0001085146-24-002349.txt : 20240509 0001085146-24-002349.hdr.sgml : 20240509 20240508181534 ACCESSION NUMBER: 0001085146-24-002349 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20240331 FILED AS OF DATE: 20240509 DATE AS OF CHANGE: 20240508 EFFECTIVENESS DATE: 20240509 FILER: COMPANY DATA: COMPANY CONFORMED NAME: PLANNING DIRECTIONS INC CENTRAL INDEX KEY: 0000821103 ORGANIZATION NAME: IRS NUMBER: 232474859 STATE OF INCORPORATION: PA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-18748 FILM NUMBER: 24927856 BUSINESS ADDRESS: STREET 1: 239 BALTIMORE PIKE CITY: GLEN MILLS STATE: PA ZIP: 19342 BUSINESS PHONE: 610-361-0865 MAIL ADDRESS: STREET 1: 239 BALTIMORE PIKE CITY: GLEN MILLS STATE: PA ZIP: 19342 FORMER COMPANY: FORMER CONFORMED NAME: PLANNING DIRECTIONS INC /ADV DATE OF NAME CHANGE: 19870908 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0000821103 XXXXXXXX 03-31-2024 03-31-2024 false PLANNING DIRECTIONS INC

239 BALTIMORE PIKE GLEN MILLS PA 19342

13F HOLDINGS REPORT 028-18748 000120131 801-62686 N Matthew Ellis 610-361-0865 /s/Matthew Ellis Glen Mills PA 05-08-2024 0 76 143941018 false INFORMATION TABLE 2 infotable.xml INFORMATION TABLE ALPHABET INC CAP STK CL A 02079K305 BBG009S39JY5 272731 1807 SH SOLE 1807 0 0 AMAZON COM INC COM 023135106 BBG001S5PQL7 1042596 5780 SH SOLE 5780 0 0 AMERICAN EXPRESS CO COM 025816109 BBG001S5P034 206047 905 SH SOLE 905 0 0 APPLE INC COM 037833100 BBG001S5N8V8 7530213 43913 SH SOLE 43913 0 0 APPLIED MATLS INC COM 038222105 BBG001S5NMM7 396388 1922 SH SOLE 1922 0 0 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 BBG001S90346 307400 731 SH SOLE 731 0 0 BLACKSTONE INC COM 09260D107 BBG001S7H949 200117 1523 SH SOLE 1523 0 0 BOEING CO COM 097023105 BBG001S5P0V3 560473 2904 SH SOLE 2904 0 0 CATERPILLAR INC COM 149123101 BBG001S5PJ06 232831 635 SH SOLE 635 0 0 CONSTELLATION BRANDS INC CL A 21036P108 BBG001SD31G5 427130 1572 SH SOLE 1572 0 0 CONSTELLATION ENERGY CORP COM 21037T109 BBG014KFRPJ9 265016 1434 SH SOLE 1434 0 0 CORMEDIX INC COM 21900C308 BBG001T6FWS5 212000 50000 SH SOLE 50000 0 0 COSTCO WHSL CORP NEW COM 22160K105 BBG001S9KRQ7 290448 396 SH SOLE 396 0 0 DEERE & CO COM 244199105 BBG001S5QFF7 306209 746 SH SOLE 746 0 0 ELI LILLY & CO COM 532457108 BBG001S5STL8 268034 345 SH SOLE 345 0 0 EXXON MOBIL CORP COM 30231G102 BBG001S69V32 646096 5558 SH SOLE 5558 0 0 FIDELITY MERRIMACK STR TR LOW DURTIN ETF 316188408 BBG00L4J9BR4 3070118 61439 SH SOLE 61439 0 0 FIRST TR VALUE LINE DIVID IN SHS 33734H106 BBG001SLWD88 700154 16580 SH SOLE 16580 0 0 GLOBAL X FDS US INFR DEV ETF 37954Y673 BBG00G5CR9C0 317666 7980 SH SOLE 7980 0 0 HCA HEALTHCARE INC COM 40412C101 BBG001T8NTY2 201335 604 SH SOLE 604 0 0 HOME DEPOT INC COM 437076102 BBG001S5RTW7 717343 1870 SH SOLE 1870 0 0 INTERNATIONAL BUSINESS MACHS COM 459200101 BBG001S5S399 206017 1079 SH SOLE 1079 0 0 INVESCO EXCHANGE TRADED FD T S&P500 EQL STP 46137V373 BBG00KJR2LY9 1405291 42675 SH SOLE 42675 0 0 ISHARES INC MSCI GBL MIN VOL 464286525 BBG0025X39Q6 1490357 14157 SH SOLE 14157 0 0 ISHARES TR CORE S&P MCP ETF 464287507 BBG001SFC7V0 370232 6095 SH SOLE 6095 0 0 ISHARES TR CORE S&P SCP ETF 464287804 BBG001SFC7W9 347032 3140 SH SOLE 3140 0 0 ISHARES TR CORE S&P TTL STK 464287150 BBG001SHTRL5 497943 4319 SH SOLE 4319 0 0 ISHARES TR CORE S&P US GWT 464287671 BBG001SFQL99 2730087 23292 SH SOLE 23292 0 0 ISHARES TR CORE S&P500 ETF 464287200 BBG001SFB7R6 459583 874 SH SOLE 874 0 0 ISHARES TR MSCI EAFE MIN VL 46429B689 BBG0025X2WP7 279795 3947 SH SOLE 3947 0 0 ISHARES TR MSCI USA MIN VOL 46429B697 BBG0025X2G81 514005 6150 SH SOLE 6150 0 0 ISHARES TR U.S. TECH ETF 464287721 BBG001SFB7Z7 250245 1853 SH SOLE 1853 0 0 ISHARES TR US CONSUM DISCRE 464287580 BBG001SFGXZ5 378475 4617 SH SOLE 4617 0 0 ISHARES TR US HLTHCARE ETF 464287762 BBG001SFGXR4 1402674 22660 SH SOLE 22660 0 0 ISHARES TR US INDUSTRIALS 464287754 BBG001SFGXQ5 1239035 9856 SH SOLE 9856 0 0 J P MORGAN EXCHANGE TRADED F EQUITY PREMIUM 46641Q332 BBG00TSG0SK6 1413591 24431 SH SOLE 24431 0 0 J P MORGAN EXCHANGE TRADED F NASDAQ EQT PREM 46654Q203 BBG016NKZFF7 566407 10443 SH SOLE 10443 0 0 LOWES COS INC COM 548661107 BBG001S5SVL3 419683 1648 SH SOLE 1648 0 0 MCDONALDS CORP COM 580135101 BBG001S5T110 812644 2882 SH SOLE 2882 0 0 MERCK & CO INC COM 58933Y105 BBG001S5TC52 245829 1863 SH SOLE 1863 0 0 MICROSOFT CORP COM 594918104 BBG001S5TD05 1373581 3265 SH SOLE 3265 0 0 NORFOLK SOUTHN CORP COM 655844108 BBG001S5TQJ6 220894 867 SH SOLE 867 0 0 NOVO-NORDISK A S ADR 670100205 BBG001S5TSK0 374473 2916 SH SOLE 2916 0 0 NVIDIA CORPORATION COM 67066G104 BBG001S5TZJ6 844456 935 SH SOLE 935 0 0 PALO ALTO NETWORKS INC COM 697435105 BBG001T9NWN5 341808 1203 SH SOLE 1203 0 0 PEPSICO INC COM 713448108 BBG001S695T1 506359 2893 SH SOLE 2893 0 0 PROCTER AND GAMBLE CO COM 742718109 BBG001S5V4L9 399670 2463 SH SOLE 2463 0 0 PUBLIC SVC ENTERPRISE GRP IN COM 744573106 BBG001S5V3C1 203840 3052 SH SOLE 3052 0 0 SCHWAB STRATEGIC TR US DIVIDEND EQ 808524797 BBG0025RWLM4 26982694 334648 SH SOLE 334648 0 0 SCHWAB STRATEGIC TR US SML CAP ETF 808524607 BBG001T5XQW5 449862 9136 SH SOLE 9136 0 0 SELECT SECTOR SPDR TR SBI CONS STPLS 81369Y308 BBG001S7T107 1937803 25377 SH SOLE 25377 0 0 SELECT SECTOR SPDR TR SBI INT-UTILS 81369Y886 BBG001S7TD56 591683 9013 SH SOLE 9013 0 0 SPDR S&P 500 ETF TR TR UNIT 78462F103 BBG001S72SM3 326319 624 SH SOLE 624 0 0 SPDR SER TR AEROSPACE DEF 78464A631 BBG0024LG8W4 484904 3451 SH SOLE 3451 0 0 SPDR SER TR S&P DIVID ETF 78464A763 BBG001SPTBP8 3433208 26160 SH SOLE 26160 0 0 VANGUARD BD INDEX FDS SHORT TRM BOND 921937827 BBG001ST39Q2 18124804 236400 SH SOLE 236400 0 0 VANGUARD BD INDEX FDS VANGUARD ULTRA 92203C303 BBG00ZXBYMT4 2308300 46585 SH SOLE 46585 0 0 VANGUARD INDEX FDS GROWTH ETF 922908736 BBG001SHTTS4 4702587 13662 SH SOLE 13662 0 0 VANGUARD INDEX FDS MCAP GR IDXVIP 922908538 BBG001SRN7S6 3667316 15553 SH SOLE 15553 0 0 VANGUARD INDEX FDS MCAP VL IDXVIP 922908512 BBG001SRN7W1 1601455 10272 SH SOLE 10272 0 0 VANGUARD INDEX FDS MID CAP ETF 922908629 BBG001SHVTS1 1759152 7041 SH SOLE 7041 0 0 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 BBG001TC6MC1 1053206 2191 SH SOLE 2191 0 0 VANGUARD INDEX FDS SM CP VAL ETF 922908611 BBG001SHVTR2 1758905 9167 SH SOLE 9167 0 0 VANGUARD INDEX FDS SMALL CP ETF 922908751 BBG001SHTTV0 931700 4076 SH SOLE 4076 0 0 VANGUARD INDEX FDS SML CP GRW ETF 922908595 BBG001SHTTW9 399887 1534 SH SOLE 1534 0 0 VANGUARD INDEX FDS VALUE ETF 922908744 BBG001SHVR78 1855392 11393 SH SOLE 11393 0 0 VANGUARD INTL EQUITY INDEX F TT WRLD ST ETF 922042742 BBG001T2YZG9 2191959 19837 SH SOLE 19837 0 0 VANGUARD SCOTTSDALE FDS SHRT TRM CORP BD 92206C409 BBG001T62KZ7 6672226 86305 SH SOLE 86305 0 0 VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844 BBG001SQX4T3 14894469 81564 SH SOLE 81564 0 0 VANGUARD WHITEHALL FDS HIGH DIV YLD 921946406 BBG001SS0V24 204382 1689 SH SOLE 1689 0 0 VANGUARD WORLD FD HEALTH CAR ETF 92204A504 BBG001SHVR32 1748449 6463 SH SOLE 6463 0 0 VANGUARD WORLD FD INF TECH ETF 92204A702 BBG001SHTTR5 295074 563 SH SOLE 563 0 0 VANGUARD WORLD FD MEGA CAP VAL ETF 921910840 BBG001T0Y6L1 6878861 57559 SH SOLE 57559 0 0 VANGUARD WORLD FD MEGA GRWTH IND 921910816 BBG001T0Y6W9 357820 1248 SH SOLE 1248 0 0 WALMART INC COM 931142103 BBG001S5XH92 649018 10786 SH SOLE 10786 0 0 WASTE MGMT INC DEL COM 94106L109 BBG001S5XH47 215232 1010 SH SOLE 1010 0 0