EQL UTL 46137V274 BBG00KJR2W66 205374 2989 SH SOLE 2989 0 0 ISHARES INC MSCI GBL MIN VOL 464286525 BBG0025X39Q6 1544560 13486 SH SOLE 13486 0 0 ISHARES TR CORE S&P MCP ETF 464287507 BBG001SFC7V0 338021 5424 SH SOLE 5424 0 0 ISHARES TR CORE S&P SCP ETF 464287804 BBG001SFC7W9 4077261 34860 SH SOLE 34860 0 0 ISHARES TR CORE S&P TTL STK 464287150 BBG001SHTRL5 474328 3776 SH SOLE 3776 0 0 ISHARES TR CORE S&P US GWT 464287671 BBG001SFQL99 2942018 22303 SH SOLE 22303 0 0 ISHARES TR CORE S&P500 ETF 464287200 BBG001SFB7R6 478992 830 SH SOLE 830 0 0 ISHARES TR MSCI EAFE MIN VL 46429B689 BBG0025X2WP7 232947 3037 SH SOLE 3037 0 0 ISHARES TR MSCI USA MIN VOL 46429B697 BBG0025X2G81 423474 4638 SH SOLE 4638 0 0 ISHARES TR U.S. TECH ETF 464287721 BBG001SFB7Z7 294889 1945 SH SOLE 1945 0 0 ISHARES TR US CONSUM DISCRE 464287580 BBG001SFGXZ5 407040 4629 SH SOLE 4629 0 0 ISHARES TR US HLTHCARE ETF 464287762 BBG001SFGXR4 1235012 19000 SH SOLE 19000 0 0 ISHARES TR US INDUSTRIALS 464287754 BBG001SFGXQ5 1223105 9150 SH SOLE 9150 0 0 J P MORGAN EXCHANGE TRADED F EQUITY FOCUS ETF 46654Q781 BBG01H4ZM978 202028 3083 SH SOLE 3083 0 0 J P MORGAN EXCHANGE TRADED F EQUITY PREMIUM 46641Q332 BBG00TSG0SK6 2404913 40412 SH SOLE 40412 0 0 J P MORGAN EXCHANGE TRADED F MUNICIPAL ETF 46641Q647 BBG00M8D48L9 921650 17976 SH SOLE 17976 0 0 J P MORGAN EXCHANGE TRADED F NASDAQ EQT PREM 46654Q203 BBG016NKZFF7 1360212 24763 SH SOLE 24763 0 0 LOWES COS INC COM 548661107 BBG001S5SVL3 450232 1662 SH SOLE 1662 0 0 MCDONALDS CORP COM 580135101 BBG001S5T110 646639 2124 SH SOLE 2124 0 0 META PLATFORMS INC CL A 30303M102 BBG001SQCQC5 200925 351 SH SOLE 351 0 0 MICROSOFT CORP COM 594918104 BBG001S5TD05 1174000 2728 SH SOLE 2728 0 0 NEXTERA ENERGY INC COM 65339F101 BBG001S5RB29 273166 3232 SH SOLE 3232 0 0 NORFOLK SOUTHN CORP COM 655844108 BBG001S5TQJ6 217846 877 SH SOLE 877 0 0 NVIDIA CORPORATION COM 67066G104 BBG001S5TZJ6 1251027 10302 SH SOLE 10302 0 0 PALO ALTO NETWORKS INC COM 697435105 BBG001T9NWN5 469291 1373 SH SOLE 1373 0 0 PEPSICO INC COM 713448108 BBG001S695T1 377340 2219 SH SOLE 2219 0 0 PROCTER AND GAMBLE CO COM 742718109 BBG001S5V4L9 335658 1938 SH SOLE 1938 0 0 PUBLIC SVC ENTERPRISE GRP IN COM 744573106 BBG001S5V3C1 231519 2595 SH SOLE 2595 0 0 SCHWAB STRATEGIC TR US DIVIDEND EQ 808524797 BBG0025RWLM4 31054514 367379 SH SOLE 367379 0 0 SCHWAB STRATEGIC TR US SML CAP ETF 808524607 BBG001T5XQW5 520003 10097 SH SOLE 10097 0 0 SELECT SECTOR SPDR TR SBI CONS STPLS 81369Y308 BBG001S7T107 1645495 19825 SH SOLE 19825 0 0 SELECT SECTOR SPDR TR SBI INT-UTILS 81369Y886 BBG001S7TD56 541077 6698 SH SOLE 6698 0 0 SPDR S&P 500 ETF TR TR UNIT 78462F103 BBG001S72SM3 358349 625 SH SOLE 625 0 0 SPDR SER TR AEROSPACE DEF 78464A631 BBG0024LG8W4 536086 3407 SH SOLE 3407 0 0 SPDR SER TR S&P DIVID ETF 78464A763 BBG001SPTBP8 3215849 22640 SH SOLE 22640 0 0 VANGUARD BD INDEX FDS SHORT TRM BOND 921937827 BBG001ST39Q2 17878082 227196 SH SOLE 227196 0 0 VANGUARD BD INDEX FDS VANGUARD ULTRA 92203C303 BBG00ZXBYMT4 1194540 23920 SH SOLE 23920 0 0 VANGUARD INDEX FDS GROWTH ETF 922908736 BBG001SHTTS4 4952677 12900 SH SOLE 12900 0 0 VANGUARD INDEX FDS MCAP GR IDXVIP 922908538 BBG001SRN7S6 3934257 16159 SH SOLE 16159 0 0 VANGUARD INDEX FDS MCAP VL IDXVIP 922908512 BBG001SRN7W1 1584771 9452 SH SOLE 9452 0 0 VANGUARD INDEX FDS MID CAP ETF 922908629 BBG001SHVTS1 1911887 7247 SH SOLE 7247 0 0 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 BBG001TC6MC1 1066152 2020 SH SOLE 2020 0 0 VANGUARD INDEX FDS SM CP VAL ETF 922908611 BBG001SHVTR2 1685770 8396 SH SOLE 8396 0 0 VANGUARD INDEX FDS SMALL CP ETF 922908751 BBG001SHTTV0 853746 3599 SH SOLE 3599 0 0 VANGUARD INDEX FDS SML CP GRW ETF 922908595 BBG001SHTTW9 419298 1568 SH SOLE 1568 0 0 VANGUARD INDEX FDS VALUE ETF 922908744 BBG001SHVR78 1893279 10845 SH SOLE 10845 0 0 VANGUARD INTL EQUITY INDEX F TT WRLD ST ETF 922042742 BBG001T2YZG9 4588928 38337 SH SOLE 38337 0 0 VANGUARD MUN BD FDS TAX EXEMPT BD 922907746 BBG009THVRX1 907678 17756 SH SOLE 17756 0 0 VANGUARD SCOTTSDALE FDS INT-TERM CORP 92206C870 BBG001T62M38 264813 3162 SH SOLE 3162 0 0 VANGUARD SCOTTSDALE FDS SHRT TRM CORP BD 92206C409 BBG001T62KZ7 6363149 80120 SH SOLE 80120 0 0 VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844 BBG001SQX4T3 15411181 77811 SH SOLE 77811 0 0 VANGUARD WHITEHALL FDS HIGH DIV YLD 921946406 BBG001SS0V24 219871 1715 SH SOLE 1715 0 0 VANGUARD WORLD FD HEALTH CAR ETF 92204A504 BBG001SHVR32 1734434 6146 SH SOLE 6146 0 0 VANGUARD WORLD FD INF TECH ETF 92204A702 BBG001SHTTR5 330501 563 SH SOLE 563 0 0 VANGUARD WORLD FD MEGA CAP VAL ETF 921910840 BBG001T0Y6L1 6719587 52382 SH SOLE 52382 0 0 VANGUARD WORLD FD MEGA GRWTH IND 921910816 BBG001T0Y6W9 294815 916 SH SOLE 916 0 0 VICTORY PORTFOLIOS II CORE INTERMEDIAT 92647N527 BBG00HZ6RB06 8019735 167322 SH SOLE 167322 0 0 WALMART INC COM 931142103 BBG001S5XH92 767026 9499 SH SOLE 9499 0 0 WASTE MGMT INC DEL COM 94106L109 BBG001S5XH47 211147 1017 SH SOLE 1017 0 0